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The pasta and value-added pasta product markets are growing and profitable sectors of the domestic processed food and beverage industry. Selling opportunities are strongest in industrial, foodservice, and private label retail markets. Foreign sales opportunities are also on the rise. The industry, however, is restructuring as highly efficient, vertically integrated manufacturers take advantage of these growing sales opportunities and increase market share. This has led to stronger plant profit margins. These findings were uncovered in our in-depth analysis of industry trends. Our comprehensive industry investigation evaluates U.S. shipments, imports, exports, retail sales, consumer demographics, plant cost structure and profitability, and the competitive environment. In addition, SBI profiled 22 leading manufacturers and marketers.

Additional Information

Scope And Methodology

The SBI Market Profile on Pasta is a guide to the growing sales- and profit-oriented opportunities in the manufacturing and marketing of plain pasta and value-added pasta products. The report also investigates the changing competitive landscape as vertically-integrated manufacturers cause the industry to restructure. This comprehensive database covers U.S. shipments, imports and exports, retail sales, consumer demographics, plant cost structure and profitability, and the competitive environment. SBI also profiled the leading manufacturers and marketers in order to review competitor strategies.

The Executive Summary section analyzes the U.S. pasta supply and demand by major end-use markets (Section 1). The U.S. supply on a dollar and volume basis is calculated by adding imports to domestic factory shipments. The data trends were compiled from U.S. Department of Commerce sources. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies, and whether or not plants specialize (50% or more of total facility revenues) in pasta production. Imports are tracked from U.S. Customs records. The Bureau of Labor Statistics’ Producer Price Index calculates pasta price changes. Demand is evaluated by retail, food processor, foodservice, and export markets from data compiled and analyzed in various report sections. The analysis is used to calculate U.S. per capita pasta consumption. This section also reviews consumer demographics, retail sales of branded and private label products, competitor market shares, and new product activity. The purpose of the Executive Summary sections is to evaluate historical, present, and future market growth trends and pinpoint growing sales opportunities.

U.S. pasta shipments and international trade data are further segmented by product type in Section 2. Dollar and volume shipments and price trends are analyzed for macaroni and spaghetti, and noodles. Shipments are also segmented by dry and refrigerated product lines. A similar breakdown is provided for import and export shipments. Imports are also provided by major country of origin and exports by major country of destination.

Retail pasta sales are analyzed by product line and distribution channel from Information Resources, Inc. (IRI) data (Section 3). IRI data is provided on a dollar and quantity basis, with SBI calculating average retail price. Sales are also tracked by leading marketer and product for dry spaghetti and macaroni, dry noodles, frozen pasta, and refrigerated pasta. Section 4 provides a demographic snapshot of the dry packaged pasta user by sex, age, race, marital status, income, education, occupation, household size, children by age, and region. Demographic snapshots are provided for all users, by product type, by frequency of use, and by leading brand. A profile of the fresh refrigerated packaged pasta user is provided as well. Demographic data is extracted from Simmons Market Research Bureau surveys. Readers are urged to use this section to analyze changes in retail distribution, brand and private label shares, and target key demographic niches.

The foodservice market is evaluated in Section 5. Department of Commerce data is provided to evaluate growth prospects on a dollar and volume basis. Foodservice industry data trends are included to reveal growing sales opportunities.

Section 6 provides Department of Commerce data on plant operating ratios and the competitive environment. Data on the number of manufacturers and plants, labor and material costs as a percent of plant shipments, material purchases by type, the plant labor situation, capital expenditures, and others are extracted from U.S. Department of Commerce surveys. Industry data is supplemented with sales and operating ratios for five U.S. pasta manufacturers.

Sections 7 and 8 provide similar data trends for value-added pasta products. SBI compiled shipments on packaged pasta with other ingredients, frozen pasta dinner entrees and side dishes, frozen Italian foods, and canned pasta products in order to reveal important and growing product segments. Trends on imports, exports, plant operating ratios, retail sales, brand shares, and consumer demographics were also compiled and analyzed in order to uncover growing opportunities in the value-added pasta market.

In addition, SBI analyzed the Canadian pasta market from Statistics Canada data (Section 9). SBI compiled data on shipments, imports, and exports of dry spaghetti and macaroni, dry noodles, and value-added pasta products in order to calculate growth of the total Canadian market.

As part of this in-depth analysis, SBI profiled 22 leading pasta and value-added pasta product manufacturers and marketers (Section 10). Annual reports, trade journals, and databases were searched to compile information on competitor strategies. The IRI and Simmons data are also summarized by company.

Action-oriented executives are urged to use this comprehensive statistical database and the competitor information to penetrate important and growing market categories, target key demographics and distribution channels, introduce new products, and initiate profitable operating strategies. Executives are urged to compute their own company’s market share and compare their company’s operating ratios to the industry average as part of the process.

Issues Addressed:

• Projected Market Growth to 2004
• New Product Development
• Pasta Shipments
• International Trade Opportunities
• Retail Pasta Sales
• Market Share by Product
• Pasta Purchaser Demographics
• Pasta Foodservice Market
• Pasta Plant Cost Structure
• Canadian Pasta Market
• Value-Added Pasta Products

Highlights:

• Current and Projected Value of Pasta Supply
• U.S. Pasta Imports and Exports by Product Type
• Quantity of Pasta Purchases by U.S. Restaurants
• Dry Package Pasta Use by Demographic Characteristics
• Fresh Refrigerated Pasta Use by Demographic Characteristics

Competitive Profiles:

• American Italian Pasta Co.
• Archer-Daniels-Midland Co.
• Ateecho, Inc.
• Barilla
• Bestfoods
• Borden
• Campbell Soup Co.
• Dakota Growers Pasta Co.
• Foulds, Inc.
• H.J. Heinz Co.
• The Hain Food Group Inc.
• High Liner Foods, Inc.
• International Home Foods, Inc.
• Lancaster Colony Corp.
• Monterey Pasta Co.
• Nestle SA
• New World Pasta
• Nisshin Flour Milling Co.
• Philip Morris Co.
• Provena Foods
• The Quaker Oats Co.
• World Finer Foods

Hours of Research: 800

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