Manufactured (Mobile) Homes in the U.S.

Jul 1, 2007
152 Pages - Pub ID: SB1461668
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Chapter 1 Executive Summary
  • Scope
  • Methodology
  • Home Ownership
    • Number of Manufactured Homes Reaches 8.7 Million
    • Figure 1-1 Total Number of Manufactured Homes in the U.S., 1997-2006 (in millions)
    • Size Doesn’t Matter: Single-wide Units Dominate
    • Figure 1-2 Market Share of Existing Mobile/Manufactured Homes in the U.S. by Size, 2005
    • Number of Existing Manufactured Homes for Sale Plummets
    • Figure 1-3 Number of Existing Manufactured Homes for Sale in the U.S., 1997-2005 (in thousands)
    • South Sees Greatest Concentration of Manufactured Homes
    • Table 1-1 Number of Mobile/Manufactured Homes in the U.S. by Region, 1997-2005 (in thousands)

  • Market Size and Growth
    • Manufactured Home Market Plummets to $5.6 Billion
    • Figure 1-4 Value of U.S. Manufactured Home Shipments, 1997-2006 (in billion $)
    • Larger Manufactured Homes Only Bright Spot
    • Table 1-2 Value of U.S. Manufactured Home Shipments by Size, 1997-2006 (in million $)
    • Market Share of Top Manufacturers
    • Figure 1-5 Estimated Market Share of Manufactured Housing Shipment Values by Company, 2006
    • Unit Shipments Down As FEMA Curtails Purchases
    • Figure 1-6 Unit Shipments of U.S. Manufactured Homes, 1997-2006 (in thousands)
    • Table 1-3 Unit Shipments of U.S. Manufactured Homes by Size, 1997-2006 (in thousands)
    • Manufactured Home Market to Reach $6 Billion by 2011
    • Figure1-7 Forecast Value of U.S. Manufactured Home Shipments, 2006-2011 (in billion $)

  • Growth Factors
    • GDP Forecasted Growth Slow at 2.1% for 2007
    • Figure 1-8 Current-Dollar GDP vs. Real GDP, 2002-2006 (in trillion $)
    • Interest Rates Rise
    • Figure 1-9 Federal Funds Target Rate at End of Year, 2002-2006
    • Inflation May Aid Industry in Short-term
    • Increased Producer Prices
    • Figure 1-10 Producer Price Index for Manufactured/Mobile Homes, 1997-2006
    • The Housing Downturn
    • Table 1-4 Sales of New and Existing Homes in the U.S., 2000-2006 (in thousands)
    • Figure 1-11 Average Retail Price for New Manufactured Homes in the U.S., 1997-2006 (in thousands)
    • If They’re So Affordable, Why Aren’t People Buying Them?
    • Manufactured Housing Isn’t Mod
    • Capitalizing on Energy Efficiency
    • A Look at the Tiny House Movement
    • ENERGY STAR Solutions Increasingly Important

  • The Consumer
    • Manufactured Home Consumer Penetration: 2003-2006
    • Table 1-5 Penetration Rates of Mobile Home Residency vs. House Residency, 2003-2006 (%)
    • The Very Young and Retirees Dominate
    • Greater Ownership Likelihood in the South
    • Uphill Battle Against Current Ownership
    • Table 1-6 Selected Demographic Indicators for Residents of Mobile Homes vs. Other Housing, 2006
    • Opportunity: Hispanic Consumers
    • Opportunity: Baby Boomers
    • Opportunity: Single Women

Chapter 2 The Market

  • Scope
  • Methodology
  • Product Definitions
  • Manufactured Homes
  • Modular Homes
  • Industry Overview
    • Production
    • Distribution
    • Market Competition
    • Regulatory
    • Financing
    • Floor Plan Financing
    • Consumer Financing

