• Electric Tools — The Largest Category
• Figure 2-4 Share of U.S. Shipment of Power Tools by Power Source, 2005 (E) (in %)
• Figure 2-5 Share of U.S. Shipment of Power Tools, by Power Source, 1997-2005 (E) (in %)
• Professional Versus DIY
• Figure 2-6 Share of U.S. Shipment of Power Tools, by Power Source, 1992-2004 (in %)
• Future Outlook
• Figure 2-7 Projected Market for Power Tools, 2005-2010 (in billion $)
• Table 2-6 Projected U.S. Shipment of Power Tools, 2006- 2010 (in million $)
• Regulatory Environment
• OSHA
• EPA

Chapter 3 Electric and Battery Powered Tools

• Electric Powered Tools
• $1.5 Billion Shipment in 2005
• Figure 3-1 U.S. Shipment of Electric Powered Tools, by Category, 2005 (E) (in %)
• Table 3-1 U.S. Shipment of Electric Powered Tools by Category, 1992-2005 (E) (in million $)
• $1.6 Billion Electric Tool Shipment in 2010
• Table 3-2 Projected U.S. Shipment of Electric Powered Tools by Category, 2006-2010 (in million $)
• Electric Routers and Planers
• Table 3-3 U.S. Shipment of Electric Routers and Planers, 1992-2005 (E) (in million $)
• Table 3-4 Projected U.S. Shipment of Electric Routers and Planers, 2006-2010, (in million $)
• Electric Sanders and Grinders
• Table 3-5 U.S. Shipment of Electric Sanders and Grinders, 1992-2005 (E) (in million $)
• Table 3-6 Projected U.S. Shipment of Electric Sanders and Grinders, 2006-2010, (in million $)
• Electric Saws
• Table 3-7 U.S. Shipment of Electric Saws, 1992-2005 (E) (in million $)
• Table 3-8 Projected U.S. Shipment of Electric Saws, 2006-2010, (in million $)
• Other Electric tools
• Table 3-9 U.S. Shipment of Other Electric Powered Tools, 1992-2005 (E), (in million $)
• Table 3-10 Projected U.S. Shipment of Other Electric Powered Tools, 2006-2010, (in million $)
• Import - Export
• Table 3-11 Trade Statistics for Electric Tools, 2002-2004 (in thousand $)
• Electric Saws
• Table 3-12 U.S. Import of Electric Saws, 2002-2004 (in thousand $)
• Table 3-13 U.S. Export of Electric Saws, 2002-2004 (in thousand $)
• Table 3-14 U.S. Import of Circular Type Electric Hand Saws, 2004
• Table 3-15 U.S. Export of Circular Type Electric Hand Saws, 2004
• Table 3-16 U.S. Import of Chain Type Electric Hand Saws, 2004
• Table 3-17 U.S. Export of Chain Type Electric Hand Saws, 2004
• Table 3-18 U.S. Import of Reciprocating and Jig Type Electric Hand Saws, 2004
• Table 3-19 U.S. Export of Reciprocating and Jig Type Electric Hand Saws, 2004
• Table 3-20 U.S. Import of Other Electric Saws, 2004
• Table 3-21 U.S. Export of Other Electric Saws, 2004
• Hand Drills
• Table 3-22 U.S. Import of Electric Drills, 2002-2004 (in thousand $)
• Table 3-23 U.S. Export of Electric Drills, 2002-2004 (in thousand $)
