The U.S. Market for Carpets and Rugs
Feb 1, 2006
210 Pages - Pub ID: SB1189574
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Chapter 1 Executive Summary
  • Scope
  • Methodology
  • The Market
    • Market Size and Growth
    • Figure 1-1 U.S. Carpet and Rug Market, 2001-2005 (E) (in billion $)
    • Demand at 2 Million Square Meters
    • Tufted Carpets and Rugs Account for 77% of The Market
    • Woven Carpets on the Rise
    • Shipments at $14.8 Billion
    • Import-Export
    • Market Forecast

  • Trade Statistics
  • Marketing Dynamics
    • Advertising Spends and Initiatives
      • Mohawk Initiatives
      • Shaw Industries Ad Campaigns
      • Karastan Positions on Self-Expression

    • Marketing Initiatives
      • Targeting Tweens
      • Celebrity Association
      • Designer Rugs

    • Retail Trends
    • Retail Strategies
      • Prototype Stores
      • Trade Shows and Programs
      • Carpets Online

  • The Consumer
    • Home Improvement Spending
    • Higher Spending by Baby Boomers
    • Wall-To-Wall Carpeting
    • Area Rugs

  • Trends
    • Hard Flooring Versus Carpets
    • Impact of Higher Raw Material Prices
    • Katrina Driving Demand
    • Mergers and Acquisitions — The Big Get Bigger
    • Hand-Made Rug Niche
    • Carpet Import Issues
    • Changing Design Landscape
      • Natural Materials Make the Mark
      • Contemporary
      • Fusion
      • The Importance of Color
      • Be Bold
      • Texture
      • Carpet Tiles Gaining Attention
      • Demographic Trends
        • Disposable Income
        • The American Household Structure
        • The Hispanic Population
        • Baby Boomers
        • Echo-Boomers
        • DIY Motivations

      • Economic Trends
        • New Construction Market
        • Remodeling Market

Chapter 2 The Market

  • Product Overview
  • Fiber Types
  • Table 2-1 Properties of Fibers Used in Carpeting
  • Carpet and Rug Styles
  • Carpet and Rug Construction
  • Carpet Pads
  • Carpet and Rug Treatments and Finishes
  • The Market
    • Figure 2-1 U.S. Carpet and Rug Market, 2001-2005 (E) (in billion $)
    • Table 2-2 U.S. Carpet and Rug Industry Overview, 2001-2005 (E) (in million $)
    • Demand at 2 Million Square Meters
    • Table 2-3 U.S. Carpet and Rug Industry Overview, 2001-2004 (in million square meters)
    • Tufted Carpets and Rugs Account for 77% of the Market
    • Table 2-4 U.S. Carpet and Rug Market by Category, 2001-2005 (E) (in million $)
    • Shipments at $14.8 Billion
    • Figure 2-2 U.S. Carpet and Rug Overall Shipments, 2001-2005 (E) (in billion $)
    • Market Share
    • Table 2-5 U.S. Carpet and Rug Shipment by Category, 2001-2005 (E) (in million $)
    • Figure 2-3 Market Share of U.S. Carpets and Rugs, by Type, 2004 (%)
    • Figure 2-4 Market Share of U.S. Carpet and Rug, by Type, 2001 - 2004 (%)
    • Import-Export
    • Table 2-6 U.S. Carpet and Rug Import/Export Share of Market, 2001-2004 (in %)
    • Table 2-7 U.S. Carpet and Rug Imports as a Percentage to Apparent Consumption by Category, 2001-2004 (in %)
    • Table 2-8 U.S. Carpet and Rug Exports Percentage to Manufacturer’s Shipment by Category, 2001-2004 (in million $)
    • Figure 2-5 Top Five Carpet/Rug Import Sources by Country, 2004 (%)
    • Figure 2-6 Top Five Export Carpet/Rug Markets by Country, 2004 (%)
    • Woven Carpets and Rugs
    • Table 2-9 U.S. Woven Carpet and Rug Category Overview, 2001-2005 (E) (in million $)
    • Table 2-10 U.S. Woven Carpet and Rug Category Overview, 2001-2004 (in millions of square meters)
    • Tufted Carpets and Rugs
    • Table 2-11 U.S. Tufted Carpet and Rug Category Overview, 2001-2005 (E) (in million $)
    • Table 2-12 U.S. Tufted Carpet and Rug Category Overview, 2001-2004 (in millions of square meters)
    • Tufted Carpet and Rug Types
    • Table 2-13 U.S. Tufted Carpet and Rug Shipments by Type, 2001-2004 (in million $)
    • Table 2-14 U.S. Tufted Carpet and Rug Shipment by Type, 2001-2004 (in thousands of square yards)
    • Tufted Carpets and Rugs by Type of Fiber Face Yarn
    • Table 2-15 U.S. Tufted Carpet and Rug Shipment by Fiber of Face Yarn, 2001-2004 (in million $)
    • Table 2-16 U.S. Tufted Carpet and Rug Shipment by Fiber of Face Yarn, 2001-2004 (in thousands of square yards)
    • Other Carpets and Rugs
    • Table 2-17 U.S. Other Carpet and Rug Category Overview, 2001-2005 (E) (in million $)
    • Table 2-18 U.S. Other Carpet and Rug Category Overview, 2001-2004 (in thousands square yards)
    • Table 2-19 U.S. Other Carpet And Rug Sub-Category Shipments, 2001-2004 (in million $)
    • Table 2-20 U.S. Other Carpet and Rug Sub-Category Shipments, 2001-2004 (in thousands of square yards)

