U.S. Market for Alarm Systems, Services and Installations

 
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Published Sep 1, 2007 | 237 Pages | Pub ID: SB1487869

The future will be exciting for the U.S. alarm systems and services market. Although the market has dropped to $17.5 billion from a high in 2002 of $18.1 billion, the broader security and safety market is in the midst of dynamic change spurred on by the convergence of advanced technologies, integrated systems, cross-channel innovation and end user awareness and interest in security, which is no longer limited to fire and intrusion.

U.S. Market for Alarm Systems, Services and Installations contains comprehensive data on the U.S. market for alarms, including historical (1997-2006) and forecast (2007-2011). The report covers alarm and alarm system shipments, imports and exports; the value of alarm system services and installations; crime and fire loss statistics; and residential versus non-residential building markets. It identifies the key trends and dynamics of the alarm market, including current economic conditions, marketing efforts and consumer spending, and profiles key market players, outlining their strategies to maximize growth and profitability.

Report Methodology
The information in U.S. Market for Alarm Systems, Services and Installations is based on data from the U.S. Department of Commerce, the Federal Bureau of Investigation and the U.S. Fire Administration, trade associations such as the National Fire Protection Association and the Security Industry Association, business journals such as Security Distributing & Marketing magazine and Security Sales & Integration, company literature and websites, and research services such as Simmons Market Research Bureau.

What You’ll Get in This Report
U.S. Market for Alarm Systems, Services and Installations makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that U.S. Market for Alarm Systems, Services and Installations offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the alarms market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for alarm systems, services and installations, as well as projected markets and trends through 2011.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for alarm systems and services.
  • Research and development professionals stay on top of competitor initiatives and explore demand for alarm systems and services.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy alarm systems and services.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope
  • Methodology
  • Market Size and Growth
    • Market Contracts to $17.5 Billion
    • Figure 1-1 U.S. Market for Alarm Systems, Services and Installations, 1997-2006 (in billion $)
    • Table 1-1 U.S. Alarm Market by Category, 1997-2006 (in billion $)
    • Figure 1-2 U.S. Alarm Market Share by Category, 2006 (%)
    • Market Value of Alarms & Alarm Systems
    • Table 1-2 U.S. Market Value of Alarms & Alarm Systems by Shipments, Imports and Exports, 1997-2006 (in million $)
    • Shipments by Segment
    • Table 1-3 U.S. Shipments of Alarms & Alarm Systems by Segment, 1997-2006 (in million $)
    • Alarm & Alarm System Imports
    • Mexico and China Dominate Imports
    • Canada Ranks #1 for U.S. Exports

  • Market Forecast
    • Figure 1-3 Forecast of U.S. Market for Alarm Systems, Services and Installations, 2006-2011 (in billion $)

  • Market and Product Trends
    • Converge or Bust
    • Outside Forces Breaking In
    • Table 1-4 Top Factors Driving Security Business Growth, 2006
    • Real GDP Growth Forecasted at Modest 2.1% for 2007
    • Figure 1-4 Current Dollar and Real GDP, 2002-Q2 2007 (in trillion $)
    • Economy, Inflation Prompt Interest Rates to Rise
    • Figure 1-5 Federal Funds Target Rate at End of Year, 2002-2006
    • Increased Producer Prices
    • Figure 1-6 Producer Price Index for Alarm System Manufacturing, 1997-2006
    • Non-residential Construction Poses Better Opportunity
    • Figure 1-7 Monthly Value of U.S. Construction: Total, Residential and Non-residential, January 2006 to January 2007 (in billion $)
    • Residential Security System Installations on the Decline
    • Minority Household Installations Mixed, Seniors Dwindle
    • Central City Declines Accelerating
    • Fire and Crime Loss
    • Selected Product Innovations
    • Alarms at Construction Worksites
    • Portable Alarm Systems
    • Video Analytics
    • Internet Protocol
    • Enhanced Call Verification
    • Alarm Company Negligence: Is It Gross or Is It Ordinary?

