• A $3 Billion Market in 2005
• Figure 2-1 U.S. Market for Fencing Products, 2002- 2005 (E) (in billion $)
• Table 2-2 U.S. Market for Fencing by Shipment and Import-Export Values, 2002-2005 (E) (in million $)
• Table 2-3 U.S. Shipment of Fencing by Type of Material, 1992- 2005 (E) (in million $)
• Import-Export by Category
• Table 2-4 U.S. Import-Export of Metal and Wood Fencing by Category, 2002-2005 (E) (in thousand $)

• Figure 2-2 U.S. Import of Metal and Wood Fencing by Top Three Countries, 2004 (%)
• Figure 2-3 U.S. Export of Metal and Wood Fencing by Top Two Countries, 2004 (%)

• Metal Fencing — The Largest Category Loses its Market Share
• Figure 2-4 Share of U.S. Shipment of Fencing by Type of Material, 2005 (E) (%)
• Wire Fencing — Largest Category of Metal Fencing
• Figure 2-5 U.S. Shipment of Metal Fencing by Type of Material, 2005 (E) (in thousand $)
• Rising Popularity of Vinyl Fencing
• Figure 2-6 Share of U.S. Shipment of Vinyl, Metal and Wood Fencing, 1992-2005 (E) (%)

• Figure 2-7 Projected Market for Fencing, 2005-2010 (in billion $)
• Table 2-5 Projected U.S. Shipment of Fencing by Category, 2006- 2010 (in million $)

• Fencing Standards
• Table 2-6 ASTM Standard Guides, Specifications and Standards for Fencing
• Table 2-6[cont.] ASTM Standard Guides, Specifications and Standards for Fencing
• Environmental Protection Agency (EPA) Guidelines
• ‘Fence in’ and ‘Fence out’ Livestock Laws
• Fencing as an International Border

Chapter 3 Metal Fencing

• Overview
• Wire Fences — The Largest Category
• Figure 3-1 Share of U.S. Shipment of Metal Fencing, 2005 (E) (%)
• Figure 3-2 U.S. Shipment of Metal Fencing, 1997-2005 (E) (%)
• Shipment of $1.1 Billion in 2005
• Table 3-1 U.S. Shipment of Metal Fencing by Category, 1992-2005 (E) (in million $)

• Shipment Estimated at $650 Million in 2005
• Figure 3-3 Share of U.S. Shipment of Wire Fences by Type, 2005 (E) (%)
• Table 3-2 U.S. Shipment of Wire Fences, 1992-2005 (E) (in thousand $)
• New Options for Chain Link Fencing
• Shipment to Touch $703.6 Million by 2010
• Table 3-3 Projected U.S. Shipment of Wire Fences, 2006-2010 (in thousand $)

• Shipment Estimated at $349.6 Million in 2005
• Table 3-4 U.S. Shipment of Non-wire Ornamental Metal Fences and Gates (other than wire), 1992-2005 (E) (in thousand $)
• Shipment to Reach $474.5 Million in 2010
• Table 3-5 Projected U.S. Shipment of Non-wire Ornamental Metal Fences and Gates (other than wire), 2006-2010 (in thousand $)

• $72.3 Million Shipment in 2005
• Table 3-6 U.S. Shipment of Barbed and Twisted Steel Wire, 1992-2005 (E) (in thousand $)
• Expected Decline Through 2010
• Table 3-7 Projected U.S. Shipment of Barbed and Twisted Steel Wire, 2006-2010 (in thousand $)

