• Scope
• Methodology
• Market Size and Growth
  • Air Quality Products Top $176 Million
  • Figure 1-1 U.S. Air Quality Products Market, 1998-2007 (in million $)
  • Overseas Production Causes Decline in U.S. Shipments
  • Table 1-1 U.S. Air Quality Product Shipments, Imports and Exports, 1998 and 2003-2007 (in million $)
  • Figure 1-2 U.S. Air Quality Products Market: Domestic vs. Foreign Production, 1998-2007 (in million $)
  • U.S. Market Rises to 10 Million Units
  • Figure 1-3 U.S. Air Quality Products Market, 1998-2007 (in millions of units)
  • Unit Shipments, Imports, Exports and Prices
  • Imports Dominated by China Manufacturing
  • Table 1-2 U.S. Air Quality Product Imports by Country of Origin, 1998 and 2003-2007 (in million $)
  • Exports to the Philippines No More
  • Table 1-3 U.S. Air Quality Product Exports by Country of Destination, 1998 and 2003-2007 (in million $)
  
  
• Market Forecast
  • U.S. Market for Air Quality Products to Top $221 Million by 2012
  • Figure 1-4 U.S. Air Quality Products Market Forecast, 2007-2012 (in million $)
  
  
• Trends & Opportunities
• Economic Factors
  • GDP Forecasted Growth a Modest 2.2% in 2007, 1.3% in 2008
  • Producer Price Increases for Small Electrical Household Appliances
  
  
• Residential Markets Head South
  • The Air and EPA
  • The Allergy-Asthma-Air Connection
  • Product Innovation Meets Consumer Learning Curve
  • Core Company Values and Commitment Important
  • Energy Star Efforts
  • Stress, Medical Costs and Self-Medicating
  • East Meets West in Modern Day Personal Care Appliances
  • The Indulgent Spa Influence
  • Consumer Expenditures and Household Demographics
  • Table 1-4 Average U.S. Household Spending: Total, Household Furnishings/Equipment and Small Appliances/Miscellaneous Housewares, 2002-2006 ($)
  • Baby Boomers: Attitude and Income
  • The Home Lifestyle Takes Hold
  • Individualization and Personalization
  
  
• Market Landscape
  • Fragmented and Diverse
  • Retailer Pressure
  • Innovation and Cost Reduction Key
  • To Consolidate or Not to Consolidate
  • Distribution & Marketing
  • Marketing Product Innovation: Easier, Greener, Deeper
  • Direct Response TV Opportunities
  • High-end Retail Channel Opportunities
  • Consumers
  • Consumer Ownership Penetration
  • Table 1-5 Consumer Household Ownership Rates for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)

Chapter 2 The Market

• Scope
• Methodology
• Market Size and Growth
  • Air Quality Products Top $176 Million
  • Figure 2-1 U.S. Air Quality Products Market, 1998-2007 (in million $)
  • Table 2-1 U.S. Air Quality Products Market and Year-over-Year Change, 1998-2007 (in million $)
  • Small Electrical Household Appliances Strong
  • Figure 2-2 U.S. Small Electrical Household Appliance Market, 2003-2007 (in billion $)
  • Table 2-2 U.S. Small Electrical Household Appliance Market and Year-over-Year Change, 2003-2007 (in billion $)
  • Figure 2-3 Air Quality Products as a Share of the U.S. Small Electrical Household Appliance Market, 2003-2007 (%)
  
  
• Value of Shipments, Imports and Exports
  • Overseas Production Causes Decline in U.S. Shipments
  • Table 2-3 U.S. Air Quality Product Shipments, Imports and Exports, 1998 and 2003-2007 (in million $)
  • Domestic Production as a Share of U.S. Market Also Declines
  • Figure 2-4 U.S. Air Quality Products Market: Domestic vs. Foreign Production, 1998-2007 (in million $)
  • Table 2-4 U.S. Air Quality Products Market: Domestic vs. Foreign Production and Year-over-Year Change, 1998-2007 (in million $)
  • Figure 2-5 Domestic vs. Foreign Production as a Share of the U.S. Market Value for Air Quality Products, 1998-2007 (%)
  • Figure 2-6 Exports as a Share of U.S. Air Quality Product Shipments, 1998-2007 (%)
  