• Table 3-24 U.S. Export of Rotary Drills, With Chuck Capacity Less Than 12.7 mm, 2004 (in thousand $)
• Table 3-25 U.S. Import of Rotary Drills, With Chuck Capacity Less Than 12.7 mm, 2004 (in thousand $)
• Table 3-26 U.S. Import of Rotary Drills, With Chuck Capacity 12.7 mm or More, 2004 (in thousand $)
• Table 3-27 U.S. Export of Rotary Drills, With Chuck Capacity 12.7 mm or More, 2004 (in thousand $)
• Table 3-28 U.S. Export of Drills Other Than Rotary, Including Hammer Drills, 2004 (in thousand $)
• Table 3-29 U.S. Import of Drills Other Than Rotary, Including Hammer Drills, 2004 (in thousand $)
• Grinders, Sanders and Polishers
• Table 3-30 U.S. Import of Angle Grinders, Sanders & Polishers, 2004 (in thousand $)
• Table 3-31 U.S. Export of Angle Grinders, Sanders & Polishers, 2004 (in thousand $)
• Table 3-32 U.S. Import of Orbital and Straight-Line Sanders, 2004 (in thousand $)
• Table 3-33 U.S. Export of Orbital and Straight-Line Sanders, 2004 (in thousand $)
• Table 3-34 U.S. Import of Belt Sanders, 2004 (in thousand $)
• Table 3-35 U.S. Import of Electric Hand Grinders, Polishers, Sanders, NESOI, 2004 (in thousand $)
• Table 3-36 U.S. Export of Electric Hand Grinders, Sanders, and Polishers Other Than Angle, Orbital, and Straight-Line, 2004 (in thousand $)
• Other Tools
• Table 3-37 U.S. Import of Screwdrivers, Nut-Runners, Impact Wrenches, 2004 (in thousand $)
• Table 3-38 U.S. Export of Screwdrivers, Nut-Runners, Impact Wrenches, 2004 (in thousand $)
• Table 3-39 U.S. Import of Routers, 2004 (in thousand $)
• Table 3-40 U.S. Export of Routers, 2004 (in thousand $)
• Table 3-41 U.S. Import of Planers, 2004 (in thousand $)
• Table 3-42 U.S. Export of Planers, 2004 (in thousand $)
• Table 3-43 U.S. Import of Grass and Weed Trimmers/Edgers, 2004 (in thousand $)
• Table 3-44 U.S. Export of Grass and Weed Trimmers/Edgers, 2004 (in thousand $)
• Battery Powered (Cordless) Tools
  • Drivers and Drills — The Largest Category
  • Table 3-45 U.S. Shipment of Battery Powered (Cordless) Tools, 1992-2005 (E) (in million $)
  • Table 3-46 U.S. Import of Battery Powered Rotary Hand Drills, 2004
  • Table 3-47 U.S. Export of Battery Powered Rotary Hand Drills, 2004
  • Figure 3-2 Most Preferred Cordless Tool Type Among Contractors, 2005 (in %)
  • Convenient and Stylish
  • $854.1 Million Shipment in 2010
  • Table 3-48 Projected U.S. Shipment of Battery Powered (Cordless) Tools, 2006-2010 (in million $)
  • Marketers
  • Table 3-49 Brand Recall for Select Electric and Cordless Brands/Marketers, 2001-2004 (%)
  • Table 3-50 Most Used Electric and Cordless Brands, 2001-2004 (in %)
  • Table 3-51 Quality Rating for Electric and Cordless Brands/Marketers, 2001-2004