• Table 3-8 Import-Export Trade Statistics for Metal Fencing by Category, 2002-2005(E) (in thousand $)
• Grill, Netting and Fencing
• Table 3-9 U.S. Import-Export of Grill, Netting and Fencing, 2002- 2005 (E) (in thousand $)
• Coated Grill, Netting and Fencing
• Table 3-10 U.S. Import of Chain Link Fencing, Iron or Steel, Plated or Coated with Zinc, 2002- 2005 (in thousand $)
• Table 3-11 U.S. Import of Chain Link Fencing, Iron or Steel, Plated or Coated with Zinc, 2002- 2005 (in thousand units of kilograms)
• Table 3-12 U.S. Export of Grill, Netting and Fencing of Iron or Steel Wire NESOI, Plated or Coated with Zinc, 2002- 2005 (in thousand $)
• Table 3-13 U.S. Import of Grill, Netting And Fencing of Iron or Steel Plated or Coated with Zinc, not Welded at the Intersection, not Chain Link, 2002- 2004 (in thousand $)
• Table 3-14 U.S. Import of Grill, Netting And Fencing of Iron or Steel Plated or Coated with Zinc, not Welded at the Intersection, not Chain Link, 2002- 2004 (in thousand units of kilograms)
• Table 3-15 U.S. Import of Chain Link Fencing, Iron or Steel, Coated with Plastic, 2002-2005 (in thousand $)
• Table 3-16 U.S. Import of Chain Link Fencing, Iron or Steel, Coated with Plastic, 2002-2005 (in thousand units of kilograms)
• Table 3-17 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel Wire not Chain Link, Coated with Plastic, 2002-2005 (in thousand $)
• Table 3-18 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel Wire not Chain Link, Coated with Plastic, 2002-2005 (in thousand units of kilograms)
• Table 3-19 U.S. Export of Grill, Netting and Fencing of Iron or Steel Wire NESOI, Coated with Plastics, 2002-2005 (in thousand $)
• Welded Grill, Netting and Fencing
• Table 3-20 U.S. Import of Grill, Netting and Fencing, Welded at the Intersection, of Ios Wire W/ Maximum Cross-Sectional Dimension of 3mm or More and Mesh Size of 100 Cm2 or More, 2002- 2005 (in thousand $)
• Table 3-21 U.S. Import of Grill, Netting And Fencing, Welded at the Intersection, of Ios Wire W/ Maximum Cross-Sectional Dimension of 3mm or More and Mesh Size of 100 Cm2 or More, 2002- 2005 (in thousand units of kilograms)
• Table 3-22 U.S. Export of Grill, Netting And Fencing, Welded at the Intersection, of Ios Wire W/ Maximum Cross-Sectional Dimension of 3mm or More and Mesh Size of 100 Cm2 or More, 2002- 2005 (in thousand $)
• Table 3-23 U.S. Import of Wire Fencing of Iron or Steel Coated or Plated with Zinc, Whether or Not Covered With Plastic Material, Welded at the Intersection, 2002- 2005 (in thousand $)
• Table 3-24 U.S. Import of Wire Fencing of Iron or Steel Coated or Plated with Zinc, Whether or Not Covered with Plastic Material, Welded at the Intersection, 2002- 2005 (in thousand units of kilograms)
• Table 3-25 U.S. Export of Wire Fencing of Iron or Steel Coated or Plated with Zinc, Whether or Not Covered with Plastic Material, Welded at the Intersection, 2002- 2005 (in thousand $)
• Table 3-26 U.S. Import of Other Grill, Netting And Fencing of Iron or Steel, Welded at the Intersection, NESOI, 2002-2005 (in thousand $)
• Table 3-27 U.S. Import of Other Grill, Netting And Fencing of Iron or Steel, Welded at the Intersection, NESOI, 2002-2005 (in thousand units of kilograms)
• Table 3-28 U.S. Export of Other Grill, Netting and Fencing Welded at the Intersection of Iron or Steel Other Than Galvanized Steel, 2002-2005 (in thousand $)
• Iron or Steel Grill, Netting and Fencing
• Table 3-29 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel, NESOI, Not Cut To Shape, 2002-2005 (in thousand $)
• Table 3-30 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel, NESOI, Not Cut To Shape, 2002-2005 (in thousand units of kilograms)
• Table 3-31 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel, NESOI, Cut To Shape, 2002-2005 (in thousand $)
• Table 3-32 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel, NESOI, Cut To Shape, 2002-2005 (in thousand units of kilograms)
• Table 3-33 U.S. Export of Grill, Netting and Fencing of Iron or Steel Wire NESOI, 2002-2005 (in thousand $)
• Aluminum Wire Grill, Netting and Fencing
• Table 3-34 U.S. Import of Cloth, Grill, Netting and Fencing of Aluminum Wire, 2002-2005 (in thousand $)
• Table 3-35 U.S. Import of Cloth, Grill, Netting and Fencing of Aluminum Wire, 2002-2005 (in thousand units of kilograms)
• Table 3-36 U.S. Export of Cloth, Grill, Netting and Fencing of Aluminum Wire, 2002-2005 (in thousand $)
• Iron/Steel Fence Posts W/ Corrugations, Knobs, Studs
• Table 3-37 U.S. Import of Cloth Iron/Steel Fence Posts W/Corrugations, Knobs, Studs, 2002-2005 (in thousand $)
• Table 3-38 U.S. Import of Cloth Iron/Steel Fence Posts W/Corrugations, Knobs, Studs, 2002-2005 (in thousand units of kilograms)
• Barbed Wire
• Table 3-39 U.S. Import of Barbed Wire; Twisted Hoop or Single Flat Wire, Barbed or Not, and Loosely Twisted Double Wire, of a Kind Used For Fencing, of Iron or Steel, 2002-2005 (in thousand $)
• Table 3-40 U.S. Import of Barbed Wire; Twisted Hoop or Single Flat Wire, Barbed or Not, and Loosely Twisted Double Wire, of a Kind Used for Fencing, of Iron or Steel, 2002-2005 (in thousand units of kilograms)
• Table 3-41 U.S. Export of Barbed Wire; Twisted Hoop or Single Flat Wire, Barbed or Not, and Loosely Twisted Double Wire, of a Kind Used for Fencing, of Iron or Steel, 2002-2005 (in thousand $)