  • Market Forecast
    • Table 2-21 Projected Overall Shipments, 2006-2010 (in million $)
    • Table 2-22 Projected Overall Market Size, 2006-2010 (in billion $)
    • Figure 2-7 Estimated U.S. Carpet and Rug Market, 2005-2010 (in billion $)

Chapter 3 Trade Statistics

  • Imports
  • Table 3-1 U.S. Overall Imports of Carpets by Category, 2002- 2005 (in thousand $)
  • Table 3-2 U.S. Import Of Carpets Of Wool Or Fine Animal Hair, Knotted, 2002-2005, by Country (in thousand $)
  • Table 3-3 U.S. Import Of Carpets Of Manmade Yarn, Woven Pile, Made Up (nes), 2002-2005 (in thousand $)
  • Table 3-4 U.S. Import Of Carpets Nylon, Polyamides, Tufted, 2002-2005, by Country (in thousand $)
  • Table 3-5 U.S. Import Of Carpets Of Wool Or Fine Animal Hair, Tufted, 2002-2005, by Country (in thousand $)
  • Table 3-6 U.S. Import Of Carpets Of Materials (nes), Knotted, 2002-2005, by Country (in thousand $)
  • Table 3-7 U.S. Import Of Carpets Of Wool Or Hair, Woven Pile, Made Up, (nes), 2002-2005, by Country (in thousand $)
  • Table 3-8 U.S. Import Of Carpets And Textile Floor Coverings (nes), 2002-2005, by Country (in thousand $)
  • Table 3-9 U.S. Import Of Carpets Of Other Manmade Textile Materials, Tufted, 2002-2005, by Country (in thousand $)
  • Table 3-10 U.S. Import Of Carpets Of Wool Or Hair, Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-11 U.S. Import Of Carpets Of Yarn (nes), Woven Pile, Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-12 U.S. Import Of Carpets Of Materials (nes), Tufted, 2002-2005, by Country (in thousand $)
  • Table 3-13 U.S. Import of Hand Made Rugs Including Kelem, Schumacks, Karamanie 2002-2005 by Country (in thousand $)
  • Table 3-14 U.S. Import of Floor Coverings of Coconut Fibers (Coir), 2002-2005, by Country (in thousand $)
  • Table 3-15 U.S. Import of Carpets of Manmade Yarn, Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-16 U.S. Import of Carpets Of Yarn (nes), Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-17 U.S. Import of Carpets Of Wool Or Hair, Woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-18 U.S. Import of Carpets of Manmade Yarn, Woven, Not Made Up, (nes), 2002-2005 by Country (in thousand $)
  • Table 3-19 U.S. Import of Carpets Of Yarn (nes), Woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-20 U.S. Import Of Carpets Of Wool Or Fine Hair, Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-21 U.S. Import Of Carpets Of Manmade Yarn, Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-22 U.S. Import Of Carpets Of Yarn (nes), Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-23 U.S. Import Of Tiles Of Felt Of Textile Materials, Area <0.3m2, 2002-2005 by Country (in thousand $)
  • Table 3-24 U.S. Import Of Carpets Of felt Of Textile Materials, Area >0.3m2, 2002-2005 by Country (in thousand $)
  • Exports
