Roofing Materials in the U.S., a new report from SBI, provides insights into the U.S. market for roofing, which saw 8% growth from 2004 to 2005 (although aided greatly by repair and rebuilding efforts as a result of Hurricanes Katrina and Rita). Can the roofing market, including asphalt, sheet metal, concrete, single-ply rubber, clay and roofing felts, sustain future growth after the effects of the Hurricane Katrina fade away? This report looks at the other trends that may further affect the roofing industry, such as the development of energy-efficient products and sustainable roofing and the strain of increasing raw material prices.

Roofing Materials in the U.S., SBI analyzes the various products available along with the manufacturer and retailer strategies that are being used to maximize growth and profitability. The coverage also includes end-user analysis, industry and product trends that will fuel future growth, and marketing dynamics.

Scope and Methodology
This report data was obtained from government sources, trade associations, publications, business journals, company literature, and investment reports. The report covers the needs of the commercial roofing sector and also contains detailed demographic profiles of residential consumers in terms of roofing products, based on data provided by Simmons Market Research Bureau (SMRB), New York. The data was pulled from SMRB’s National Consumer Survey (NCS) Fall 2005.

Shipment statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and is estimated and forecasted by SBI. Import and export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. However, the U.S. International Trade Commission does not track the trade data for some specific commodities such as Roofing Felts, Precast Concrete Roofing Tiles, and Single-Ply Rubber Membrane Roofing and this has not been included in the market size estimate. Historical data are provided for 2001 through 2005 (all 2005 shipments are estimates), with forecast data from 2006 to 2010.

Market size of roofing (market supply) is defined as the amount of roofing products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. roofing market supply was calculated from the Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Also, note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
Roofing Materials in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Roofing Materials in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• End-Users
• The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the roofing industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for roofing products, as well as projected market size and trends through 2010.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for roofing products.
• Research and development professionals stay on top of competitor initiatives and explore demand for roofing products.
• Advertising agencies working with clients in the roofing industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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