Section 1: U.S. Salad Dressing and Mayonnaise Market Trends
Executive Summary

• Table 1-1 Value of U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Production, 1967-2005 (Dollars)
• Table 1-2 Quantity U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Production, 1967-2005 (Gallons)
• Table 1-3 U.S. Comparative Production Index: Salad Dressing, Mayonnaise, and Sandwich Spread Versus Total Processed Foods and Beverages, 1967-1995 (Index)
• Table 1-4 U.S. Average Value per Gallon of Salad Dressing, Mayonnaise, and Sandwich Spread Produced, 1967-2005 (Dollars)
• Table 1-5 U.S. Wholesale Price Trends for Salad Dressings, Mayonnaise, and Sandwich Spreads, 1982-2000 (Index)

Section 2: U.S. Shipments of Salad Dressings and Related Products
Summary of Major Findings

• Table 2-1 Value of U.S. Spoon-Type Versus Pourable Dressing Production, 1967-2000 (Dollars)
• Table 2-2 U.S. Quantity Production of Spoon-Type Versus Pourable Dressings, 1967-2000 (Gallons)
• Table 2-3 Value of U.S. Spoon-Type Dressing Production by Product Type, 1967-2000 (Dollars): Salad Dressings, Mayonnaise, and Other Spoon-Type Dressings
• Table 2-4 Quantity U.S. Spoon-Type Dressing Production by Product Type, 1967-2000 (Gallons): Salad Dressings, Mayonnaise, and Other Spoon-Type Dressings
• Table 2-5 Distribution of U.S. Spoon-Type Dressing Production by Product Type, 1967-2000 (Percent): Salad Dressings, Mayonnaise, and Other Spoon-Type Dressings
• Table 2-6 U.S. Average Value per Gallon of Spoon-Type Dressing Produced by Product Type, 1967-2000 (Dollars): Salad Dressings, Mayonnaise, and Other Spoon-Type Dressings
• Table 2-7 Value of U.S. Pourable Dressings Production by Product Type, 1967-2000 (Dollars): French Dressing, Oil and Vinegar Dressing, and Other Pourable Dressings
• Table 2-8 Quantity U.S. Pourable Dressings Production by Product Type, 1967-2000 (Gallons): French Dressing, Oil and Vinegar Dressing, and Other Pourable Dressings
• Table 2-9 Distribution of U.S. Pourable Dressings Production by Product Type, 1967-2000 (Percent): French Dressing, Oil and Vinegar Dressing, and Other Pourable Dressings
• Table 2-10 U.S. Average Value per Gallon of Pourable Dressing Produced by Product Type, 1967-2000 (Dollars): French Dressing, Oil and Vinegar Dressing, and Other Pourable Dressings
• Table 2-11 U.S. Shipments of Salad Dressing Mixes, 1982-1995 (Dollars)
• Table 2-12 U.S. Wholesale Price Trends for Spoon-Type Versus Pourable Dressings, 1987-1995 (Index): Spoon- Type Salad Dressings, Mayonnaise, and Pourable Salad Dressings
• Table 2-13 U.S. Shipments of Salad and Cooking Oil and by Product Type, 1977-1995 (Dollars and Pounds): Partially Hydrogenated Soybean Oil, Other Soybean Oil, Cottonseed Oil, Mixtures of Vegetable Oils, And All Other Salad or Cooking Oil
• Table 2-14 U.S. Average Value per Pound of Salad and Cooking Oil Shipped and by Product Type, 1977-1995 (Dollars): Partially Hydrogenated Soybean Oil, Other Soybean Oil, Cottonseed Oil, Mixtures of Vegetable Oils, and All Other Salad or Cooking Oil
• Table 2-15 U.S. Shipments of Vinegar and by Type, 1977-1995 (Gallons and Dollars): Fermented and Distilled
• Table 2-16 U.S. Wholesale Price Trends for Salad and Cooking Oils and Vinegar, 1987-1995 (Index): Total Salad and Cooking Oils, Partially Hydrogenated Soybean Oil, Other Soybean Oil, Vegetable Oil Blends, All Other Salad or Cooking Oils, and Vinegar

Section 3: Salad Dressing New Product Situation
Summary of Major Findings

• Table 3-1 New Product Activity in the Salad Dressing and Mayonnaise Market, 1992-1995 (Number): New Brand, Brand Extension, and Line Extension
• Table 3-2 Total Number of Salad Dressings Introduced Through New Products, Brand Extensions, and Line Extensions by Product Type, January 1 - October 30, 1995
• Table 3-3 New Salad Dressing Products by 64 U.S. Brands, January 1 - October 30, 1995

