Small Kitchen Appliances in the U.S.

Dec 15, 2006
178 Pages - Pub ID: SB1281485
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Chapter 1 Executive Summary
  • Scope of the Report
  • Methodology
  • The Market
    • Figure 1-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
    • Trade Scenario
    • Figure 1-2 U.S. Supply of Small Kitchen Appliances, by Imports / Exports, 2001-2005 (in million $)
    • Factors Affecting Growth
    • Rising Home Ownership Fuels Sales
    • Remodeling Activity Drives Growth
    • Popularity of Caffeine Beverages Increases Demand for Coffee Makers
    • Convenience Drives Purchase Decisions
    • Market Projections
    • Promising Future for the Small Kitchen Appliance Market
    • Figure 1-3 Projected U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)

  • Trends
    • Consolidation in the Industry
    • Partnerships Enhance Strength
    • Rising Interest in the Kitchen
    • Table 1-1 Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
    • Table 1-2 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
    • Products Enhancing Functionality in Demand
    • Popularity of Coffee and Tea Makers

  • Competitive Landscape
    • Marketing Dynamics
    • Advertising and Promotion Expenditures
    • Initiatives by Manufacturers
    • Trade Shows

  • End User
    • Reduction in Cooking Affects Purchase of Small Kitchen Appliances
    • 20% of Households Annually Purchase Kitchen Appliances
    • Slow Cookers Show Most Significant Gains in Ownership Rates
    • Teen Households, Hispanics, and Affluent Are Prime Purchasers
    • The Newlyweds Have It
    • Epicureans, Experimenters Also Are Key to Market
    • Small Kitchen Appliances Purchased As Gifts
    • Baby Boomers Spend More on Small Kitchen Appliances

Chapter 2 The Market

  • Scope of the Report
  • Methodology
  • Product Classification
  • Electrothermal Appliances
  • Electromechanical Appliances
  • Market Size and Growth
    • Market Remains Stable
    • Figure 2-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
    • Table 2-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in million $)

  • Trade Scenario
    • Figure 2-2 U.S. Supply of Small Kitchen Appliances, by Imports / Exports, 2001-2005 (in million $)
    • Imports
    • Table 2-2 U.S. Imports of Small Kitchen Appliances, by Type, 2001-2005 (in million $)
    • Imports of Electromechanical Appliances
    • Table 2-3 U.S. Imports of Electromechanical Appliances, by Segment, 2001-2005 (in million $)
    • Table 2-4 U.S. Imports of Automatic Drip and Pump Electric Coffee Makers, by Top 10 Countries, 2001-2005
    • Table 2-5 U.S. Imports of Food Blenders, by Top 10 Countries, 2001-2005
    • Table 2-6 U.S. Imports of Electric Food Grinders and Processors, by Top 10 Countries, 2001-2005
    • Table 2-7 U.S. Imports of Electric Food Mixers (except Blenders), by Top 10 Countries, 2001-2005
    • Table 2-8 U.S. Imports of Electric Juice Extractors, by Top 10 Countries, 2001-2005
    • Imports of Electrothermal Appliances
    • Table 2-9 U.S. Imports of Electrothermal Appliances, by Segment, 2001-2005 (in million $)
    • Table 2-10 U.S. Imports of Cooking Apparatuses: Hot Plates, Grillers, Roasters, and Boiling Rings, by Top 10 Countries, 2001-2005
    • Table 2-11 U.S. Imports of Electric Toasters, by Top 10 Countries, 2001-2005
    • Table 2-12 U.S. Imports of Electric Coffee Makers (except Percolator, Automatic Drip, and Pump), by Top 10 Countries, 2001-2005
    • Table 2-13 U.S. Imports of Electric Tea Makers, by Top 10 Countries, 2001-2005
    • Table 2-14 U.S. Imports of Percolator Coffee Makers, by Top 10 Countries, 2001-2005
    • Exports
    • Table 2-15 U.S. Exports of Small Kitchen Appliances, by Category, 2001-2005 (in million $)
    • Exports for Electromechanical Appliances
    • Table 2-16 U.S. Exports of Electromechanical Appliances, by Segment, 2001-2005 (in million $)
    • Table 2-17 U.S. Exports of Coffee or Tea Makers, by Top 10 Countries, 2001-2005
    • Table 2-18 U.S. Exports of Electric Food Grinders and Processors, by Top 10 Countries, 2001-2005
    • Table 2-19 U.S. Exports of Electric Juice Extractors, by Top 10 Countries, 2001-2005
    • Exports of Electrothermal Appliances
    • Table 2-20 U.S. Exports of Electrothermal Appliances, by Segment 2001-2005 (in million $)
    • Table 2-21 U.S. Exports of Cooking Plates, Grillers, Roasters, Boiling Rings, by Top 10 Countries, 2001-2005
    • Table 2-22 U.S. Exports of Electric Toasters, by Top 10 Countries, 2001-2005

