• Water Sources
• Water Problems
• EPA Standards
• Table 1-1 Common Public Water Supply Problems and Their Potential Health Effects
• New Contaminants
• Water Scarcity
• Grey Water and Black Water
• Water Treatment Methods
• Table 1-2 Residential Water Treatment Methods, Effects and Technologies
• Market Size and Growth
• Figure 1-1 U.S. Sales of Residential Water Treatment Products, 2000-2008 (in billion $)
• Figure 1-2 Projected U.S. Sales of Residential Water Treatment Products, 2008-2013 (in billion $)
• Water Softener Sales Projections
• Water Filter Sales Projections
• Reverse Osmosis Sales Projections
• Disinfectant Sales Projections
• Distillation Sales Projections
• Table 1-3 Projected U.S. Residential Water Treatment Product Sales by Segment, 2008-2013 (in million $)
• Trends and Opportunities
• Economic Conditions
• Water Contaminants
• Water Scarcity
• Water Supply Infrastructure
• Water Recycling
• Bottled Water
• International Demand
• Product Innovation
• Summary

Chapter 2 Water Problems and Treatment Methods

• Overview
• The Need for Residential Water Treatment
• Residential Drinking Water Problems
• Table 2-1 Major Water Problems, Health Effects, and Treatment Methods
• Waterborne Pathogens
• Protozoan Parasites
• Bacteria
• Viruses
• Radionuclides
• Disinfectants
• Disinfection By-Products
• Inorganic Compounds
• Synthetic Organic Compounds
• Volatile Organic Compounds
• Other Water Problems
• Odor
• Taste
• Discoloration
• Turbidity
• Acid and Alkaline
• Water Sources and Regulation
  • The Safe Drinking Water Act
  • Types of Public Water Systems
  • Figure 2-1 U.S. Public Water Systems by Type and Percentage of
  • Population Served, 2005
  • Figure 2-2 Population Served by U.S. Public Water Systems, by Type and Size, 2005 (in millions)
  • Public Water System Ownership
  • Figure 2-3 Public vs. Private Ownership of U.S. Public Water Systems,
  • by Size, 2000
  • National Primary Drinking Water Regulations
  • Maximum Contaminant Level Goals (MCLG)
  • Maximum Contaminant Levels (MCL)
  • Treatment Technique
  • Maximum Residual Disinfectant Level Goal (MRDLG)
  • Maximum Residual Disinfectant Level (MRDL)
  • Table 2-2 Waterborne Microorganism Contaminants and Sources, Maximum Contaminant Levels, and Potential Health Effects
  • Sources of Water
  • Surface Water
  • Ground Water
  • Freshwater Usage
  • Surface Water vs. Ground Water
  • Agricultural Irrigation Accounts for 65%
  • Domestic Purposes
  • Figure 2-4 Per Capita Domestic Water Consumption, U.S. vs. Selected Countries (in cubic meters)
  • Figure 2-5 Percentage of Water Usage for Domestic Purposes, U.S. vs. Selected Countries
  • Table 2-3 Water Treatment Methods
  • Water Softening
  • Ion Exchange Process
  • Reverse Osmosis Process
  • Catalytic Media Process
  • Magnetics Process
  • Table 2-4 Advantages and Disadvantages of Water Softening Treatment Methods
  • A Note on Water Conditioning
  • Disinfection
  • Chlorine
  • Other Chemicals
  • Ultraviolet (UV) Light
  • Ozone
  • Distillation
  • Filtration
  • Activated Carbon (AC) Filters
  • Membrane Separation
  • Microfiltration
  • Ultrafiltration
  • Nanofiltration
  • Reverse Osmosis (RO)
  • Neutralizing Filters
  • Cartridge Filtration
  • Fiber Filters
  • Ceramic Sediment Filters
  • Slow Sand Filtration
  • Clarification
  • Electrodialysis (ED)
  • Biological Purification
  • Aerobic
  • Anaerobic Treatment
  • Electrodeionization
  • Aeration
  • Types of Residential Water Treatment System Installations
  • Point-of-Entry Systems (POE)
  • Point-of-Use Systems (POU)

