While the market for residential safes is relatively small, it has grown steadily in recent years, with retail sales bolstered by events such as Y2K, 9/11, hurricanes and wildfires. In the coming years, SBI expects marketing and the expansion of distribution channels to drive growth. Marketers will use concerns about fire- and weather-related catastrophes, not just burglary and theft, to emphasize the need to protect documents and valuables stored at home. Marketers will pay particular attention to gun owners, single-person households, households in which both spouses work outside of the home, home office workers and college students—just some of the key target demographics. Distribution will also continue to expand beyond traditional channels to discount stores, the Internet, and more.

This all-new SBI report, U.S. Market for Personal Safes, contains comprehensive data on the U.S. market for residential safes, including historical (2002-2006) and forecast (2007-2011) market supply values. The report identifies key trends affecting the marketplace, along with trends driving growth, and also profiles major marketers and consumer demographics.

Report Methodology The information in U.S. Market for Personal Safes is based on data from the U.S. Department of Commerce and the Census Bureau, along with information from trade publications, business journals, company literature and investment reports.

What You’ll Get in This Report
U.S. Market for Personal Safes makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that U.S. Market for Personal Safes offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report If your company is already doing business in the market for personal safes, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for personal safes, as well as projected markets and trends through 2011.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for personal safes.
• Research and development professionals stay on top of competitor initiatives and explore demand for personal safes.
• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy personal safes.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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