Executive Summary
Size and Growth of U.S. Ceramic Tile Market
Factors Driving Growth
Pricing Situation
Industry Profitability
Increasing Competitive Environment
Strengthening Distribution Channels
Outlook
• Table 1-1 U.S. Ceramic Floor and Wall Tile Market Supply: 1977-2003 (square feet and dollars)
• Figure 1-1 U.S. Ceramic Floor and Wall Tile Market Supply: 1983-2003 (millions of square feet)
• Table 1-2 U.S. Ceramic Tile Shipments, Exports, Imports, and Market Sales, Quarterly 1997 and 1998 (square feet and dollars)
• Table 1-3 Ceramic Floor and Wall Tiles' Position in the U.S. Floor Coverings Market Supply: 1987-2003 (square feet, dollars, and percent)
• Figure 1-2 Ceramic Floor and Wall Tiles Share of the U.S. Floor Coverings Market Supply: 1988-2003
• Table 1-4 Comparative Growth Analysis of U.S. Ceramic Floor and Wall Tile Market Supply and Factors Determining Demand: 1983-1998 (square feet, dollars, and index): Market Supply, Total New Construction, New Residential Construction, Interest Rates, and Personal Income
• Table 1-5 U.S. Producer Price Trends for Ceramic Floor and Wall Tile and by Product: 1986-1998 (index): Total, Quarry Tile, and Glazed Wall Tile
• Table 1-6 Comparison of Gross Profit Margins for U.S. Ceramic Floor and Wall Tile Plants and the U.S. Manufacturing Average: 1977-1998 (percent)
Scope and Methodology

Section 2: U.S. Ceramic Tile Shipments

Summary of Major Findings
Ceramic Tile Shipments
Growth Analysis
Domestic Manufacturer Pricing Trends
U.S. Manufacturer Product Mix
• Table 2-1 Value of U.S. Factory Shipments of Ceramic Floor and Wall Tile: 1977-2003 (dollars)
• Table 2-2 Ceramic Floor and Wall Tiles' Position in the U.S. Floor Coverings Industry: 1977-2003 (dollars and percent): Total U.S. Floor Coverings Shipments, Percent Gross Domestic Product, and Ceramic Floor and Wall Tile Percent Total
• Table 2-3 U.S. Quantity Factory Shipments of Ceramic Floor and Wall Tile: 1977-2003 (square feet)
• Table 2-4 U.S. Average Value per Square Foot of Ceramic Floor and Wall Tile Shipped: 1977-2003 (dollars)
• Table 2-5 Value of U.S. Ceramic Floor and Wall Tile Factory Shipments by Product Type: 1992-1998 (dollars): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles
• Table 2-6 U.S. Quantity Ceramic Floor and Wall Tile Factory Shipments by Product Type: 1992-1998 (square feet): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles
• Table 2-7 U.S. Average Value per Square Foot of Ceramic Floor and Wall Tile Shipped by Product Type: 1992-1998 (dollars): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles

Section 3: U.S. Ceramic Tile Imports and Financial Trends of Select Foreign-Based Manufacturers

Summary of Major Findings
U.S. Ceramic Tile Imports
Imports' Share of the U.S. Market
Import Pricing Trends
Insurance and Freight Costs, and Tariff Charges
Italian Imports
Spanish Imports
Mexican Imports
Brazilian Imports
• Table 3-1 Total Cost Value of U.S. Ceramic Floor and Wall Tile Imports: 1989-1998 (dollars): Product Cost, Insurance and Freight, and Tariff
• Table 3-2 Share of U.S. Ceramic Floor and Wall Tile Value of Imports by Product Cost, Insurance and Freight Costs, and Tariff Charges: 1989-1998 (percent)
• Table 3-3 U.S. Ceramic Floor and Wall Tile Imports: 1977-1998 (square feet and dollars)
• Table 3-4 U.S. Ceramic Floor and Wall Tile Imports for Mosaic and Other Ceramic Tile: 1977-1998 (square feet and dollars)
• Table 3-5 U.S. Imports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type and Size: 1993-1998 (Square Feet and Value)
• Table 3-6 Total Cost Value of U.S. Ceramic Floor and Wall Tile Imports for the Top Fifteen Major Countries of Origin: 1992-1998 (dollars)
• Table 3-7 Quantity U.S. Ceramic Floor and Wall Tile Imports for the Top Fifteen Major Countries of Origin and Average Value per Square Foot of Product Imported: 1992-1998 (square feet and dollars)
• Table 3-8 Value of U.S. Ceramic Floor and Wall Tile Product Imports, Insurance and Freight Costs, and Tariff Charges for the Top Four Countries of Origin: 1992-1998 (dollars) ................. 41 Table 3-9 U.S. Imports of Unglazed and Glazed Mosaic Tile by Size Category and by Major Country of Origin: 1992-1998 (square meters and dollars)
• Table 3-10 U.S. Imports of Unglazed and Glazed Ceramic Floor and Wall Tile, Except Mosaic, by Size Category by Major Country of Origin: 1992-1998 (square meters and dollars)
• Table 3-11 U.S. Dollar Equivalent Sales and Operating Profit Percent Sales for Fourteen Worldwide Ceramic Tile Manufacturers and Marketers: 1996 (dollars)
• Table 3-12 Sales and Profit Trends for Twenty Worldwide Ceramic Tile Manufacturers and Marketers: 1994-1998 (domestic currency and percent)