  • Home Ownership
    • Number of All Housing Units Reaches 126 Million
    • Figure 2-1 Total Number of Housing Units in the U.S., 1997-2006 (in millions)
    • Number of Manufactured Homes Reaches 8.7 Million
    • Figure 2-2 Total Number of Manufactured Homes in the U.S., 1997-2006 (in millions)
    • Manufactured Homes vs. Total Housing Units
    • Figure 2-3 Mobile/Manufactured Homes as a Percentage of Total Housing Units in the U.S., 1997-2006
    • Seasonal Use Housing
    • Figure 2-4 Seasonal Units as a Percentage of Mobile/Manufactured Homes and Total Housing Units in the U.S., 1997-2005
    • Size Doesn’t Matter: Single-wide Units Dominate
    • Figure 2-5 Market Share of Existing Mobile/Manufactured Homes in the U.S. by Size, 2005
    • Occupied vs. Vacant Manufactured Homes
    • Figure 2-6 Number of Occupied vs. Vacant Mobile/Manufactured Homes in the U.S., 1997-2005 (in millions)
    • Number of Existing Manufactured Homes for Sale Plummets
    • Figure 2-7 Number of Existing Manufactured Homes for Sale in the U.S., 1997-2005 (in thousands)
    • Rented vs. Owned Manufactured Homes
    • Figure 2-8 Number of Occupied Mobile/Manufactured Homes in the U.S. by Occupant Type, 1997-2005 (in millions)
    • South Sees Greatest Concentration of Manufactured Homes
    • Table 2-1 Number of Mobile/Manufactured Homes in the U.S. by Region, 1997-2005 (in thousands)
    • Figure 2-9 Share of Mobile/Manufactured Homes by Region, 1997 vs. 2005
    • Rural Areas and Cities See Growth
    • Table 2-2 Number of Mobile/Manufactured Homes in the U.S. by Metropolitan vs. Nonmetropolitan Area, 1997-2005 (in thousands)
    • Figure 2-10 Share of Mobile/Manufactured Homes in the U.S. by Metropolitan vs. Nonmetropolitan Area, 1997 vs. 2005

  • Market Size and Growth
    • Manufactured Home Market Plummets to $5.6 Billion
    • Figure 2-11 Value of U.S. Manufactured Home Shipments, 1997-2006 (in billion $)
    • Double-wides Set Industry Trend
    • Single-wides Free Fall in 1999-2003 Period
    • Larger Manufactured Homes Only Bright Spot
    • Table 2-3 Value of U.S. Manufactured Home Shipments by Size, 1997-2006 (in million $)
    • Figure 2-12 Value of U.S. Manufactured Home Shipments by Size, 1997-2006 (in million $)
    • Figure 2-13 Market Share of U.S. Manufactured Home Shipment Values by Size, 2006
    • Unit Shipments Down As FEMA Curtails Purchases
    • Figure 2-14 Unit Shipments of U.S. Manufactured Homes, 1997-2006 (in thousands)
    • Unit Shipments by Size Decline Across the Board
    • Table 2-4 Unit Shipments of U.S. Manufactured Homes by Size, 1997-2006 (in thousands)
    • Figure 2-15 Unit Shipments of U.S. Manufactured Homes by Size, 1997-2006 (in thousands)
    • Figure 2-16 Market Share of U.S. Manufactured Home Unit Shipments by Size, 2006
    • A Closer Look at the FEMA Effect
    • Figure 2-17 Unit Shipments vs. Unit Placements of Manufactured Homes in the U.S., 1997-2006 (in thousands)
    • Price per Unit Increases Outpace Economy
    • Figure 2-18 Average Wholesale Price of Manufactured Homes in the U.S., 1997-2006 (in thousand $)
    • Average Wholesale Price by Size Varies
    • Table 2-5 Average Wholesale Price of Manufactured Homes in the U.S. by Size, 1997-2006 (in thousand $)
    • Figure 2-19 Average Wholesale Price of Manufactured Homes in the U.S. by Size, 1997-2006 (in thousand $)
    • Imports and Exports: Small But Growing
    • Figure 2-20 Imports and Exports of Manufactured Homes, 1997-2006 (in million $)

  • Forecast
    • Manufactured Home Market to Reach $6 Billion by 2011
    • Figure 2-21 Forecast Value of U.S. Manufactured Home Shipments, 2006-2011 (in billion $)
    • Double-wides Grow 2% Annually; Single-wides Decline 1%
    • Table 2-6 Forecasted Value of U.S. Manufactured Home Shipments by Size, 2006-2011 (in million $)
    • Figure 2-22 Forecast Value of U.S. Manufactured Home Shipments by Size, 2006-2011 (in millions)
    • Unit Shipments Rebound, But Full Recovery Elusive
    • Figure 2-23 Forecast Unit Shipments of U.S. Manufactured Homes, 1997-2006 (in thousands)

Chapter 3 Growth Factors

  • Introduction
  • The Economy
  • GDP Forecasted Growth Slow at 2.1% for 2007
  • Figure 3-1 Current-Dollar GDP vs. Real GDP, 2002-2006 (in trillion $)
  • Interest Rate Dilemma
  • Figure 3-2 Federal Funds Target Rate at End of Year, 2002-2006
  • Consumers Achieve Negative Savings in 2006
  • Inflation May Aid Industry in Short-term
  • Increased Producer Prices
  • Figure 3-3 Producer Price Index for Manufactured/Mobile Homes, 1997-2006
  • Weakened Currency
  • The Housing Downturn
  • Table 3-1 Sales of New and Existing Homes in the U.S., 2000-2006 (in thousands)
  • Table 3-2 U.S. Housing Starts, 2000-2006 (in millions)
  • Figure 3-4 Median Sales Prices for New Single-Family Homes in the U.S., 1997-2006 (in thousand $)
  • Figure 3-5 Average Retail Price for New Manufactured Homes in the U.S., 1997-2006 (in thousands)

