Section 1 Executive Summary

• Synopsis
• Market Size and the Competitive Environment
• Aggressive Marketing Programs to Stimulate Growth
• Future Outlook
• Scope and Methodology
• Figure 1-1 U.S. Laminate Flooring Market Sales: 1995-2000
• Figure 1-2 Laminate Flooring Share of Total U.S. Floor Coverings Market Sales: 1995-2000

Section 2 Product History, Construction, and Technologies

• Product History
• Product Construction
• Manufacturers Upgrading Lines
• New Industry Association

Section 3 U.S. Laminate Market Trends

• U.S. Market Size and Growth
• Share of the U.S. Floor Coverings Market
• Pricing Situation
• Retail Market and Installation Spending
• Outlook
• Table 3-1 U.S. Laminate Flooring Market: 1995-2000 (square feet and dollars)
• Table 3-2 Floor Coverings Market Sales by Product Sector and Laminate's Position in the U.S. Floor Coverings Industry: 1995-2000 (Dollars and Square Feet): Carpet and Area Rugs, Hardwood Flooring, Ceramic Floor and Wall Tile, Vinyl Sheet and Floor Tile, Rubber Floor Coverings, Laminate Flooring, and Total Floor Coverings
• Table 3-3 Laminate Flooring's Position in the U.S. Hard Surface Floor Coverings Market: 1995-2000 (Dollars, Square Feet, and Percent)
• Table 3-4 U.S. Average Value per Square Foot Supplied by Floor Coverings Product: 1995-2000 (dollars): Carpet and Area Rugs, Hardwood Flooring, Ceramic Floor and Wall Tile, Vinyl Sheet and Floor Tile, Rubber Floor Coverings, Laminate Flooring, and Total Floor Coverings
• Table 3-5 Retail Pricing and Market Size: 1997 (dollars): Laminate Flooring Price per Square Foot, Installation Costs per Square Foot, and Total Retail Market

Section 4 Source of Supply and the Competitive Environment

• Early Marketers
• Rising Competitive Pressures
• Share of Market and Potential Industry Leaders
• Table 4-1 Nineteen Major U.S. Laminate Flooring Marketers: 1994-1997 (number): Marketer, Main Brand, Year Entered U.S. Market, and Where Manufactured
• Table 4-2 Share of U.S. Laminate Flooring Market by Company: 1996 (dollars and percent): Perstorp, Premark, and Others

Section 5 European Laminate Flooring Market

• European Market Size and Growth
• Competitive Situation
• Perstorp's Results
• Table 5-1 Western European Floor Coverings Market by Product Sector: 1992-2000 (square feet): Textile, Resilient, Ceramic, Hardwood/Parquet, Laminate, Cork, and Total Floor Coverings
• Table 5-2 Perstorp Flooring's Sales and Profit Data: 1995 and 1996 (Dollars, Percent, and Number): Sales, Revenues Outside Sweden, Operating Income Percent Sales, Capital Expenditures, Employees, and Sales per Employee

Section 6 U.S. Laminate Flooring Marketing and Distribution

• Floor Coverings Distribution Channels
• Specialty Floor Coverings Retailers
• Home Centers
• National Distribution
• Promotional Programs
• Freestanding Display Units
• Table 6-1 U.S. Retail Floor Coverings Sales and Number of Outlets by Type of Retailer: 1987-1996 (dollars and number): Total Retailers, Specialty Floor Coverings Stores, Building Materials Dealers/Home Centers, and Other Retailers

Section 7 Factors Affecting U.S. Laminate Flooring Demand

• Laminate Flooring Utilization
• Residential Hard Surface Flooring Target Markets
• Do-It-Yourself Markets
• Coordination and Customization
• Commercial Market Potential
• Installation and Training
• Table 7-1 U.S. Household Spending on Hard Surface Flooring and Installation: 1985-1995 (dollars): Homeowners and Renters; Material and Installation and Material Only
• Table 7-2 U.S. Household Spending on Hard Surface Flooring and Installation by Demographic Characteristic: 1985-1995 (dollars): Income, Age, Size of Household, and Region
• Table 7-3 Real U.S. Spending on Construction Put in Place by Market and Building Type: 1993-1997 (dollars): Residential, Nonresidential, Public Buildings, Public Utilities, Public Facilities, and Total Construction
• Table 7-4 Total U.S. Housing Demand by Sector and by Region: 1992-1997 (units): Existing Home Resales, New Housing Units Completed, and Mobile Home Placements
• Table 7-5 U.S. Residential Property Owner Expenditures for Improvements, Additions, Alterations, and Repairs: 1972-1997 (dollars)
• Table 7-6 U.S. Home Mortgage Interest Rates and Personal Income: 1980-1997 (percent and dollars): New Home Mortgage Interest Rates and Real Disposable Personal Income

Section 8 Competitive Intelligence: Company Profiles and Recent Developments

• Sources, Methodologies, and Objectives
• Abet
• Armstrong World Industries, Inc.
• Bhk of America
• Columbia Forest Products, Inc.
• Formica Corp.
• Georgia Pacific
• Ipocork, S.A.
• Kährs International
• Lamett Industries
• Mannington Mills
• Metroflor
• Norske Skogindustrier AS
• Ostermann & Scheiwe USA
• Perstorp AB
• Pickering Laminate Floors
• Premark International
• Tarkett AG
• Triangle Pacific Corp.
• Uniboard Canada
• Witex USA