• Overview: A Diverse and Fragmented Marketplace
• Pool & Spa Chemical and Maintenance Products Manufacturers
• Figure 1-5 Market share of Pool and Spa Chemical Manufacturers, 2006 (percent)
• Pool & Spa Equipment Manufacturers
• Manufacturer Distribution Points: Direct and Intermediary
• Retailers Play Key Role in Promotion
• Yellow Pages Alive and Well
• The Internet Shifting Outreach
• Direct Mail Lists Still An Opportunity
• Trade Shows Increasingly Popular

• Consumer
• Demographic Indicators by Level of Swimming Participation
• Affluent Consumers Impervious to Shifting Economy
• Builders
• Pool & Spa Magazine’s Top 50 Builders
• Table 1-5 Pool & Spa Magazines Top 10 of Top 50 Pool Builders List, by Gross Revenue 2005
• Builders’ Response to 2005 Industry Growth

Chapter 2 Market Size and Growth

• Scope
• Methodology
• Description of the Market
• Structure
• Seasonality
• Product Categories Covered
• The Market
  • Total Number of Swimming Pools Reaches 8.6 Million
  • Figure 2-1 Estimated Number of Existing Pools and New Pools, 2002-2006 (in millions)
  • Figure 2-2 Market Share of In-Ground Swimming Pools versus Above-Ground Swimming Pools, 2006 (percent)
  • New Pool Growth Shows Signs of Stagnating
  • Figure 2-3 Estimated Number of Above-Ground and In-Ground Pools Sold and Installed, 2002-2006 (in thousands)
  • Pool Equipment and Maintenance Product Market Nears $3 Billion
  • Figure 2-4 U.S. Market for Swimming Pool Equipment and Maintenance Products, 2002-2006 (in million $)
  • Pool Equipment Booms, Chemicals Stall
  • Table 2-1 U.S. Market for Swimming Pool Equipment and Maintenance Products by Category, 2002-2006 (in million $)
  • Market Share Shift of Pool Categories Highlights Trends
  • Figure 2-5 Market Share of Swimming Pool Equipment and Maintenance Products by Category, 2006 (percent)
  • Growth of Shipments, Exports Outpace Imports
  • Table 2-2 Estimated U.S. Market for Swimming Pool Equipment and Maintenance Products by Shipment and Import-Export Values, 2002-2006 (in million $)
  • Little Depth to Shipment Tracking
  • Table 2-3 U.S. Shipments of Swimming Pool Equipment and Maintenance Products by Category or Segment, 2002-2006 (E), (in million $)
  • Imports Boom in 2006
  • Figure 2-6 U.S. Imports of Swimming Pools and Pool Chemicals by Category, 2002-2006 (in millions $)
  • Top Ten Countries Exporting to the United States
  • Table 2-4 U.S. Imports of Swimming Pools, Wading Pools, and Parts Thereof by Top Ten Countries, 2003-2006 (millions $)
  • Figure 2-7 Top Ten Countries Exporting to the United States, by Value of Shipments (millions $)
  • Exports Gush
  • Figure 2-8 Estimated U.S. Exports of Swimming Pool Equipment and Pool Chemicals by Category, 2002-2006 (in millions $)
  
  
• Forecast
  • Pool Equipment and Maintenance Products to Top $3.8 Billion
  • by 2011
  • Pool Equipment to Boom, Above-Ground Pools and Liners Grow Slowly
  • Figure 2-9 U.S. Market for Swimming Pool Equipment and Maintenance Products, 2006-2011 (in million $)
  • Table 2-1 U.S. Market for Swimming Pool Equipment and Maintenance Products by Category, 2002-2006 (in million $)

Chapter 3 Trends

• The Economy
  • Slowing GDP
  • Interest Rate Dilemma
  • Debt
  • Inflation
  • Currency
  • Raw Material Prices
  • Figure 3-1 Producer Price Indexes for Selected Commodities/Industries, 2002-2006
  
  
• Housing Boom Goes Bust
  • Table 3-1 Sales of New and Existing Homes, 2000-2006 (in thousands)
  • Table 3-2 U.S. Housing Starts, 2000-2006 (in millions)
  
  
• Home Maintenance and Improvements Gain Momentum in 2006
  • Figure 3-1 U.S. Quarterly Expenditures for Home Maintenance/Repairs and Improvements, 2004-2006 (in billion $)
  
  
• But, The Pool Industry Treads Water
  • Pool Not a Deterrent to Future Home Sale
  
  
• American Mobility West and South
• Weather Anomalies Pose Threats and Opportunities
  • Warming Trends
  • Droughts
  
  
• The Value of Large Demographics: Boomers & Hispanics
  • The High Impact of Aging Baby Boomers
  • Table 3-3 U.S. Population by Age Group, 2000-2010 (in millions)
  • Plunge In with the Growing Hispanic Population
  • Table 3-4 Purchasing Power of U.S. Minorities: 1990, 2000, 2005, and 2010 (in billions of dollars)
  
  
• Cocooning Goes Outdoors
• The Residential Pool Consumer Motivational Trifecta: Convenience, Safety and Energy Savings
  • Convenience Enhanced By Improved Technology
  • Safety Concerns Drive Consumer Expectations and Product Innovation
  • Safety Drives Tighter Regulatory Requirements
  • Energy Efficiency Gains Traction with Green Movement
  • But Design May Trump the Trifecta

Chapter 4 Distribution and Promotion

• Overview: A Diverse and Fragmented Marketplace
• Manufacturer Distribution Points: Direct and Intermediary
• Distributor Profile: Pool Corp.
• Specialty Retailer Profile: Leslie’s Pool Supply
• Mass Retailer Profile: Home Depot
• Builder Profile: Anthony & Sylvan Pools Corp.
• Retailers Play Key Role in Promotion
• Yellow Pages Alive and Well
• The Internet Shifting Outreach
• Direct Mail Lists Still An Opportunity
• Trade Shows Increasingly Popular
• Table 4-1 Selected List of Upcoming Pool-Related Conferences, 2007-2008
• Pool as Promotional Item!

