Flexible packaging is everywhere. From the food we eat, to the items we use in personal care, to the medicines we take, consumers use and re-use flexible packaging daily. So one would think that the market is booming. Alas, that’s not the case - from the “consumer” side to the “industrial” side, the market for flexible packaging in the U.S. has been a slow burner for the past five years.

But opportunity exists to jump start growth, according to Flexible Packaging in the U.S., a new report from SBI. Consumer and industrial interest in “green” and recyclable materials, the steady growth in the food and beverage industry (the largest user of flexible packaging) and an aging American population that will increasingly demand the facility that flexible packaging affords all are avenues of opportunity for the manufacturers of flexible packaging products.

Scope and Methodology
This SBI report contains comprehensive data on the U.S. market for flexible packaging materials, including domestic shipments, U.S. imports and exports, end-use markets, and industry statistics. It also identifies key trends affecting the marketplace and profiles major marketers, along with manufacturer strategies used to maximize growth and profitability.

The Census market sizing is based on research data obtained from government sources, trade association publications, business journals, company literature and investment reports.

Shipment statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and is estimated and forecasted by SBI. Import and Export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. Historical data are provided for 2001 through 2005, with forecast data from 2006 to 2010. Price trends were tracked from the Bureau of Labor Statistics Producer Price Index.

Market size is defined as the amount of flexible packaging products supplied to the total U.S. marketplace in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. flexible packaging market supply (henceforth referred to as market size) was calculated from Department of Commerce statistics by collecting data from domestic plant shipments, adding imports and extracting exports. As such, the formula for determining market size for flexible packaging products will be: production in U.S. + balance of trade (Shipments + imports) - exports. Also note that the values are in net selling values, i.e., freight on board (f.o.b.) from the manufacturing plant and not the retail/wholesale price sold to the end consumer.

SBI designates the overall flexible packaging product business as the market; the two main product groupings (flexible packaging material and converted flexible packaging products) as categories; and the various products within those categories as segments.

For the purpose of this report the Census-tracked market has been defined as comprising flexible packaging materials and converted flexible packaging products.

What You’ll Get in this Report
Flexible Packaging in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Flexible Packaging in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• End-Users
• The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the flexible packaging industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for flexible packaging, as well as projected market size and trends through 2010.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for flexible packaging.
• Research and development professionals stay on top of competitor initiatives and explore demand for flexible packaging.
• Advertising agencies working with clients in the flexible packaging industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Related Reports:

Flexible Packaging
May 1, 1998 - SB335 - $1,125.00