Chapter 3 Market Size and Growth

• Residential Water Treatment Market Size
• Figure 3-1 U.S. Retail Sales of Residential Water Treatment Products, 2000-2008 (in billion $)
• Factors Affecting Residential Water Treatment Market
• Demographics of Residential Water Treatment Product Owners
• Table 3-1 Consumer Demographics for Residential Water Treatment Products, 2007 (U.S. households in thousands)
• Residential Water Treatment Market Projections
• Figure 3-2 Projected U.S. Retail Sales of Residential Water Treatment Products, 2008-2013 (in billion $)
• The Water Softener Segment
  • Water Softener Market Size
  • Figure 3-3 U.S. Retail Sales of Water Softener Products, 2000-2008 (in million $)
  • Factors Affecting Water Softener Market
  • Sodium Intake
  • Potassium Intake
  • Brine Disposal Regulations
  • Water Softener Products
  • Table 3-2 Major Water Softener Brands
  • Water Softener Market Projections
  • Table 3-3 Projected U.S. Retail Sales of Water Softener Products, 2008-2013 (in million $)
  • Figure 3-4 Projected U.S. Retail Sales of Water Softener Products, 2008-2013
  
  
• The Water Filter Segment
  • Walter Filter Market Size
  • Figure 3-4 U.S. Retail Sales of Water Filter Products, 2000-2008 (in million $)
  • Factors Affecting Water Filter Market
  • Water Filter Products
  • Faucet-Mount Filtration Systems
  • Table 3-4 Major Faucet-Mounted Filter Brands
  • Countertop Filtration Systems
  • Table 3-5 Major Countertop Filter Brands
  • Plumbed-In Filtration Systems
  • Table 3-6 Major Plumbed-In Filter Brands
  • Pour-Through Filtration Products
  • Table 3-7 Major Pour-Through Filter Brands
  • Water Bottle Filtration Products
  • Table 3-8 Major Water Bottle Filtration Brands
  • Countertop Manual-Fill Filtration
  • Table 3-9 Major Countertop Manual-Fill Filter Brands
  • Whole-House Filtration Products
  • Table 3-10 Major Whole-House Filter Brands
  • Water Filter Market Projections
  • Table 3-11 Projected U.S. Retail Sales of Water Filter Products, 2008-2013 (in million $)
  • Figure 3-5 Projected U.S. Retail Sales of Water Filter Products, 2008-2013 (in million $)
  
  
• The Reverse Osmosis Segment
  • Reverse Osmosis Market Size
  • Figure 3-6 U.S. Retail Sales of Reverse Osmosis Products, 2000-2008 (in million $)
  • Factors Affecting Reverse Osmosis Market
  • Table 3-12 Advantages and Disadvantages of Reverse Osmosis Membranes
  • Reverse Osmosis Products
  • Reverse Osmosis Market Projections
  • Table 3-13 Projected U.S. Retail Sales of Reverse Osmosis Products, 2008-2013 (in million $)
  • Figure 3-7 Projected U.S. Retail Sales of Reverse Osmosis Products, 2008-2013 (in million $)
  • The Disinfectant Segment
    • Disinfectant Market Size
    • Figure 3-8 U.S. Retail Sales of Disinfectant Products, 2000-2008 (in million $)
    • Disinfectant Products
    • Ozone Disinfectants
    • Table 3-14 Major Ozone Water Treatment Brands
    • Ultraviolet (UV) Disinfectants
    • Table 3-15 Major UV Water Treatment Brands
    • Disinfectant Market Projections
    • Table 3-16 Projected U.S. Retail Sales of Disinfectant Products, 2008-2013 (in million $)
    • Figure 3-9 Projected U.S. Retail Sales of Disinfectant Products, 2008-2013 (in million $)
    • The Distillation Segment
      • Distillation Market Size
      • Figure 3-11 U.S. Retail Sales of Distillation Products, 2000-2008 (in million $)
      • Distillation Products
      • Table 3-17 Major Distiller Brands
      • Distillation Market Projections
      • Table 3-18 Projected U.S. Retail Sales of Distillation Products, 2008-2013 (in million $)
      • Figure 3-12 Projected U.S. Retail Sales of Distillation Products, 2000-2008 (in million $)