  
• Unit Shipments, Imports and Exports
  • U.S. Market Rises to 10 Million Units
  • Figure 2-7 U.S. Air Quality Products Market, 1998-2007 (in millions of units)
  • Table 2-5 U.S. Air Quality Product Shipments, Imports and Exports, 1998 and 2003-2007 (in millions of units)
  • Unit Shipments Decline, Prices Rise
  • Figure 2-11 U.S. Air Quality Product Shipments and Average Net Selling Price per Unit, 1998-2007 (in millions of units)
  • Unit Imports Catch Air, Prices Trend Upward
  • Figure 2-12 U.S. Air Quality Product Imports and Average Net Selling Price per Unit 1998-2007 (in millions of units)
  • Unit Exports Freefall, Prices Skyrocket
  • Figure 2-13 U.S. Air Quality Product Exports and Average Net Selling Price per Unit 1998-2007 (in thousands of units)
  • Domestic vs. Foreign Production as a Share of U.S. Market
  • Figure 2-8 U.S. Air Quality Products Market: Domestic vs. Foreign Production, 1998-2007 (in millions of units)
  • Table 2-6 U.S. Air Quality Products Market: Domestic vs. Foreign Production and Year-over-Year Change, 1998-2007 (in millions of units)
  • Figure 2-9 Domestic vs. Foreign Unit Production as a Share of the U.S. Market for Air Quality Products, 1998-2007 (%)
  • Figure 2-10 U.S. Air Quality Products Unit Exports as a Share of Shipments, 1998-2007 (%)
  • Imports and Exports by Country
  • Imports Dominated by China Manufacturing
  • Table 2-7 U.S. Air Quality Product Imports by Country of Origin, 1998 and 2003-2007 (in million $)
  • Figure 2-14 Estimated Share of U.S. Air Quality Product Imports by Country of Origin, 2007 (%)
  • Exports to the Philippines No More
  • Table 2-8 U.S. Air Quality Product Exports by Country of Destination, 1998 and 2003-2007 (in million $)
  • Figure 2-15 Estimated Share of U.S. Air Quality Product Exports by Country of Destination, 2007 (%)
  
  
• Market Forecast
  • U.S. Market for Air Quality Products to Top $221 Million by 2012
  • Figure 2-16 U.S. Air Quality Products Market Forecast, 2007-2012 (in million $)

Chapter 3 Trends & Opportunities

• Overview
• Economic Factors
  • GDP Forecasted Growth a Modest 2.2% in 2007, 1.3% in 2008
  • Figure 3-1 U.S. Current-Dollar GDP vs. Real GDP, 2002-2008 (in trillion $)
  • Figure 3-2 Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2002-2008 (%)
  • Rising Manufacturing Costs
  • Figure 3-3 U.S. Producer Price Indexes for Selected Commodities, 1997-2006
  • Figure 3-4 U.S. Producer Price Indexes for Small Electrical Household Appliances, 1998-October 2007
  
