• The Market
• Scope of the Report
• Methodology
• Product Definitions
• Market Overview - Issues and Drivers
• Measuring the Market
• Figure 1-1 Estimated and Projected Wholesale Revenues of the U.S. Green Building Material Market, 2002-2011 (in thousands of dollars)
• Figure 1-2 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2002-2006 (in thousands of dollars)
• Figure 1-3 Projected Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2007-2011 (in thousands of dollars)
• Challenges to Quantifying Market Size and Growth
• The “Sell Side” Perspective - Estimates Vary
• Product Segments, Market Sizes and Growth
• Siding
• Figure 1-4 Estimated Growth of U.S. Green Siding Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-5 Projected Growth of U.S. Green Siding Market Revenues, 2007-2011 (in thousands of dollars)
• Insulation
• Figure 1-6 Estimated Growth of U.S. Green Insulation Product Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-7 Projected Growth of U.S. Green Insulation Product Market Revenues, 2007-2011 (in thousands of dollars)
• Wood Products
• Figure 1-8 Estimated Growth of U.S. Green Wood/Lumber Product Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-9 Projected Growth of U.S. Green Wood/Lumber Product Market Revenues, 2007-2011 (in thousands of dollars)
• Flooring
• Figure 1-10 Estimated Growth of U.S. Green Wood Flooring Product Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-11 Projected Growth of U.S. Green Wood Flooring Product Market Revenues, 2007-2011 (in thousands of dollars)
• Millwork
• Figure 1-12 Estimated Growth of U.S. Green Millwork Product Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-13 Projected Growth of U.S. Green Millwork Product Market Revenues, 2007-2011 (in thousands of dollars)
• The “Buy Side” Perspective
• LEED Project Trends
• Table 1-1 Percent of LEED Projects by State (abbreviated)
• Table 1-2 LEED Accredited Professionals by State (abbreviated)
• Table 1-3 Percent of LEED Projects by Project Type (abbreviated)
• LEED Projects by Building Owner Type
• Table 1-4 Percent of LEED Projects by Building Owner Type (abbreviated)
• Table 1-5 Percent of LEED Projects by Building Occupant Type (abbreviated)
• Table 1-6 Percent of LEED Projects by Building Gross Square Footage Range (abbreviated)
• Government and Educational Initiatives Recognizing LEED Certification
• Federal Initiatives
• State Initiatives
• Municipal/City/County Initiatives
• School Initiatives- Higher Education
• School Initiatives- K-12
• Public Incentives for Private LEED
• LEED Credit Categories
• International Green Trade
• Marketing Trends and Dynamics
• Manufacturers Pour on the Green
• Online Sellers Add Color
• Communicating With Customers
• Emerging Opportunities
• Competitor Profiles

