• Scope of the Report
• Methodology
• Market Size and Growth
  • Figure 1-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in billion $)
  • Table 1-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in million $)
  • Domestic Shipments Dropping in Value but Not in Units
  • Figure 1-2 U.S. Shipments of Ceramic Tiles in Units, 2001-2005
  • (in million sq. ft.)
  • Imports
  • Table 1-2 U.S. Imports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in million $)
  • Exports
  • Table 1-3 U.S. Exports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in thousand $)
  
  
• Factors Affecting Growth
  • Growth in the Construction Industry
  • Table 1-4 Annual Value of Construction in the U.S., 2002-2005 (in billion $)
  • A Cooling Residential Real Estate Market
  • Figure 1-3 U.S. New Houses Sold and For Sale, 2006 (in thousands)
  • But Commercial Real Estate is Going Strong
  • Table 1-5 U.S. Value of Total Construction by Sectors, 2006 (in billion $)
  • Surge in Renovation and Remodeling Activities
  • Figure 1-4 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
  • Larger Homes Need More Ceramic Tiles
  • Increasing Number of Bathrooms
  • Kitchen Remodeling is Hot
  • Nesting Trend Drives Remodeling
  • Damage by Hurricanes Create Demand for Remodeling
  • Ceramic Tiles Satisfy Consumers’ Aesthetic Needs
  • Italian Ceramic Tile Industry Dominates the U.S. Market
  • Tiles for Complete Décor
  • Ceramic Tiles Get Bigger
  • Ceramic Tiles Resembling Natural Materials
  
  
• Outlook
  • Promising Future for Ceramic Wall and Floor Tiles
  • Figure 1-5 U.S. Projected Market Supply of Ceramic Floor and Wall Tiles, 2006-2010 (in billion $)
  
  
• End User
  • 6% of Households Purchase Ceramic Tile
  • Table 1-6 Annual Purchasing Rates for Ceramic Tile (Floor or Wall): Overall and by Expenditure Level, 2004-2006 (U.S. households)

Chapter 2 The Market

• Scope of the Report
• Methodology
• Product Classification
• Table 2-1 Ceramic Floor and Wall Tile Groupings According to Porcelain Enamel Institute Ratings
• Wall Tiles
• Floor Tiles
• Market Size and Growth
  • Figure 2-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in billion $)
  • Table 2-2 U.S. Supply of Ceramic Tiles, 2001- 2005 (in million $)
  • Domestic Shipments Dropping in Value but Not in Units
  • Figure 2-2 U.S. Shipments of Ceramic Tiles in Units, 2001-2005 (in million sq. ft.)
  • Trade Scenario
  • Figure 2-3 U.S. Imports of Ceramic Floor and Wall Tiles, by Top Five Countries, 2005 (%)
  • Table 2-3 U.S. Imports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in million $)
  • Exports
  • Figure 2-4 U.S. Exports of Ceramic Floor and Wall Tiles, by Top Five Countries, 2005 (%)
  • Table 2-4 U.S. Exports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in thousand $)
  
  
• Factors Affecting Growth
  • Growing Construction Market
  • Table 2-5 Annual Value of Construction in the U.S., 2002-2005 (in billion $)
  • Growing Bathroom Construction
  • Growth in the Remodeling Market
  • Rebuilding and Hurricane Related Damage
  • Tiles for Complete Décor
  
  
• Market Projections
  • Promising Future for Ceramic Wall and Floor Tiles
  • Figure 2-5 U.S. Projected Market Supply of Ceramic Floor and Wall Tiles, 2006-2010 (in billion $)

Chapter 3 Competitive Profiles

• Overview
• Mohawk Industries, Inc.
  • Company Overview
  • Performance
  • Figure 3-1 Annual Revenues of Mohawk Industries, Inc. 2001-2005 (in billion $)
  • Product Portfolio
  • Table 3-3 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Natural Collection
  • Table 3-4 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Rustic Collection
  • Table 3-5 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Slate Collection
  • Table 3-6 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Artistic Collection
  • Table 3-7 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Classic Collection
  • Company Snapshot
  • Mohawk Launches Branding Campaign
  • Consumers ‘Finish their Rooms’
  • Mohawk Updates its E-commerce Network
  