    • Table 3-25 U.S. Overall Exports Of Carpets By Category, 2002- 2005 (in thousand $)
    • Table 3-26 U.S. Export Of Carpets Nylon, Polyamides, Tufted, 2002-2005 by Country (in thousand $)
    • Table 3-27 U.S. Export of Carpets Of Other Manmade Textile Materials, Tufted, 2002-2005 by Country (in thousand $)
    • Table 3-28 U.S. Export Of Carpets Of Felt Of Textile Materials, Area >0.3m2, 2002-2005 by Country (in thousand $)
    • Table 3-29 U.S. Export Of Carpets And Textile Floor Coverings (nes), 2002-2005 by Country (in thousand $)
    • Table 3-30 U.S. Export Of Carpets Of Wool Or Fine Animal Hair, Tufted, 2002-2005, by Country (in thousand $)
    • Table 3-31 U.S. Export Of Carpets Of Wool Or Fine Animal Hair, Knotted, 2002-2005 by Country (in thousand $)
    • Table 3-32 U.S. Export Of Carpets Of Manmade Yarn, Woven Pile, Made Up (nes) 2002-2005 by Country (in thousand $)
    • Table 3-33 U.S. Export Of Carpets Of Materials (nes), Knotted, 2002-2005 by Country (in thousand $)
    • Table 3-34 U.S. Export Of Carpets Of Materials (nes), Tufted, 2002-2005, by Country (in thousand $)
    • Table 3-35 U.S. Export Of Carpets Of Yarn (nes), Woven Pile, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-36 U.S. Export Of Hand Made Rugs Including Kelem, Schumacks, Karamanie 2002-2005 by Country (in thousand $)
    • Table 3-37 U.S. Export Of Floor Coverings Of Coconut Fibers (Coir), 2002-2005 by Country (in thousand $)
    • Table 3-38 U.S. Export Of Carpets Of Wool Or Hair, Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-39 U.S. Export Of Carpets Of Manmade Yarn, Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-40 U.S. Export Of Carpets Of Yarn (nes), Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-41 U.S. Export of Carpets Of Wool Or Hair, Woven Pile, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-42 U.S. Export Of Carpets Of Wool Or Hair, Woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-43 U.S. Export Of Carpets Of Manmade Yarn, Woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-44 U.S. Export Of Carpets Of Yarn (nes) woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-45 U.S. Export of Carpets of Wool or Fine Hair, Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-46 U.S. Export Of Carpets Of Manmade Yarn, Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-47 U.S. Export of Carpets Of Yarn (nes), Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-48 U.S. Export of Tiles of Felt of Textile Materials, area <0.3m2, 2002-2005 by Country (in thousand $)

Chapter 4 Marketing Dynamics

  • Advertising Spends and Initiatives
  • Table 4-1 Ad Spends By Brand, January-December 2004 (in thousand $)
  • Mohawk Initiatives
  • Mohawk Carpets Breast Cancer Contributions
  • Shaw Industries Ad Campaigns
  • Karastan Positions on Self-Expression