  • Factors Affecting Growth
    • Rising Home Ownership Fuels Sales
    • Table 2-23 U.S. Annual Existing Home Sales by Region, 2003-2005
    • Sales of New Houses Remain Steady in 2005
    • Figure 2-3 U.S. New Houses Sold and For Sale, 2004-2005 (in thousands)
    • Figure 2-4 U.S. Quarterly Homeownership Rates, 2004-2006 (in %)
    • A Cooling Residential Real Estate Market
    • Figure 2-5 U.S. New Houses Sold and For Sale, 2006 (in thousands)
    • Remodeling Activity Drives Growth
    • Figure 2-6 U.S. Quarterly Expenditures for Maintenance and Repairs and Improvements, 2004-2006 (in billion $)
    • Popularity of Caffeine Beverages Increases Demand for Coffee Makers
    • Convenience Drives Purchase Decisions
    • Table 2-24 Selected List of New Small Kitchen Appliances

  • Market Projections
    • Promising Future for the Small Kitchen Appliance Market
    • Figure 2-7 Projected U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
    • Table 2-25 Projected U.S. Supply of Small Kitchen Appliances, 2006-2010 (in million $)

Chapter 3 Competitive Profiles

  • Overview
  • Jarden Corporation
    • Overview
    • Table 3-1 Small Kitchen Appliances Brand Portfolio of Jarden Corporation
    • Performance
    • Acquisitions Fuel Sales
    • Consumer Solutions Segment Performs Well
    • Figure 3-1 Annual Revenues of Jarden Corporation, 2001-2005 (in million $)
    • Figure 3-2 Revenues of Jarden Corporation by Share of Business Segment, 2005 (in million $)
    • Company Snapshot
    • Acquisition of AHI
    • Acquisition of THG
    • Jarden Consumer Solutions Segment Restructured
    • New Products - Crock-Pot BBQ Pit
    • Marketing Initiatives

  • NACCO Industries, Inc.
    • Company Type: Public
    • Overview
    • Acquisition of Applica Incorporated
    • Table 3-2 NACCO Industries Small Kitchen Appliances Brand Portfolio
    • Performance
    • Performance of NACCO Housewares Group
    • Performance of Hamilton Beach / Proctor-Silex, Inc.
    • Performance of KCI
    • Figure 3-3 Annual Revenues of the Business Division, NACCO Housewares Group, 2001-2005 (in million $)
    • Figure 3-4 Revenues of NACCO Housewares Group by Share of Subsidiaries, 2005 (%)
    • Company Snapshot
    • Hamilton Supports the ‘Go Red for Women’ Movement
    • New Products during 2005 and 2006

  • Salton, Inc.
    • Overview
    • Brand Portfolio
    • Table 3-3 Salton Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-5 Annual Revenues of Salton, Inc., 2001-2005 (in million $)
    • Figure 3-6 Revenues of Salton, Inc. by Region, 2005 (%)
    • Figure 3-7 Revenues of Salton, Inc. by Share of Business Segments, 2005 (%)
    • Company Snapshot
    • New Products
    • Marketing Initiatives
    • Plans to Upgrade Technology

  • De’Longhi S.p.A.
    • Overview
    • Table 3-4 Small Kitchen Appliances Brand Portfolio of De’Longhi S.p.A
    • Performance
    • Figure 3-8 Annual Revenues of De’ Longhi S.p.A, 2001-2005 (in billion $)
    • Figure 3-9 Revenues of De’Longhi S.p.A by Region, 2005 (%)
    • Figure 3-10 Revenues of De’Longhi S.p.A by Share of Business Divisions, 2005 (%)
    • Company Snapshot
    • Innovative New Introductions
    • Esclusivo by De’Longhi
    • The Collection—A Line of Stainless Steel and Aluminum Appliances
    • De’longhi Products at Starbucks’ Annual Brewing Event

  • Groupe SEB
    • Overview
    • Brand Portfolio
    • Table 3-5 Groupe SEB Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-11 Annual Revenues of Groupe SEB, 2001-2005 (in billion $)
    • Figure 3-12 Revenues of Groupe SEB, by Region, 2005 (%)
    • Company Snapshot
    • Groupe SEB Acquires Assets of Mirro WearEver
    • New Products
    • Modifications in Avanti Toaster

