The U.S. market for mattresses is primarily a replacement business, with consumers replacing old mattresses with newer ones. A number of forces and messages are converging on the consumer to reduce the time of the replacement cycle and to increase the price of the replacement. Innerspring mattresses have been the standard, but the industry is turning toward new materials and technologies such as foam, gel, and air chambers. These new mattress technologies are important, but what’s also new is how companies have begun marketing - promoting the benefits of sleep rather than the mattress components. Noting that people spend one-third of their lives in bed, mattress company messages are using research on sleep, sleep deprivation, and consumer attitudes to incorporate mattresses into the refuge and sanctuary that consumers’ bedrooms have become.

Although dominated by a few major companies, the U.S. mattress industry faces many dynamic issues, including regulation, competition from smaller companies and foreign manufacturers, environmental concerns, and the changing demographics of their consumers. Relatively recession-proof, shipment growth has been steady at an 11% annual rate over the past five years and is expected to continue double-digit growth over the next five, reaching $11 billion in the U.S. by 2011. U.S. Market for Mattresses contains comprehensive data on the U.S. market for mattresses, including historical (2002-2006) and forecast (2007-2011) market size data for value of product shipments, imports, and exports. The report identifies key trends affecting the marketplace and driving growth, and also profiles major marketers and consumer demographics.

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