This all-new SBI report, The U.S. Market for Organic and Eco-friendly Home Textiles, employs quantitative and qualitative methodologies to analyze the current state of this market, pinpoint strengths and weaknesses, and identify opportunities. While about 85% of retail sales of organic fiber products are credited to apparel, according to the Organic Trade Association and Organic Exchange, dollar volume in the home textiles segment have shown year-to-year double-digit increases, and trade groups foresee continuing strong growth at least through 2010. An increasingly diverse product mix in eco-friendly home textiles should serve to heighten awareness and distribution. The entry into the market by well-known brands such as Ralph Lauren Home, Bed Bath & Beyond, and Target will also have a positive impact.
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