• Scope of the Report
• Methodology
• The Market
  • Figure 1-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
  • Trade Scenario
  • Figure 1-2 U.S. Supply of Small Kitchen Appliances, by Imports / Exports, 2001-2005 (in million $)
  • Factors Affecting Growth
  • Rising Home Ownership Fuels Sales
  • Remodeling Activity Drives Growth
  • Popularity of Caffeine Beverages Increases Demand for Coffee Makers
  • Convenience Drives Purchase Decisions
  • Market Projections
  • Promising Future for the Small Kitchen Appliance Market
  • Figure 1-3 Projected U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
  
  
• Trends
  • Consolidation in the Industry
  • Partnerships Enhance Strength
  • Rising Interest in the Kitchen
  • Table 1-1 Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
  • Table 1-2 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
  • Products Enhancing Functionality in Demand
  • Popularity of Coffee and Tea Makers
  
  
• Competitive Landscape
  • Marketing Dynamics
  • Advertising and Promotion Expenditures
  • Initiatives by Manufacturers
  • Trade Shows
  
  
• End User
  • Reduction in Cooking Affects Purchase of Small Kitchen Appliances
  • 20% of Households Annually Purchase Kitchen Appliances
  • Slow Cookers Show Most Significant Gains in Ownership Rates
  • Teen Households, Hispanics, and Affluent Are Prime Purchasers
  • The Newlyweds Have It
  • Epicureans, Experimenters Also Are Key to Market
  • Small Kitchen Appliances Purchased As Gifts
  • Baby Boomers Spend More on Small Kitchen Appliances

Chapter 2 The Market

• Scope of the Report
• Methodology
• Product Classification
• Electrothermal Appliances
• Electromechanical Appliances
• Market Size and Growth
  • Market Remains Stable
  • Figure 2-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
  • Table 2-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in million $)
  
  
• Trade Scenario
  • Figure 2-2 U.S. Supply of Small Kitchen Appliances, by Imports / Exports, 2001-2005 (in million $)
  • Imports
  • Table 2-2 U.S. Imports of Small Kitchen Appliances, by Type, 2001-2005 (in million $)
  • Imports of Electromechanical Appliances
  • Table 2-3 U.S. Imports of Electromechanical Appliances, by Segment, 2001-2005 (in million $)
  • Table 2-4 U.S. Imports of Automatic Drip and Pump Electric Coffee Makers, by Top 10 Countries, 2001-2005
  • Table 2-5 U.S. Imports of Food Blenders, by Top 10 Countries, 2001-2005
  • Table 2-6 U.S. Imports of Electric Food Grinders and Processors, by Top 10 Countries, 2001-2005
  • Table 2-7 U.S. Imports of Electric Food Mixers (except Blenders), by Top 10 Countries, 2001-2005
  • Table 2-8 U.S. Imports of Electric Juice Extractors, by Top 10 Countries, 2001-2005
  • Imports of Electrothermal Appliances
  • Table 2-9 U.S. Imports of Electrothermal Appliances, by Segment, 2001-2005 (in million $)
  • Table 2-10 U.S. Imports of Cooking Apparatuses: Hot Plates, Grillers, Roasters, and Boiling Rings, by Top 10 Countries, 2001-2005
  • Table 2-11 U.S. Imports of Electric Toasters, by Top 10 Countries, 2001-2005
  • Table 2-12 U.S. Imports of Electric Coffee Makers (except Percolator, Automatic Drip, and Pump), by Top 10 Countries, 2001-2005
  • Table 2-13 U.S. Imports of Electric Tea Makers, by Top 10 Countries, 2001-2005
  • Table 2-14 U.S. Imports of Percolator Coffee Makers, by Top 10 Countries, 2001-2005
  • Exports
  • Table 2-15 U.S. Exports of Small Kitchen Appliances, by Category, 2001-2005 (in million $)
  • Exports for Electromechanical Appliances
  • Table 2-16 U.S. Exports of Electromechanical Appliances, by Segment, 2001-2005 (in million $)
  • Table 2-17 U.S. Exports of Coffee or Tea Makers, by Top 10 Countries, 2001-2005
  • Table 2-18 U.S. Exports of Electric Food Grinders and Processors, by Top 10 Countries, 2001-2005
  • Table 2-19 U.S. Exports of Electric Juice Extractors, by Top 10 Countries, 2001-2005
  • Exports of Electrothermal Appliances
  • Table 2-20 U.S. Exports of Electrothermal Appliances, by Segment 2001-2005 (in million $)
  • Table 2-21 U.S. Exports of Cooking Plates, Grillers, Roasters, Boiling Rings, by Top 10 Countries, 2001-2005
  • Table 2-22 U.S. Exports of Electric Toasters, by Top 10 Countries, 2001-2005
  