  
• American Marazzi Tile
  • Company Overview
  • Product Portfolio
  • Table 3-8 Product Portfolio of American Marazzi Tile, Inc.: Marazzi USA Line
  • Table 3-9 Product Portfolio of American Marazzi Tile: Marazzi Tecnica line
  • Company Snapshot
  • Sardinia Tile Introduced
  
  
• StonePeak Ceramics
  • Company Overview
  • Product Portfolio
  • Table 3-10 Product Portfolio of StonePeak Ceramics
  • Company Snapshot
  • StonePeak Shines at Coverings 2006
  • StonePeak Ceramics at Surfaces
  • StonePeak Opens New Showroom in Chicago
  
  
• United States Ceramic Tile Company
  • Company Overview
  • Product Portfolio
  • Table 3-11 Product Portfolio of United States Ceramic Tile Company: Commercial Floor Tiles
  • Table 3-12 Product Portfolio of United States Ceramic Tile Company: Residential Floor Tiles
  • Company Snapshot
  • The Home Program
  • Company Launches New Products at Coverings 2005
  • Shaw Industries, Inc.
    • Company Overview
    • Performance
    • Figure 3-2 Annual Revenues of Shaw Industries, Inc. 2000-2005 (in billion $)
    • Product Portfolio
    • Table 3-13 Product Portfolio of Shaw Industries, Inc.
    • Company Snapshot
    • A New Consumer Ad Campaign
    • Shaw Launches the Winter Show
    • Shaw Features in “Home of the Year”
    • Shaw on Television
    • The Pay Online Program
    
    
  • Interceramic, Inc.
    • Company Overview
    • Performance
    • Figure 3-3 Worldwide Revenues of Interceramic, Inc. 2001-2005 (in million $)
    • Product Portfolio
    • Table 3-14 Product Portfolio of Interceramic, Inc., Floor Tiles
    • Table 3-15 Product Portfolio of Interceramic, Inc. Wall Tiles
    • Company Snapshot
    • Company Starts Eighth Plant in Mexico
    • Interceramic’s Creek Stone Wins ADEX Platinum Award
    
    
  • Armstrong World Industries, Inc.
    • Company Overview
    • Performance
    • Figure 3-4 Overall Sales of Armstrong World Industries, Inc., 2001-2005 (in billion $)
    • Product Portfolio
    • Table 3-16 Product Portfolio of Armstrong World Industries, Inc. by Style: Contemporary
    • Table 3-17 Product Portfolio of Armstrong World Industries, Inc. by Style: Rustic
    • Table 3-18 Product Portfolio of Armstrong World Industries, Inc. by Style: Stone
    • Company Snapshot
    • Armstrong Emerges from Bankruptcy
    • Armstrong World Industries Targets Hispanics
    • Armstrong World Industries Revamps Armstrong.com
    
    
  • Mannington Mills, Inc.
    • Company Overview
    • Product Portfolio
    • Table 3-19 Product Portfolio of Mannington Mills, Inc. by Styles
    • Company Snapshot
    • Mannington Mills Receives ISO Certifications
    • Mannington Mills Receives Advertising Award
    • Mannington Scores with FloorScore
    
    
  • Congoleum Corporation
    • Overview
    • Performance
    • Figure 3-5 U.S. Sales of Congoleum Corporation, 2003-2005 (in million $)
    • Product Portfolio
    • Table 3-21 Product Portfolio of Congoleum Corporation: Duraceramic
    
    
  • Florim USA
    • Overview
    • Product Portfolio
    • Table 3-22 Product Portfolio of Florim USA by Brand- Esquire
    • Table 3-23 Product Portfolio of Florim USA by Brand- American Florim
    • Florim USA Expands Production Capacity

