Water conservation technologies (WCTs), also referred to as water saving technologies, include water recycling or reuse systems; rainwater harvesting or stormwater retention mechanisms; irrigation system equipment, such as micro irrigation valves and drippers, water control software and water flow meters; residential and commercial point of use products, including low flow showerheads, waterless urinals and high efficiency clothes washers; and water infrastructure repair technologies, such as pipe inspecting robots and injectable pipe lining material and crack-filling products. Other technologies within the WCT market include sand dams, swine lagoon conversion systems and waterless purified air cleansing processes for industrial use.

In 2009 the WCT market reached over $88 billion worldwide. The market’s exciting growth over the past few years is expected to continue, with its water recycling and reuse sector alone experiencing a near 91% increase in market value between 2009 and 2015. Some of the major factors fueling the growth of the WCT market include a growing global demand for fresh water, increasing drought in many areas of the world, government economic incentives and project funding; more developed and less costly water conserving technologies and a strengthening of international alliances to propel water conservation around the globe.

Many different types of WCTs are being improved upon and freshly developed to keep up with the growing and varied demands of the market. The rainwater harvesting system - typically comprised of a large tank, often mounted on the side of a house or buried underground - is especially useful in regions that experience short periods of heavy rainfall along with long periods of drought. Some WCT technologies are more appropriate for use in developed areas, where economic concerns are not as great. Irrigation control software - designed to automatically monitor and control water flow from a remote location using wireless technology - is highly effective in conserving water, however can be relatively costly to implement and to manage.

Water conservation minded organizations, associations, and other types of groups are working together internationally to educate and to work with the public both in developed and underdeveloped countries to promote water conservation and to aid in implementing water conservation technologies. These groups, which cross all sectors of the market and are found in all areas of the world, are giving the WCT market a steady jolt as they rally for water conservation and help those in the industry to network and grow. The WTC market is often heavily supported by “green” coalitions - unlike many industries, which often experience strong resistance from these environmental groups.

Global Market for Water Recycling & Reuse: Filtration Systems contains comprehensive historical (2005 - 2009) and forecast (2010 - 2015) data. This report identifies key trends, regulations, new technologies and economic and geographic factors affecting the direction and size of market growth in more then 25 countries. Profiles of major and cutting edge companies using WCT are also included.

Report Methodology

The information in Global Market for Water Recycling & Reuse: Filtration Systems is based on data from government agencies, such as the U.S. Census Bureau, U.S. Department of Energy, and the Central Intelligence Agency; trade associations; business, science and law journals; company literature and websites; interviews with more than ten key individuals; and from research services and institutes from around the world.

How You Will Benefit from This Report

Global Market for Water Recycling & Reuse: Filtration Systems details significant trends, numbers and technologies for a clear overview of the complex WCT market.

This report will help:

• Managers identify market opportunities and develop implementation plans for WCT.
• Research and development professionals stay on top of competitor initiatives, and to explore the ups and downs associated with WCT.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians access vital information.
• Policy makers and government officials to understand the dynamics and scope of the market they are working to affect.
• Advertising agencies working with clients in WCT to help design appropriate messages and images for the market.

Additional Information

Market Insights: A Selection From The Report

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WRR Around the World

There are a wide variety of water recycling and reuse (WRR) installations around the world, reflecting many degrees of investment. Often, the level of WRR involvement is directly related to need; however, this is not always the case. The types of projects implemented in a region are affected by many factors, such as population density, water availability, technological savvy, economic standing and political stability.

This chapter overviews the WRR scene around the world. For purposes of discussion, the global market is broken down into five regions: North America, South America, Europe, Africa, Asia, the Middle East, and Australia and Oceania. To better understand the WRR market of each area, water scarcity, precipitation levels, affects from climate change and other pertinent factors affecting the region’s water are discussed. Selected water recycling and reuse projects are also highlighted for each region.  

Most Water Rich Countries

Countries that are rich in water are realizing the potential of their water resources and are positioning themselves to utilize water to their advantage. Besides, economic security, being water rich also provides military security and independence from other countries.

Rainwater Harvesting Market Segment Sees 20% Growth in 2009

In the water recycling and reuse market, the total rainwater segment saw a 20% growth from 2008 to 2009, reaching $1.2 billion in 2009. Total increase in market value from 2006 to 2009 totaled over 70% growth (or an increase of $497 million), reflecting a significant incremental increase in growth each year at 18%, 19%, 19.5% and 20% respectively. The rainwater harvesting market’s industrious climb is, in part, fueled by the technology’s economic feasibility and government incentives and mandates.

