The U.S. Market for Paint and Wall Coverings presents an in-depth analysis of the products, manufacturers and trends in the U.S. paint and wall coverings industries. The report contains comprehensive data on U.S. shipments, imports and exports, end-use markets, replacement markets, purchaser demographics and the competitive environment. Marketing environmental factors such as interest rates, new housing and commercial construction statistics, homeowner remodeling and repair spending have also been analyzed to understand the forces that drive the market. It also identifies key issues, regulations and trends affecting the marketplace. The report profiles major marketers, and also looks at manufacturer and retailer strategies adopted to maximize growth and profitability.

Report Methodology
The information in The U.S. Market for Paint and Wall Coverings is based on both primary and secondary research. The report methodology includes a combination of primary and secondary research. Historical data is provided for 2000 through 2004, with forecast data from 2005 to 2009. The Simmons Market Research Bureau (SMRB) provides the primary research data on consumer buying habits. The SMRB Fall 2004 (January 2004-September 2004) consumer survey of 24,686 respondents includes data on customer attitudes in the home improvement market and excludes housing starts and the commercial paints and wall coverings market.

Shipment data on paints and wall coverings are compiled from the U.S. Department of Commerce surveys and private data sources. Import and export data by major country of origin is derived from the U.S. Customs records to determine the total U.S. supply. The Bureau of Labor Statistics’ Producer Price Index has been used to compare price changes for the competing paints and wall coverings markets. Secondary research data has been obtained from government sources, trade association publications, business journals, company literature and investment reports.

What You’ll Get in this Report
The U.S. Market for Paints and Wall Coverings makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Paints and Wall Coverings offers. The report addresses the following segments:

The Market (including market size and composition, and projected market growth) The Marketers (including discussions of specific marketer brand and market shares) Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)

• The Consumer
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the paint/wall covering market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2009.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for paint and wall coverings Research and development professionals stay on top of competitor initiatives and explore demand for paints and wall coverings.
• Advertising agencies working with clients in related industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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