Section 4: U.S. Ceramic Tile End-Use Markets and Factors Affecting Domestic Demand

Summary of Major Findings
Positive Economic Environment
Nonresidential Markets
New Housing Markets
Residential Remodeling Markets
• Table 4-1 Estimated U.S. Purchases of Ceramic Floor and Wall Tile by Major End-Use Market: 1987-1998 (dollars): Direct Consumer, Residential Contractor, Commercial Contract, Nonresidential Contractor by Type of Building, and Transportation Equipment
• Table 4-2 Real U.S. Spending on Building Construction: 1977-1998 (dollars): Total Building, Residential Buildings, and Nonresidential Buildings
• Table 4-3 Real U.S. Spending on Building Construction by Type of Structure: 1994-1998 (dollars): Residential and Nonresidential Buildings by Type, Private and Public Buildings by Type
• Table 4-4 Total U.S. Housing Demand by Sector by Region: 1993-1998 (number): Existing Home Resales, New Housing Units Completed, and Mobile Home Placements
• Table 4-5 New U.S. Privately Owned Housing Units Started by Type of Structure: 1980-1998 (number): Total Starts, and in Structures With 1 Unit, 2 Units, 3 and 4 Units, and 5 Units or More
• Table 4-6 Monthly Private U.S. Housing Units Authorized by 19,000 Building Permit Places by Region: 1997 and First Six Months of 1998 (number)
• Table 4-7 U.S. New and Remodeled Residential Kitchens and Baths: 1990-1998 (number)
• Table 4-8 Number of Kitchens and Bathrooms in New U.S. Housing Units by Type of Structure: 1990-1998 (number): Single-Family Home, Multi-Family Units, and Mobile Homes
• Table 4-9 Total Bathrooms in New U.S. Housing Units and by Type of Unit and Region: 1990-1998 (number): Single-Family Homes and Multi-Family Buildings
• Table 4-10 New U.S. Privately Owned Single-Family Homes by Number of Bathrooms and by Region: 1985-1998 (number and percent): 1½ Bathrooms or Less, 2 Bathrooms, 2½ Bathrooms, and 3 Bathrooms or More
• Table 4-11 New U.S. Housing Units in Multi-Family Buildings by Number of Bathrooms and by Region: 1985-1998 (number and percent): 1 Bathroom, 1 ½ Bathrooms, and 2 Bathrooms or More
• Table 4-12 Average Size per New U.S. Housing Unit by Type of Unit and Region: 1985-1997 (square feet): One-Family Homes, Multi-Family Housing Units, and Mobile Homes
• Table 4-13 Total U.S. Residential Property Owner Spending on Improvements, Additions, Alterations, and Repairs and Residential Spending on Kitchen and Bathroom Remodeling: 1972-1998
• Table 4-14 U.S. Spending on Kitchen and Bath Remodeling and Number of Jobs: 1990-1998 (number and dollars): Total Spending, Kitchen Remodeling, and Bath Remodeling
• Table 4-15 Number of U.S. Kitchen and Bath Remodeling Jobs by Region: 1996-1998 (number)
• Table 4-16 U.S. Home Mortgage Interest Rates and Personal Income: 1980-1998 (percent and dollars): New Home Mortgage Interest Rates and Real Disposable Personal Income
• Table 4-17 Distribution of U.S. Housing Units by Number of Bathrooms, Total Number of Residential Bathrooms, and Average Bathrooms per Unit: 1980-1997 (number)
• Table 4-18 U.S. Housing Units by Year Built by Region (number)
• Table 4-19 Number of U.S. Hotels and Motels, Number of Guest Rooms, and Lodging Industry Construction Spending: 1982-1997 (number and dollars)
• Table 4-20 U.S. Food Service Establishments by Industry Segment: 1987-1995 (number): Restaurants, Fast Food Outlets, Schools and Colleges, Retail Hosts, and Eleven Other Establishments

