• Scope of the Report
• Methodology
• Product Definitions and Classifications
• Table 1-1 Comparison of Residential Generator Capabilities
• Portable Generators
• Table 1-2 U.S. Consumer Purchases of Portable Generators, by Watts of
• Output, 2003-2005 (% of units purchased)
• Stationary/Standby Generators
• Market Size and Growth
  • Global Market Size by Revenue
  • North American Market Size by Revenue
  • U.S. Market Size by Revenue, Units and Ownership
  • Table 1-3 U.S. Retail Sales of Residential and Commercial Generators,
  • 2003-2006 (in thousands of units)
  • Portable Generator Sales Dominate; Most Are to Consumers
  • Standby Generator Market Growing Fast
  • Household Ownership
  • Table 1-4 Estimated U.S. Household Ownership of Generators, 2002-2006
  • U.S. Market Size by Shipments, Imports and Exports
  • Defining the Residential Market
  • Table 1-5 U.S. Shipments, Imports and Exports of Generators, by Size,
  • 2002-2006 (in million $)
  • Shipments
  • Table 1-6 U.S. Shipments of Gas/Gasoline Engine-Driven Generators up to
  • 15 kW, 2002-2006(E) (in million $)
  • Imports and Exports
  • Table 1-7 U.S. Imports of Gas/Gasoline Engine-Driven Generators,
  • 2002-2006 (in million $)
  • Table 1-8 U.S. Exports of Gas/Gasoline Engine-Driven Generators,
  • 2002-2006 (in million $)
  • Five-Year Forecast
  • Table 1-9 Forecast of U.S. Retail Sales of Generators, 2007-2011
  • (in thousands of units)
  • Table 1-10 Forecast of U.S. Shipments, Imports and Exports of Generators, 2007-2011 (in million $)
  
  
• Trends and Dynamics
  • Fragile and Overburdened Power Grid
  • Figure 1-1 Causes of Power Outages, 2006
  • Portable Generators Move from Commercial to Residential Focus
  • Larger Range of Applications for Generators
  • Economic Factors
  • Short Lifecycle Fuels Replacement Market
  • Government Regulation
  • Environmental Issues
  • Safety Concerns
  • Consumer Attitudes
  • Figure 1-2 U.S. Consumer Concerns in the Event of a Power Outage Lasting More Than 24 Hours (multiple responses allowed)
  • Competitive Scenario
    • Figure 1-3 Consumer Identification of Leading Portable Generator Brands,
    • Based on 2003-2005 Purchases (%)
    
    
  • Distribution
    • Figure 1-4 U.S Portable Generator Sales by Channel, 2006 (%)
    
    
  • End User
    • Commercial End Users
    • Consumer End Users
    • Portable Generator Owners
    • Standby Generator Owners
    • Simmons Survey Findings on End User Behavior
    • Table 1-11 Percentage of U.S. Adults Owning or Renting a Portable
    • Generator (past 12 months), 2003-2006

