The U.S. market for residential generators is closely tied to major disturbances in the power system. While hurricanes and winter storms are most closely associated with electrical power interruptions, they are only part of the problem. The overloaded and out-of-date power grid is also a major factor, as evidenced by recent brownouts and blackouts. Consumers are increasingly sensitive to these power interruptions with the rise of home offices and in-home use of electric-powered medical devices, which has broadened the market for generators beyond portables to stationary or standby units that automatically provide uninterrupted power. Consumer lifestyles have also led to broader applications for portable generators. No longer content to “rough it,” people enjoying activities such as camping and tailgating use portables to power stoves, computers, televisions, coolers and more. These trends have driven U.S. shipments of consumer generators (represented by gasoline-powered generators with an output up to 15 kilowatts) to $723 million in 2006 at a compound annual growth rate (CAGR) of 21% since 2002. The market is expected to remain strong with retail sales of portable and standby units growing at a combined 19% CAGR through 2011.

U.S. Market for Residential Generators contains comprehensive data on the U.S. market for generators, including historical (2002-2006) and forecast (2007-2011) market size data in terms of the number of units sold and the dollar value of unit shipments. The report identifies key trends affecting the marketplace and driving growth, and also profiles major marketers and consumer demographics.

Report Methodology
The information in U.S. Market for Residential Generators is based on data from the U.S. Department of Commerce and Department of Energy, along with information from the U.S. Consumer Product Safety Commission, business journals, company literature and websites, and research services such as Simmons Market Research Bureau.

What You’ll Get in This Report
U.S. Market for Residential Generators makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that U.S. Market for Residential Generators offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the residential generator market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for residential generators, as well as projected markets and trends through 2011.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for residential generators.
• Research and development professionals stay on top of competitor initiatives and explore demand for residential generators.
• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy residential generators.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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