Section 5: U.S. Ceramic Tile Distribution and Demographics

Summary of Major Findings
Hard Surface Flooring Retail Distribution Chains
Manufacturers Strengthen Ties With Floor Covering Distributors
Alliances Formed With Floor Covering Retail Groups
Dal-Tile International Model
Home Centers Gain Position
Ceramic Tile Installation Contractor Market
Do-It-Yourself and Buy-It-Yourself Markets
Ceramic Tile Home Improvement Purchaser Demographics
The Do-It-Yourself Customer
• Table 5-1 U.S. Retail Hard Surface Flooring Sales and Number of Outlets Carrying Line by Type of Retailer: 1992 and 1997 (dollars and number): Floor Covering Stores, Building Material Dealers and Home Centers, Furniture Stores, Paint Stores, Others, and Total
• Table 5-2 Ceramic Tile's Share of U.S. Hard Surface Flooring Market Sales: 1987-1998 (square feet and percent)
• Table 5-3 Number, Revenues, Material Costs, and Work by Type of Building for U.S. Contractors Specializing in Ceramic Tile, Mosaic, and Terrazzo Work: 1977-1998 (number, dollars, and percent)
• Table 5-4 U.S. Ceramic Tile, Mosaic, and Terrazzo Work Contractor Revenues by Type of Work: 1987-1998 (dollars): New Construction, Additions and Reconstruction, and Maintenance and Repair
• Table 5-5 Revenues of U.S. Contractors Specializing in Ceramic Tile, Mosaic, and Terrazzo Work by Region and State: 1987-1998 (dollars)
• Table 5-6 Number and Average Revenues of U.S. Contractors Specializing in Ceramic Tile, Mosaic, and Terrazzo Work by Region and State: 1987-1998 (number and dollars)
• Table 5-7 Distribution of U.S. Households Purchasing Ceramic Tile Over the Last Twelve Months for Home Improvement by Spending Level and by Who Does the Installation, Spring: 1998 (percent): Total Households, Under $99, $100-$199, $200-$499, $500-$999, $1,000-$1,999, $2,000 and Over; Work Done by Purchaser, Other Household Member, Outside Service, and Nonhousehold Member
• Table 5-8 Distribution of U.S. Households Purchasing Ceramic Tile Over the Last Twelve Months for Home Improvements by Demographic Characteristic and Index of Likelihood to Purchase, Spring: 1998 (Percent and Index): Sex, Age, Income, Household Size, Kind of Residence, and Region
• Table 5-9 Distribution of U.S. Households Purchasing Ceramic Tile Over the Last Twelve Months for Home Improvements by Demographic Characteristic by Small, Medium, and Large Purchases, Spring: 1998 (percent): Sex, Age, Income, Household Size, Kind of Residence, and Region
• Table 5-10 Distribution of U.S. Households Purchasing Ceramic Tile Over the Last Twelve Months for Home Improvements by Who Does the Installation, Spring: 1998 (percent): Work Done by Purchaser, Other Householder, Outside Service, and Nonhousehold Member
• Table 5-11 Distribution of U.S. Households by Demographic Characteristic: 1985-1997 (percent): Household Income, Household Size, Age of Household Head, Region, and Total Households

Section 6: U.S. Ceramic Tile Exports and Canadian Imports

Summary of Major Findings
U.S. Export Trends
Export Pricing
Key Foreign Markets
Canadian Imports
• Table 6-1 U.S. Ceramic Floor and Wall Tile Exports: 1977-1998 (dollars)
• Table 6-2 U.S. Exports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type: 1993-1998 (square feet and number): Mosaic and Other Tile
• Table 6-3 U.S. Ceramic Floor and Wall Tile Exports for the Top Twelve Major Countries of Destination: 1992-1998 (square feet and dollars)
• Table 6-4 U.S. Exports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type by Major Country of Destination: 1992-1998 (square meters and dollars)
• Table 6-5 Canadian Imports of Ceramic Floor and Wall Tile by Product Line and by Major Country of Origin: 1992-1997
• Table 6-6 Canadian Housing Starts and Value of Building Permits by Type: 1993-1997 (Number and Canadian Dollars): Residential, Industrial, Commercial, and Institutional

