Ceramic Floor and Wall Tile in the U.S., a new report from SBI, contains comprehensive data on the current and projected U.S. market supply of ceramic floor and wall tiles. It identifies key trends affecting the marketplace, profiles major marketers and their strategies used to maximize growth and profitability, and contains a chapter discussing end users.

Report data were obtained from government sources, trade associations, trade publications, business journals, company literature, and investment reports.

Shipment statistics were derived from the U.S. Census Bureau’s Census of Manufacturers and the Annual Survey of Manufacturers and estimated and forecasted by SBI. Import and export data by were derived from the U.S. Department of Commerce and the U.S. International Trade Commission.

The market size of ceramic floor and wall tiles (market supply) is defined as the value of ceramic floor and wall tiles supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. ceramic floor and wall tiles market supply was calculated from the Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
Ceramic Floor and Wall Tile in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Ceramic Floor and Wall Tile in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market valuation growth)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• End-Users
• Marketing Trends

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the ceramic tile industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ceramic tile, as well as projected market demand and trends through 2010.

This report will help:

• Marketing Manager s identify market opportunities and develop targeted promotions plans for ceramic tile.
• Research and development professionals stay on top of competitor initiatives and explore demand for ceramic tile.
• Advertising agencies working with clients in the ceramic tile industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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