  • Pros and Cons of Manufactured Homes
    • What Would Warren Buffet Say?
    • Show Me the Money Through Vertical Integration
    • Continued Need for Affordable Housing
    • Location, Location, Location
    • If They’re So Affordable, Why Aren’t People Buying Them?
    • The Mod Squad
    • Manufactured Housing Isn’t Mod
    • The Financial Times, They Are A-Changin’
    • Capitalizing on Energy Efficiency
    • A Look at the Tiny House Movement
    • ENERGY STAR Solutions Increasingly Important
    • Disasters Help and Hurt
    • Weathering the Storm
    • Insurance a Niche Market

    Chapter 4 Corporate Profiles

    • Overview
      • Figure 4-1 Estimated Market Share of Manufactured Housing Shipment Values by Company, 2006
      • Cavalier Homes, Inc.
        • Overview
        • Performance
        • Figure 4-2 Total Revenues for Cavalier Homes, 2002-2006 (in million $)
        • Product Portfolio
        • Significant Events

      • Cavco Industries
        • Overview
        • Performance
        • Figure 4-3 Total Revenues for Cavco Industries, 2003-2007 (in million $)
        • Product Portfolio
        • Significant Events

      • Champion Enterprises, Inc.
        • Overview
        • Performance
        • Figure 4-4 Total Revenues for Champion Enterprises, 2002-2006 (in million $)
        • Product Portfolio
        • Significant Events

      • Clayton Homes, Inc.
        • Overview
        •   Performance
        • Figure 4-5 Total Revenues for Clayton Homes, 2002-2006 (in million $)
        • Product Portfolio
        •   Significant Events

      • Fleetwood Enterprises, Inc.
        • Overview
        • Performance
        • Figure 4-6 Total Revenues for Fleetwood Enterprises, 2002-2006 (in million $)
        • Product Portfolio
        •   Significant Events
          •   Overview
          • Performance
          • Figure 4-7 Total Revenues for Nobility Homes, 2002-2006 (in million $)
          •   Product Portfolio
          •   Significant Events

        • Palm Harbor Homes, Inc.
          •      Overview
          • Performance
          • Figure 4-8 Total Revenues for Palm Harbor Homes, 2003-2007 (in million $)
          • Product Portfolio
          • Significant Events

        • Skyline Corp.
          • Overview
          •   Performance
          • Figure 4-9 Total Revenues for Skyline, 2002-2006 (in million $)
          • Product Portfolio
          • Significant Events

    Chapter 5 The Consumer

    • Introduction to Simmons Market Research Bureau Data
    • A Word on Verbiage
    • Table 5-1 Term Used by Manufactured Home Residents to Refer to Their Home, 1999, 2002 and 2005 (%)
    • Manufactured Home Consumer Penetration: 2003-2006
    • Table 5-2 Penetration Rates of Mobile Home Residency vs. House Residency, 2003-2006 (%)
    • Selected Demographic Profile of Mobile Home Dwellers
    • The Very Young and Retirees
    • Greater Likelihood in the South
    • Uphill Battle Against Current Ownership
    • Table 5-3 Demographic Indicators for Residents of Mobile Homes vs. Other Housing, 2006
    • Too Old and Too Poor to Care About Innovation?
    • Table 5-4 Percentage of Mobile Home Residents Who Have Communication Technologies in Dwelling, 1993-2005
    • Table 5-5 Percentage of Mobile Home Households Using the Internet for a Variety of Uses, 1993-2005
    • Table 5-6 Percentage of Mobile Home Residents Subscribing to TV Services, 1993-2005

  • Hispanics
    • Tremendous Long-term Growth
    • Table 5-7 Hispanic Population Projections Through 2050 (%)
    • Purchasing Power at $17 Billion
    • Table 5-8 Purchasing Power of U.S. Hispanics vs. Other Minorities: 1990, 2000, 2005 and 2010 (in billion $)
    • Home Is Where the Heart Is
    • Make Financing Options Clear

  • Baby Boomers
    • Baby Boomers: Retiring and Affluent
    • Table 5-9 U.S. Population by Age Group, 2000, 2005 and 2010
    • (in millions)
    • Skewed Perceptions of Modern Day Manufactured Homes
    • Looks Are Important
    • Single Women
      • Single Women Are Biggest Home Buyers After Married Couples
      • Figure 5-1 Distribution of Home Buyers by Marital Status and Gender, 2006
      •   Independence and Buying Power
      • Important Purchase Factors

    Appendix: Selected Manufacturer Addresses
    Appendix 2: Selected Upcoming Expos

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