Chapter 4 Pneumatic Tools

• Overview
• Nailers — the Largest Category
• Figure 4-1 U.S. Shipment of Pneumatic Powered Hand Tools, by Category, 2005 (E) (In %)
• Table 4-1 U.S. Shipment of Pneumatic Powered Tools, 1992-2005 (E) (in million $)
• Improved Ergonomics
• Changing Codes
• Market to Reach $1.2 Billion in 2010
• Table 4-2 Projected U.S. Shipment of Pneumatic Powered Tools, 2006-2010 (in million $)
• Import - Export of Pneumatic Power Tools
• Figure 4-2 U.S. Import of Pneumatic Power Tools by Type, 2004 (In %)
• Figure 4-3 U.S. Export of Pneumatic Power Tools by Type, 2004 (In %)
• Table 4-3 U.S. Trade Statistics of Pneumatic Tools, 2002-2004 (In thousand $)
• Rotary Type
• Figure 4-4 U.S. Import of Rotary Pneumatic Power Tools by Type, 2004 (In %)
• Figure 4-5 U.S. Export of Rotary Pneumatic Power Tools by Type, 2004 (In %)
• Table 4-4 U.S. Import of Pneumatic Grinders, Polishers and Sanders, Suitable for Metal Working, 2004 (in thousand $)
• Table 4-5 U.S. Export of Pneumatic Grinders, Polishers and Sanders, Suitable for Metal Working, 2004 (in thousand $)
• Table 4-6 U.S. Import of Other Rotary Pneumatic Power Tools, Suitable for Metal Working, 2004 (in thousand $)
• Table 4-7 U.S. Export of Other Rotary Pneumatic Power Tools, Suitable for Metal Working, 2004 (in thousand $)
• Table 4-8 U.S. Import of Pneumatic Rock Drills, 2004 (in thousand $)
• Table 4-9 U.S. Export of Pneumatic Rock Drills, 2004 (in thousand $)
• Table 4-10 U.S. Import of Pneumatic Drills (Except Rock), Screwdrivers and Nut Runners, 2004 (in thousand $)
• Table 4-11 U.S. Export of Pneumatic Drills (Except Rock), Screwdrivers and Nut Runners, 2004 (in thousand $)
• Table 4-12 U.S. Import of Pneumatic Wrenches, 2004 (in thousand $)
• Table 4-13 U.S. Export of Pneumatic Wrenches, 2004 (in thousand $)
• Table 4-14 U.S. Import of Rotary Type Pneumatic Hand-Directed Tools, NESOI, 2004 (in thousand $)
• Table 4-15 U.S. Export Of Rotary Type Pneumatic Hand-Directed Tools, NESOI, 2004 (in thousand $)
• Other Pneumatic Power Tools
• Figure 4-6 U.S. Import of Rotary Pneumatic Power Tools by Type, 2004 (%)
• Figure 4-7 U.S. Export of Rotary Pneumatic Power Tools by Type, 2004 (%)
• Table 4-16 U.S. Import of Pneumatic Tools, Suitable for Metal Working, 2004 (in thousand $)
• Table 4-17 U.S. Export of Pneumatic Tools, Suitable for Metal Working, 2004 (in thousand $)
• Table 4-18 U.S. Import of Pneumatic, Hand-Held Force Feed Lubricating Equipment, 2004 (in thousand $)
• Table 4-19 U.S. Export of Pneumatic, Hand-Held Force Feed Lubricating Equipment, 2004 (in thousand $)
• Table 4-20 U.S. Import of Pneumatic Tools Designed for Use in Construction or Mining, 2004 (in thousand $)
• Table 4-21 U.S. Export of Pneumatic Tools Designed for Use in Construction or Mining, 2004 (in thousand $)
• Table 4-22 U.S. Import of Pneumatic Tools, NESOI, 2004 (in thousand $)
• Table 4-23 U.S. Export of Pneumatic Tools, NESOI, 2004 (in thousand $)
• Parts of Pneumatic Tools
• Table 4-24 U.S. Import of Parts of Pneumatic Hand-Held Force Feed Lubricating Equipment, 2004 (in thousand $)
• Table 4-25 U.S. Export of Parts of Pneumatic Hand-Held Force Feed Lubricating Equipment, 2004 (in thousand $)
• Table 4-26 U.S. Export of Other Parts of Pneumatic Tools, NESOI, 2004 (in thousand $)
• Table 4-27 U.S. Export of Other Parts of Pneumatic Tools, NESOI, 2004 (in thousand $)
• Marketers
• Table 4-28 Brand Recall for Major Brands/Marketers, 2001-2004 (%)
• Table 4-29 Quality Rating for Major Brands/Marketers, 2001-2004