Section 4: End-Use Markets and Distribution
Summary of Major Findings

• Table 4-1 U.S. Purchases of Salad Dressings, Prepared Sauces, and Pickles by Major End-Use Market, 1972-1995 (Dollars): Consumer Purchases; Food Services; Health Services; Educational Services; Other State and Local Government Agencies; Federal Government; Salad Dressing, Sauce, and Pickle Plants; Other Domestic Markets; and Exports
• Table 4-2 U.S. Household Spending on Salad Dressings and Oils, Mayonnaise, and Sandwich Spreads, 1984-1995 (Dollars)
• Table 4-3 U.S. Household Spending on Salad Dressings and Oils, Mayonnaise, and Sandwich Spreads by Demographic Characteristic, 1988-1993 (Dollars): Household Income, Age of Household Head, Household Size, and Region
• Table 4-4 Average U.S. Household Spending on Salad Dressings and Oils, Mayonnaise, and Sandwich Spreads by Demographic Characteristic, 1988-1993 (Dollars): Household Income, Age of Household Head, Household Size, and Region
• Table 4-5 Distribution of U.S. Households by Select Demographic Characteristic, 1975-1994 (Number and Percent): Household Income, Age of Household Head, Household Size, , Region, and Total Households
• Table 4-6 Value of Total U.S. Retail Sales of Dressings, Spreads, Cooking and Salad Oils, and Vinegar, 1987- 1994 (Dollars)
• Table 4-7 U.S. Wholesale Price Index for Lettuce, 1987-1995 (Index)
• Table 4-8 Value of U.S. Retail Sales of Dressings, Spreads, Cooking and Salad Oils, and Vinegar by Product Line, 1987-1994 (Dollars): Pourable Salad Dressings, Spoonable Salad Dressings, Mayonnaise, Sandwich Spreads, Cooking and Salad Oils, and Vinegar
• Table 4-9 Percent of Dressings, Spreads, Cooking and Salad Oils, and Vinegar Sold Through Supermarkets and Grocery Stores, and Supermarket Profit Margins by Product Line, 1987-1994 (Percent): Pourable Salad Dressings, Spoonable Salad Dressings, Mayonnaise, Sandwich Spreads, Cooking and Salad Oils, and Vinegar
• Table 4-10 Estimated U.S. Food Service Industry Purchases of Salad Dressings, Mayonnaise, and Sandwich Spreads, 1972-1995 (Dollars)
• Table 4-11 Food Service Industry's Position in Total U.S. Food Spending, 1972-1995 (Dollars): Total U.S. Food Spending, Food for Off Premise Use, and Meals and Snacks
• Table 4-12 Distribution of U.S. Meal and Snack Spending by Type of Outlet, 1972-1995 (Percent): Restaurants, Hotels and Motels, Retail Stores, Recreational Places, Schools and Colleges, and All Other
• Table 4-13 U.S. Food Service Establishments by Industry Segment, 1987 and 1992 (Number): Restaurants, Lunchrooms, and Cafeterias; Fast Food Outlets; Schools and Colleges; Retail Hosts; and Others
• Table 4-14 Number of U.S. Eating Places by State by Type of Food Service, 1992 (Number): Total Eating Places, Restaurants, Cafeterias, Fast Food Outlets, and Other Eating Places
• Table 4-15 U.S. Exports of Salad Dressings, Mayonnaise, and Sandwich Spreads, 1977-1995 (Dollars)
• Table 4-16 U.S. Exports of Salad Dressings and Mayonnaise, 1990-1995 (Pounds and Value)
• Table 4-17 U.S. Exports of Salad Dressings and Mayonnaise by Major Country of Destination, 1993-1995 (Pounds and Value)
• Table 4-18 U.S. Imports of Salad Dressings and Mayonnaise by Major Country of Origin, 1993-1995 (Pounds and Value)

Section 5: Economic Structure of U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Plants
Summary of Major Findings

• Table 5-1 Number of U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Plants, and Total Production, 1967- 1995 (Number and Dollars)
• Table 5-2 Operating Ratios and Profit Margins of U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Plants, 1967-1995 (Percent): Payroll, Material Costs, and Gross Profit Margins as a Percent of Total Value of Production
• Table 5-3 Comparative Plant Operating Ratios: U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Plants and Food and Beverage Processors, 1967-1995 (Percent)
• Table 5-4 U.S. Wholesale Price Trends for Select Material Inputs, 1987-1995 (Index): Dried and Dehydrated Products, Fats and Oils, Dairy Products, Refined Sugar, and Containers
• Table 5-5 U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Plant Labor Situation, 1967-1992 (Number, Dollars, and Percent): Number of Employees, Value of Production per Employee, and Production Workers; Percent Total Employees, Average Hourly Wages, and Average Weekly Hours
• Table 5-6 New Capital Expenditures by U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Plants, 1967- 1992 (Dollars)
• Table 5-7 U.S. Advertising Expenditures for Salad Dressing and Mayonnaise Products, 1977-1994 (Dollars)
• Table 5-8 U.S. Advertising Expenditures for the Top Ten Advertised Brands, 1990-1994 (Dollars)
• Table 5-9 U.S. Advertising Expenditures by Thirteen Companies and Their Brands, 1990-1994 (Dollars)
• Table 5-10 Salad Dressing, Mayonnaise, and Sandwich Spread Shipments for Seven States, 1977-1992 (Dollars)
• Table 5-11 Number of U.S. Manufacturers by Product Line and Average Shipments per Company, 1982-1992 (Number and Dollars): Spoon-Type Salad Dressing, Mayonnaise, All Other Spoon-Type Dressings, Pourable Dressings, Salad Dressing Mixes, Partially Hydorgenated Soybean Oil, Other Soybean Oil, Cottonseed Oil, Mixtures of Vegetable Oils, All Other Salad or Cooking Oils, Fermented Vinegar, and Distilled Vinegar
• Table 5-12 Share of U.S. Salad Dressing, Mayonnaise, and Sandwich Spread Production by the Top Four Manufacturers, 1994 (Percent)

Section 6: Company Profiles and Recent Developments
Summary of Major Findings
Methodology, Sources, and Objectives
Ajinomoto Co., Inc.
California Sun Dry Foods
John E. Cain Co.
Campbell Soup Co.
The Clorox Co.
ConAgra, Inc.
CPC International, Inc.
Curtice-Burns Foods, Inc.
Geest Plc
Grand Union Co.
H.J. Heinz Co.
Lancaster Colony Corp.
McCormick & Co., Inc.
Ottogi Foods Co. Ltd.
Philip Morris Companies, Inc.
The Quaker Oats Co.
RJR Nabisco
Shoney's
Unilever N.V.