Chapter 4 Trends and Dynamics

• Growth in the Construction Industry
• Table 4-1 Annual Value of Construction in the U.S., 2002-2005 (in billion $)
• A Cooling Residential Real Estate Market
• Figure 4-1 U.S. New Houses Sold and For Sale, 2006 (in thousands)
• But Commercial Real Estate is Going Strong
• Table 4-2 U.S. Value of Total Construction by Sectors, 2006 (in billion $)
• Increasing Number of Bathrooms
• Table 4-3 Number of One-Family Houses Completed by Number of Bathrooms (units in thousands)
• Table 4-4 Number of Multifamily Units Completed by Number of Bathrooms per Unit (units in thousands)
• Surge in Renovation and Remodeling Activities
• Figure 4-2 Annual Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2005 (in billion $)
• Figure 4-3 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
• Kitchen Remodeling is Hot
• Table 4-5 Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
• Table 4-6 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
• AIA’s Home Design Trends Survey
• Raw Material Prices Decline
• Figure 4-4 Producer Price Index for Ceramic Wall and Floor Tile, 2001-2005
• Figure 4-5 Producer Price Index for Ceramic Wall and Floor Tile, January- October 2006
• Italian Ceramic Tile Industry Dominates the U.S. Market
• Tiles for Complete Décor
• Taking Tiles Outdoors
• Ceramic Tiles Get Bigger
• Ceramic Tiles Resembling Natural Materials
• Congoleum’s DuraCeramic, an Advanced Tile
• Manufacturers Using DIY Trend to Reach End Users
• Table 4-7 Making Home Improvement Decisions, by Gender and Age, 2006
• Marketing Dynamics
  • Advertising and Promotion
  • Trade Shows
  • Marketing Initiatives
  • Branding Campaign by Mohawk
  • Promotional Campaign by Shaw
  • Shaw Promotes Brands through Remodeling Shows
  • Website Promotion

Chapter 5 End Users

• Overview
• Total Construction Industry Overview
• Figure 5-1 U.S. Monthly Total Value of Construction, 2006 (in billion $)
• Residential Construction Industry during 2005-2006
• Table 5-1 U.S. Population’s Personal Income and Its Disposition, 2004-2005
• Figure 5-2 Annual Value of Residential Construction in the U.S., 2002-2005 (in billion $)
• Figure 5-3 U.S. Weekly Mortgage Rates (in %), May-September 2006
• Non-Residential Construction Surges in 2006
• Figure 5-4 Annual Value of Non-Residential Construction in the U.S., 2002-2005 (in billion $)
• Table 5-2 U.S. Value of Total Construction by Sectors, 2006 (in billion $)
• Table 5-2(a) U.S. Value of Total Private Construction by Sector, 2005-2006 (in billion $)
• Table 5-2(b) U.S. Value of Total Public Construction by Sector, 2005-2006 (in billion $)
• Larger Homes Need More Ceramic Tiles
• Table 5-3 Number of New One-Family Houses Completed by Square Feet, 2000-2005 (in thousands)
• Table 5-4 Number of Multi-Family Houses Completed by Square Feet per Unit (in thousands)
• More Ceramic Tiles for Bathrooms
• Table 5-5 U.S. Houses by Number of Bathrooms Completed 1999-2005 (in thousands)
• Renovation and Remodeling
• Nesting Trend Drives Remodeling
• Damage by Hurricanes Create Demand for Remodeling
• Ceramic Tiles Satisfy Consumers’ Aesthetic Needs
• Kitchen Remodeling Increases Demand for Ceramic Tiles
• Table 5-6 Expenditures for Residential Improvements and Repairs of Owned Properties, 2000-2005 (in billion $)
• Table 5-7 Expenditures for Residential Improvements and Repairs of Rental Properties 2000-2005 (in million $)
• Figure 5-6 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
• 6% of Households Purchase Ceramic Tile
• Table 5-8 Annual Purchasing Rates for Ceramic Tile (Floor or Wall): Overall and by Expenditure Level, 2004-2006 (U.S. households)
• Table 5-9 Purchasing Rates for Ceramic Tile (Floor or Tile) in Last 12 Months: By Housing Type, Residential Move, and Home Purchasing, Refinancing, or Remodeling Activity, 2006 (U.S. households)