  
• Factors Affecting Growth
  • Rising Home Ownership Fuels Sales
  • Table 2-23 U.S. Annual Existing Home Sales by Region, 2003-2005
  • Sales of New Houses Remain Steady in 2005
  • Figure 2-3 U.S. New Houses Sold and For Sale, 2004-2005 (in thousands)
  • Figure 2-4 U.S. Quarterly Homeownership Rates, 2004-2006 (in %)
  • A Cooling Residential Real Estate Market
  • Figure 2-5 U.S. New Houses Sold and For Sale, 2006 (in thousands)
  • Remodeling Activity Drives Growth
  • Figure 2-6 U.S. Quarterly Expenditures for Maintenance and Repairs and Improvements, 2004-2006 (in billion $)
  • Popularity of Caffeine Beverages Increases Demand for Coffee Makers
  • Convenience Drives Purchase Decisions
  • Table 2-24 Selected List of New Small Kitchen Appliances
  
  
• Market Projections
  • Promising Future for the Small Kitchen Appliance Market
  • Figure 2-7 Projected U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
  • Table 2-25 Projected U.S. Supply of Small Kitchen Appliances, 2006-2010 (in million $)

Chapter 3 Competitive Profiles

• Overview
• Jarden Corporation
  • Overview
  • Table 3-1 Small Kitchen Appliances Brand Portfolio of Jarden Corporation
  • Performance
  • Acquisitions Fuel Sales
  • Consumer Solutions Segment Performs Well
  • Figure 3-1 Annual Revenues of Jarden Corporation, 2001-2005 (in million $)
  • Figure 3-2 Revenues of Jarden Corporation by Share of Business Segment, 2005 (in million $)
  • Company Snapshot
  • Acquisition of AHI
  • Acquisition of THG
  • Jarden Consumer Solutions Segment Restructured
  • New Products - Crock-Pot BBQ Pit
  • Marketing Initiatives
  
  
• NACCO Industries, Inc.
  • Company Type: Public
  • Overview
  • Acquisition of Applica Incorporated
  • Table 3-2 NACCO Industries Small Kitchen Appliances Brand Portfolio
  • Performance
  • Performance of NACCO Housewares Group
  • Performance of Hamilton Beach / Proctor-Silex, Inc.
  • Performance of KCI
  • Figure 3-3 Annual Revenues of the Business Division, NACCO Housewares Group, 2001-2005 (in million $)
  • Figure 3-4 Revenues of NACCO Housewares Group by Share of Subsidiaries, 2005 (%)
  • Company Snapshot
  • Hamilton Supports the ‘Go Red for Women’ Movement
  • New Products during 2005 and 2006
  
  
• Salton, Inc.
  • Overview
  • Brand Portfolio
  • Table 3-3 Salton Small Kitchen Appliances Brand Portfolio
  • Performance
  • Figure 3-5 Annual Revenues of Salton, Inc., 2001-2005 (in million $)
  • Figure 3-6 Revenues of Salton, Inc. by Region, 2005 (%)
  • Figure 3-7 Revenues of Salton, Inc. by Share of Business Segments, 2005 (%)
  • Company Snapshot
  • New Products
  • Marketing Initiatives
  • Plans to Upgrade Technology
  
  
• De’Longhi S.p.A.
  • Overview
  • Table 3-4 Small Kitchen Appliances Brand Portfolio of De’Longhi S.p.A
  • Performance
  • Figure 3-8 Annual Revenues of De’ Longhi S.p.A, 2001-2005 (in billion $)
  • Figure 3-9 Revenues of De’Longhi S.p.A by Region, 2005 (%)
  • Figure 3-10 Revenues of De’Longhi S.p.A by Share of Business Divisions, 2005 (%)
  • Company Snapshot
  • Innovative New Introductions
  • Esclusivo by De’Longhi
  • The Collection—A Line of Stainless Steel and Aluminum Appliances
  • De’longhi Products at Starbucks’ Annual Brewing Event
  
  
• Groupe SEB
  • Overview
  • Brand Portfolio
  • Table 3-5 Groupe SEB Small Kitchen Appliances Brand Portfolio
  • Performance
  • Figure 3-11 Annual Revenues of Groupe SEB, 2001-2005 (in billion $)
  • Figure 3-12 Revenues of Groupe SEB, by Region, 2005 (%)
  • Company Snapshot
  • Groupe SEB Acquires Assets of Mirro WearEver
  • New Products
  • Modifications in Avanti Toaster
  
