Now 30% off the original sale price of $2250
U.S. cookie manufacturers and marketers are facing maturing growth patterns in this $6 billion industry despite favorable purchaser demographics. This report uncovers trends in its in- depth investigation of U.S. retail sales of packaged and fresh-baked cookies. The analysis covers packaged cookie retail sales by distribution channel, marketer, and product line. Purchaser demographics by cookie type, brand, and frequency of consumption are provided as well. Usage is tracked by sex, age, race and ethnicity, marital status, income, education, occupation, family size, families with children, and region. SBI also investigated manufacturer shipments, the competitive environment, plant profit margins, and the international trade situation. The leading marketers are profiled in order to review growth- and profit -oriented strategies. The data and information is analyzed in order for users to uncover growing product lines, target key demographics, pinpoint distribution channel sales opportunities, and initiate profitable operating strategies. From Specialists in Business Information.

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