  • Whirlpool Corporation
    • Overview
    • Table 3-6 Whirlpool Corporation Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-13 Annual Revenues of Whirlpool Corporation, 2001-2005 (in billion $)
    • Figure 3-14 Revenues of Whirlpool Corporation, by Region, 2005 (%)
    • Figure 3-15 Revenues of Whirlpool Corporation Share by Business Segments, 2005 (%)
    • Company Snapshot
    • Whirlpool Acquires Maytag Corporation
    • Awards and Recognitions
    • Cause Marketing

  • National Presto Industries, Inc.
    • Overview
    • Brand Portfolio
    • Table3-7 National Presto Industries Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-16 Annual Revenues of National Presto Industries, Inc., 2001-2005 (in million $)
    • Figure 3-17 Revenues of National Presto Industries, Inc. by Share of Business Segments, 2005 (%)

  • Applica Incorporated
    • Overview
    • Acquisition of Applica Incorporated
    • Table 3-8 Applica Incorporated Small Kitchen Appliances Brand Portfolioy
    • Performance
    • Figure 3-18 Annual Revenues of Applica Incorporated, 2001-2005 (in million $)
    • Figure 3-19 Revenues of Applica Incorporated by Share of Businesses, 2005 (in million $)
    • Figure 3-20 Revenues of Applica Incorporated by Region, 2005 (in million $)
    • Company Snapshot
    • CPSC Recalls Black & Decker Products

  • Conair Corporation
    • Overview
    • Table 3-9 Conair Small Kitchen Appliances Brand Portfolio
    • Company Snapshot
    • Cuisinart’s Coffeemaker Wins Award for Design
    • Recent Product Introductions

  • Back to Basics Products, Inc.
    • Overview
    • Table 3-10 Back to Basics Products Small Kitchen Appliances Brand Portfolio
    • Company Snapshot
    • New Additions to Disney Collection
    • Blender Solutions
    • Paula Deen Branded Appliances
    • Chris Freytag Endorses Products

  • General Electric
    • Overview
    • Table 3-11 GE Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-21 Annual Revenues of General Electric, 2001-2005 (in billion $)
    • Figure 3-22 Revenues of General Electric by Share of Business Segment, 2005 (in million $)
    • Figure 3-23 Revenues of General Electric by Region, 2005 (%)

  • Procter & Gamble
    • Overview
    • Braun Partners with Kraft Foods, Inc.
    • Table 3-12 Procter & Gamble Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-24 Annual Sales of Procter & Gamble, 2001-2006 (in billion $)
    • Figure 3-25 Percentage Share of P&G by Business Segments, 2005 (%)
    • Figure 3-26 Percentage Share of P&G’s Sales by Region, 2006 (%)

Chapter 4 Trends

  • Consolidation in the Industry
  • Whirlpool Corporation Acquires Maytag
  • Jarden Corporation’s Acquisitions
  • Partnerships in the Small Kitchen Appliances Market
  • General Electric and Wal-Mart
  • Emeril Lagasse Teams Up with Groupe SEB
  • Jenn-Air Collaborates with Keurig, Inc.
  • P&G’s Unique Collaboration
  • Kitchens Gain Attention
  • Gallup Survey Establishes Importance of Kitchens
  • Kitchen Report by Electrolux
  • Innovative Design Spurs Sales
  • Bodum.’s Attractive Kettles
  • Conair Corporation’s Focus on Designs
  • Manufacturers Capitalize on the Kitchen Remodeling Trend
  • Surge in Renovation and Remodeling Activities
  • Figure 4-1 Annual Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2005 (in billion $)
  • Figure 4-2 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
  • Table 4-1 Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
  • Table 4-2 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
  • AIA’s Home Design Trends Survey
  • Aging-in-Place and DIY Drive Remodeling
  • Design and Style Important for Small Kitchen Appliances
  • De’Longhi’s Elegant Designs
  • Back to Basics, Inc. Concentrates on the Look
  • Counterforms by Oster
  • Small Kitchen Appliances Become Colorful
  • New Products Aim to Enhance Functionality
  • Drip Coffee Makers
  • Salton, Inc.’s G5 Indoor Grill
  • T-FAL’s Ultimate EZ Clean Deep Fryer Is Also Safer
  • Kraft Foods, Inc.’s Tassimo Hot Beverage System
  • Wave-Action Blenders from Hamilton Beach
  • Jura-Capresso’s Impressa S7 Avantgarde
  • Mr. Coffee Modified
  • BUNN Upgrades Coffeemakers
  • Adagio Teas Novel Kettles
  • Back to Basics Innovations
  • Oster’s User Friendly Introduction
  • Braun’s Multiquick Impressions Handblender
  • Numerous Coffee Makers Launched
  • Coffee Gains Popularity
  • Manufacturers Introduce Coffee Makers
  • Selected New Introductions of Coffeemakers
  • Tea Makers Gain Recognition
  • Tea Consumption on the Rise
  • Table 4-3 Value of Tea and Coffee Shipments in the U.S., 2002-2005 (in million $)
  • Slow Cookers All the Rage