  
• Whirlpool Corporation
  • Overview
  • Table 3-6 Whirlpool Corporation Small Kitchen Appliances Brand Portfolio
  • Performance
  • Figure 3-13 Annual Revenues of Whirlpool Corporation, 2001-2005 (in billion $)
  • Figure 3-14 Revenues of Whirlpool Corporation, by Region, 2005 (%)
  • Figure 3-15 Revenues of Whirlpool Corporation Share by Business Segments, 2005 (%)
  • Company Snapshot
  • Whirlpool Acquires Maytag Corporation
  • Awards and Recognitions
  • Cause Marketing
  
  
• National Presto Industries, Inc.
  • Overview
  • Brand Portfolio
  • Table3-7 National Presto Industries Small Kitchen Appliances Brand Portfolio
  • Performance
  • Figure 3-16 Annual Revenues of National Presto Industries, Inc., 2001-2005 (in million $)
  • Figure 3-17 Revenues of National Presto Industries, Inc. by Share of Business Segments, 2005 (%)
  
  
• Applica Incorporated
  • Overview
  • Acquisition of Applica Incorporated
  • Table 3-8 Applica Incorporated Small Kitchen Appliances Brand Portfolioy
  • Performance
  • Figure 3-18 Annual Revenues of Applica Incorporated, 2001-2005 (in million $)
  • Figure 3-19 Revenues of Applica Incorporated by Share of Businesses, 2005 (in million $)
  • Figure 3-20 Revenues of Applica Incorporated by Region, 2005 (in million $)
  • Company Snapshot
  • CPSC Recalls Black & Decker Products
  
  
• Conair Corporation
  • Overview
  • Table 3-9 Conair Small Kitchen Appliances Brand Portfolio
  • Company Snapshot
  • Cuisinart’s Coffeemaker Wins Award for Design
  • Recent Product Introductions
  
  
• Back to Basics Products, Inc.
  • Overview
  • Table 3-10 Back to Basics Products Small Kitchen Appliances Brand Portfolio
  • Company Snapshot
  • New Additions to Disney Collection
  • Blender Solutions
  • Paula Deen Branded Appliances
  • Chris Freytag Endorses Products
  
  
• General Electric
  • Overview
  • Table 3-11 GE Small Kitchen Appliances Brand Portfolio
  • Performance
  • Figure 3-21 Annual Revenues of General Electric, 2001-2005 (in billion $)
  • Figure 3-22 Revenues of General Electric by Share of Business Segment, 2005 (in million $)
  • Figure 3-23 Revenues of General Electric by Region, 2005 (%)
  
  
• Procter & Gamble
  • Overview
  • Braun Partners with Kraft Foods, Inc.
  • Table 3-12 Procter & Gamble Small Kitchen Appliances Brand Portfolio
  • Performance
  • Figure 3-24 Annual Sales of Procter & Gamble, 2001-2006 (in billion $)
  • Figure 3-25 Percentage Share of P&G by Business Segments, 2005 (%)
  • Figure 3-26 Percentage Share of P&G’s Sales by Region, 2006 (%)

Chapter 4 Trends

• Consolidation in the Industry
• Whirlpool Corporation Acquires Maytag
• Jarden Corporation’s Acquisitions
• Partnerships in the Small Kitchen Appliances Market
• General Electric and Wal-Mart
• Emeril Lagasse Teams Up with Groupe SEB
• Jenn-Air Collaborates with Keurig, Inc.
• P&G’s Unique Collaboration
• Kitchens Gain Attention
• Gallup Survey Establishes Importance of Kitchens
• Kitchen Report by Electrolux
• Innovative Design Spurs Sales
• Bodum.’s Attractive Kettles
• Conair Corporation’s Focus on Designs
• Manufacturers Capitalize on the Kitchen Remodeling Trend
• Surge in Renovation and Remodeling Activities
• Figure 4-1 Annual Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2005 (in billion $)
• Figure 4-2 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
• Table 4-1 Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
• Table 4-2 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
• AIA’s Home Design Trends Survey
• Aging-in-Place and DIY Drive Remodeling
• Design and Style Important for Small Kitchen Appliances
• De’Longhi’s Elegant Designs
• Back to Basics, Inc. Concentrates on the Look
• Counterforms by Oster
• Small Kitchen Appliances Become Colorful
• New Products Aim to Enhance Functionality
• Drip Coffee Makers
• Salton, Inc.’s G5 Indoor Grill
• T-FAL’s Ultimate EZ Clean Deep Fryer Is Also Safer
• Kraft Foods, Inc.’s Tassimo Hot Beverage System
• Wave-Action Blenders from Hamilton Beach
• Jura-Capresso’s Impressa S7 Avantgarde
• Mr. Coffee Modified
• BUNN Upgrades Coffeemakers
• Adagio Teas Novel Kettles
• Back to Basics Innovations
• Oster’s User Friendly Introduction
• Braun’s Multiquick Impressions Handblender
• Numerous Coffee Makers Launched
• Coffee Gains Popularity
• Manufacturers Introduce Coffee Makers
• Selected New Introductions of Coffeemakers
• Tea Makers Gain Recognition
• Tea Consumption on the Rise
• Table 4-3 Value of Tea and Coffee Shipments in the U.S., 2002-2005 (in million $)
• Slow Cookers All the Rage

