Now 30% off the original sale price of $2250
U.S. cookie manufacturers and marketers are facing maturing growth patterns in this $6 billion industry despite favorable purchaser demographics. This report uncovers trends in its in- depth investigation of U.S. retail sales of packaged and fresh-baked cookies. The analysis covers packaged cookie retail sales by distribution channel, marketer, and product line. Purchaser demographics by cookie type, brand, and frequency of consumption are provided as well. Usage is tracked by sex, age, race and ethnicity, marital status, income, education, occupation, family size, families with children, and region. SBI also investigated manufacturer shipments, the competitive environment, plant profit margins, and the international trade situation. The leading marketers are profiled in order to review growth- and profit -oriented strategies. The data and information is analyzed in order for users to uncover growing product lines, target key demographics, pinpoint distribution channel sales opportunities, and initiate profitable operating strategies. From Specialists in Business Information.

Additional Information

Scope And Methodology

The SBI Market Profile on Cookies is a guide to sales opportunities in the packaged and fresh-baked cookie market. This comprehensive database covers U.S. retail sales, price trends, distribution channels, and purchaser demographics. Other data trends include sales and market share by leading marketers, plant shipments and profitability, exports and imports, and cookie dough sales trends. In addition, SBI profiled the leading marketers of packaged cookies and cookie dough.

U.S. cookie sales trends are derived from three sources: Bureau of Labor Statistics, Department of Commerce, and Information Resources, Inc. (IRI). This data was analyzed to develop the total retail sales tables (Section 1). The value of retail cookie sales (Table 1-2) was calculated from Bureau of Labor Statistics surveys which track consumer purchases of packaged and fresh-baked cookies for at-home consumption. Data from the Department of Commerce’s Benchmark Input-Output Accounts provide information on away-from-home packaged cookie purchases (Table 1-1). These two data trends were combined to calculate total U.S. cookie sales.

Sales were segmented by channel — food stores with total annual retail sales of $2 million or more, mass merchandiser chains with total annual retail sales of $250 million or more, and drug stores — from IRI data (Tables 1-3 and 1-4). By subtracting sales through these channels from total retail sales, SBI was able to calculate sales through all other channels. IRI data was also used to calculate company market shares.

SBI analyzed the demographics of the U.S. cookie purchaser from Bureau of Labor Statistics and Simmons Market Research Bureau data (Section 2). Bureau of Labor Statistics survey data was used to calculate total at-home cookie purchases for households by income, age of household head, size of household, and region, and average purchases per household. Simmons Market Research Bureau data supplies demographic snapshots of packaged cookie purchasers. Demographic snapshots are also provided for 10 cookie types and by frequency of purchase. Market penetration rates are given for total U.S. households, and users by sex, age, race and ethnicity, income, education, occupation, size of family, children by age, and region.

Retail sales are further segmented by branded marketer and product line in Section 3. IRI data is provided on a dollar and quantity basis, with SBI calculating average retail prices. Marketer sales are provided by major distribution channel, as well. This section also summarizes the new products introduced by the major marketers in 1999. Section 4 provides a demographic snapshot of the top five brands and store brands from Simmons Market Research Bureau surveys. In addition, Nabisco’s and Keebler’s sales potential by demographic characteristic is evaluated for each company’s top dozen product lines.

The away-from-home market is investigated in Section 5. Department of Commerce data is provided to uncover growing sales opportunities in this market. Sales opportunities are segmented by type of foodservice such as restaurants, schools, recreational facilities, and others. Foodservice industry data trends were included to reveal growing markets. In addition, sales, profit, and outlet trends were compiled for the leading cookie snack retail chain to provide insights into this cookie retail channel.

Section 6 provides Department of Commerce data on packaged cookie shipments and plant operating ratios. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies, and whether or not plants specialize (50% or more of total facility revenues) in packaged cookie production. The Bureau of Labor Statistics’ Producer Price Index tracks packaged cookie price changes. U.S. Customs records are used to investigate import competition and foreign sales opportunities. Industry data was supplemented with sales and profit trends for three major packaged cookie manufacturers in order to evaluate industry operating ratios.

The IRI and Simmons data are summarized by company in Section 8. Annual reports, trade journals, and databases were searched to uncover growth- and profit-oriented sales strategies. SBI also profiled the major cookie dough manufacturers and marketers.

Sales opportunities in this latter market are analyzed in Section 7. Data trends include U.S. shipments, at-home versus commercial purchases, food store sales, and major marketer sales.

Action-oriented executives are urged to use this comprehensive statistical database and the competitor information to penetrate important and growing market categories, target key demographics and distribution channels, introduce new products, and initiate profitable operating strategies. Executives are urged to compute their own company’s market share and compare their company’s operating ratios to the industry averages as part of this process.

Categories Covered:

• Demographic Info
  • verall Cookie Consumer
  • Major Brand Consumer
  • Private Label Consumer
• Away-From-Home Cookie Markets
  • Restaurants/Lunchrooms
  • Fast food Outlets
  • Cafeterias
  • Caterers
  • Hotels/Motels
• Cookie Shipments
• Cookie Dough Market

Issues Addressed:

• Current and Projected Market Growth
• Sales by Product Type, Household Income, Size of Family, Region
• Private Label Sales Trends
• Fresh-baked vs. packaged cookie sales
• Industry Consolidation
• Marketing/Pricing Strategies
• Brand Share Analysis
• Demographic Analysis of cookie consumption

Competitive Profiles:

• Campbell Soup Co.
• Delicious Brands, Inc.
• Entenmann’s, Inc.
• Great Brands of Europe
• Interbake Foods
• Keebler Foods
• Lance Inc.
• McKee Foods
• Mrs. Fields Original Cookies, Inc.
• Nabisco, Inc.
• Nestle USA
• The Pillsbury Co.
• Ralcorp Holdings, Inc.
• Specialty Foods Corp.
• W&H Voortman

Hours of Research: 600

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