  • Distribution and Marketing
    • Diverse and Fragmented Marketplace May Become More So
    • Table 1-5 Top 10 Alarm System Service Providers by Number of Residential Subscribers, 2005 and 2006
    • Table 1-6 Top 10 Alarm System Service Providers by Number of Non-Residential Subscribers, 2005 and 2006
    • Manufacturer Distribution Points: Mostly Intermediary
    • Authorized Dealer Programs
    • Builder Programs May Suffer
    • Alternative Retailer Opportunities
    • Get Branding or Get Lost
    • The Internet Shifts Outreach

  • End User Discussion
    • Non-residential Security and Safety End Users Expand
    • FIPS 201 Will Create Opportunities
    • Niche Becoming the Norm
    • Education and Healthcare Facilities
    • Facility Managers Hold the Purse Strings

  • Consumer Focus
    • Fire Detector Ownership Outstrips Burglar Detector
    • Table 1-7 Alarm & Alarm System Penetration Rates, 2003-2006 (% of U.S. households)
    • Targeted Demographic Opportunities

Chapter 2 The Market

  • Scope
  • Methodology
  • Market Size and Growth
    • Market Contracts to $17.5 Billion
    • Figure 2-1 U.S. Market for Alarm Systems, Services and Installations, 1997-2006 (in billion $)
    • Services Boom, Equipment and Installations Falter
    • Figure 2-2 U.S. Alarm Market by Category, 1997-2006 (in billion $)
    • Table 2-1 U.S. Alarm Market by Category, 1997-2006 (in billion $)
    • Figure 2-3 U.S. Alarm Market Share by Category, 2006 (%)
    • Figure 2-4 U.S. Alarm Market Share by Category, 1997-2006 (%)
    • Installation Market Share by Customer Type
    • Figure 2-5 U.S. Alarm Market Share by Customer Type, 2006 (%)
    • Equipment
    • Figure 2-6 U.S. Shipments of Alarms & Alarm Systems as a Percentage of Telecommunications Equipment, 2002-2006 (in billion $)
    • Services
    • Figure 2-7 U.S. Shipments of Security System Services as a Percentage of Administrative & Support and Waste Management & Remediation Services, 2002-2006 (in billion $)
    • Installations
    • Figure 2-8 U.S. Shipments of Fire & Security System Installations as a Percentage of Electrical Contractor Business, 2002-2006(E) (in billion $)
    • Market Value of Alarms & Alarm Systems
    • Table 2-2 U.S. Market Value of Alarms & Alarm Systems by Shipments, Imports and Exports, 1997-2006 (in million $)
    • Figure 2-9 U.S. Imports and Net Shipments as a Percentage of Alarms & Alarm Systems Market Value, 1997-2006 (%)
    • Figure 2-10 U.S. Exports as a Percentage of Alarms & Alarm System Shipments, 1997-2006 (%)
    • Shipments Plummet to $1.5 Billion
    • Figure 2-11 U.S. Shipments of Alarms & Alarm Systems, 1997-2006 (in billion $)
    • Shipments by Segment
    • Table 2-3 U.S. Shipments of Alarms & Alarm Systems by Segment, 1997-2006 (in million $)
    • Figure 2-12 Segment Share of U.S. Shipments of Alarms & Alarm Systems, 1997-2006 (%)
    • Alarm & Alarm System Imports
    • Smoke and Heat Detector Segment Drives Imports
    • Burglar Alarm Imports Decline, All Other Product Types Gain
    • Table 2-4 U.S. Alarm & Alarm System Imports by Product Type, 1997-2006 (in million $)
    • Figure 2-13 U.S. Alarm & Alarm System Imports by Segment, 1997-2006 (in million $)
    • Import Units Rise, Prices Fall
    • Figure 2-14 Quantity of U.S. Alarm & Alarm System Imports (in millions) and Price per Unit, 1997-2006
    • Figure 2-15 Quantity of U.S. Electric Burglar Alarm Imports (in millions) and Price per Unit, 1997-2006
    • Figure 2-16 Quantity of U.S. Burglar/Fire Alarm & Similar Apparatus Imports (in millions) and Price per Unit, 1997-2006
    • Figure 2-17 Quantity of U.S. Ionization Smoke Detector Imports (in millions) and Price per Unit, 1997-2006
    • Figure 2-18 Quantity of U.S. Battery Operated Smoke Detectors Imports (in millions) and Price per Unit, 1997-2006
    • Figure 2-19 Quantity of Other U.S. Smoke & Heat Detector Imports (in millions) and Price per Unit, 1997-2006
    • Mexico and China Dominate Imports
    • Table 2-5 U.S. Alarm & Alarm System Imports by Top 15 Countries of Origin, 1997-2006 (in million $)
    • Figure 2-20 Share of U.S. Alarm & Alarm System Imports by Top Five Countries of Origin, 2006 (%)
    • Smoke and Heat Detector Segment Drives Imports
    • Burglar Alarm Exports Strong, Smoke Detectors Mixed
    • Table 2-6 U.S. Alarm & Alarm System Exports by Product Type, 1997-2006 (in million $)
    • Figure 2-21 U.S. Alarm & Alarm System Exports by Segment, 1997-2006 (in million $)
    • Export Prices and Units Rise
    • Figure 2-22 Quantity of U.S. Alarm & Alarm System Exports (in millions) and Price per Unit, 1997-2006
    • Figure 2-23 Quantity of U.S. Electric Burglar Alarm Exports (in millions) and Price per Unit, 1997-2006
    • Figure 2-24 Quantity of U.S. Burglar/Fire Alarm & Similar Apparatus Exports (in millions) and Price per Unit, 1997-2006
    • Figure 2-25 Quantity of U.S. Ionization Smoke Detector Exports (in millions) and Price per Unit, 1997-2006
    • Figure 2-26 Quantity of U.S. Battery Operated Smoke Detector Exports (in millions) and Price per Unit, 1997-2006
    • Figure 2-27 Quantity of Other U.S. Smoke & Heat Detector Exports (in millions) and Price per Unit, 1997-2006
    • Canada Ranks #1 for U.S. Exports
    • Table 2-7 U.S. Alarm & Alarm System Exports by Top 15 Countries, 1997-2006 (in million $)
    • Figure 2-28 Share of U.S. Alarm & Alarm System Exports by Top 10 Countries of Origin, 2006 (%)