  
• Housing Market Trends
  • Residential Markets Head South
  • New Home Sales
  • Figure 3-5 Annualized U.S. New Single-Family Home Sales by Region, January 1997-July 2007 (in thousands of units)
  • Existing Home Sales
  • Pending Home Sales
  • Figure 3-6 Annualized U.S. Existing Home Sales by Region, 2004-2006 and August 2006-August 2007 (in thousands of units)
  • Figure 3-7 U.S. Pending Home Sales Index by Region, 2004, 2005, 1st Half 2006 and July 2006-July 2007
  • Building Permits
  • Figure 3-8 U.S. New Housing Units Authorized by Building Permits, January 1997-August 2007 (in thousands of units)
  • Environmental Trends & Opportunities
  • The Air and EPA
  • Table 3-1 Six Principal EPA Air Pollutants
  • Table 3-2 Percentage Change in Air Pollutant Levels, 1980 vs. 2006 and 1990 vs. 2006
  • Table 3-3 Percentage Change in Air Pollutant Emissions, 1980 vs. 2006 and 1990 vs. 2006
  • Figure 3-9 Growth of GDP, Vehicle Miles Traveled, Population and Energy Consumption vs. Aggregate Emissions, 1980-2006
  • Figure 3-10 Number of People Living in Counties with Air Pollutant Concentrations Exceeding National Ambient Air Quality Standards, 2006 (in millions)
  • The Allergy-Asthma-Air Connection
  • Exurbanization and Noise Pollution
  • Product Innovation Meets Consumer Learning Curve
  • Core Company Values and Commitment Important
  • Energy Star Efforts
  • Table 3-4 Energy Star Achievements by Product Type, 2006
  • Table 3-5 Energy Savings of Energy Star Products vs. Standard Products, 2006
  
  
• Health & Wellness Trends & Opportunities
  • Stress, Medical Costs and Self-Medicating
  • Table 3-6 Top 10 Online Health Portals, Q1 2006 vs. Q1 2007
  • Table 3-7 Top 10 Health-Related Searches Conducted Using Major U.S. Internet Search Engines, Q1 2007
  • East Meets West in Modern Day Personal Care Appliances
  • Table 3-8 Selected Aromatherapy Essential Oils and Their Healing Benefits
  • Table 3-9 Selected Colors and Their Healing Benefits
  • Emerging Treatments
  • The Indulgent Spa Influence
  
  
• Demographic Trends & Opportunities
  • Consumer Expenditures and Household Demographics
  • Table 3-10 Average U.S. Household Spending: Total, Household Furnishings/Equipment and Small Appliances/Miscellaneous Housewares, 2002-2006 ($)
  • Table 3-12 Average U.S. Household Spending on Small Appliances/Miscellaneous Housewares by Household Size, 2002-2006 ($)
  • Table 3-13 Average U.S. Household Spending on Small Appliances/Miscellaneous Housewares by Age, 2002-2006 ($)
  • Table 3-14 Average U.S. Household Spending on Small Appliances/Miscellaneous Housewares by Household Income, 2002-2006 ($)
  • Table 3-15 Average U.S. Household Spending on Small Appliances/Miscellaneous Housewares by Race and Ethnicity, 2003-2006 ($)
  • Opportunities with Women
  • Table 3-16 What Is Important to Women
  • Table 3-17 Major Body and Beauty Concerns of Women
  • Baby Boomers: Attitude and Income
  • Table 3-18 U.S. Population by Age Group, 2000, 2005 and 2010 (in millions)
  
  
• Home Trends & Opportunities
  • The Home Lifestyle Takes Hold
  • Individualization and Personalization

Chapter 4 Corporate Profiles

• Overview
• Retailer Pressure Innovation and Cost Reduction Key
• To Consolidate or Not to Consolidate
• Blueair, Inc.
  • Overview
  • Product Portfolio
  • Significant Events
  
  
• Fedders Corp.
  • Overview
  • Product Portfolio
  • Table 4-2 Fedders Air Purifier, Humidifier Product Portfolio, 2007
  • Performance
  • Figure 4-1 Estimated Revenues of Fedders, 2003-2006 (in million $)
  • Significant Events
  