Chapter 4 Vinyl and Other Fencing

• Overview
• Vinyl and Other Fencing Products
• A $294.1 Million Market in 2005
• Table 4-1 U.S. Market for Vinyl and Other Fencing Products, 1992-2005 (E) (in million $)
• Vinyl Fencing
  • Vinyl Fence Bests Wood Fence
  • Changing Trends in Agricultural Fencing Product Category
  • Plastic Lumber
  • The Environmentally-Friendly Fencing Product
  • HDPE Fencing Products
  
  
• Wood Plastic Composite (WPC) Fencing Products
• Concrete Fencing Product
• Future Outlook
  • $404 Million by 2010
  • Table 4-2 Projected U.S. Market for Vinyl and Other Fencing Products, 2006-2010 (in million $)

Chapter 5 Wood Fencing

• Overview
• Assembled Wood — the Largest Category
• Figure 5-1 Share of U.S. Shipment of Wood Fences, Palings and Rails by Type, 2005 (E) (%)
• Figure 5-2 U.S. Shipment of Wood Fences, Palings and Rails by Type of Producer, 1997-2005 (E) (%)
• Shipment of $251.8 Million in 2005
• Table 5-1 U.S. Shipment of Wood Fences, Palings and Rails by Type of Producer, 1992-2005 (E) (in thousand $)
• Assembled Fence
  • Shipment Estimated at $114.1 Million in 2005
  • Table 5-2 U.S. Shipment of Assembled Wood Fence, 1992-2005 (E) (in thousand $)
  • Shipment to Touch $141.4 Million by 2010
  • Table 5-3 Projected U.S. Shipment of Assembled Wood Fence, 2006-2010 (in thousand $)
  
  
• Unassembled Fence
  • Shipment Estimated at $83.5 Million in 2005
  • Table 5-4 U.S. Shipment of Unassembled Wood Fence, 1992-2005 (E) (in thousand $)
  • Shipment to Reach $104.5 Million in 2010
  • Table 5-5 Projected U.S. Shipment of Unassembled Wood Fence, 2006-2010 (in thousand $)
  
