Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition

May 1, 2009
280 Pages - Pub ID: SB1926700
Abstract Table of Contents Search Inside Report Related Reports

Food and beverage packaging is one of the most significant components of the packaging market, for which the U.S. is the largest global market. Growth of food and beverage packaging is approximately 3% annually, with the market is being driven by important innovations and technological developments. Packaging for foods and beverages is primarily designed to preserve and protect the contents; secondarily, it serves as a marketing tool to attract consumers. Today’s innovations add a new dimension-environmental concern.

Once thought of as only recycling, sustainability refers the entire life cycle of products. Considerations of packaging’s sustainability include analysis of source materials, the manufacturing/production processes and technologies, transportation and distribution, and end-of-life scenarios.

Sustainability is a relatively new issue for the industry, in which key players acknowledge being in the early stages of the learning curve. At the same time sustainability policies are nearly universal among packaging companies, which are sensitive to the environmental, economic, regulatory, and public image aspects of the issue.


The information in this report is based on both primary and secondary research. Primary research entailed in-depth interviews with industry executives and analysts to obtain information on new product trends, industry influences, marketing programs, and technological innovations.

Secondary research entailed data gathering from government sources, trade associations, business journals, transcripts, company literature and websites, and research reports. Shipment statistics were derived from the U.S. Census of Manufacturers and the Annual Survey of Manufactures, estimated and forecasted by SBI. Price trends were tracked from the Bureau of Labor Statistics Producer Price Index. Additional information was derived from data provided by Datamonitor’s Productscan. The consumer demographics analysis was developed using data from Simmons Market Research Bureau’s (New York, NY) summer 2008 consumer survey.

What You’ll Get in This Report

Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition offers.

Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition includes the following five packaging material categories:

  • Paper
  • Plastic
  • Metal
  • Glass
  • Flexible

The report presents industry historical statistics (2003-2008) and forecasts to 2013 for sustainable food and beverage packaging production for both the U.S. and international markets. It also includes data on global municipal waste production and recovery data. The report identifies key drivers of and trends affecting the marketplace, discusses marketing and distribution challenges, profiles major manufacturers, and examines end user attitudes and behaviors.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit From This Report

If your company is involved with the packaging industry, you will find this report invaluable as it provides or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight about sustainability issues not offered in any other single source. You will gain a thorough understanding of the current market for sustainable packaging in the food and beverage industry, as well as projected market demand and trends through 2013.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans that address and incorporate sustainable packaging.

  • Research and development professionals stay on top of competitor initiatives and explore demand for sustainable packaging.

  • Advertising agencies working with clients in the food and beverage industry understand the product buyer to develop messages and images that compel consumers to purchase these products.

  • Business development executives understand the dynamics of the market and identify possible partnerships.

  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

About the Author

Mary Hopkins (Berwyn, PA) has been in market research for more than 25 years, as analyst, instructor, and manager. She has written several bestselling reports for SBI.

Additional Information

Market Insights: A Selection From The Report

The Sustainable Packaging Coalition uses the following criteria to describe sustainable packaging:

  • Is beneficial, safe, and healthy for individuals and communities throughout its life cycle;
  • Meets market criteria for performance and cost;
  • Is sourced, manufactured, transported, and recycled using renewable energy;
  • Maximizes the use of renewable or recycled source materials;
  • Is manufactured using clean production technologies and best practices;
  • Is made from materials healthy in all probable end-of-life scenarios;
  • Is physically designed to optimize materials and energy;
  • Is effectively recovered and utilized in biological and/or industrial cradle-to-cradle cycles.

Sustainability Issues
On its most basic level, sustainability stems from the “Three R’s”:  Reduce, Reuse, Recycle. 
Ideally, waste reduction is accomplished by “pre-cycling” - preventing waste by producing less.  “Lightweighting,” “thinwalling,” and “down-gauging” are methods used by packaging manufacturers to reduce the raw materials used to make cans, cartons, bags, and bottles. 
These methods reduce the overall weight of the packaging, thereby reducing the energy and associated costs of shipping and transport.  Reduction in packaging must be done carefully so that the products/contents are still protected from loss or damage.
The concept of “cradle to cradle” or “C2C” design is gaining attention and driving packagers to design with the idea of reusing the packaging and/or materials.  Thus, everything is either returned to its original components or is “up-cycled” into other products.
Packaging can be both recycled and recyclable.  That is, it can be cleaned and reused or processed to be used again, either as packaging or for other purposes.  It can also be made from recycled materials.  Recycling aluminum cans into new cans uses 95% less energy than making cans from new materials.  Making glass and plastic containers from recycled content uses 30% less energy.

In the News

All-New Report from SBI Examines Gains in Worldwide Food and Beverage Sustainable Packaging Market

New York, April 7, 2009 - New SBI market research report Sustainable (“Green”) Packaging Market for Food and Beverage Worldwide, 2nd Edition examines the many gains that have been made in the food and beverage sustainable packaging markets since SBI reported on it in 2006. Completely updated, this new report’s features include international and U.S. market data history (2004-2008) and forecasts 2009-2013 and valuable primary research including interviews with corporate representatives, association executives, and editors of industry publications, which adds insight and intelligence unavailable in any other report.

This new SBI report presents total market size and growth, shipments, imports and exports of food and beverage packaging by category (paper, plastic, metal, glass, and flexible); economic trends; industry trends and factors for growth; overview of marketing and promotion opportunities; profiles of leading manufacturers/marketers in each packaging category; data on global municipal waste production and recovery data; and marketing and distribution challenges. The extensive data is augmented by practical, easy-to-read charts, tables and graphs.

Demand for sustainability is one of the most significant drivers for environmental efforts and innovations in the food and beverage packaging industry, particularly during this economic downturn due to economic benefits to companies. Wal-Mart and other major retailers have developed standards and requirements for their suppliers which not only highlight environmental concerns, help control product, energy, and waste disposal costs.

Sustainable (“Green”) Packaging Market for Food and Beverage Worldwide, 2nd Edition details activity involving one of the most important innovations in the sustainable packaging industry today: biodegradable plastics; analyzes the fastest growing food and beverage packaging material, flexible, which is projected to grow 6% (CAGR) over the next five years; and examines how foreign regulations are significantly influencing U.S. companies’ adoption of sustainable policies and practices.

About SBI
SBI (Specialists in Business Information) publishes research reports in the industrial, energy, building/construction, automotive/transportation and packaging markets. SBI also offers a full range of custom research services.


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