  • Marketing Initiatives
    • Targeting Tweens
    • Big Name Licensing
    • Celebrity Association
    • Designer Rugs
    • Mohawk & Swiffer CarpetFlick Team
    • Retail Trends

    • Figure 4-1 Retail Distribution Channels, 2004 (%)

  • Retail Strategies
  • Prototype Store
  • Trade Shows and Programs
  • Carpets Online
  • Notable Online Initiatives

    Chapter 5 Competitive Profiles

    • Overview
    • Figure 5-1 Market Share of Leading Carpet Marketers, 2004 (%)
    • Carpet Manufacturers
    • Shaw Industries Inc.
      • Company type: Subsidiary of Berkshire Hathaway Inc.
      • Overview
      • Figure 5-4 Sales of Shaw Industries Inc., 2001-2004 (in billion $)
      • Waste-To-Energy Project
      • Create Your Own Designer Rug

    • Mohawk Industries Inc.
    • Mohawk Industries Inc.
      • Overview
      • Figure 5-5 Sales of Mohawk Industries Inc., 2001-2004 (in billion $)
      • Figure 5-6 Percentage Sales of Mohawk Industries Inc. by Segment, 2004 (%)
      • Acquisition of Wayn-Tex Inc.
      • Acquisition of Unilin Holding
      • Partnership with ASID

    • Beaulieu Group, L.L.C.
      • Overview

    • Armstrong World Industries Inc.
      • Overview
      • Figure 5-11 Sales of Armstrong World Industries Inc., 2001- 2004 (in billion $)
      • Figure 5-12 Percentage Sales of Armstrong World Industries Inc. by Region, 2004 (%)
      • Figure 5-13 Percentage Sales of Armstrong World Industries Inc., by Product Type, 2004 (%)

    • Milliken & Co.
      • Overview
      • Moldable Fabric Technology (MFT)
      • Figure 5-18 Sales of Milliken & Co., 2001-2003 (in billion $)

    • New Product Introductions
    • Burlington Industries Inc.
      • Overview
      • Performance
      • Figure 5-19 Sales of Burlington Industries Inc. by Region, 2002 (%)
      • Figure 5-20 Percentage Sales of Burlington Industries Inc. by Segment, 2002 (%)

    • Stark Carpets
      • Overview

    • Couristan Inc.
      • Overview
      • South Beach Collection
      • Vogue Collection
      • Splash Collection
      • Kathmandu Collection

    • The Dixie Group Inc.
      • Overview
      • Figure 5-33 Sales The Dixie Group Inc., 2001-2004 (in million $)
      • Figure 5-34 Percentage Sales of The Dixie Group Inc. by Subsidiary,
      • 2004 (%)
      • Figure 5-35 Percentage Sales of The Dixie Group Inc., by Business Segment, 2004 (%)

    • Kraus Carpet Mills Limited
      • Overview
      • Innovations
      • Honeywell Anso Nylon

    • Springs Industries Inc.
      • Overview
      • Figure 5-36 Sales of Springs Industries Inc., 2001-2003 (in billion $)

    • Interface Flooring Systems Inc.
      • Overview
      • Figure 5-37 Sales of Interface Flooring Systems Inc., 2001-2004 (in million $)
      • Figure 5-38 Percentage Sales of Interface Flooring Systems Inc., by Region, 2004 (%)
      • Figure 5-39 Percentage Sales of Interface Flooring Systems Inc., by Business Segment, 2004 (%)

    • Mannington Mills Inc.
      • Overview
      • Joint Venture in 2003 with Tarkett

    • Tarkett Inc.
      • Overview
      • Innovations
      • Figure 5-40 Sales of Tarkett, 1999-2002 (in million $)
      • Figure 5-41 Percentage Sales of Tarkett, by Segment, 2003 (%)

    • Announcement to Acquire Johnsonite
    • Royalty Carpet Mills Inc.
      • Overview