  
• Other Wood Fencing Products
  • $54.3 million Shipment in 2005
  • Table 5-6 U.S. Shipment of Other Wood Products, 1992-2005 (E) (in thousand $)
  • Shipment to Reach $68.6 Million by 2010
  • Table 5-7 Projected U.S. Shipment of Other Wood Products, 2006-2010 (in thousand $)
  
  
• Import-Export
  • Table 5-8 U.S. Import-Export of Fence Pickets, Palings and Rails by Type, 2002-2004 (in thousand $)
  
  
• Pointed But Not Sawn Wood (Coniferous and Non-coniferous)
• Table 5-9 U.S. Import of Fence Pickets, Palings and Rails of Coniferous Wood, Pointed but not Sawn, 2002-2005 (in thousand $)
• Table 5-10 U.S. Export of Fence Pickets, Palings and Rails of Coniferous Wood, Pointed but not Sawn, 2002-2005 (in thousand $)
• Table 5-11 U.S. Import of Fence Pickets, Palings and Rails of Non-coniferous Wood, Pointed but not Sawn, 2002-2005 (in thousand $)
• Table 5-12 U.S. Export of Fence Pickets, Palings and Rails Of Non-coniferous Wood, Pointed but not Sawn, 2002-2005 (in thousand $)

• Table 5-13 U.S. Import of Assembled Wood Fence Sections, 2002-2005 (in thousand $)
• Table 5-14 U.S. Import of Sawn Wood Pickets, Palings, Posts and Rails, 2002-2005 (in thousand $)
• Table 5-15 U.S. Export of Sawn Wood Pickets, Palings, Posts and Rails, 2002-2005 (in thousand $)

• Wood Holding Its Own
• Ban On CCA Treated Wood
• Rise In Residential Construction And Gardening Activities
• Outlook
• Shipment To Reach $314.6 Million In 2010
• Table 5-16 Projected U.S. Shipment of Wood Fences, Palings and Rails by Type of Producer, 2006-2010 (in thousand $)

Chapter 6 Competitive Profiles

• Overview
• Table 6-1 Leading Fencing Product Manufacturers, 2004
• Universal Forest Products, Inc.
  • Overview
  • Figure 6-1 Annual Revenues of Universal Forest Products, Inc., 2000-2004 (in million $)
  • Figure 6-2 Regional Sales of Universal Forest Products, Inc., 2004 (in %)
  
  
• Business Segments
  • Figure 6-3 Segment Sales Universal Forest Products, Inc., 2004 (in %)
  
  
• Brand and Product Portfolio
  • Table 6-2 Universal Forest Products, Inc., Brand/product Portfolio
  • Figure 6-4 Annual Revenues of Universal Forest Products, Inc. for Fencing Products, 2002-2004 (in million $)
  
  
• Fencing Products
• CertainTeed Corporation
  • Overview
  • Business Segments
  • Brand and Product Portfolio
  • Table 6-3 CertainTeed Corporation, Brand Portfolio
  • Fencing Products
  
  
• Westlake Chemical Corporation
  • Overview
  • Figure 6-5 Annual Revenues of Westlake Chemical Corporation, 2001-2004 (in million $)
  • Figure 6-6 Regional Sales of Westlake Chemical Corporation, 2004 (in %)
  • Business Segments
  • Figure 6-7 Segment Sales of Westlake Chemical Corporation, 2004 (in %)
  • Brand and Product Portfolio
  • Table 6- 4 Westlake Chemical Corporation, Brand/Product Portfolio for Fabricated Plastic Products
  • Fencing Products
  • Key Highlights
  
  
• Royal Group Technologies Limited
  • Overview
  • Figure 6-8 Annual Revenues of Royal Group Technologies Limited, 2000-2004 (in million $)
  • Figure 6-9 Regional Sales of Royal Group Technologies, 2004 (in %)
  • Business Segments
  • Figure 6-10 Segment Sales of Royal Group Technologies, 2004 (in %)
  • Brand and Product Portfolio
  • Table 6- 5 Royal Group Technologies Brand Portfolio
  • Fencing Product
  