Section 7: Cost Structure of U.S. Ceramic Tile Plants and the Competitive Environment

Summary of Major Findings
Competitive Environment
Industry Profit Margins
Rising Manufacturing Capacity
Overcapacity and Consolidation
• Table 7-1 Number of U.S. Ceramic Floor and Wall Tile Manufacturers, Plants and Facility Revenues: 1977-1998 (number and dollars)
• Table 7-2 U.S. Ceramic Floor and Wall Tile Plant Operating Ratios and Profit Margins: 1977-1998 (percent): Payroll, Other Labor Costs, Material Costs, and Gross Profit Margin Percent Plant Shipments
• Table 7-3 U.S. Producer Price Trends for Clay, Ceramic, and Refractory Minerals: 1987-1998 (index)
• Table 7-4 U.S. Ceramic Floor and Wall Tile Plant Labor Situation: 1977-1998 (number, dollars, and percent): Number of Employees, Shipments per Employee, Production Workers Percent Total Employees, Average Hourly Wages, and Average Weekly Hours
• Table 7-5 U.S. Ceramic Floor and Wall Tile Plant Production and Inventory Trends: 1982-1998 (square feet and ratio): Plant Production and Shipments, Inventory Change, and Inventory/Shipment Ratio
• Table 7-6 New U.S. Ceramic Floor and Wall Tile Capital Expenditure Trends: 1977-1996 (dollars and percent): New Capital Expenditures, Five Year Moving Average, and Percent New Buildings and New Machinery
• Table 7-7 Number of U.S. Ceramic Floor and Wall Tile Plants by State: 1991-1995 (number): Total Plants and Those With 20 or More Employees
• Table 7-8 Distribution of U.S. Ceramic Floor and Wall Tile Plants, Plant Shipments, and Operating Ratios by Employee-Size: 1987-1995 (number, dollars, and percent)
• Table 7-9 Sales and Market Share of Twelve Major U.S. Ceramic Floor and Wall Tile Manufacturers and Marketers: 1997 (dollars and percent)
• Table 7-10 Share of U.S. Factory Shipments by Company Group Category: 1977-1998 (percent): 4, 8, 20, and 50 Largest Companies
• Table 7-11 Sales and Operating Ratios for Dal-Tile International: 1993-1998 (dollars and percent): Sales, Cost of Goods Sold, Transportation, Other Operating Expenses, and Operating Income

Section 8: Competitive Intelligence: Company Profiles and Recent Developments

Sources, Methodology, and Objectives
American Marazzi Tile, Inc
Product Range and Manufacturing Technology
Manufacturing and Distribution
The Marazzi Group
Acquires Monarch Tile
New Products
Sales and Market Share
Crossville Ceramics
Sales and Market Share
New Questech Brand
The at Home Program
Dal-Tile International, Inc.
Products and Product Development
Brands, Marketing Programs, and New Products
Manufacturing and Capacity
Distribution and Marketing
Sales and Market Share
Armstrong Reduces Ownership Position
The Interceramic, Inc.
Sales and Market Share
New
Keramik Holding AG Laufen
United States Tile Operations
Sales and Market Share
Capacity Expansion
New Products
Premark International, Inc
Florida Tile Subsidiary
Manufacturing and Distribution
Sales and Market Share
Summitville Tiles
Sales and Market Share
New Products

Section 9: Comparative Analysis Appendix

Compare Your Company's Performance to the Overall Industry
Calculate Industry Shares
Compare Plant Operating Ratios and Profitability
Determining Foreign Sales Effort
• Table 9-1 Calculate Your Company's Share of the U.S. Ceramic Tile Market Supply: 1977-1998 (dollars and percent)
• Table 9-2 Compare U.S. Ceramic Tile Gross Plant Profit Margins to Your Own Company's Performance: 1977-1998 (percent)
• Table 9-3 Compare U.S. Ceramic Tile Plant Operating Ratios With Your Company's Plant Ratios: 1998 (percent and dollars)
• Table 9-4 Compare U.S. Industry's Export Share of Ceramic Tile Shipments to Your Own Company's Export-Shipment Ratio: 1992-1998 (percent)