Chapter 2: The Market

• Scope of the Report
• Methodology
• Product Definitions
• Market Overview - Issues and Drivers
• Getting Green
• New Infrastructure for a Green Market
• Above and Beyond the Low Hanging Fruit
• The Consumer Has Spoken…a Little
• Measuring the Market
• Figure 2-1 Estimated and Projected Wholesale Revenues of the U.S. Green Building Material Market, 2002-2011 (in thousands of dollars)
• Figure 2-2 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2002-2006 (in thousands of dollars)
• Table 2-1 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2002-2006 (in thousands of dollars)
• Table 2-2 Projected Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2007-2011 (in thousands of dollars)
• Figure 2-3 Projected Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2007-2011 (in thousands of dollars)
• Challenges to Quantifying Market Size and Growth
• The “Sell Side” Perspective - Estimates Vary
• A LEED Perspective
• Product Segments, Market Sizes and Growth
• Siding
• Figure 2-4 Estimated Growth of U.S. Green Siding Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-3 Estimated Revenues of Overall and Green Siding Market: Growth and Green Siding Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-5 Projected Growth of U.S. Green Siding Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-4 Projected Revenues of Overall and Green Siding Market: Growth and Green Siding Product Penetration, 2007-2011 (in thousands of dollars)
• Insulation
• Figure 2-6 Estimated Growth of U.S. Green Insulation Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-5 Estimated Revenues of Overall and Green Thermal Insulation Market: Growth and Green Insulation Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-7 Projected Growth of U.S. Green Insulation Product Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-6 Projected Revenues of Overall and Green Thermal Insulation Market: Growth and Green Insulation Product Penetration, 2007-2011 (in thousands of dollars)
• Wood Products
• Figure 2-8 Estimated Growth of U.S. Green Wood/Lumber Product Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-7 Estimated Revenues of Overall and Green Wood/Lumber Product Market: Growth and Green Wood/Lumber Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-9 Projected Growth of U.S. Green Wood/Lumber Product Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-8 Projected Revenues of Overall and Green Wood/Lumber Product Market: Growth and Green Wood/Lumber Product Penetration, 2007-2011 (in thousands of dollars)
• Flooring
• Figure 2-10 Estimated Growth of U.S. Green Wood Flooring Product Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-9 Estimated Revenues of Overall and Green Wood Flooring Product Market: Growth and Green Wood Flooring Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-11 Projected Growth of U.S. Green Wood Flooring Product Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-10 Projected Revenues of Overall and Green Wood Flooring Product Market: Growth and Green Wood Flooring Product Penetration, 2007-2011 (in thousands of dollars)
• Millwork
• Figure 2-12 Estimated Growth of U.S. Green Millwork Product Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-11 Estimated Revenues of Overall and Green Millwork Product Market: Growth and Green Millwork Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-13 Projected Growth of U.S. Green Millwork Product Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-12 Projected Revenues of Overall and Green Millwork Product Market: Growth and Green Millwork Product Penetration, 2007-2011 (in thousands of dollars)
• The “Buy Side” Perspective
• USGBC and the LEED Program
• LEED Project Trends
• Table 2-13 LEED-Certified Projects, 2000-2004 (number and percent)
• LEED Projects by State
• Table 2-14 Number of LEED Projects by State, 2000-2004: Top 20
• Table 2-15 Number of LEED Projects by State, 2005-2007: Top 20
• Table 2-16 Percent of LEED Projects by State: Top 20
• Implications for Sellers of Green Building Materials
• LEED Projects by Number of LEED Accredited Professionals
• Implications for Sellers of Green Building Materials
• Table 2-17 LEED Accredited Professionals by State (number)
• LEED Project by Project Type
• Table 2-18 Number of LEED Projects by Project Type, 2000-2004
• Table 2-19 Number of LEED Projects by Project Type, 2005-2007
• Table 2-20 Percent of LEED Projects by Project Type, 2000-2004
• Table 2-21 Percent of LEED Projects by Project Type, 2005-2007
• LEED Project by Building Owner Type
• Table 2-22 Number of LEED Projects by Building Owner Type, 2000-2004
• Table 2-23 Number of LEED Projects by Building Owner Type, 2005-2007
• Table 2-24 Percent of LEED Projects by Building Owner Type, 2000-2004
• Table 2-25 Percent of LEED Projects by Building Owner Type, 2005-2007
• LEED Project by Building Occupant Type
• Table 2-26 Number of LEED Projects by Building Occupant Type, 2000-2004
• Table 2-27 Number of LEED Projects by Building Occupant Type, 2005-2007
• Table 2-28 Percent of LEED Projects by Building Occupant Type, 2000-2004
• Table 2-29 Percent of LEED Projects by Building Occupant Type, 2005-2007
• LEED Project by Building Gross Square Footage
• Table 2-30 Number of LEED Projects by Building Gross Square Footage Range, 2000-2004
• Table 2-31 Number of LEED Projects by Building Gross Square Footage Range, 2005-2007
• Table 2-32 Percent of LEED Projects by Building Gross Square Footage Range, 2000-2004
• Table 2-33 Percent of LEED Projects by Building Gross Square Footage Range, 2005-2007
• Government and Educational Initiatives Recognizing LEED Certification
• Table 2-34 Counties and Municipalities Recognizing LEED Standards: By City Name and State
• Table 2-34 [Cont.] Counties and Municipalities Recognizing LEED Standards: By City Name and State
• Public Incentives for Private LEED
• LEED Credit Categories
• Table 2-35 LEED for New Construction - Credits by Category
• Table 2-35[Cont.] LEED for New Construction - Credits by Category
• Table 2-35[Cont.] LEED for New Construction - Credits by Category
• International Green Trade

Chapter 3: Marketing Trends and Dynamics

• Differentiating What is “Green”
• The Coming Residential Wave
• Retailers On Board - Lowe’s and Home Depot Test Their Strategies
• Manufacturers Pour on the Green
• Online Sellers Add Color
• Communicating With Customers

Chapter 4: Emerging Opportunities

• The Environment Comes Home
• War of the Standards/Battle of the Certifiers
• New Partners

Chapter 5: Competitor Profiles

• Lumber, Siding, Panels and Alternatives
• PanelSource International - Deep in the Forest
• Products
• Discussion
• Paneltech International, LLC
• Products
• Discussion
• Discussion
• James Hardie Industries, NV - Greening the Exterior
• Products
• Discussion
• Millwork
• Columbia Forest Products - A Market Leader Greens Itself
• Products
• Discussion
• Insulation
• US GreenFiber - Breaking Through Glass
• Products
• Discussion
• Owens Corning - Defending Tradition
• Products
• Discussion
• Retail and Distribution
• Home Depot - Orange Goes Green
• Products
• Discussion
• Lowes - Cautiously Greening
• Products
• Discussion
• BuildDirect.com - Fighting Tradition
• Products
• Discussion
• Consultants, Designers and Builders
• Simon & Associates - Dark Green Consultants
• Products/Services
• Discussion
• KB Home - Cautiously Expanding Choices
• Products:
• Discussion