    • Fiber Manufacturers
    • Honeywell Inc.
      • Overview
      • Figure 5-42 Sales of Honeywell, 2001-2004 (in billion $)
      • Figure 5-43 Percentage Sales of Honeywell, by Business Segment, 2004 (%)
      • Figure 5-44 Sales of Honeywell Specialty Materials Division, 2001-2004 \ (in billion $)

    • Nylon Business to Shaw
    • Amoco Fabrics and Fibers Co./Propex Fabrics
      • Overview
      • Carpet Backing

    • Foamex International Inc.
      • Overview
      • Figure 5-45 Sales of Foamex International, 2001-2004 (in billion $)
      • Figure 5-46 Percentage Sales of Foamex International Inc., by Region,
      • 2004 (%)
      • Figure 5-47 Percentage Sales of Foamex International Inc., by Product, 2004 (%)

    • Foamex Acquired by Leggett & Platt
    • INVISTA
      • Overview
      • Figure 5-48 Sales of INVISTA, 2002-2004 (in billion $)

    • Lifetime Stain Resistance Warranty
    • STAINMASTER Online
    • INVISTA Carpet Reclamation Program
    • Selected Retailers
    • IKEA International Inc.
      • Overview
      • Figure 5-49 Sales of IKEA International Inc., 2002-2005 (in billion $)
      • Figure 5-50 Five-Year Turnover Trend of IKEA International Inc., 1994-2005 (in billion $)
      • Figure 5-51 Percentage Sales of IKEA International Inc., by Region, 2005 (%)

    • CCA Global Partners
      • Overview
      • Figure 5-52 Sales of CCA Global Partners, 2001-2004 (in billion $)
      • Carpet One
      • Introduction of Resista

    • Abbey Carpet
      • Overview

    • Home Depot Inc.
      • Overview
      • Company Snapshots

    • Lowe’s Companies, Inc.
      • Overview
      • Company Snapshots

    Chapter 6 The Consumer

    • Home Improvement Spending
    • Figure 6-1
    • Percentage of U.S. Adults Spending on Home Improvement, by Amount Spent, 2005 versus 2004 (%)
    • Higher Spending by Baby Boomers
    • Figure 6-2 Percentage of U.S. Adults Spending on Home Improvement, by Age, 2005 versus 2004 (%)
    • Table 6-1 Demographic Profile of U.S. Adults’ Spending on Home Improvements ¯ Total Expenditures, 2005

  • Wall-To-Wall Carpet Consumers
  • Figure 6-3 Percentage of U.S. Adults Purchasing Wall-To-Wall Carpets, 2001, 2003, 2005 (%)
  • Table 6-2 Demographic Profile of U.S. Adults’ Spending on Wall-To-Wall Carpeting, 2005
  • Table 6-3 Demographic Profile of U.S. Adults’ Spending on Wall-To-Wall Carpeting, by Amount Spent, 2005
  • Area Rug Consumers
  • Figure 6-4 Percentage of U.S. Adults Spending on Area Rugs, 2001, 2003, 2005 (%)
  • Table 6-4 Demographic Profile of U.S. Adults’ Spending on Area Rugs, 2005
  • Table 6-5 Demographic Profile of U.S. Adults’ Spending on Area Rugs by Amount Spent, 2005 Chapter 7 Trends
    • Hard Flooring Versus Carpets
    • Figure 7-1 U.S Floor Covering Market by Type of Flooring, 2004 (%)
    • Impact of Higher Raw Material Prices
    • Figure 7-2 Producer Price Index for Carpets, 1999-2005
    • Katrina Driving Demand
    • Possible Price Increases
    • Mergers and Acquisitions — The Big Get Bigger
    • Table 7-1 Major Mergers and Acquisitions in the Carpets and Rugs Industry, 2003-2005
    • Hand-Made Rug Niche
    • Carpet Import Issues
    • Figure 7-3 Major Hand-Made Carpets and Rugs Imports, By Country of Origin, 2004 (in million $)
    • Product Trends
      • Material Trends
        • Natural Materials Make the Mark
        • Table 7-2 Natural Carpets by Type of Fiber
        • Cotton
        • Wool
        • Table 7-3 Select Wool Carpet Introductions, 2004-2005
        • Table 7-3 Select Wool Carpet Introductions, 2004-2005