  • Market Forecast
    • Market to Top $19.6 Billion by 2011
    • Figure 2-29 Forecast of U.S. Market for Alarm Systems, Services and Installations, 2006-2011 (in billion $)
    • Services Increasingly Drive Growth
    • Figure 2-30 U.S. Alarm Market Forecast by Category, 2006-2011 (in billion $)
    • Table 2-8 U.S. Alarm Market Forecast by Category, 2006-2011 (in billion $)

Chapter 3 Fire and Crime Loss Statistics

  • Overview
  • Table 3-1 Response to Level of Safety: Safer Now Than Before 9/11?, 2004, 2006, 2007
  • Fire by the Numbers
  • Table 3-2 Number of U.S. Fires, Deaths, Injuries and Property Damage, 1977-2005
  • Table 3-3 Estimates of Structure Fires and Property Loss by Property Use, 2005
  • Residential Fire Deaths in Spite of Alarms
  • Table 3-4 Leading Causes of Fatal Residential Structure Fires with Working Smoke Alarms, 2001-2004
  • Table 3-5 Human Factors Contributing to Fatalities in Residential Structure Fires with Working Smoke Alarms, 2001-2004 (%)
  • Conflicting Arson Data
  • Table 3-6 Arson Structure Fires, Deaths and Dollar Losses, 1996-2005
  • Property and Violent Crime
  • Table 3-7 U.S. Crime Rates: Total, Violent and Property Crime, 1986-2005 (per 100,000 inhabitants)
  • Table 3-8 U.S. Property Crime Rates by Type, 1986-2005 (per 100,000 inhabitants)
  • Table 3-9 U.S. Burglaries and Average Value Lost, Residence vs. Non-residence, 1986-2005
  • Table 3-10 U.S. Property Stolen and Percentage Recovered, 1997, 2002 and 2005 (in million $)
  • Table 3-11 U.S. Burglary Rates by Region and State, 1985-2005 (per 100,000 inhabitants)
  • Table 3-11[cont.] U.S. Burglary Rates by Region and State, 1985-2005 (per 100,000 inhabitants)
  • Table 3-12 U.S. Larceny/Theft Rates By Region and State, 1985-2005 (per 100,000 inhabitants)

