The flooring industry in the United States stood at approximately $25 billion, or approximately 28% of the global market. Further, the market has witnessed growth due to a number of factors.

Flooring demand is somewhat dependent on the level of new construction activities. Construction activities are in turn closely related to a number of macroeconomic factors such as consumer spending, population growth, manufacturing sector growth, inflation rates, government spending, and the Federal Reserve’s monetary policy.

Vinyl and Laminate Flooring in the U.S., a new report from SBI, examines the macroeconomic factors that are influencing market demand and trends for these products in the U.S. The report offers a comprehensive examination of import/export data, competitive profiles, mergers and acquisitions within the industry, and construction and housing market trends that affect the demand and production of vinyl and laminate flooring.

Scope and Methodology The report primarily includes secondary research data. A few primary research insights have also been taken into consideration. Data have been provided for 2001 through 2005, with forecasts from 2006 to 2010. Shipment data for vinyl flooring were compiled from U.S. Department of Commerce surveys and other data sources. Import data by major country of origin is derived from the United States International Trade Commission (U.S.ITC). Secondary research data were obtained from government sources, trade association publications, business journals, company literature, and investment reports.

The market supply of laminate flooring has been calculated by SBI using data provided by industry sources. The future market estimates are calculated by taking various market trends and the current market growth into consideration.

The market size of the vinyl category is defined as the amount of vinyl flooring products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. vinyl flooring market supply was calculated from Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report Laminate and Vinyl Flooring in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Laminate and Vinyl Flooring in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Market Dynamics
• End-Users
• The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the vinyl or laminate flooring industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for vinyl and laminate flooring, as well as projected market demand and trends through 2010.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for vinyl and laminate flooring.
• Research and development professionals stay on top of competitor initiatives and explore demand for vinyl and laminate flooring.
• Advertising agencies working with clients in the vinyl and laminate flooring industries understand the product buyer to develop messages and images that compel purchases of these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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