Chapter 5 Other Power Tools and Accessories

• Other Power Tools
• Hydraulic Power Tools
• Table 5-1 U.S. Shipment of Hydraulic Powered Tools, 1992-2005 (E) (in million $)
• Table 5-2 Projected U.S. Shipment of Hydraulic Powered Tools, 2006-2010 (in million $)
• Internal Combustion Engine Driven Tools
• Table 5-3 U.S. Shipment of Internal Combustion Engine Driven Tools, 1992-2005 (E) (in million $)
• Table 5-4 Projected U.S. Shipment of Internal Combustion Engine Driven Tools, 2006-2010 (in million $)
• Import - Export
• Other Power Tools
• Table 5-5 Trade Statistics for Other Power Tools, 2002-2004 (in thousand $)
• Table 5-6 U.S. Import of Chain Saws, 2004 (in thousand $)
• Table 5-7 U.S. Export of Chain Saws, 2004 (in thousand $)
• Table 5-8 U.S. Import of Tools with Self-Contained Non-electric Motors, Suitable For Metalworking, 2004 (in thousand $)
• Table 5-9 U.S. Export of Tools with Self-Contained Non-electric Motors, Suitable For Metalworking, 2004 (in thousand $)
• Table 5-10 U.S. Import of Tools with Self-Contained Non-electric Motors For Use in Agriculture or Horticulture, NESOI, 2004 (in thousand $)
• Table 5-11 U.S. Export of Tools with Self-Contained Non-electric Motors For Use in Agriculture or Horticulture, NESOI, 2004 (in thousand $)
• Table 5-12 U.S. Import of Gasoline Powered Grass and Weed Trimmers and Bush Cutters, 2004 (in thousand $)
• Table 5-13 U.S. Export of Gasoline Powered Grass and Weed Trimmers and Bush Cutters, 2004 (in thousand $)
• Table 5-14 U.S. Import of Other Electromechanical Hand Tools, 2004 (in thousand $)
• Table 5-15 U.S. Export of Other Electromechanical Hand Tools, 2004 (in thousand $)
• Table 5-16 U.S. Import of Tools, With Self-Contained Non-electric Motor, NESOI (in thousand $)
• Table 5-17 U.S. Export of Tools, With Self-Contained Non-electric Motor, NESOI (in thousand $)
• Table 5-18 U.S. Import of Powder-Actuated Hand Tools and Parts, 2004, (in thousand $)
• Table 5-19 U.S. Export of Powder-Actuated Hand Tools and Parts, 2004, (in thousand $)
• Table 5-19 U.S. Import of Electro-pneumatic Hand Rotary & Percussion Hammers, 2004 (in thousand $)

