The U.S. packaging market is currently the largest and most stable market for packaging products globally, and is expected to experience growth of 3% annually. The market is generally unaffected by economic cycles and grows through product innovation and expansion into geographic markets.

The market also produces a considerable amount of refuse. Because we as consumers use so much packaging for our food and drink, manufacturers of packaging and its contents are conscious of the impact it can have on the environment. Using “sustainable” components, in whole or part, for packaging has become a real opportunity for manufacturers to showcase their awareness of environmental issues, and win points with consumers who are concerned with the impact packaging has on the ecosystem.

The Sustainable (“Green”) Market for Food and Beverage Packaging focuses on the market for sustainable packaging for the food and beverage industry in the United States. SBI defines sustainable packaging as environment friendly/green packaging used in the food and beverage industry (excluding foodservice) and includes the following five packaging material categories:

• Paper
• Plastic
• Metal
• Glass
• Flexible

In addition to presenting industry statistics, this report identifies key trends affecting the marketplace and profiles major manufacturers and end users.

Scope and Methodology
Report data were obtained from government sources, trade associations, business journals, company literature and websites, and research reports. Shipment statistics were derived from the U.S. Census of Manufacturers and the Annual Survey of Manufactures, estimated and forecasted by SBI. Price trends were tracked from the Bureau of Labor Statistics Producer Price Index. Additional information was derived from data provided by Datamonitor’s Productscan. The consumer demographics analysis was developed using data from Simmons Market Research Bureau’s (New York, NY) spring 2006 consumer survey.

The sustainable packaging in food and beverage market size is defined as the amount of sustainable packaging products supplied to the total U.S. marketplace. In other words, market size is determined by supply rather than demand. The U.S. sustainable packaging for food and beverage market supply was calculated using Department of Commerce statistics on domestic plants shipments.

Also, note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plants, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
The Sustainable (“Green”) Market for Food and Beverage Packaging makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The Sustainable (“Green”) Market for Food and Beverage Packaging offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• End-Users
• The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the sustainable packaging industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for sustainable packaging in the food and beverage industry, as well as projected market demand and trends through 2010.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for sustainable packaging.
• Research and development professionals stay on top of competitor initiatives and explore demand for sustainable packaging.
• Advertising agencies working with clients in the packaging industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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