This all-new SBI report, Recreational Vehicle Manufacturing in the U.S., highlights the driving forces behind the $12 billion RV industry.

In 2006, the recreational vehicle industry showed signs of strain, as record high gasoline prices dampened consumer demand and manufacturers suffered rising production costs. As a result, some manufacturers reported declining revenues. Though shipments were still up overall, it is estimated that the U.S. market actually contracted slightly, while fully 10% of shipments were exported to other countries.

While motorized RVs witnessed growth up until 2004, demand has waned and sales have declined, particularly for manufacturers focused solely on Class A and Class C motor home production. Meanwhile, demand for non-motorized products, particularly travel trailers, saw respectable gains through 2006, giving manufacturers such as industry leader, Thor Industries, much to honk their horn about.

Scope and Methodology
Report data were obtained from government sources such as the U.S. Census Bureau and U.S. Department of Commerce, trade associations such as the Recreational Vehicle Industry Association (RVIA), business journals, company literature and websites, and research services such as Simmons Market Research Bureau (SMRB). The data were analyzed to provide several key statistics, including an estimated number of households with RVs, the total supply value of the U.S. market and the total value of shipments, imports and exports.

What You’ll Get in this Report
By combining data from government and industry trade sources, SBI provides an analysis of the market during the 2002-2006 period, complete with import and export data by product type and size. The report also includes a thorough breakdown of economic and demographic trends affecting the industry, detailed profiles of the industry’s leading competitors, and an insightful discussion on the promotion and distribution landscape. Finally, SBI provides forecasts for the industry through 2011.

How You Will Benefit from this Report
If your company is involved with RV manufacturing, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected market size and trends through 2011.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for recreational vehicles.
• Research and development professionals stay on top of competitor initiatives and explore demand for recreational vehicles.
• Advertising agencies working with clients in the RV industry understand the product buyer to develop messages and images that compel consumers to purchase them.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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