• Saw Blades
• Table 5-20 U.S. Shipment of Saw Blades, 1992-2005 (E) (in million $)
• Table 5-21 U.S. Shipment of Wood Working Power Saw Blades and Accessories, 1992-2005 (E) (in million $)
• Table 5-22 Projected U.S. Shipment of Wood Working Power Saw Blades and Accessories, 2006-2010 (in million $)
• Table 5-23 U.S. Shipment of Metal Working Power Saw Blades and Accessories, 1992-2005 (E) (in million $)
• Table 5-24 Projected U.S. Shipment of Metal Working Power Saw Blades and Accessories, 2006-2010 (in million $)
• Import - Export of Saw Blades
• Table 5-25 U.S. Import/Export of Saw Blades, 2002-2004 (in thousand $)
• Table 5-26 U.S. Import of Band Saw Blades, and Base Metal Parts, 2002-2004 (in thousand $)
• Table 5-27 U.S. Import of Band Saw Blades and Base Metal Parts, 2002-2004 (in number of units) (%)
• Table 5-28 U.S. Export of Band Saw Blades, and Base Metal Parts, 2002-2004 (in thousand $)
• Table 5-29 U.S. Import of Circular Saw Blades of Base Metal, With Steel Working Parts, 2002-2004 (in thousand $)
• Table 5-30 U.S. Import of Circular Saw Blades of Base Metal, With Steel Working Parts, 2002-2004 (in thousand units)
• Table 5-31 U.S. Export of Circular Saw Blades of Base Metal, With Steel Working Parts, 2002-2004 (in thousand $)
• Table 5-32 U.S. Import of Circular Saw Blades of Base Metal, With Working Parts Other Than Steel, 2002-2004 (in thousand $)
• Table 5-33 U.S. Import of Circular Saw Blades of Base Metal, With Working Parts Other Than Steel, 2002-2004 (in number of units)
• Table 5-34 U.S. Export of Circular Saw Blades of Base Metal, With Working Parts Other Than Steel, 2002-2004 (in thousand $)
• Table 5-35 U.S. Import of Saw Blades, NESOI, and Parts, 2002-2004 (in thousand $)
• Table 5-36 U.S. Import of Saw Blades NESOI, and Parts, 2002-2004 (in thousand units)
• Table 5-37 U.S. Export of Saw Blades NESOI, and Parts, 2002-2004 (in thousand $)
• Dies and Interchangeable Cutting (Except Metal Cutting) Tools
• Table 5-38 U.S. Shipment of Dies and Interchangeable Cutting (Except Metal Cutting) Tools, 1992-2005 (E) (in million $)
• Table 5-39 Projected U.S. Shipment of Dies and Interchangeable Cutting (Except Metal Cutting) Tools, 2006-2010 (in million $)
• Table 5-40 U.S. Shipment of Dies, 1992-2005 (E) (in million $)
• Table 5-41 Projected U.S. Shipment of Dies, 2006-2010 (in million $)
• Table 5-42 U.S. Shipment of Woodcutting Machine Tools, 1992-2005 (E) (in million $)
• Table 5-43 Projected U.S. Shipment of Woodcutting Machine Tools, 2006-2010 (in million $)
• Import - Export of Dies and Interchangeable Tools
• Table 5-44 Trade Statistics for Dies and Interchangeable Tools, 2002-2004 (in thousand $)
• Table 5-45 U.S. Import of Interchangeable Tools, 2002-2004 (in thousand $)
• Table 5-46 U.S. Import of Interchangeable Tools, 2002-2004 (in number of units)
• Table 5-47 U.S. Export of Interchangeable Tools, 2002-2004 (in thousand $)
• Table 5-48 U.S. Import Of Interchangeable Tools For Pressing, Stamping Or Punching, Not Suitable For Cutting Metal, 2002-2004 (in thousand $)
• Table 5-49 U.S. Import Of Interchangeable Tools For Pressing, Stamping Or Punching, Not Suitable For Cutting Metal, 2003-2004 (in number of units)
• Table 5-50 U.S. Export Of Interchangeable Tools For Pressing, Stamping Or Punching, Not Suitable For Cutting Metal, 2003-2004 (in number of units)
• Table 5-51 U.S. Import of Interchangeable Tools NESOI, and Parts, 2002-2004 (in thousand $)
• Table 5-52 U.S. Import of Interchangeable Tools NESOI, and Parts, 2002-2004 (in number of units)
• Table 5-53 U.S. Export of Interchangeable Tools NESOI, and Parts, 2002-2004 (in thousand $)
• Table 5-54 U.S. Import of Dies for Drawing or Extruding Metal, and Parts, 2002-2004 (in thousand $)
• Table 5-55 U.S. Import of Dies for Drawing or Extruding Metal, and Parts, 2002-2004 (in number of units)
• Table 5-56 U.S. Export of Dies for Drawing or Extruding Metal, and Parts, 2002-2004 (in thousand $)

