• Executive Summary
• Market Size and Growth
• Refrigerated and Frozen Yogurt Trends
• Food Store Sales and Leading Brands
• Refrigerated Yogurt Product Preferences
• Important Demographic Target Markets
• New Products and Other Growth Strategies
• Outlook
  • Table 1-1 Value of U.S. Yogurt Product Shipments: 1987-2003 (dollars)
  • Table 1-2 Value of U.S. Yogurt Product Shipments by Type: 1987-2003 (Dollars): Refrigerated Yogurt, Frozen Yogurt, and Frozen Yogurt Mix
  • Figure 1-1 Value of U.S. Yogurt Product Product Shipments by Type: 1998 and 2003 (Dollars): Refrigerated Yogurt, Frozen Yogurt, and Frozen Yogurt Mix
  • Table 1-3 Yogurt Product Production Trends: 1990-2003 (Index): Refrigerated Yogurt, Frozen Yogurt, and Frozen Yogurt Mix
  • Table 1-4 Retail Food Store Yogurt Sales by Product Type: 1993-1998 (Pints and Dollars): Refrigerated, Yogurt Drinks, and Frozen Yogurt
  • Figure 1-2 Value of Retail Food Store Yogurt Sales: 1993-1998 (Dollars)
• Scope and Methodology

Section 2: U.S. Production and Shipments of Refrigerated Yogurt, Frozen Yogurt, and Frozen Yogurt Mix

• Summary of Major Findings
• Refrigerated Yogurt Shipments and Production
• Cost Structure of Refrigerated Yogurt Plants
• Frozen Yogurt Shipments and Production
• Frozen Yogurt Mix Shipments and Production
• New Product Introductions
  • Table 2-1 Value of U.S. Refrigerated Yogurt Shipments: 1977-2003 (Dollars)
  • Table 2-2 U.S. Refrigerated Yogurt Production, per Capita Production, and Average Value per Pound Shipped: 1977-2003
  • Table 2-3 U.S. Producer Price Trends for Refrigerated Yogurt: 1983-1998 (Index)
  • Table 2-4 U.S. Refrigerated Yogurt Manufacturers and Plants and Refrigerated Yogurt Plant Operating Ratios: 1982-1997 (Number, Dollars, and Percent): Number of Companies and Plants, Shipments per Plant, Payroll and Material Costs Percent Shipments, Plant Labor Situation, and Capital Expenditures
  • Table 2-5 U.S. Refrigerated Yogurt Production and Plants by Region and Select State: 1990-1997 (Pounds and Number)
  • Table 2-6 U.S. Shipments of Frozen Yogurt and Frozen Yogurt Mixes: 1987-2003 (Gallons and Dollars)
  • Table 2-7 U.S. Production of Frozen Yogurt and Frozen Yogurt Mix: 1990-2003 (Gallons)
  • Table 2-8 U.S. per Capita Frozen Yogurt and Frozen Yogurt Mix Consumption: 1990-2003 (Gallons)
  • Table 2-9 U.S. Regular and Low-Fat, and Non-Fat Frozen Yogurt Production: 1995-1998 (Gallons)
  • Table 2-10 U.S. Producer Price Trends for Frozen Yogurt: 1993-1998 (Index)
  • Table 2-11 Number of Frozen Yogurt and Frozen Yogurt Mix Manufacturers and Plants: 1987-1997 (Number)
  • Table 2-12 U.S. Frozen Yogurt Mix Production by Region: 1996 and 1997 (Gallons)
  • Table 2-13 U.S. Milk Supply, Ending Stocks and Costs: 1991-1999 (Pounds and Dollars)
  • Table 2-14 New Yogurt and Yogurt Imitation Product Introductions and New Stock Keeping Units: 1991-1997 (Number)
  • Table 2-15 Selected New North American Product Introductions: 1997-1998 (Dollars)

Section 3: U.S. Retail Refrigerated and Frozen Yogurt Sales and Consumer Demographics