Chapter 5 Competitive Profiles

• Pool & Spa Chemical and Maintenance Products Manufacturers
  • Overview
  • Figure 5-1 Market share of Pool and Spa Chemical Manufacturers, 2006 (percent)
  • Pool Chemical Manufacturers Get Anti-Dumping Relief
  
  
• Arch Chemicals, Inc.
  • Overview
  • Performance
  • Figure 5-2 Total Revenues for Arch Chemicals, 2002-2006 (in millions $)
  • Performance of HTH Water Products
  • Figure 5-3 Estimated Total Revenues from HTH Water Products in North America, 2002-2006 (in millions $)
  • HTH Water Products
  • Table 5-1 Arch Chemicals Pool & Spa Chemical Products by Brand
  
  
• Chemtura Corporation
  • Overview
  • History
  • Performance
  • Figure 5-4 Total Revenues for Chemtura, 2002-2006 (in millions $)
  • Performance of Chemtura Pool & Spa Products
  • Figure 5-5 Estimated Total Revenues from Chemtura’s Pool & Spa Products in the United States, 2002-2006 (in millions $)
  • Chemtura Pool & Spa Products
  • Figure 5-2 Chemtura Corporation Pool & Spa Chemical Products by Brand
  
  
• Pool & Spa Equipment Manufacturers
  • Overview
  
  
• Pentair Inc.
  • Overview
  • History
  • Performance
  • Figure 5-6 Total Revenues for Pentair, Inc., 2002-2006 (in millions $)
  • Performance of Pentair Residential Pool & Spa Products
  • Figure 5-7 Total Revenues for Pentair Pool & Spa Products in North America, 2002-2006 (in millions $)
  • Pentair Pool & Spa Products and Sta-Rite Pool & Spa Products
  • Figure 5-3 Pentair Pool & Spa Products by Type
  • Figure 5-4 Sta-Rite Pool & Spa Products by Type
  
  
• Hayward Pool Products
  • Overview
  • Performance
  • Bain Capital Deal Gets Flushed
  • Hayward Expands Manufacturing
  • Hayward Pool & Spa Products
  • Figure 5-5 Hayward Pool Products Pool & Spa Products by Category
  
  
• Water Pik Technologies
  • Overview
  • Performance
  • Figure 5-8 Total Revenues for Water Pik Technologies, 2002-2006 (in millions $)
  • Performance of Jandy Pool & Spa Products
  • Figure 5-9 Total Revenues for Jandy Pool & Spa Products, 2002-2006 (in millions $)
  • Water Pik Technologies Pool & Spa Products
  • Figure 5-6 Water Pik Technologies Pool & Spa Products by Category
  
  
• Zodiac Group
  • Overview
  • Performance
  • Figure 5-10 Total Revenues for Zodiac Group, 2002-2006 (in millions $)
  • Performance of Zodiac and Polaris Pool & Spa Products
  • Figure 5-11 Total North American Revenues for Zodiac and Polaris Pool & Spa Products, 2002-2006 (in millions $)
  • Zodiac and Polaris Pool & Spa Products
  • Figure 5-7 Zodiac Pool & Spa Products by Category
  • Figure 5-8 Polaris Pool & Spa Products by Category

Chapter 6 End Users: Consumers and Builders

• Consumers
  • Overview
  • Demographic Indicators by Level of Swimming Participation
  • Table 6-6 Percentage of Consumers Reporting Swimming Participation in Last 12 Months, 2006
  • Table 6-7 Demographic Indicators Based on Level of Consumer Swimming Participation in Last 12 Months, 2006
  • Consumers Let Their Fingers Do the Walking
  • Table 6-8 Selected Demographic Indicators of Consumers Who Used Yellow Pages to Contact Swimming Pool Contractor, 2006
  • Affluent Consumers Impervious to Shifting Economy
  • Table 6-9 Percentage Consumers Installing Selected High-End Home Amenities, 2005
  
  
• Builders
  • Pool & Spa Magazine’s Top 50 Builders
  • Table 6-1 Pool & Spa Magazines Top 50 Pool Builders List, by Gross Revenue 2005
  • South Hot Region for Builders
  • Table 6-2 Regional Breakdown of Top 50 Pool Builders, 2005
  • Builders’ Response to 2005 Industry Growth
  • Table 6-3 Factors That Contributed To Builders' Growth, 2005
  • Table 6-4 Builder Response To Statement: Pool Sales Will Likely Decrease In The Next Three To Five Years, 2005
  • Table 6-5 Steps Builders Plan To Take If Pool Sales Decline In The Next Five Years, 2005

B> Appendix: Key Corporate Addresses