Chapter 2

• Scope of the Report
• Methodology
• Product Definitions and Classifications
• Table 2-1 Comparison of Residential Generator Capabilities
• Portable Generators
• Table 2-2 U.S. Consumer Purchases of Portable Generators, by Watts of
• Output, 2003-2005 (% of units purchased)
• Figure 2-1 Share of Portable Generators Purchased by U.S. Consumers, by Watts of Output, 2003-2005
• Stationary/Standby Generators
• Market Size
  • Global Market Size by Revenue
  • North American Market Size by Revenue
  • U.S. Market Size by Revenue, Units and Ownership
  • Table 2-3 U.S. Retail Sales of Residential and Commercial Generators, 2003-2006 (in thousands of units)
  • Portable Generator Sales Dominate; Most Are to Consumers
  • Standby Generator Market Growing Fast
  • Household Ownership
  • Table 2-4 Estimated U.S. Household Ownership of Generators, 2002-2006
  • U.S. Market Size by Shipments, Imports and Exports
  • Defining the Residential Market
  • Table 2-5 U.S. Shipments, Imports and Exports of Generators, by Size, 2002-2006 (in million $)
  • Shipments
  • Table 2-6 U.S. Shipments of Gas/Gasoline Engine-Driven Generators up to 15 kW, 2002-2006(E) (in million $)
  • Imports and Exports
  • Table 2-7 U.S. Imports of Gas/Gasoline Engine-Driven Generators, 2002-2006 (in million $)
  • Table 2-8 U.S. Exports of Gas/Gasoline Engine-Driven Generators, 2002-2006 (in million $)
  • U.S. Trade Scenario
  • Figure 2-2 U.S. Imports and Exports of Generators, 2002-2006 (in million $)
  • Total Imports by Country
  • Figure 2-3 Share of Total U.S. Generator Imports by Top Countries, 2006 (%)
  • Table 2-9 Total U.S. Imports of Generators by Top 10 Countries, 2002-2006 (in million $)
  • Gasoline Generator Imports
  • Figure 2-6 Share of U.S. Gas/Gasoline Engine-Driven Generator Imports (Output < 1.5 kW), by Top Countries, 2006 (%)
  • Table 2-11 U.S. Imports of Gas/Gasoline Engine-Driven Generators (Output < 1.5 kW), by Top 10 Countries, 2002-2006 (in million $)
  • Figure 2-7 Share of U.S. Gas/Gasoline Engine-Driven Generator Imports
  • (Output 1.5-5 kW), by Top Countries, 2006 (%) Table 2-12 U.S. Imports of Gas/Gasoline Engine-Driven Generators (Output 1.5-5 kW), by Top 10 Countries, 2002-2006 (in million $)
  • Figure 2-8 Share of U.S. Gas/Gasoline Engine-Driven Generator Imports (Output > 5 kW), by Top Countries, 2006 (%)
  • Table 2-13 U.S. Imports of Gas/Gasoline Engine-Driven Generators (Output > 5 kW), by Top 10 Countries, 2002-2006 (in million $)
  • Total Exports by Country
  • Figure 2-9 Share of Total U.S. Generator Exports by Top Countries, 2006 (%)
  • Table 2-14 Total U.S. Exports of Generators by Top 10 Countries, 2002-2006 (in million $)
  • Gasoline Generator Exports
  • Figure 2-11 U.S. Exports of Gas/Gasoline Engine-Driven Generators (Output < 5 kW), by Top Countries, 2006 (%)
  • Table 2-16 U.S. Exports of Gas/Gasoline Engine-Driven Generators (Output < 5 kW), by Top 10 Countries, 2002-2006 (in million $)
  • Figure 2-12 U.S. Exports of Gas/Gasoline Engine-Driven Generators, Electric (Output > 5 kW), by Top Countries, 2006 (%)
  • Table 2-17 U.S. Exports of Gas/Gasoline Engine-Driven Generators (Output > 5 kW), by Top 10 Countries, 2002-2006 (in million $)
  
  
• Market Growth
  • Factors Contributing to Growth
  • Fragile and Overburdened Power Grid
  • Move from Commercial to Residential Focus
  • Larger Range of Applications for Generators
  • Economic Factors
  • Short Lifecycle Fuels Replacement Market
  • Market Outlook
  • Table 2-18 Comparison of Electricity Projections, 2015 and 2030 (billion kW hours)
  • Five-Year Forecast
  • Table 2-19 Forecast of U.S. Retail Sales of Generators, 2007-2011 (in thousands of units)
  • Table 2-20 Forecast of U.S. Shipments, Imports and Exports of Generators, 2007-2011 (in million $)

Chapter 3 Trends and Dynamics

• Overview
• Fragile and Overburdened Power Grid
• Figure 3-1 Causes of Power Outages, 2006
• Figure 3-2 Electricity System Disturbances, U.S. and Canada, 1996-2006
• Portable Generators Move from Commercial to Residential Focus
• Residential Use of Standby Generators Also Increases
• Larger Range of Applications for Generators
• Economic Factors
• Figure 3-3 U.S. Single Family Houses Started, Sold and Completed, 2002-2006
• Consumer Income and Financing Options
• Figure 3-4 U.S. Per Capita Disposable Income, 2002-2006
• Figure 3-5 Forecast of U.S. Interest Rates, 2005-2030 (%, nominal)
• Raw Materials
• Figure 3-6 Average Zinc Prices, 2002-2006
• Fuel Prices and Availability
• Table 3-1 Forecast of U.S. Fuel Prices, 2005-2030 (cents per gallon)
• Short Lifecycle Fuels Replacement Market
• Replacing Portables with Standbys
• Government Regulation
• Regulation of Portable Generators
• Regulation of Standby Generators
• Environmental Issues
• EPA Regulation
• Potential for More Regulation
• Safety Concerns
• Consumer Attitudes
• Table 3-2 Residential Sector Electricity Use, 2005, 2015 and 2030 (in billion kilowatthours)
• Figure 3-7 U.S. Consumer Concerns in the Event of a Power Outage Lasting More Than 24 Hours (multiple responses allowed)
• Competition
• Outlook

Chapter 4 Competitive Profiles

• Figure 4-1 Consumer Identification of Leading Portable Generator Brands,
• Based on 2003-2005 Purchases (%)
• Table 4-1 Major Residential Generator Manufacturers, by Type
• American Honda Power Equipment Div.
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-2 Honda Generator Product and Brand Portfolio
  • Performance
  • Figure 4-2 Annual Revenues of Honda Motor Co., 2002-2006 (in billion ¥)
  • Figure 4-3 Annual Revenues of Honda’s Power Product and Other Businesses Segment, 2002-2006 (in billion ¥)
  
