The U.S. outdoor lighting equipment market grew by 6.5% from $2.8 billion in 2004 to $2.9 billion in 2005. In this all-new report, Outdoor Lighting in the U.S., SBI analyzes the major drivers responsible for the growth, such as increased state and local construction spending in the U.S. outdoor infrastructure market and increased imports of outdoor lighting equipment. Construction spending grew by 9.3% while imports grew by 11.7% during 2005.

Scope and Methodology
This SBI report presents an in-depth analysis of various products, manufacturers and trends in the U.S. market for outdoor lighting equipment. The report contains comprehensive data on U.S. shipments, imports and exports, end-use markets, and industry statistics in five broad segments: streets and highways; aviation; sports, parks/recreation areas; and poles and accessories. It also identifies key factors and trends affecting the marketplace. The report also profiles major marketers, along with manufacturer strategies used to maximize growth and profitability.

Research data has been obtained from government sources, trade association publications, business journals, company literature and investment reports. Shipment statistics are derived from the U.S. Census of Manufacturers and Annual Survey of Manufacturers and private data sources with estimates and forecasts by SBI. Import and Export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. Price trends were tracked from the Bureau of Labor Statistics Producer Price Index. Industry statistics on the cost structure and profitability of all U.S. outdoor lighting fixture plants were obtained from the U.S. Census of Manufacturers and estimated by SBI. Historical data are provided for 2001 through 2005, with forecast data from 2006 to 2010.

What You’ll Get in this Report
Outdoor Lighting in the U.S. makes predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Outdoor Lighting in the U.S. offers. The report addresses the following segments:

• The Market
• The Marketers
• Competitive Profiles
• The End User
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the outdoor lighting market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2010.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for outdoor lighting products
• Research and development professionals stay on top of competitor initiatives and explore demand for outdoor lighting products.
• Advertising agencies working with clients in the industry understand the product buyer to develop messages and images that compel end-users to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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