Chapter 6 Company Profiles

• Overview
• Table 6-1 Power Driven Hand Tool Establishments, by No. of Employees, 1992- 2002
• Emerson Electric Co.
  • Overview
  • Figure 6-1 Annual Revenues of Emerson Electric Co., 2000- 2004 (in billion $)
  • Figure 6-2 Regional Sales of Emerson Electric Co., 2004(%)
  • Business Segments
  • Figure 6-3 Business Segment Sales of Emerson Electric Co. Ltd, 2004 (%)
  • Figure 6-4 Annual Revenues of Appliance and Tools Segment, 2002- 2004 (in billion $))
  • Table 6-2 Select Power Tools Product Portfolio
  • Highlights
  
  
• Hitachi America, Ltd./ Hitachi Koki U.S.A
  • Overview
  • Figure 6-5 Annual Revenues of Hitachi America, Ltd., 2000- 2004 (in billion $)
  • Table 6-3 Product Portfolio By Application
  • Table 6-3 [Cont.] Product Portfolio By Application
  • Table 6-4 Selected 2005 New Product Introductions
  
  
• The Black & Decker Corporation
  • Overview
  • Figure 6-6 Annual Revenues of The Black & Decker Corporation, 2001- 2004 (in billion $)
  • Figure 6-7 Regional Sales of Black & Decker Corporation, 2004 (%)
  • Business Segments
  • Figure 6-8 Segment Sales of Black & Decker Corporation, 2004 (in %)
  • Figure 6-9 Sales of Power Tools and Accessories, 2002- 2004 (in billion $)
  • Figure 6-10 Profit of Power Tools and Accessories, 2002- 2004 (in million $)
  • Figure 6-11 Segment Profits of Black & Decker Corporation, 2004 (in %)
  • Brand and Product Portfolio
  • Table 6-5 Black and Decker Corporation’s Select Brands and Products
  • Table 6-6 Black and Decker Corporation’s Select Products of DeWalt Brand
  • Table 6-7 Black and Decker Corporation’s New Products, 2004 and 2005
  • Highlights
  
  
• Cooper Industries, Ltd.
  • Overview
  • Figure 6-12 Annual Revenues for Cooper Industries, Ltd., 2000- 2004 (in billion $)
  • Figure 6-13 Regional Sales Cooper Industries, Ltd., 2004 (%)
  • Business Segment
  • Figure 6-14 Segment Sales of Cooper Industries, Ltd., 2004 (in %)
  • Figure 6-15 Annual Revenues of Tools and Hardware Segment, 2002- 2004 (in million $)
  • Table 6-8 Power Tools Brand Portfolio
  • Highlights
  • Table 6-9 New 2005 Power Tools Product Innovations
  
  
• The Stanley Works
  • Overview
  • Figure 6-16 Annual Revenues of The Stanley Works, 2000- 2004 (in billion $)
  • Figure 6-17 Regional Sales of The Stanley Works, 2004 (in %)
  • Business Segments
  • Figure 6-18 Business Segment Sales of The Stanley Works, 2004 (in %)
  • Figure 6-19 Annual Sales of Industrial Tools (Including Pneumatic and Hydraulic Tools), 2002- 2004 (in billion $)
  • Table 6-10 Bostitch Pneumatic Power Tools Product Portfolio (By End-User)
  • Table 6-11 Bostitch Power Tools New Products
  • Highlights
  
  
• Snap-on Incorporated
  • Overview
  • Figure 6-20 Annual Revenues of Snap-on Incorporated, 2000- 2004 (in billion $)
  • Figure 6-21 Regional Sales of Snap-on Incorporated, 2004 (in %)
  • Business Segments
  • Figure 6-22 Business Segment Sales of Snap-on Incorporated, 2004 (in %)
  • Figure 6-23 Annual Revenues of Tools Segment (Including Hand and Power Tools), 2001- 2004 (in billion $)
  • Table 6-12 Power Tools Select Product Portfolio
  • Highlights
  
  
• Techtronic Industries Co. Ltd.
  • Overview
  • Figure 6-24 Annual Revenues of Techtronic Industries Co. Ltd., 2000- 2004 (in million $)
  • Business Segments
  • Figure 6-25 Business Segment Sales of Techtronic Industries Co. Ltd., 2004 (in %)
  • Figure 6-26 Annual Revenues of Power Equipment Products Division, 2000- 2004 (in million $)
  • Table 6-13 Brand Portfolio
  • Highlights
  