• Summary of Major Findings
• Refrigerated Yogurt Food Store Sales
• Frozen Yogurt Food Store Sales
• Purchases by Sex
• Targeted Age Groups
• Kids Market
• Important Customers by Income Level and Occupation
• Regional Consumption Patterns
• Characteristics of Heavy Users
  • Table 3-1 U.S. Food Store Sales of Refrigerated Yogurt: 1993-1998 (Pints and Dollars)
  • Table 3-2 U.S. Food Store Sales of Refrigerated Yogurt Drinks: 1993-1998 (Pints and Dollars)
  • Table 3-3 Distribution of U.S. Refrigerated Yogurt Adult Consumers and Likelihood to Consume by Demographic Characteristic, Spring 1998 (Percent): Total Consumers, Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 3-4 Frequency of U.S. Refrigerated Yogurt Consumption, Spring 1998 (Percent): 1, 2-3, 4-5, 6-7, 8-13, and 14 or More Cups per Month
  • Table 3-5 Distribution of U.S. Refrigerated Yogurt Adult Consumers and Likelihood to Consume by Frequency of Consumption, Spring 1998 (Percent and Index): Light, Medium, and Heavy; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 3-6 U.S. Food Store Sales of Frozen Yogurt: 1993-1998 (Pints and Dollars)
  • Table 3-7 Distribution of U.S. Frozen Yogurt Adult Consumers and Likelihood to Consume by Demographic Characteristic, Spring 1998 (Percent): Total Consumers, Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 3-8 Frequency of Frozen Yogurt Consumption, Spring 1998 (Percent): 1, 2-3, 4-5, 6-7, 8-13, and 14 or More Cups per Month
  • Table 3-9 Distribution of U.S. Frozen Yogurt Adult Consumers and Likelihood to Consume by Frequency of Consumption, Spring 1998 (Percent and Index): Light, Medium, and Heavy; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 3-10 Distribution of U.S. Households by Demographic Characteristic: 1985-1997 (Number and Percent): Household Income, Household Size, Age of Household Head, Region, and Total Households
  • Table 3-11 U.S. Resident Population Under 18 Years: 1990-2005 (Number): Under 5 Years, 5 to 13 Years, 14 to 17 Years, and Total

Section 4: U.S. Refrigerated Yogurt Product Preferences

• Summary of Major Findings
• Low-Fat and Other Types of Yogurt Preferred
• Yogurt With Fruit and Other Ingredients
• Favorite Flavors
  • Table 4-1 U.S. Consumer Refrigerated Yogurt Preference by Product Type and Kind, Spring 1998 (Percent): Low Fat, Regular, Non-Fat, Light/Sugar-Free, Drinkable, With Fruit, Other Flavored, Custard, Plain, and With Stir-in Crunches
  • Table 4-2 Distribution of U.S. Refrigerated Yogurt Adult Consumers by Type Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): Low-Fat, Regular, Non-Fat, Light/Sugar-Free, and Drinkable; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 4-3 U.S. Index of Likelihood to Consume Refrigerated Yogurt by Type Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): Low-Fat, Regular, Non-Fat, Light/Sugar-Free, and Drinkable; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 4-4 Distribution of U.S. Refrigerated Yogurt Adult Consumers by Kind Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): With Fruit-Pre-Mixed, With Fruit-Not Pre-Mixed, Flavored Without Fruit, Custard, Plain, and With Stir-in Crunchies; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 4-5 U.S. Index of Likelihood to Consume Refrigerated Yogurt by Kind Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): With Fruit-Pre-Mixed, With Fruit-Not Pre-Mixed, Flavored Without Fruit, Custard, Plain, and With Stir-in Crunchies; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 4-6 U.S. Consumer Refrigerated Yogurt Preference by Flavor, Spring 1998 (Percent): Most Often and Secondary Flavor; and Strawberry, Strawberry/Banana, Blueberry, Peach, Raspberry, Cherry, Mixed Berries, Vanilla, Banana, and Others
  • Table 4-7 Distribution of U.S. Refrigerated Yogurt Adult Consumers by the Flavor Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): Strawberry, Strawberry/Banana, Blueberry, Peach, Raspberry, and Cherry; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 4-8 U.S. Index of Likelihood to Consume Refrigerated Yogurt by the Flavor Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): Strawberry, Strawberry/Banana, Blueberry, Peach, Raspberry, and Cherry; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region