Chapter 4 Market and Product Trends

  • Converge or Bust
  • Outside Forces Breaking In
  • Table 4-1 Top Factors Driving Security Business Growth, 2006
  • Real GDP Growth Forecasted at Modest 2.1% for 2007
  • Figure 4-1 Current Dollar and Real GDP, 2002-Q2 2007 (in trillion $)
  • Figure 4-2 Percentage Changes in Current Dollar GDP, Real GDP and GDP Price Index, 2002-2006
  • Economy, Inflation Prompt Interest Rates to Rise
  • Figure 4-3 Federal Funds Target Rate at End of Year, 2002-2006
  • Increased Producer Prices
  • Figure 4-4 Producer Price Index for Alarm System Manufacturing, 1997-2006
  • Residential vs. Non-residential Markets
    • Non-residential Construction Poses Better Opportunity
    • Figure 4-5 Monthly Value of U.S. Construction: Total, Residential and Non-residential, January 2006 to January 2007 (in billion $)
    • Table 4-2 Value of U.S. Construction by Sector, January 2006 vs. January 2007 (in billion $)
    • Private and Public Non-residential Sectors Experience Growth in 2006
    • Table 4-3 Value of U.S. Private Construction by Sector, January 2006 vs. January 2007 (in billion $)
    • Table 4-4 Value of U.S. Public Construction by Sector, January 2006 vs. January 2007 (in billion $)
    • NAR’s 2007 Projections for Non-residential Segments
    • Office Market Segment
    • Table 4-5 Forecast for the Office Market Segment, 2006 vs. 2007
    • Industrial Market Segment
    • Table 4-6 Forecast for the Industrial Market Segment, 2006 vs. 2007
    • Retail Market Segment
    • Table 4-7 Forecast for the Retail Market Segment, 2006 vs. 2007
    • Hospitality Market Segment
    • Table 4-8 Forecast for the Hospitality Market Segment, 2006 vs. 2007
    • Healthcare Market Segment
    • Housing Downturn Hurts Residential Alarm Market
    • Table 4-9 Sales of New and Existing Homes, 2000-2006 (in thousands)
    • Figure 4-6 Home Sales vs. Top Alarm Service Company Revenues, 2003-2006 (% change)
    • Home Maintenance and Improvements Lose Steam
    • Figure 4-7 U.S. Quarterly Expenditures for Home Maintenance/Repairs and Improvements, 2004-2007 (in billion $)
    • Residential Security System Installations on the Decline
    • Figure 4-8 Total U.S. Occupied Homes Adding or Replacing a Security System,
    • 1999-2005 (in thousands)
    • Figure 4-9 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes, 1999-2005 (%)
    • New Homes and Movers Boost Installations
    • Figure 4-10 U.S. Occupied Homes Adding or Replacing a Security System: Homes Built Within Previous Four Years, 1999-2005 (in thousands)
    • Figure 4-11 Share of U.S. Occupied Homes Adding or Replacing a Security System: Homes Built Within Previous Four Years vs. Homes Older Than Four Years, 2005 (%)
    • Figure 4-12 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes Built Within Previous Four Years, 1999-2005 (%)
    • Figure 4-13 U.S. Occupied Homes Adding or Replacing a Security System: Those
    • Who Moved in the Past Year, 1999-2005 (in thousands)
    • Figure 4-14 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes of Those Who Moved in the Past Year, 1999-2005 (%)
    • Minority Household Installations Mixed, Seniors Dwindle
    • Figure 4-15 U.S. Black Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-16 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Black Occupied Homes, 1999-2005 (%)
    • Figure 4-17 U.S. Hispanic Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-18 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Hispanic Occupied Homes, 1999-2005 (%)
    • Figure 4-19 U.S. Senior Citizen (Age 65+) Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-20 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Senior Citizen (Age 65+) Occupied Homes, 1999-2005 (%)
    • Installations by Geographic Area
    • Central City Declines Accelerating
    • Figure 4-21 U.S. Central City Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-22 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Central City Occupied Homes, 1999-2005 (%)
    • Figure 4-23 U.S. Suburban Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-24 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Suburban Occupied Homes, 1999-2005 (%)
    • Figure 4-25 U.S. Occupied Homes Outside MSAs* Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-26 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes Outside MSAs*, 1999-2005 (%)
    • South the Biggest Residential Region
    • Figure 4-27 Share of U.S. Occupied Homes Adding or Replacing a Security System by Region, 2005 (in thousands)
    • Figure 4-28 Share of U.S. Occupied Homes Adding or Replacing a Security System by Region, 1999-2005 (%)
    • Northeast Recovering
    • Figure 4-29 Northeastern U.S. Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-30 Share of Security System Installations Done by Household vs. Not Done by Household: Northeastern U.S. Occupied Homes, 1999-2005 (%)
    • Midwest Falters in 2005
    • Figure 4-31 Midwestern U.S. Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-32 Share of Security System Installations Done by Household vs. Not Done by Household: Midwestern U.S. Occupied Homes, 1999-2005 (%)
    • South Takes the Market Down
    • Figure 4-33 Southern U.S. Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-34 Share of Security System Installations Done by Households vs. Not Done by Households: Southern U.S. Occupied Homes, 1999-2005 (%)
    • West Finding a Bottom
    • Figure 4-35 Western U.S. Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
    • Figure 4-36 Share of Security System Installations Done by Households vs. Not Done by Households: Western U.S. Occupied Homes, 1999-2005 (%)