  
• Company News
• Briggs & Stratton
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-3 Briggs & Stratton Generator Product and Brand Portfolio
  • Performance
  • Figure 4-4 Annual Revenues of Briggs & Stratton, 2002-2006 (in million $)
  • Figure 4-5 Annual Revenues of Briggs & Stratton’s Power Products Segment, 2002-2006 (in million $)
  • Company News
  
  
• Carrier North America Home Comfort
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-4 Carrier Generator Product and Brand Portfolio
  • Performance
  • Figure 4-6 Annual Revenues of Carrier, 2002-2006 (in million $)
  
  
• Coleman Powermate
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-5 Coleman Generator Product and Brand Portfolio
  • Performance
  
  
• Cummins Power Generation, Inc.
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-6 Cummins Generator Product and Brand Portfolio
  • Performance
  • Figure 4-7 Annual Revenues of Cummins, 2002-2006 (in million $)
  • Figure 4-8 Annual Revenues of Cummins’ Power Products Segment, 2002-2006 (in million $)
  • Company News
  
  
• Generac Power Systems, Inc.
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-7 Generac Residential Generator Product and Brand Portfolio
  • Performance
  
  
• Kohler Co.
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-8 Kohler Residential Generator Product Portfolio
  • Performance
  • Figure 4-9 Estimated Annual Revenues of Kohler, 2002-2006 (in billion $)
  • Company News
  
  
• Subaru Robin
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-9 Subaru Generator Product and Brand Portfolio
  • Performance
  • Figure 4-10 Annual Revenues of Fuji Heavy Industries, 2002-2006 (in million ¥)
  • Figure 4-11 Annual Revenues of Fuji Heavy Industries’ Industrial Products Segment, 2002-2006 (in million ¥)
  
  
• Winco, Inc.
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-10 Winco Residential Generator Product and Brand Portfolio
  • Performance
  • Company News
  
  
• Yamaha Motor Corp., USA
  • Corporate Background
  • Product and Brand Portfolio
  • Table 4-11 Yamaha Consumer Generator Product and Brand Portfolio
  • Performance
  • Figure 4-12 Annual Revenues of Yamaha Motor Co., Ltd., 2002-2006 (in billion ¥) Figure 4-13 Annual Revenues of Yamaha Motor Co., Ltd.’s Power Products Segment, 2002-2006 (in billion ¥)
  • Company News

Chapter 5 Product Distribution and Promotion

• Distribution of Portable Generators
• Figure 5-1 U.S Portable Generator Sales by Channel, 2006 (%)
• Table 5-1 Forecast of U.S. Home Improvement Retail Sales, by Store Type, 2005-2010 (in billion $)
• Distribution of Standby Generators
• Promotion
• Regionality
• Table 5-2 Top 10 U.S. States by Total Number of Electric Customers, 2004 (in millions)
• Table 5-3 Major Electric Disturbances and Unusual Occurrences, 2006
• Seasonality

Chapter 6 End User

• Commercial End Users
• Construction Contractors
• Other Commercial End Users
• The Ultimate End User: The Consumer
• Portable Generator Owners
• Standby Generator Owners
• Generators Mostly Limited to Single Family Homes
• Simmons Survey Findings on End User Behavior
• Table 6-1 Percentage of U.S. Adults Owning or Renting a Portable Generator (past 12 months), 2003-2006
• Figure 6-1 Adults Who Own Portable Generators, by Age Group (baseline index = 100)
• Figure 6-3 Adults Who Own Portable Generators, by Race (baseline index = 100)
• Figure 6-4 Adults Who Own Portable Generators, by Region (baseline index = 100)
• Figure 6-5 Adults Who Own Portable Generators, by Educational Attainment (baseline index = 100)
• Figure 6-6 Adults Who Own Portable Generators, by Employment Status (baseline index = 100)
• Figure 6-7 Adults Who Own Portable Generators, by Job Type (baseline index = 100)
• Figure 6-8 Adults Who Own Portable Generators, by Employment Income and Household Income (baseline index = 100)
• Figure 6-9 Adults Who Own Portable Generators, by Number of Employed
• Adults in Household (baseline index = 100)
• Figure 6-10 Adults Who Own Portable Generators, by Marital Status (%)
• Figure 6-11 Adults Who Own Portable Generators, by Number of People in Household (baseline index = 100)
• Figure 6-12 Adult Homeowners Who Own Portable Generators, by Value of Residence (baseline index = 100)

Appendix
Appendix