This Specialists in Business Information report provides insights into the U.S. market for Swimming Pool Equipment and Maintenance Products. While CAGR for the 2002-2006 period was at 8%, the market will likely tread water for 2007 and 2008 as the industry deals with certain economic factors such as higher interest rates and declining home values in key markets. New pool construction will most likely slow, but manufacturers’ businesses will be sustained by product innovation and residential pool renovation during the period.

Even with slowing growth in GDP and a 2006-2007 housing bust, the relatively young pool products industry has the potential for continued growth in the long term. Pool products have a stable consumer base, which acts as a cushion during slower economic periods and when new pool installation may be low. Favorable demographic trends may also help to boost the market, as will end-user interest in product innovation and design trends.

Scope and Methodology
Report data were obtained from government sources such as the U.S. Census Bureau, trade associations such as The National Swimming Pool Association and The Association of Pool and Spa Professionals, business journals such as Pool & Spa News and Pool & Spa Living, company literature and websites, and research services, such as Simmons Market Research Bureau (SMRB)’s fall 2006 consumer survey.

What You’ll Get in this Report
Product coverage, in this all-new report, includes items manufactured specifically for the operation and maintenance of above-ground and in-ground pools and includes pumps, heaters, liners, lights, cleaning apparatus, and chemical treatments. SBI provides data on market size as well as analyzes the trends driving leading manufacturer and retailer strategies. The coverage also includes in-depth corporate profiles; an overview of distribution and promotion; and an end-user analysis of builders and consumers.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in pool equipment and maintenance products, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected market size and trends through 2011.

This report will help:

• Marketing Managers
  identify market opportunities and develop targeted promotion plans for pool equipment and maintenance products.
• Research and development
  professionals stay on top of competitor initiatives and explore demand for pool equipment and maintenance products.
• Advertising agencies
  working with clients in the pool industry understand the product buyer to develop messages and images that compel consumers to purchase pool products.
• Business development executives
  understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians
  provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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