Chapter 5 Marketing Dynamics

  • Advertising Expenditures and Promotions
    • Major Marketers by Ad Spends
    • P&G - The Most Dynamic Marketer
    • Table 5-1 Major Marketers by Ad Spends, January-December 2005 (in thousand $)
    • Major Brands by Ad Spends
    • Home Café— The Most Advertised Brand
    • Table 5-2 Major Brands by Ad Spends, January-December 2005 (in thousand $)
    • Table 5-2[cont.] Major Brands by Ad Spends, January-December 2005 (in thousand $)
    • Marketing Initiatives
      • Promotion Efforts by Jarden Corporation
      • Crock-tober Cook-off Competition
      • Mary Engelbreit’s Prolific Art on Slow Cookers
      • Sponsorship of Westchester Triathlon
      • Sunbeam Products, Inc. Targets Children
      • Mr. Coffee’s Initiatives
      • Oster’s Initiatives
      • Conair Corporation’s Cuisinart Gains Prominence
      • Martha Stewart’s 20 Essential Kitchen Tools
      • Initiatives taken by Cuisinart
      • Cuisinart at IACP
      • T-Fal Teams up with Emeril Lagasse
      • NACCO Industries, Inc. Supports the Go Red for Women Movement
      • De’longhi Products Featured at Starbucks’ Annual Brewing Event
      • Back to Basics Ropes Fitness Expert to Endorse Products
      • Whirlpool and the Susan G. Komen Breast Cancer Foundation
      • Tassimo Lures Shoppers
      • Trade Shows
        • International Home and Housewares Show
        • Whirlpool
        • De’Longhi
        • Back to Basics, Inc.
        • Conair Corporation
        • Jarden Corporation
        • Salton, Inc.
        • Kitchen / Bath Industry Show & Conference
        • Gourmet Housewares Show in Las Vegas
        • De’Longhi
        • Jura-Capresso

Chapter 6 End User

  • Overview
  • Reduction in Cooking Affects Purchase of Small Kitchen Appliances
  • Americans Cook Less at Home
  • Household Size Affects Frequency of Cooking
  • Figure 6-1 Number of Home-Cooked Meals in U.S. Households, 1993 & 2001 (%)
  • Figure 6-2 Number of Home-Cooked Hot Meals by Type of Household, 2001 (%)
  • Home Remodeling Inspires Purchase of Small Kitchen Appliances
  • Healthy Growth in the Home Improvement Market
  • Americans Undertake Kitchen Remodeling Activities
  • Slow Cookers Show Most Significant Gains in Ownership Rates
  • 20% of Households Annually Purchase Kitchen Appliances
  • Teen Households, Hispanics, and Affluent Are Prime Purchasers
  • Epicureans, Experimenters Also Are Key to Market
  • The Newlyweds Have It
  • Table 6-3 Household Ownership Rates for Electric Small/Countertop Kitchen Appliances: Overall and by Type, 2004-2006 (U.S. households)
  • Table 6-4 Annual Purchasing Rates for Electric Small/Countertop Kitchen Appliances: Overall and by Type, 2004-2006 (U.S. households)
  • Table 6-5 Demographic Overview of Purchasers of Electric Small/Countertop Kitchen Appliances, 2005 (U.S. households)
  • Table 6-6 Purchasing of Electric Small/Countertop Kitchen Appliances: By Psychographic Attitude/Opinion, 2006 (U.S. households)
  • Table 6-7 Purchasing of Electric Small/Countertop Kitchen Appliances: By Life Events Experienced in Last 12 Months, 2006 (U.S. households)
  • Small Kitchen Appliances Purchased As Gifts
  • Baby Boomers Spend More on Small Kitchen Appliances
  • Table 6-8 Consumer Expenditure on Small Appliances and Miscellaneous Housewares by Age, 2004 (in $)

Appendix — Addresses of Select Marketers

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