  
• Robert Bosch Tool Corporation
  • Overview
  • Figure 6-27 Segment Revenues of Robert Bosch GmbH, 2004 (in %)
  • Highlights
  • Table 6-14 Product Portfolio
  
  
• Actuant Corporation
  • Overview
  • Figure 6-28 Annual Revenues of Actuant Corporation, 2000- 2004 (in million $)
  • Figure 6-29 Regional Sales of Actuant Corporation, 2004 (in %)
  • Figure 6-30 Markets Served by Actuant Corporation, 2004 (in %)
  • Business Segments
  • Figure 6-31 Annual Revenues of Tools and Supplies Segment, 2001- 2004 (in million $)
  • Table 6-15 Business Units of Tools and Supplies Segment
  • Highlights
  
  
• White Cap Construction Supply, Inc.
  • Overview
  • Figure 6-32 Annual Revenues of White Cap Construction Supply, Inc., 2000- 2004 (in million $)
  • Product Lines
  • Table 6-16 Power Tools Product Portfolio
  • Highlights
  
  
• Makita U.S.A., Inc.
  • Overview
  • Figure 6-33 Annual Revenues for Makita Corporation, 2002- 2004 (in billion $)
  • Figure 6-34 Product Segment Sales of Makita Corporation, 2005 (in %)
  • Figure 6-35 Operating Segment Sales of Makita Corporation, 2005 (in %)
  • Table 6-17 Product Portfolio
  • Table 6-18 New Product Innovations, 2004-2005
  
  
• Hilti, Inc.
  • Overview
  • Figure 6-36 Annual Revenues of Hilti Corp., 2002- 2004 (in billion $)
  • Table 6-19 Hilti Inc.’s Product Portfolio by Application

Chapter 7 Marketing Dynamics

• Industry Trends
• Consolidation
• Innovations Boost Market Growth
• Innovation Versus Price
• Shift to Low-Cost Countries
• Figure 7-1 Black & Decker’s Share of Property, Plant and Equipment, by Country, 2002-2004 (in %)
• Tool Counterfeiting
• Made In U.S.A.
• Warranty
• Product Trends
• Laser
• Dust Collection
• Cordless Products
• Cordless Products — Highly Priced
• Lithium-Ion Batteries
• Anti-Theft Features
• Convenience

• DIY Consumer Market
• Table 7-1 Major Reasons Homeowners Opt for DIY Activities
• Weekend Warriors
• Women and Home Improvement
• Table 7-2 Women’s Attitude Towards Home Improvement, 2004
• Women Tools
• Men Versus Women: Power Tool Preference
• Table 7-3 Demographic Profile of U.S. Adults’ Preference of Power Tools, by Age Group

• Craftsman Top Ad Spender
• Table 7-4 Selected Power Tool Brands’ Advertisement Spends, 2004 (in thousand $)
• Direct Response TV
• Brand Positioning
• Table 7-5 Tag Lines for Selected Manufacturer/Brand
• Sponsorship
• DeWalt Reaches Out To The Hispanic Market
• Contests

• Table 7-6 Select New Product Introductions of Cordless Tools, 2005
• Table 7-7 Select New Product Introductions of Wrenches and Impact Wrenches, 2005
• Table 7-8 Select New Product Introductions of Drills, Hammer, Drivers and Combination, 2005
• Table 7-9 Select New Saw Introductions, 2005
• Table 7-10 Select New Product Introductions of Sanders, Polishers, Grinders and Combination, 2005
• Table 7-11 Select New Product Introductions of Nailers, Staplers and Fasteners, 2005

