SBI Market Profile: Bicycles

Apr 1, 1999
219 Pages - Pub ID: SB351
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SBI compiled and analyzed data on U.S. shipments, imports, consumer purchases, distribution channels, purchaser and bicyclist demographics, exports, plant operating ratios, and the competitive environment to uncover the trends affecting domestic bicycle demand. The in-depth industry investigation compares trends of U.S.- and foreign-based manufacturers, independent bicycle dealers and mass-market channels, and mountain bikers and road bikers. The competitive environment is analyzed by examining the product lines, marketing and distribution strategies, international operations, and acquisitions for 17 U.S. manufacturers and marketers. Leading manufacturer and marketer shares are calculated.

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