Windows

Jun 4, 2001
229 Pages - Pub ID: SB329175
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U.S. window manufactures are facing sluggish demand from new residential markets, while profit margins at vinyl window manufacturers are feeling the adverse affects of rising material costs. Sales and profit opportunities, however, remain on an upward trend in residential replacement markets. Residential replacement window markets are benefiting from lower mortgage interest rates and continued gains in existing home resales. The replacement window market could receive a further boost from an unstable energy situation as homeowners seek to cut space heating and air conditioning costs. These and other findings are uncovered in our in-depth analysis of the $8.7 billion U.S. window product industry. SBI evaluates shipments, imports, exports, and price trends for vinyl, wood, and metal windows. This comprehensive investigation analyzes the new housing, residential replacement, manufactured housing, and nonresidential building markets. The demographics of the residential replacement window purchaser are analyzed as well. SBI presents the likelihood of homeowners and renters to purchase thermal windows, vinyl windows, wood-framed windows, and skylights by sex, age, race, marital status, income, education and occupation, household composition, and region. The data is also segmented by the cost of the window replacement project and whether the window was contractor installed or purchased as part of a do-yourself project. In addition, SBI analyzed the cost structure of U.S. wood and metal window product plants and profit margins, and the competitive environment. SBI calculated market share for the top 15 window suppliers. The Canadian window market is also examined.


Additional Information

Scope And Methodology

The SBI Market Profile on Windows is a guide to the growth- and profit-oriented opportunities in the manufacture and sale of vinyl, wood, and metal window products. This comprehensive database covers U.S. shipments, imports and exports, end-use markets, replacement window purchaser demographics, factors affecting domestic demand, the cost structure of wood and metal window product plants, the competitive environment, and the Canadian market situation. In addition, major North American manufacturers and marketers are profiled in order to uncover competitor strategies and recent developments.

The total window industry is analyzed on a dollar and unit basis in Section 1. Shipments are provided for wood, vinyl, and metal windows. Data are compiled from U.S. Department of Commerce surveys and private data sources. Industry trends are further segmented by material for residential and nonresidential markets. The Bureau of Labor Statistics’ Producer Price Index is used to compare price changes for the competing window materials markets.

Sections 2, 3, and 4 further segment window product shipments by material and provide data on U.S. imports and exports. U.S. shipments are compiled from Department of Commerce surveys. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies and whether or not plants specialize (50% or more of total facility revenues) in window products. Wood window unit shipments are segmented into five product categories and shipments are also provided for frames and sash. Metal window product shipments are divided into aluminum and steel sash and frames, residential and non-residential products, storm sash, and window screens. Shipments are available on a dollar and quantity basis. Product line price trends are analyzed as well. Import data is derived from U.S. Customs records and rounds out the total U.S. supply. Import data are also provided by major country of origin. SBI computed import penetration rates to judge the competitive position of foreign manufacturers. Exports’ share of domestic shipments is evaluated as well. In addition, export data by major country of destination is provided to show potential foreign markets.

Window purchases by end-use market are compiled from American Architectural Manufacturers Association (AAMA) and U.S. Department of Commerce data (Section 5). The AAMA provides data on prime window sales for new residential construction, residential remodeling and replacement, and nonresidential building markets. Residential sales are also segmented by material. The Census of Manufacturers provides purchases of window products at prefabricated wood building, mobile home, and recreation vehicle plants. Other government data trends provide statistics on building material dealer window sales and homeowner spending on replacement windows.

Simmons Market Research Bureau data supply demographic snapshots of purchasers of thermal windows, vinyl windows, wood-framed windows, and skylights (Section 6). Demographics are also provided by spending level and whether the unit was installed by a contractor or part of a do-it-yourself project. Demographic characteristics covered include purchasers by sex, age, race, marital status, household income, education and occupation, household size and children by age, homeowners versus renters, and by region.

SBI investigated the factors driving demand by analyzing construction and other end-use market data (Section 7). Residential housing statistics include data on new housing competitions, existing home resales, and mobile home placements. Housing starts and residential building permits further track new residential construction markets. The characteristics of newly completed U.S. housing units and existing housing units are also provided. Total homeowner remodeling and repair spending is analyzed as well. In addition, data is provided on household demographics and economic trends.

SBI supplies data on the cost structure and profitability of U.S. plants specializing (50% or more of total plant revenues) in the manufacture and sale of wood and metal window products (Section 8). U.S. Department of Commerce survey data covering these plants is supplemented with individual company sales data in order to calculate company market share. Company sales statistics are compiled as part of an exhaustive effort to provide competitive intelligence (Section10). Annual reports, databases, and trade journals were searched for growth- and profit-oriented strategies. The Canadian market situation is evaluated from Statistics Canada data (Section 9). Data trends include plant shipments, exports, and imports.

Action-oriented executives are urged to use this comprehensive statistical database and competitor information to penetrate end-use markets, target key demographic markets, expand foreign market sales, and initiate profitable operating strategies. Executives are urged to compute their own company’s market share and compare their company’s operating ratios to the industry averages as part of this process.

Press Release

“The $8.7 Billion Window Products Industry Examined”

New York, May 31, 2001/PRNewswire –- The Windows Report examines the current trends in the windows product industry. U.S. windows manufacturers are facing sluggish demand from new residential markets, while the profit margins at the vinyl windows manufacturers are feeling the adverse affects of rising material costs. Sales and profit opportunities, however, remain on an upward trend in the residential placement markets.