Chapter 5 Marketing Dynamics

• Advertising Expenditures and Promotions
  • Major Marketers by Ad Spends
  • P&G - The Most Dynamic Marketer
  • Table 5-1 Major Marketers by Ad Spends, January-December 2005 (in thousand $)
  • Major Brands by Ad Spends
  • Home Café— The Most Advertised Brand
  • Table 5-2 Major Brands by Ad Spends, January-December 2005 (in thousand $)
  • Table 5-2[cont.] Major Brands by Ad Spends, January-December 2005 (in thousand $)
  • Marketing Initiatives
    • Promotion Efforts by Jarden Corporation
    • Crock-tober Cook-off Competition
    • Mary Engelbreit’s Prolific Art on Slow Cookers
    • Sponsorship of Westchester Triathlon
    • Sunbeam Products, Inc. Targets Children
    • Mr. Coffee’s Initiatives
    • Oster’s Initiatives
    • Conair Corporation’s Cuisinart Gains Prominence
    • Martha Stewart’s 20 Essential Kitchen Tools
    • Initiatives taken by Cuisinart
    • Cuisinart at IACP
    • T-Fal Teams up with Emeril Lagasse
    • NACCO Industries, Inc. Supports the Go Red for Women Movement
    • De’longhi Products Featured at Starbucks’ Annual Brewing Event
    • Back to Basics Ropes Fitness Expert to Endorse Products
    • Whirlpool and the Susan G. Komen Breast Cancer Foundation
    • Tassimo Lures Shoppers
    • Trade Shows
      • International Home and Housewares Show
      • Whirlpool
      • De’Longhi
      • Back to Basics, Inc.
      • Conair Corporation
      • Jarden Corporation
      • Salton, Inc.
      • Kitchen / Bath Industry Show & Conference
      • Gourmet Housewares Show in Las Vegas
      • De’Longhi
      • Jura-Capresso

Chapter 6 End User

• Overview
• Reduction in Cooking Affects Purchase of Small Kitchen Appliances
• Americans Cook Less at Home
• Household Size Affects Frequency of Cooking
• Figure 6-1 Number of Home-Cooked Meals in U.S. Households, 1993 & 2001 (%)
• Figure 6-2 Number of Home-Cooked Hot Meals by Type of Household, 2001 (%)
• Home Remodeling Inspires Purchase of Small Kitchen Appliances
• Healthy Growth in the Home Improvement Market
• Americans Undertake Kitchen Remodeling Activities
• Slow Cookers Show Most Significant Gains in Ownership Rates
• 20% of Households Annually Purchase Kitchen Appliances
• Teen Households, Hispanics, and Affluent Are Prime Purchasers
• Epicureans, Experimenters Also Are Key to Market
• The Newlyweds Have It
• Table 6-3 Household Ownership Rates for Electric Small/Countertop Kitchen Appliances: Overall and by Type, 2004-2006 (U.S. households)
• Table 6-4 Annual Purchasing Rates for Electric Small/Countertop Kitchen Appliances: Overall and by Type, 2004-2006 (U.S. households)
• Table 6-5 Demographic Overview of Purchasers of Electric Small/Countertop Kitchen Appliances, 2005 (U.S. households)
• Table 6-6 Purchasing of Electric Small/Countertop Kitchen Appliances: By Psychographic Attitude/Opinion, 2006 (U.S. households)
• Table 6-7 Purchasing of Electric Small/Countertop Kitchen Appliances: By Life Events Experienced in Last 12 Months, 2006 (U.S. households)
• Small Kitchen Appliances Purchased As Gifts
• Baby Boomers Spend More on Small Kitchen Appliances
• Table 6-8 Consumer Expenditure on Small Appliances and Miscellaneous Housewares by Age, 2004 (in $)

Appendix — Addresses of Select Marketers