      • Nylon
        • Carpet One’s Resista
        • Stainmaster Carpet
        • Anso Color Solutions
        • Mohawk Ties Up With Dupont for Innovative ‘Sorona’ Fiber

      • Changing Design Landscape
        • Contemporary
        • Luxury
        • Fusion

      • The Importance of Color
        • Be Bold

      • Texture
      • A Look at Arts and Crafts
      • Modular Carpets — A Special Focus
        • Carpet Tiles Gaining Attention
        • Interface Patents Non-Directional Carpets

      • Demographic Trends
        • Disposable Income
        • Figure 7-4 Average Annual Income of Consumers after Taxes, 2000-2004 (in thousand $)
        • Figure 7-5 Average Annual Expenditures of Consumers, 2000-2004
        • (in thousand $)
        • Figure 7-6 Number of Household Units, 2000-2004 (in thousands)
        • The American Household Structure
        • Table 7-4 American Household Structure, (1980-2020) (%)
        • Figure 7-8 Homeownership Rates by Family Status, 2004 (%)
        • The Hispanic Population
        • Table 7-5 U.S. Consumers’ Buying Power by Ethnicity, 2000 versus 2005 (in billion $)
        • Table 7-6 Largest Minority Markets by Purchasing Power, 2005 (in million $)
        • Table 5-7 Hispanic Buying Power Actual and Percentage, 2000 versus 2005 (in billion $)
        • Baby Boomers
        • Table 7-8 Baby Boomer Populations by Age, 2004 (in thousands)
        • Figure7-9 Homeownership Rates by Age, 2005 (%)
        • Echo-Boomers
        • Table 7-9 Residential Population Share by Age Group, 2000-2015 (%)
        • DIY Motivations
        • Women Emerge As Key Drivers Of DIY Activities
        • Carpet Tiles Ideal for DIY
        • Figure 7-10 Carpets and Rugs and the Economy, 1998-2004(%)
        • Figure 7-11 Quarterly Change of Real GDP and Real Personal Consumption Expenditures, 2002-2005 (Q3)
        • Table 7-10 Quarterly U.S. GDP, Personal Consumption Expenditure and Expenditure on Housing, 2004 (in billion $)
        • Interest and Mortgage Rates and Housing
        • Table 7-11 U.S. Economy and Interest Rates, 1997-2005 (%)
        • Figure 7-12 Monthly Federal Fund and Mortgage Rates, 2003-2005 (%)
        • Table 7-12 Economic Indicators, 2004-2010 (%)

      • New Construction Market
        • Table 7-13 Annual Value of Constructions in the U.S., 2002-2004
        • (in million $)
        • Figure 7-13 Yearly Housing Starts, 1999-2004 (in thousand units)
        • Figure 7-14 Quarterly Privately Owned Housing Starts, 2005
        • (in thousand units)
        • Figure 7-15 Quarterly Housing Starts for Single and Multi-family Units), 1999-2005 (in thousand units)
        • Figure 7-16 Quarterly Housing Starts of Multi-family Unit, by Region, 1999-2005 (until Q3) (in thousand units)
        • Figure 7-17 Houses Sold and for Sale, 1995-2005 (in thousand units)
        • Table 7-14 New Privately Owned Housing Units Authorized - Top 20 CSA's/CBSA's, 2004 (in units)
        • Figure 7-20 Expenditure on Residential Improvements and Repairs by quarter, 2004-2005 (In million $)
        • Table 7-15 Residential Improvement and Repair Expenditure by Region, 1999-2004 (in million $)
        • Figure 7-21 Average Annual Consumer Expenditure on Floor Covering, 1994-2004 (in $)

    Appendix: Addresses of Selected Marketers

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