Carpets and rugs, once a backdrop to a room's design, are now an integral part of overall décor, a key decorative and functional element in a home or business. The key driver for the carpet and rug market is residential construction and remodeling, further supported by growing consumer interest in DIY home improvement.

The U.S. Market for Carpets and Rugs, by SBI, analyzes the current and future soft flooring marketplace, which is in a period of growth. For example, the market for carpet, comprising woven, tufted and other types, stood at $15.7 billion in 2004, a 13.9% growth over 2003, in spite of competition posed by hard floorings. This new Specialists In Business Information report covers current carpet and rug marketing trends, market size and composition, market size forecasts, competitive market analysis, consumer preferences, trade data including imports, exports and shipments, and profiles of major market players.

Report Methodology
The information in The U.S. Market for Carpets and Rugs is based on both primary and secondary research. Simmons Market Research Bureau (SMRB) provides the primary research data on consumer buying habits. Historical data are provided for 2001 through 2004, with forecast data from 2005 to 2010. The Bureau of Labor Statistics' Producer Price Index has been used to compare price changes for the raw materials used in manufacturing of carpet and rugs.

Shipment data for carpet and rugs is compiled from U.S. Department of Commerce surveys and private data sources. Import data by major country of origin is derived from U.S. Customs records and rounds out the total U.S. supply. Secondary research data has been obtained from government sources, trade association publications, business journals, company literature and investment reports.

What You'll Get in this Report
The U.S. Market for Carpets and Rugs makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Carpet and Rugs offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer
• The Products
• Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the carpet and rugs market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2010 .

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for carpet and rugs.
• Research and development professionals stay on top of competitor initiatives and explore demand for carpet and rugs.
• Advertising agencies working with clients in related industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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