  • Product Trends
    • Product Innovations
    • Alarms at Construction Worksites
    • Portable Alarm Systems
    • Video Analytics
    • Internet Protocol
    • Marriage of Form and Function
    • Stopping the False Alarm
    • The Culprits
    • Table 4-10 Most Common Customer Causes of False Alarms, 2005-2006
    • False Alarm? You’re Gonna Pay!
    • Table 4-11 Potential One-Year Cost of False Alarms for Citrus Heights, CA, Residents Using ADT
    • The Sky Is Falling!
    • Enhanced Call Verification
    • Noise Pollution Innovation
    • Growing Oversight
    • Alarm Company Negligence: Is It Gross or Is It Ordinary?

Chapter 5 Corporate Profiles

  • Overview
  • Table 5-1 Top 25 Alarm System Service Providers by Number of Residential Subscribers, 2005 and 2006
  • Table 5-2 Top 25 Alarm System Service Providers by Number of Non-Residential Subscribers, 2005 and 2006
  • Tyco International Ltd.
    • Overview
    • Performance
    • Figure 5-1 Estimated U.S. Revenues of Tyco International Fire & Security, 2002-2006 (in billion $)
    • Figure 5-2 Share of Product vs. Service Sales: Tyco International Fire & Security U.S. Revenues, 2002-2006 (%)
    • Figure 5-3 Share of Security vs. Fire Sales: Tyco International Fire & Security U.S. Revenues, 2002-2006 (%)
    • Product and Service Portfolio
    • Table 5-3 Selected ADT Fire & Security Alarm Systems and Solutions by Customer Type
    • Table 5-3 [cont.] Selected ADT Fire & Security Alarm Systems and Solutions by Customer Type
    • Source: As viewed on www.ADT.com, July 2007.
    • Significant Events

  • Siemens AG
    • Overview
    • Siemens Building Technology, Inc.
    • Performance
    • Figure 5-4 Estimated U.S. Revenues of Siemens Intrusion and Fire Alarm Systems, 2002-2006 (in million $)
    • Product Portfolio
    • Significant Events

  • The Brink’s Co.
    • Overview
    • Performance
    • Figure 5-5 U.S. Revenues of Brink’s Home Security, 2002-2006 (in million $)
    • Product Portfolio
    • Table 5-4 Brink’s Home Security Services by Customer Type
    • Significant Events

  • United Technologies Corp.
    • Overview
    • Performance
    • Figure 5-6 Estimated U.S. Revenues of UTC Fire & Security, 2002-2006 (in million $)
    • Product Portfolio
    • Table 5-5 Selected UTC Fire & Security Alarm Systems and Solutions by Customer Type
    • Significant Events

  • The Stanley Works
    • Overview
    • Performance
    • Figure 5-7 U.S. Revenues of Stanley Security Solutions, 2002-2006 (in million $)
    • Product Portfolio
    • Table 5-6 Selected Stanley Security Products and Services by Customer Type
    • Significant Events

  • Honeywell
    • Overview
    • Performance
    • Figure 5-8 U.S. Revenues of Honeywell Intrusion and Fire Alarm Systems, 2002-2006 (in million $)
    • Product Portfolio
    • Table 5-7 Selected Honeywell Fire & Security Alarm Systems and Solutions by Brand
    • Significant Events

  • Protection One, Inc.
    • Overview
    • Performance
    • Figure 5-9 U.S. Revenues of Protection One and Integrated Alarm Services Group, 2002-2006 (in million $)
    • Product Portfolio
    • Table 5-8 Selected Protection One Fire & Security Alarm Systems and Services by Customer Type
    • Significant Events