Chapter 4 Market Trends

• Market Forces
• Economic Conditions
• Housing Activity
• Figure 4-1 U.S. Single-Family Housing Starts by Quarter, 2001-2007 (in thousands)
• Credit Markets
• Food and Fuel Costs
• Global Demand for Water Treatment
• Environmental Issues
• Water Conservation
• Grey Water Recycling
• Brine Discharge
• Bottled Water
• Figure 4-2 U.S. Bottled Water Shipments, 1997-2006 (in billion $)
• Water Supply Infrastructure
• Emerging Contaminants
• Table 4-1 Emerging Contaminants in the U.S. Water Supply
• Water Availability
• Atlanta Water Shortage
• Lake Mead
• The Colorado River
• The Republican River
• Vanishing Wetlands
• Overcoming Water Shortages

Chapter 5 Product and Industry Trends

• Patents Awarded
  • Water Filtration Patents
  • Water Filter Cartridge Patents
  • Water Disinfection Patents
  • Water Softening Patents
  • Grey Water Patents
  • Electrolysis Patents
  • New Water Treatment Patents
  
  
• Product Trends
  • Ultraviolet Products
  • Grey Water Products
  • Reverse Osmosis Products
  • Ionized Water
  • Arsenic Treatment
  • Magnetic Water Treatment
  • Catalytic Water Treatment
  • Far Infrared Water Treatment
  • Vortex Water Treatment
  
  
• Industry Activity, Trends, and Awards
  • Humanitarian Efforts
  • Environmental Efforts
  • Public Water Treatment Systems
  • Industrial Water Treatment Systems
  • Mixing Water Treatment Technologies
  • Innovation Efforts
  • Green Water Treatment Trends

Chapter 6 Competitive Profiles

• Culligan International Co.
  • Overview
  • Company Performance
  • Product Portfolio
  • Table 6-1 Culligan Product Portfolio
  • Product Distribution
  • Significant Developments
  
  
• RainSoft Water Conditioning Co.
  • Overview
  • Company Performance
  • Product Portfolio
  • Table 6-2 RainSoft Product Portfolio
  • Product Distribution
  • Significant Developments
  
  
• EcoWater Systems, LLC
  • Overview
  • Company and Product Performance
  • Product Portfolio
  • Table 6-3 EcoWater Product Portfolio
  • Product Distribution
  • Significant Developments
  
  
• Kinetico, Inc.
  • Overview
  • Company and Product Performance
  • Product Portfolio
  • Product Distribution
  • Table 6-4 Kinetico Product Portfolio
  • Significant Developments
  
  
• Brita
  • Overview
  • Product Portfolio
  • Table 6-5 Brita Product Portfolio
  • Product Distribution
  • Significant Developments
  
  
• Everpure
  • Overview
  • Company Performance
  • Product Portfolio
  • Table 6-6 Everpure Product Portfolio
  • Product Distribution
  • Significant Developments
  
  
• William R. Hague, Inc. (Hague Quality Water International)
  • Overview
  • Company Performance
  • Product Portfolio
  • Table 6-7 Hague Product Portfolio
  • Distribution
  
  
• Atlantic Ultraviolet Corp.
  • Overview
  • Company Performance
  • Product Portfolio
  • Table 6-8 Atlantic Ultraviolet Product Portfolio
  • Product Distribution
  • Significant Developments
  
  
• CUNO
  • Overview
  • Company Performance
  • Product Portfolio
  • Table 6-9 CUNO Product Portfolio
  • Product Distribution
  
  
• GE Water and Process Technologies
  • Overview
  • Company Performance
  • Product Portfolio
  • Table 6-10 GE Water and Process Technologies Product Portfolio
  • Product Distribution
  • Significant Developments

Appendix