• Scope
• Methodology
  • A Word on Quantifying Retail Sales
  
  
• Product Definitions
  • Types of Garage Storage
    • Cabinets
    • Shelves
    • Containers
    • Brackets/Hangers/Hooks
    • Storage Carts
    • Flexible Storage
    
    
  • Types of Shed Storage
  
  
• Market Overview
  • Trends Influencing the Market
  • The U.S. Housewares Industry
    • Table 1-1 U.S. Houseware Expenditures, 2001- 2003 (in billion $)
    • Table 1-2 U.S. Housewares Expenditures, by Category, 2003
    • Figure 1-1 Housewares Categories Share Estimates
    
    
  • The Home Storage Market
  • The Garage and Shed Storage Market
    Figure 1-2 Estimated U.S. Sheds and Garages Market Composition, 2004
    
    
  • Market Size: Garage Storage
    • Shelves and Cabinets
      • Table 1-3 Shipment of Non-Wood Shelves, 1997-2009 (In Million $)
      • Table 1-4 Shipment of Wood Shelves, 1997-2009 (In Million $)
      • Table 1-5 Shipment of Wood Storage Containers, 1997-2009 (In Million $) Brackets, Hooks and Hangers
      • Table 1-6 Shipment of Brackets, Hooks and Hangers, 1997-2009 (In Million $)
      
      
    • Market Size: Sheds Table 1-7 Shipment of Prefabricated and Portable Small Metal (Steel and Aluminum) Utility Buildings, 1997-2009 (In Million $) Table 1-8 Consumer Spending on Sheds Plastic & Wire Storage Materials
    • Making the Most of Storage Space
    
    
  • Trends and Factors to Future Growth
    • Cocooning
    • Super-Consumerism
    • The Shrinking Hall Closet
    • The Housing Boom
      • Table 1-9 Top 25 Fastest Growing States, April 1, 2000 to July 1, 2003
      • Geographic area
      • Table 1-10 Top 25 Fastest Growing Counties: (% Change), April 1, 2000 to July 1, 2003
      
      
    • Demographic Shifts Effect Need for Storage
    • Growth in Houses with Garages
      • Table 1-11 Percentage of New Homes with/without Garages, 1950 - 2003
      • Table 1-12 Households with Garages (in 000¡¯s), 2003
      • Table 1-13 Occupied Housing Units with Garages ¡ª African Americans and Hispanics, 2003
      
      
    • Baby Boomers and the Housing Market
      • Table 1-14 Percent of Home Ownership by Age
      
      
    • Do-It-Herself
      • Table 1-15 Attitudes of Men and Women Regarding Garage Cleanliness
      
      
    • Women and Their Homes
    • Increase in Home Offices
    • Marketer and Retailer Interest
    • Plastic and Wire Storages to Propel Growth
      • Figure 1-3 Performances of Wire and Plastic Storage, 2001-2003
      
      
    • Rising Resin & Steel Prices
    • Growth of New Careers and Industries
    
    
  • Projected Market Growth
    • Overall Market to Reach $1.59 Billion by 2009 Figure 1--4 Projected Market for U.S. Sheds and Garage Storage, 2005-2009

Chapter 2 The Marketers

• Smaller Niche Marketers Lead Innovation
  • ClosetMaid Corporation
    • Product Line
    • Table 2-1 ClosetMaid¡¯s garage storage products
    • GarageTek Inc.
      • Overview
      • Products & Services
      • New Product Introductions
      • Selected Financial Data
      • Table 2-2 GarageTek Sales, 2001-2003
      
      
    • Elfa International AB
      • Overview
      • Product Line
      
      
    • ONRAX
      • Overview
      • Products
      
      
    • SLIDE-LOK Garage & Storage Cabinets
      • Overview
      • Products
      • Table 2-3 SLIDE-LOK¡¯s Customizable System Pieces
      
      
    • Whirlpool Gladiator GarageWorks
      • Overview
      • Products
      • New Product Introductions
      • Innovative Garage Appliances
      
      
    • Newell Rubbermaid Inc.
      • Overview
      • Table 2-4 Newell Rubbermaid Sales, 2001-2004
      • Table 2- 5 Newell Rubbermaid Sales Composition, 2004
      • Divisions
      • Product line
      • Acquisitions and Divestures
      • Core Business Strategy
      • Future Outlook
      
      
    • Black and Decker
      • Overview
      • Storage Product Line
      
      
    • Knape & Vogt Manufacturing Co.
      • Overview
      • Product Line
      • Growth Through Acquisitions
      • Rationalization
      • Table 2-6 Knape & Vogt Sales, 2001-2004
      • Table 2-7 Knape & Vogt Sales Composition, 2004
      
      
    • Myers Industries, Inc.
      • Overview
      • Storage Products
      • Table 2-8 Myers Industries Sales, 2001-2004
      • Table 2-10 Myers Industries Sales Composition, 2003
      
      
    • Home Products International, Inc.
      • Table 2-11 HPI Sales, 2000-2003
      • Table 2-12 HPI Sales Composition, 2003
      