In the News

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Market for Water Recycling & Reuse Technologies to Reach $57 Billion in
2015 as Global Demand Intensifies

New York, August 19, 2010 - Demand for water is increasing as the world’s population grows, agricultural needs increase and developing nations become more affluent.  Unfortunately, there is not an increase in water supply to match this growing demand; in fact, as weather patterns change and water sources continue to be overused, fresh water supplies are decreasing.

The solution lies within the $29 billion water recycling and reuse (WRR) technologies market, according to SBI Energy’s latest study Global Market for Water Recycling & Reuse: Filtration Systems, which examines at length the opportunities and challenges facing wastewater recycling systems, reuse greywater systems and rainwater harvesting.  Driven by the depletion of our water resources, the public’s awareness of water conservation products, government incentives and decreased implementation costs, this market is projected to experience a 16% growth rate to reach $57 billion in 2015.

Within the four main types of water treatment solutions—membrane systems, multimedia filtration systems, carbon filtration systems and zero liquid discharge (ZLD) systems—membrane systems are currently commanding 70% market share.  “Decreasing costs associated with membrane technology combined with technological advancements have broadened the ease and scope of applications within the sector,” says SBI Energy Publisher Shelley Carr.

According to the study, the value of the membrane filtration systems sector of the water recycling and reuse market increased by $4 billion in the three-year period from 2006 to 2009.  The sector is expected to continue exceptional growth and is projected to grow to $38 billion by 2015.  “From 2006 to 2015 this sector of the WRR market will more than double in value,” says SBI Energy.
Global Market for Water Recycling & Reuse: Filtration Systems contains comprehensive historical (2005 - 2009) and forecast (2010 - 2015) data. This report identifies key trends, regulations, new technologies and economic and geographic factors affecting the direction and size of market growth in more then 25 countries. Profiles of major and cutting edge companies using WCT are also included.

About SBI Energy
SBI Energy, a division of MarketResearch.com, publishes research reports in the industrial, energy, building/construction, and automotive/transportation markets.  SBI Energy also offers a full range of custom research services.

Additional Materials

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The Global Market for Water Recycling and Reuse: WRR Market Floods the Globe Blog Entry

The water recycling and reuse market (WRR) has experienced exciting growth, leaping from $23.35 billion in 2006 to $29.2 billion in 2009. The demand for water recycling and reuse technologies continues to increase across all market sectors: municipalities are installing water recycling systems for cities and towns dealing with water shortages; industry is looking to recycle its wastewater to abide by ever increasingly stringent regulations and codes; commercial buildings are going ‘green’ and implementing large recycling schemes as part of a ‘whole systems’ approach; residential mechanisms are being put in place to reduce consumers’ water bills and to counteract inhibitory water restrictions.

The world is facing weather changes that are dramatically affecting water resources. Glaciers are melting faster than they can be recreated and aquifers are being drained faster than they can be replenished. Much of the world’s surface water has already become depleted and polluted. Population growth and water demand are outpacing water resources. Many regions of the globe are experiencing increases in both physical and economic water scarcity. Terms such as ‘peak water’ and ‘blue gold’ are becoming more commonplace. The bottom line: water is becoming more and more valuable.

The good news is that there are solutions to the world’s water woes. The group of water recycling and reuse technologies offer one viable solution that is more desirable than many of the other options, such as water importation, desalination and increased extraction from aquifers and surface bodies of water.

Many factors around the world are fertilizing growth in the WRR market, while some major hurdles seem to be slowly disappearing. Perhaps the greatest driving factor is simply need.  It is often - not always - the case that the greater the need for WRR systems in a region, the greater the market. Other market igniters include: an increase in loosening regulations, funding programs and technical assistance from governments for water recycling and reuse ventures; more stringent regulations for industrial, commercial and municipal wastewater effluents; an increase in established guidelines, regulations and codes for the industry; and more reliable, less costly WRR technologies.

Around the world, WRR ventures take on many different appearances - from simple rain-catching jugs in northeastern Thailand to complex multi-faceted systems in New York high-rise apartment buildings. Also, a wide array of company types have a stake in the WRR arena - companies as large as General Electric Co. have developed high tech systems that are used around the globe; other companies are more narrowly focused, such as charity-based organization Excellent Development Ltd., which specializes in sand dams installations in Kenya.

The future of the WRR market is promising. With an increase in the number of large projects and an increase in the number of involved companies, the market is expected to nearly double between 2009 and 2015.

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