  
• Associated Materials Incorporated
  • Overview
  • Figure 6-11 Annual Revenues of Associated Materials Incorporated, 2000-2004 (in million $)
  • Figure 6-12 Regional Sales of Associated Materials Incorporated, 2004 (in %)
  • Business Segments
  • Figure 6-13 Business Segment Sales of Associated Materials Incorporated, 2004 (in %)
  • Table 6-6 Associated Materials Incorporated, Brand Portfolio
  • Fencing Products
  • Distribution Network
  
  
• Ply Gem Industries Limited
  • Overview
  • Figure 6-14 Annual Revenues of Ply Gem Industries, 2001-2004 (in million $)
  • Figure 6-15 Ply Gem Industries Ltd. Sales by End-Market, 2004 (in %)
  • Figure 6-16 Ply Gem Industries Ltd. Sales by Country, 2004 (in %)
  • Business Segments
  • Figure 6-17 Ply Gem Industries Ltd. Business Segment Sales, 2004 (in %)
  • Sidings, Fencing, Decking and Railing
  • Figure 6-18 Ply Gem Industries Ltd. Sidings, Fencing, Decking and Railing Sales, 2002-2004 (in million $)
  • Kroy Building Products Incorporated
  • Distribution
  • Figure 6-19 Ply Gem Industries Ltd. Sales by Distribution Network, 2004 (in %)
  
  
• MMI Products Incorporated
  • Overview
  • Figure 6-20 Annual Revenues of MMI Products Incorporated, 2000-2004 (in million $)
  • Business Segments
  • Figure 6-21 Business Segment Sales of MMI Products Incorporated, 2004 (in %)
  • Table 6-7 MMI Products Incorporated, Brand Portfolio
  • Fencing Products
  • Figure 6-22 Annual Sales of Fencing Products of MMI, 2001-2004 (in million $)
  • Distribution Network
  
  
• Keystone Consolidated Industries, Inc.
  • Overview
  • Business Segments
  
  
• U. S. Fence Inc.
  • Overview
  • Business Segments
  • Brand and Product Portfolio
  • Table 6-8 U. S. Fence Inc., Brand/Product Portfolio
  
  
• Master Halco Incorporated
  • Overview
  • Business Segments
  • Brand and Product Portfolio
  • Table 6-9 Master Halco Inc., Brand/Product Portfolio
  • Table 6-10 Master Halco Inc., Fencing Brands
  
  
• American Fence & Security Company
• American Fence & Security Company
  • Overview
  • Business Segments
  • Brand and Product Portfolio
  • Table 6-11 American Fence & Security Company Brand/Product Portfolio
  
  
• VEKA Incorporated
  • Overview
  • Business Segments
  • Brand and Product Portfolio
  • Table 6-12 VEKA Inc., Brand/Product Portfolio
  • Fencing Products
  
  
• Oklahoma Steel & Wire Co. Inc.
  • Overview
  • Business Segments
  • Table 6-13 Oklahoma Steel & Wire Co. Inc., Brand Portfolio (Fencing)
  
  
• Delair Group, L.L.C
  • Overview
  • Brand and Product Portfolio
  • Table 6-14 Delair Group, L.L.C. Brand Portfolio
  • Delgard Aluminum Fence
  
  
• Ameristar Fence Products Incorporated
  • Overview
  • Brand and Product Portfolio
  • Table 6-15 Ameristar Fence Products Inc. Brand Portfolio
  
  
• Jerith Manufacturing Company Incorporated
  • Overview
  • Brand and Product Portfolio
  • Table 6-16 Jerith Manufacturing Co. Inc. Brand Portfolio
  
  
• Allan Block Corporation
  • Overview
  • Business Segment
  
  
• Allied Tube and Conduit Corporation
  • Overview
  • Business Segment
  • Table 6-17 Brand Portfolio for Allied Tube and Conduit Corp.
  
