SBI estimates the market for personal protective gear in the U.S. at $2.9 Billion, with the major end-user market for protective gear in the manufacturing, construction, transport and utilities, and public safety segments.

While consolidation has been a key feature of the industry, protective gear marketers view the growing share of Chinese products among U.S. imports as one of the most threatening features -- not only at the product level, but also at the market level. In addition, outsourcing of manufacturing jobs to low-cost countries, such as China, had reduced the number of U.S. manufacturing workers, which has reduced the target market for protective gear manufacturers.

The U.S. Market for Personal Protective Gear, a new SBI report, provides an in-depth analysis of various products and manufacturers in the U.S. personal protective gear market. The report covers personal protective gear based on its utility. The report contains comprehensive data on U.S. shipments, imports and exports, end-use markets, purchaser demographics and the competitive environment. It also identifies key issues, regulations and trends affecting the marketplace, profiles major marketers, along with manufacturer and retailer strategies used to maximize growth and profitability.

Report Methodology The Simmons Market Research Bureau (SMRB) provides the primary research data on consumer buying habits as they affect the personal protective gear category for home consumer use. The SMRB Spring 2005 survey is based on a sample of 24,686 U.S. respondents includes data on customer attitudes in selecting protective gears. Secondary research data has been obtained from government sources, trade association publications, business journals, company literature and investment reports.

What You’ll Get in this Report
The U.S. Market for Personal Protective Gear makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Personal Protective Gear offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles
• The End User
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the safety and protective gear market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2010.

This report will help:

• Manufacturers and marketers identify market opportunities and develop targeted promotion plans for personal protection products
• Research and development professionals stay on top of competitor initiatives and explore demand for personal protective gear products.
• Advertising agencies working with clients in related industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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