Produced by Specialist Business In Business Information (SBI), a division of MarketResearch.com, The Windows Report is an in-depth, comprehensive report analyzing the windows product industry. Key issues analyzed in this report include market size and growth of the industry, the material mix and replacement market’s growing importance, replacement market demographics, and profitability and competitive environment.

The value of U.S. window product shipments is estimated to reach $8.7 billion during 2001. This could represent 3.0% of total U.S. building material shipments. Shipments are estimated to increase at a 3.7% compound annual rate between 1997 and 2001. “This is a significant,” states Richard Koulbanis, Senior Vice President of Publishing MarketResearch.com. “The compound rate is down from 6.4% annually over the 1992-to-1997period.”

Domestic window manufacturers are facing increased competition from Canadian and other foreign-based manufacturers. Slower growth and reduced profit margins are expected to result in consolidation among the leading U.S. window manufacturers. The remaining manufacturers must be able to take advantage of the growing need for energy-efficient windows as a result of the unstable energy situation.

“During 2001, vinyl window shipments are estimated to reach $3.3 billion and 32.8 million units. This could represent 37.9% and 39.3% of total industry shipments, respectively. Vinyl windows accounted for only 12.7% of total industry dollar shipments in 1987, and 10.0% of total volume shipments, this is a drastic shift in the market,” states Richard Koulbanis, Senior Vice President of Publishing MarketResearch.com.

The Windows Report gives a through overview and analyzes shipments, imports, exports, and price trends for vinyl, wood, and metal windows. Action-oriented executives are urged to use this comprehensive statistical database and competitor information to penetrate end-use markets, target key demographic markets, expand foreign market sales, and initiate profitable operating strategies.

About MarketResearch.com Specialists in Business Information (SBI), a division of MarketResearch.com, provides concise comprehensive profiles on a wide range of industrial and consumer markets, including tabular data useful for reference. MarketResearch.com is the leading provider of global market intelligence products and services. With over 40,000 research publications from more than 350 top consulting and advisory firms, we offer instant online access to the world’s most extensive database of expert insights on global industries, companies, products and trends. Updated daily. For more information, contact Kim Bolus at 212.807.2655 or kbolus@marketresearch.com, or visit www.MarketResearch.com.

The $8.7 Billion Window Products Industry Examined

New! The Windows Report, published by Specialists in Business Information (SBI) is now available through MarketResearch.com. SBI report is a critical in-depth analysis of the $8.7 billion U.S. window products market. With the key data provided in this report staying on top of industry trends is easy.

Issues addressed in the report include:

  • Market Size and Growth
  • Industry Material Mix
  • Replacement Markets’ Growing Importance
  • Replacement Market Demographics
  • Profitability and the Competitive Environment

U.S. window manufactures are facing sluggish demand from new residential markets, while profit margins at vinyl window manufacturers are feeling the adverse affects of rising material costs. Sales and profit opportunities, however, remain on an upward trend in residential replacement markets.

This comprehensive investigation analyzes building markets for:

  • New Housing
  • Residential Replacement
  • Manufactured Housing
  • Nonresidential Building Markets
The demographics of the residential replacement window purchaser are analyzed as well. SBI presents the likelihood of homeowners and renters to purchase thermal windows, vinyl windows, wood-framed windows, and skylights. Also measured in this report is demographic information such as sex, age, race, marital status, income, education and occupation, household composition, and region.

The Windows Report provides the information that will keep you ahead of your competitors. SBI has analyzed the cost structure and profit margins, and the competitive environment of U.S. wood and metal window product plants. This report also calculates market share for the top 15 window suppliers as well as the Canadian window market.

SBI reports provide you with the information you need to maintain your competitive edge, including valuable data on the current and historical size and growth of markets, forecasts of future market size and growth, assessments of market trends and profiles of influential competitors.

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Issues Addressed:

  • Market Size and Growth
  • Industry Material Mix
  • Replacement Markets’ Growing Importance
  • Replacement Market Demographics
  • Profitability

Categories Covered:

  • Wood Window Product Shipments and Supply
  • U.S. Vinyl Window Shipments and Supply
  • U.S. Metal Window Product Shipments and Supply
  • U.S. Replacement Window and Skylight Purchaser Demographics
  • Factors Affecting U.S. Window Demand
  • Energy Efficient Windows
  • The Energy Star Program and Efforts to Promote Energy Efficient Windows
  • Cost Structure of U.S. Wood and Metal Window Product Plants and the Competitive Environment
  • Canadian Window Industry Trends

Companies/Sites Discussed:

  • American Architectural Products Corp.
  • Associated Materials Incorporated
  • Alside Window Products
  • Atrium Companies, Inc.
  • Champion Windows Manufacturing, Inc.
  • Drew Industries, Inc.
  • Kinro Products
  • Groupe Bocenor, Inc.
  • Harvey Industries, Inc.
  • Hurd Millwork Co, Inc.
  • International Aluminum Corp.
  • Jeld-Wen, Inc.
  • Kolbe and Kolbe Millwork Co., Inc.
  • Marvin Windows and Doors
  • MI Home Products
  • Milgard Manufacturing
  • MW Manufacturers, Inc.
  • Nortek, Inc.
  • Pella Corp.
  • Phillips Products
  • Reliant Building Products
  • Royal Group Technologies
  • Silver Line Building Products
  • Simonton Building Products, Inc.
  • Traco
  • Weather Shield Manufacturing, Inc.

Tables and Graphs:

  • Over 90 Tables and Graphs Included

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