  
• HoMedics, Inc.
  • Product Portfolio
  • Significant Events
  
  
• Jarden Corp.
  • Overview
  • Product Portfolio
  • Table 4-3 Bionaire Air Quality Product Portfolio, 2007
  • Table 4-4 Holmes Air Purifier, Humidifier Product Portfolio, 2007
  • Table 4-5 Sunbeam Humidifier and Vaporizer Product Portfolio, 2007
  • Performance
  • Figure 4-2 Total Annual Net Sales of Jarden, 2002-2006 (in million $)
  • Source: Jarden Corp. Annual Report 2006.
  • Figure 4-3 Total Annual Net Sales of Jarden Consumer Solutions,
  • 2002-2006 (in million $)
  • Significant Events
  
  
• Kaz Inc.
  • Overview
  • Product Porfolio
  • Table 4-6 Kaz Air Purifier Product Portfolio, 2007
  • Table 4-7 Kaz Humidifier Product Portfolio, 2007
  • Significant Events
  
  
• NACCO Industries, Inc. (Hamilton Beach)
  • Overview
  • Product Portfolio
  • Table 4-8 Hamilton Beach Air Quality Product Portfolio, 2007
  • Performance
  • Figure 4-4 Estimated Revenues of NACCO Industries, 2002-2006 (in billion $)
  • Figure 4-5 Estimated Revenues of Hamilton Beach/Proctor-Silex,
  • 2002-2006 (in million $)
  • Significant Events
  
  
• Vornado Air LLC
  • Overview
  • Product Portfolio
  • Table 4-8 Vornado Air Quality Product Portfolio, 2007
  
  
• Whirlpool Corp.
  • Overview
  • Product Portfolio
  • Table 4-9 Whirlpool Air Quality Product Portfolio, 2007
  • Performance
  • Figure 4-6 Revenues of Whirlpool Corp., 2002-2006 (in billion $)
  • Significant Events

Chapter 5 Promotion & Distribution

• Overview
• Marketing Product Innovation: Easier, Greener, Deeper
• Table 5-1 Selected New Air Quality Product Introductions, 2007
• Table 5-1 Selected New Air Quality Product Introductions, 2007
• From Manufacturer to Marketer to Retailer
• Direct Response TV Opportunities
• Table 5-2 Share of New Infomercials by Category, 2006
• High-end Retail Channel Opportunities
• Major Retailers Changing Their Outreach
• The Sharper Image: A Cautionary Tale
• Figure 5-1 Total Annual Revenues of The Sharper Image, 2003-2007 (in million $)
• Figure 5-2 Annual Net Sales of Sharper Image Air Purifiers, 2003-2007 (in million $)
• Figure 5-3 Share of Sharper Image Air Purifier Net Sales vs. Other Revenues, 2003-2007 (%)
• Expo Attendance Increasing

Chapter 6 Consumers

• The Simmons Survey System
• Consumer Ownership Penetration
• Table 6-1 Consumer Household Ownership Rates for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
• Figure 6-1 Consumer Household Ownership Rates for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
• Consumer Purchase Penetration
• Table 6-2 Consumer Household Purchase Rates for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
• Figure 6-2 Consumer Household Purchase Rates (Last 12 Months) for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
• Demographic Characteristics of Owners
• Table 6-3 Demographic Indicators for Humidifier Ownership, 2007 (index)
• Table 6-4 Demographic Indicators for Dehumidifier Ownership, 2007 (index)
• Table 6-5 Demographic Indicators for Air Cleaner Ownership, 2007 (index)
• Demographic Characteristics of Recent Purchasers
• Table 6-6 Demographic Indicators: Air Quality Product Purchase in the Last 12 Months, 2007 (index)
• Table 6-7 Demographic Indexes: Air Quality Product Purchase (Last 12 Months) by Product Type, 2007 (index)
• Table 6-7 Demographic Indexes: Air Quality Product Purchase (Last 12 Months) by Product Type, 2007 (index)
• Psychographic Statements
• Table 6-8 Air Quality Product Consumer Agreement with Selected Shopping Statements, 2007 (index)
• Table 6-9 Air Quality Product Consumer Agreement with Selected Health & Wellness Statements, 2007 (index)