Section 5: U.S. Refrigerated Yogurt Brand Shares and Demographics

• Summary of Major Findings
• Leading Brand Shares
• Dannon Sales and Brand Customer Profile
• General Mills Sales and Brand Customer Profile
• Kraft Foods Sales and Brand Customer Profile
  • Table 5-1 Share of U.S. Refrigerated Yogurt Food Store Sales for the Top Eight Companies and Private Label: 1995 and 1998 (Dollars and Pints)
  • Table 5-2 Value of U.S. Refrigerated Yogurt Food Store Sales for the Top Twelve Brands and Private Label: 1993-1998 (Dollars)
  • Table 5-3 Share of U.S. Refrigerated Yogurt Food Store Dollar Sales for the Top Twelve Brands and Private Label: 1993-1998 (Percent)
  • Table 5-4 Quantity U.S. Refrigerated Yogurt Food Store Sales for the Top Twelve Brands and Private Label: 1993-1998 (Pints)
  • Table 5-5 Share of U.S. Refrigerated Yogurt Food Store Quantity Sales for the Top Twelve Brands and Private Label: 1993-1998 (Percent)
  • Table 5-6 Average Value per Pint of Refrigerated Yogurt Sold at U.S. Food Stores for the Top Twelve Brands and Private Label: 1993-1998 (Dollars)
  • Table 5-7 Dannon Co. Refrigerated Yogurt Food Store Sales by Product Type: 1995 and 1998 (Dollars and Pints)
  • Table 5-8 General Mills Refrigerated Yogurt Food Store Sales by Product Type: 1995 and 1998 (Dollars and Pints)
  • Table 5-9 Kraft Foods Refrigerated Yogurt Food Store Sales by Product Type: 1995 and 1998 (Dollars and Pints)
  • Table 5-10 U.S. Refrigerated Yogurt Drink Sales and Average Value per Pint Sold for the Six Top Brands and Private Label: 1995 and 1998 (Dollars and Pints)
  • Table 5-11 U.S. Consumer Refrigerated Yogurt Preference by Brand, Spring 1998 (Percent): Most Often and Secondary Brand
  • Table 5-12 Distribution of U.S. Refrigerated Yogurt Adult Consumers by Brand Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): Dannon, Yoplait, Breyers, Light 'N Lively, and Colombo; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 5-13 U.S. Index of Likelihood to Consume Refrigerated Yogurt by Brand Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): Dannon, Yoplait, Breyers, Light 'N Lively, and Colombo; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region