  
• Gregory Industries Incorporated
  • Overview
  • Business Segment
  • Table 6-18 Brand Portfolio for Gregory Industries Incorporated
  
  
• Welco Lumber Company
  • Overview
  • Business Segment
  • Table 6-19 Brand Portfolio for Welco Lumber Co. Chapter 7 Marketing Dynamics
    
    • Historical Roots
    • Specialist Marketers
    • Steel Crisis
    • Figure 7-1 Producer Price Index for Iron and Steel, 2000-2005
    • Growing Share
    • Changing the Product Mix
    
    
  • Product Trends
    • Aesthetic Options
    • Innovations, Only Way To Market Growth
    • Agricultural Fencing
    • Table 7-1 Recommended Fencing for Different Types of Livestock
    • Eco-Friendly Products
    • Natural Fencing
    
    
  • Consumer Trends
    • DIY
    • Women and Home Improvement
    • Table 7-2 Women’s Attitudes Toward Home Improvement, 2004
    • Color Trends
    • Warranties
    
    
  • Advertising and Promotion
    • Direct Sales
    • Trade Shows
    • Event and Contest Sponsorships
    • Magazines
    • Dealer And Builder Programs
    • Websites/e-Newsletters
    
    
  • Key Factors Affecting the Market
    • A Recovering U.S. Economy
    • Figure 7-2 Quarterly Change of Real GDP and Real Personal Consumption expenditures, 2002-2005 (Q3) (%)
    • Interest Rates
    • Table 7-3 U.S. Economy and Interest Rates, 1997-2005 (%)
    • Figure 7-3 Monthly Federal Fund and Mortgage Rates, 1999-2005 (%)
    • Disposable Income
    • Table 7-4 U.S. Population’s Personal Income and Its Disposition, 2003-2005
    • Declining Property Crime Rate
    • Figure 7-4 Total Property Crime Rates, 1990-2004 (Number of victimization per 1,000 households)
    • Figure 7-5 Type of Property Crime Rates, 1990-2004 ((Number of victimization per 1,000 households)
    
    
  • Retailing
    • Contractors
    • Figure 7-6 Number of Professional Fencing Contractors, 1999-2004
    • Manufacturers
    • Online Shops (E-commerce)
    • Building Material And Garden Improvement Stores
    • Table 7-5 U.S. Top Five Hardware/DIY Retailers, by Sales, 2003-2004 (in million $)

Chapter 8 End-User and Consumer

• Overview
• Construction
• Construction
  • Figure 8-1 Value of Fencing Construction by Type, 2005 (E) (%)
  • Table 8-1 Annual Value of Construction in the U.S., 2002-2004 (in million $)
  • Residential Construction
  • Table 8-2 Yearly Housing Starts, by Region and Family Units, 1999-2005 (in thousand units)
  • Non-Residential Construction
  • Table 8-3 Annual Value of Non-residential Construction, 2002-2005 (in million $)
  • Remodeling
  • Table 8-5 Residential Improvement and Repair Expenditure by Region, 1999-2004 (in million $)
  • Table 8-4 U.S. Households Purchases of Outdoor Living Products, by Type, 2003 (%)
  
  
• Agriculture: Livestock and Farming
  • Varied Fencing for Different Livestock
  • Table 8-6 Types of Controls used for Protection from Deer (%)
  • Livestock Industry Overview
  • Table 8-7 Livestock by Type, 1996-2005 (E) (in thousands)
  • Farmland
  • Table 8-8 Farmland Statistics, 1992-2002 (in million acres)
  • Table 8-9 Total Farm Net Income, 2001- 2005 (in billion $)
  
  
• Consumer Trends
  • Note on Simmons Survey
  • Home Improvement Spending
  • Figure 8-2 Total Home Improvement Spending Pattern of U.S. Adults by Amount Spent, 2004 versus 2005 (%)
  • Higher Spending by Baby Boomers
  • Figure 8-3 Total Home Improvement Spend Greater Than $2000, by Age, 2004 versus 2005 (%)
  • High-end Marketplace
  • Other Findings From Simmons Survey
  • Table 8-10 Demographic Profile of U.S. Adults’ Spending on Home Improvement ¯ Total Expenditures, 2005
  
  Appendix: Addresses of Selected Marketers R