      
    • Sterilite Corporation
      • Overview
      • Product Line
      
      
    • Arrow Group Industries
      • Overview
      
      
    • ZAG Industries Ltd.
      • Table 2-13 ZAG Industries Product Line
    
    
  • Smaller Manufacturers and Brands
    • O'Sullivan Industries, Inc.
      • Table 3- 14 O¡¯Sullivan Industries Sales, 2001-2004
      
      
    • Stanley Furniture Company, Inc.
      • Table 3-15 Stanley Furniture Company Sales, 2001-2004
      
      
    • Tuff Sheds
      • Overview
      • Acquisition and Expansion
      • Product Line
      • Promising Sales Growth
      • Distribution
      • Advertising Initiatives
      
      
    • Suncast Corporation
      • Overview
      • Product Line
      
      
    • US Polymers Inc
      • Product Line
      
      
    • Handy Home Products
      • Overview
      • Product Line
      
      
    • Step 2 Co.
      • Overview
      • Product Line
      
      
    • Racor
      • Overview
      • Product Line
      
      
    • HyLoft Inc
      • Product Line
      • Other Major Garage Storage Products

Chapter 3 Marketing Dynamics

• New Product Trends
• Variety in Product Offerings Holds the Key
• Ease of Use
• Flexibility and Customization
• Products for Specific Needs
• Sports Equipment Storage
• Innovative Plastic and Wire Storage Offerings
• Key Product Introduction Briefs
  • Modular Storages
  • Vertical Storages
  • Cabinets/Workbenches
  • Sports Equipment Storage
  • Products for DIYs
  • Plastic Storage
  • Flexible Storage
  • Other Specialty items
  
  
• Retail Dynamics
  • Garage Storage is a Lucrative Segment
  • Wire Storages Thrive in Home Improvement Stores
    • Table 3-1 Performance of Wire Storage by Channels of Distribution, 2002-2003
    
    
  • Plastic Storage Sales
    • Table 3-2 Performance of Plastic Storage by Channels of Distribution, 2002-2003
    
    
  • Post-Holiday Season Fuels Garage Storage Sales
  • E-retailing ¡ª Garage & Shed Storage
  • Discounters Go Online
  • Catalogs Get in the Act with High-End Offerings
  • Retailers Carve a Niche
  • Consumer Learning Curve
  
  
• Retail Strategies
  • Targeting Women
  • Cross-Branding and Product Placement Opportunities
  • Storage Open to All Contenders
  • Voids Quickly Filled
  • Innovative Ways to Grab Sales
  • Taking the Confusion Out of Storage
  • Community Initiatives
  • Tie-ups with NASCAR for Promotion

Chapter 4 The Consumer

• Consumers Resolve to Organize
• The Simmons Survey
• Home Improvements: 46 Million+ Adults Spend $1,000+ Annually
  • Figure 4-1 Pattern of Total Home Improvement Spend (% of people)
  • Table 4-1 Home Improvements: Total Expenditures
  • Table 4-2 Demographic Profiles by Home Improvement Spends ¨D
  • Total Expenditures
  
  
• Home Improvement Spend: Preferences as per Demographics
  • Age Groups
  • Race/ethnicity
  • Region
  • Education Status
  • Employment Status
  • Household Income
  • Marital Status
  • Household Size
  • Type of Residence
  
  
• Storage Sheds: More than Three Million Adults Spend $500+
  • Figure 4-2 Population by Storage Shed Spend (in millions of adults)
  
  
• Who Bought Sheds in the Past Year
  • Table 4-3 Demographic Profile of People Buying Storage Sheds
  
  
• Middle Income Groups Spend $1,000 or More
  • Table 4-4 Demographic Profile of People with Storage Shed Spend ¡ª$1,000 or more
  
  
• Homemakers Top the $500 to $999 Spend on Sheds
  • Table 4-5 Demographic Profile of People with Storage Shed Spend: $500-$999
  
  
• Mobile Home Dwellers Top The $100 to $499 Spend on Sheds
  • Table 4-6 Demographic Profile of People with Storage Shed Spend: $100-$499
  
  
• African Americans, Widows & ¡Ü $10,000 Income Prefer Sheds Under $100
  • Table 4-7 Demographic Profile of People with Storage shed spend - Under $100
  
  
• Mobile Home Owners and Westerners Prefer Working On Sheds Themselves
  • Table 4-8 Demographic Profile of People Erecting Sheds by Self/Other Household Members
  
  
• Home Owners and Homemakers Likely to Hire Outside Help
  • Table 4-9 Demographic Profile of People using Outside Service for Storage Sheds
  
  
• Consumer Attitudes Toward Garages
  • Higher Income Groups Prefer Remodeling Their Garages, Basements and Attics
    • Table 4-10 Demographic Profile of People Remodeling Basement/Attic/Garage
    
    
  • African Americans & Mobile Home Owners More Likely to Add Garage
    • Table 4-11 Demographic Profile of Consumers Who Added A Garage
    
    
  • More Than 8 Million Plan to Remodel or Add Garage
    • Table 4-12 Consumer Plans to Add or Remodel Garage
    • Table 4-13 Demographic Profile of People who Plan to Remodel the Garage Next Year
    
    
  • Who Plans to Add a Garage in the Next Year? Table 4-14 Demographic Profile of Consumers Who Plan to Add a Garage Next Year

Appendix: Addresses of Selected Marketers