Section 6: U.S. Frozen Yogurt Brand Shares and Demographics

• Summary of Major Findings
• Retail Food Store Brand Shares
• Total Frozen Yogurt Brand Preferences
• Leading Brand Demographics
• Strategies to Increase Frozen Yogurt Shop Sales
  • Table 6-1 U.S. Frozen Yogurt Food Store Sales for Top Twelve Brands and Private Label: 1997 and 1998 (Pints and Dollars)
  • Table 6-2 Share of U.S. Frozen Yogurt Food Store Sales for Top Twelve Brands and Private Label: 1997 and 1998 (Percent)
  • Table 6-3 U.S. Consumer Frozen Yogurt Preference by Brand, Spring 1998 (Percent): Most Often and Secondary Brand
  • Table 6-4 Distribution of U.S. Frozen Yogurt Adult Consumers by Brand Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): TCBY, Breyers, Ben & Jerry's, Häagen-Dazs, and Edy's Inspirations; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 6-5 U.S. Index of Likelihood to Consume Frozen Yogurt by Brand Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): TCBY, Breyers, Ben & Jerry's, Häagen-Dazs, and Edy's Inspirations; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
  • Table 6-6 Foodservice Industry's Position in Total U.S. Food Spending: 1972-1998 (Dollars): Total U.S. Food Spending, Food for Off at-Home Consumption, and Away-From-Home
  • Table 6-7 U.S. Foodservice Sales by Type of Outlet: 1985-1998 (Dollars): Restaurants, Fast-Food Outlets, Cafeterias, Caterers, Hotels and Motels, Retailers, Amusement Places, Drinking Places, Schools, Military, Plants and Office Buildings, Medical Facilities, Transportation Services, and Others
  • Table 6-8 Percent Distribution of U.S. Foodservice Sales by Type of Outlet: 1985-1998 (Percent): Restaurants, Fast-Food Outlets, Cafeterias, Caterers, Hotels and Motels, Retailers, Amusement Places, Drinking Places, Schools, Military, Plants and Office Buildings, Medical Facilities, Transportation Services, and Others
  • Table 6-9 Number and Sales of U.S. Ice Cream and Frozen Yogurt Shops: 1977-1998 (Number and Dollars)
  • Table 6-10 U.S. Eating and Drinking Place Sales by Region and State: 1987-1997 (Dollars)
  • Table 6-11 Number and Average Revenues for U.S. Eating and Drinking Places by Region and State: 1987-1997 (Number and Dollars)
  • Table 6-12 TCBY Food Product Revenues by Type, Profit Margins, and Number of Retail Outlets: 1995-1998 (Dollars and Percent): Product Sales to TCBY Locations and Sales Through Other Retail Channels
  • Table 6-13 Yogen-Früz World-Wide, Inc. Sales and Profit Trends: 1996-1998 (Dollars and Percent)

Section 7: Competitor Intelligence: Company Profiles and Recent Developments

• Sources, Methodology, and Objectives
• Ben & Jerry's Homemade, Inc.
  • Frozen Yogurt Products
  • Manufacturing and Markets
  • Distribution and Franchise Program
  • International Expansion
  • Retail Frozen Yogurt Share and Customer Profile
• Bols Wessanen Usa
  • Yogurt Subsidiaries and Sales
  • Retail Yogurt Sales and Market Share
• Borden, Inc.
  • Yogurt Products
  • Retail Refrigerated Yogurt Share
• Dannon Co.
  • Yogurt Products
  • New Products
  • Retail Refrigerated Yogurt Share and Customer Profile
• Dreyer's Grand Ice Cream, Inc.
  • Customer Profile
  • New Product
  • Retail Sales and Market Share
• Eskimo Pie Corp.
  • Frozen Yogurt Mix Manufacturing
  • Licensing Strategy
• Friendly Ice Cream Corp.
  • Frozen Dessert Products and Distribution
  • Retail Expansion and Share
• General Mills, Inc.
  • Yogurt Brands and Products
  • New Product Introductions
  • Retail Refrigerated Yogurt Market Share and Customer Profile
  • Expanding Foodservice Sales Opportunities
• Good Humor-Breyers Ice Cream
  • Frozen Yogurt Retail Sales and Market Share
  • Breyers Frozen Yogurt Customer Profile
• Häagen-Dazs
  • Products and Manufacturing
  • Retail Frozen Yogurt Market Share and Customer Profile
• International Yogurt Co.
  • Products and Distribution
  • Expanding Domestic Distribution Opportunities
  • International Expansion
• Philip Morris Companies, Inc.
  • Kraft Food Refrigerated Yogurt Products
  • Retail Refrigerated Yogurt Market Shares
  • Breyers Refrigerated Yogurt Customer Profile
• RJR Nabisco, Inc.
  • Yogurt Product Marketing
• Stonyfield Farm
  • Yogurt Products and Distribution
  • Sales and Market Share
• TCBY Enterprises, Inc.
  • Frozen Yogurt Products and Sales
  • TCBY Retail Locations
  • Profile of the TCBY Customer
  • Packaged Frozen Yogurt Sales and Market Share
• Turkey Hill Dairy
  • Frozen Yogurt Products
  • Retail Sales and Market Share
• Yogen-Früz World-Wide, Inc.
  • Retail Frozen Yogurt Outlets
  • Family of Brands
  • Surge in Fiscal 1998 Revenues
  • Offer to Acquire Eskimo Pie