• Home Centers Take The Lead
• Figure 7-3 U.S. Home Improvement Retailers By Market Share, 2004 (in %)
• Table 7-12 U.S. Top Ten Home Improvement Retailers By Sales, 2003-2004 (in million $)
• Do-It-Herself
• Table 7-12 Demographic Profile of Women’s Preference of Retail Stores, by Age Group
• Mobile Marketing
• DIFM (Do-It-For-Me!)
• Independent Dealers Versus Big Box Retailers
• E-Commerce

Chapter 8 The Consumer

• Overview
• The Simmons Survey System
• Consumer Profiles
  • Consumer Profile: Power Tool User
  • Table 8-1 Demographic Characteristics of General Power Tool Owner, May 2004 - May 2005
  • Consumer Profile: Workshop Equipment, Owners Versus Renters
  • Table 8-2 Demographic Characteristics Favoring Workshop Equipment: Own Versus Rent, May 2004- May 2005
  • Consumer Profile: Type of Equipment
  • Saws
  • Figure 8-1 Percentage of Consumers Favoring Use of Various Types of Saws (U.S. Adults), May 2004- May 2005 (In %)
  • Table 8-3 Demographic Characteristics Favoring Use of Types of Saws (U.S. Adults), May 2004-May 2005
  • Table 8-4 Demographic Characteristics Favoring Use of Types of Saws (U.S. Adults), May 2004-May 2005
  • Consumer Profile: Other Power Tools
  • Figure 8-2 Percentage of Consumers Favoring Use of Various Types of Power Tools (U.S. Adults), May 2004- May 2005 (In %)
  • Table 8-5 Demographic Characteristics Favoring Use of Various Types of Power Tools (U.S. Adults), May 2004-May 2005
  • Table 8-6 Demographic Characteristics Favoring Use of Various Types of Power Tools (U.S. Adults), May 2004-May 2005
  • Consumer Profile: Brand Usage
  • Figure 8-3 Percentage of Consumers Favoring Use of Top Tool Brands (U.S. Adults), May 2004- May 2005 (%) Black and Decker Corporation Brands
  • Table 8-7 Demographic Characteristics Favoring Use of Black and Decker Corporation Brands (U.S. Adults), May 2004-May 2005 Bosch Tool Corporation Brands
  • Table 8-8 Demographic Characteristics Favoring Use of Bosch Tool Corporation Brands (U.S. Adults), May 2004-May 2005 Techtronic Corporation Brands
  • Table 8-9 Demographic Characteristics Favoring Use of Techtronic Corporation Brands (U.S. Adults), May 2005-May 2005 Other Power Tool Brands
  • Table 8-10 Demographic Characteristics Favoring Use of Various Power Tool Brands (U.S. Adults), May 2004 - May 2005
  
  
• A Closer Look At The DIY Market
  • Table 8-11 Top Homeowner Reasons to Opt for DIY activities
  • Remodeling Drivers
  • Baby Boomers
  • Figure 8-4 Home Improvement Spending Share by Generation, 2003 (In %)
  • High-end Marketplace
  • DIY Consumer Preference
  
  
• Professional Market
  • Construction Market
  • Power Tools in Construction Industry
  • Construction Industry Scenario
  • Table 8-12 Annual Value of Constructions in the U.S., 2002-2004 (In million $)
  • New Residential Starts
  • Table 8-13 Yearly Housing Starts, by Region and Family Units, 1999-2004 (Thousands of Units)
  • Non-Residential Construction
  • Table 8-14 Annual Value of Non-residential Construction, 2002-2004 (In million $)
  • Remodeling Industry
  • Tools and Remodeling
  • Overview of Remodeling/Home Improvement Industry
  • Table 8-15 Residential Improvement and Repair Expenditure by Region, 1999-2004 (In million $)
  • Remodeling Market Index
  • Figure 8-5 Remodeling Market Index by Region, 2001-2005
  • Manufacturing
  • Figure 8-6 Manufacturing Industry Sales, 1997-2004 (In million $)
  • Power Tools in Manufacturing

Appendix: Addresses of Selected Marketers