  • Monitronics International, Inc.
    • Overview
    • Performance
    • Figure 5-10 U.S. Revenues of Monitronics International, 2002-2006 (in million $)
    • Product Portfolio
    • Table 5-9 Selected Monitronics Fire & Security Alarm Systems and Services by Customer Type
    • Significant Events

  • GE Security
    • Overview
    • Performance
    • Figure 5-11 Estimated U.S. Revenues of GE Security, 2002-2006 (in million $)
    • Product Portfolio
    • Table 5-10 Selected GE Security Fire & Security Alarm Systems and Solutions by Category
    • Significant Events

  • Bosch North America
    • Overview
    • Performance
    • Figure 5-12 Estimated U.S. Revenues of Bosch North America’s Intrusion and Fire Alarm Systems, 2002-2006 (in million $)
    • Product Portfolio
    • Table 5-11 Selected Bosch Fire & Security Alarm Systems and Solutions by
    • Category
    • Significant Events

Chapter 6 Distribution and Marketing

  • Diverse and Fragmented Marketplace May Become More So
  • Manufacturer Distribution Points: Mostly Intermediary
  • Progression of Alarm System Business Models and Distribution
  • Authorized Dealer Programs
  • Table 6-1 Selected Alarm System Authorized Dealer Programs, 2007
  • Table 6-1[cont.] Selected Alarm System Authorized Dealer Programs, 2007
  • Builder Programs May Suffer
  • Alternative Retailer Opportunities
  • Wooing Salespeople Outside the Xbox
  • Get Branding or Get Lost
  • Residential Consumer Direct Marketing Concerns
  • Infomercials and Home Shopping Channels
  • Marketing Fear
  • The Internet Shifts Outreach
  • Busy Trade Show Circuit
  • Table 6-2 Selected Security Industry Trade Shows and Conferences, 2007

Chapter 7 End User Discussion

  • Non-residential Security and Safety End Users Expand
  • Homeland Security Influences Market Growth
  • Table 7-1 U.S. Homeland Security Funding by National Strategy Mission Area, 2005 and 2006 (in billion $)
  • FIPS 201 Will Create Opportunities
  • Niche Becoming the Norm
  • Monitoring for Air Quality, Global Warming and Earthquakes
  • Asset Tracking: From Cars to Kids
  • Small Business Outsourcing
  • Protecting the Vulnerable
  • Education and Healthcare Facilities
  • Table 7-2 Industry Response to “How do you believe the Virginia Tech tragedy will affect the electronic security industry?”
  • Domestic Violence Victim Empowerment
  • Keeping Kids Safe
  • Facility Managers Hold the Purse Strings
  • More Concerned About Internal Problems
  • Consider Security Good, Little Assessment Though
  • Budget Issues Drive Decisions
  • Consumer Focus
    • A Note About the Simmons Survey
    • Fire Detector Ownership Outstrips Burglar Detector
    • Table 7-3 Alarm & Alarm System Penetration Rates, 2003-2006 (% of U.S. households)
    • Targeted Demographic Opportunities
    • Table 7-4 Usage Indexes by Demographic Breakout: Owners of Burglar Alarm/Security Systems or Smoke/Fire Detectors vs. Non-owners, 2006 (U.S. households)
    • Table 7-4 [cont.] Usage Indexes by Demographic Breakout: Owners of Burglar Alarm/Security Systems or Smoke/Fire Detectors vs. Non-owners, 2006 (U.S. households)
    • Table 7-4 [cont.] Usage Indexes by Demographic Breakout: Owners of Burglar Alarm/Security Systems or Smoke/Fire Detectors vs. Non-owners, 2006 (U.S. households)
    • Less Fortunate, More Fearful?
    • Table 7-5 Indicator Indexes for Agreement with Psychographic Statement: “I Worry About Violence and Crime,” 2006 (U.S. households)
    • Table 7-6 Indicator Indexes for Agreement with Psychographic Statement: “I Worry About Violence and Crime and I Own a Burglar Alarm/Security System,” 2006 (U.S. households)
    • Home Improvement Linked to Alarm Ownership
    • Table 7-7 Indicator Indexes for Selected Home Improvement Activities: Burglar Alarm/Security System Owners, 2006 (U.S. households)

Appendix of Selected Marketers

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