Ceramic Floor and Wall Tiles in the U.S.

Dec 20, 2006
116 Pages - Pub ID: SB1281509
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Ceramic Floor and Wall Tile in the U.S., a new report from SBI, contains comprehensive data on the current and projected U.S. market supply of ceramic floor and wall tiles. It identifies key trends affecting the marketplace, profiles major marketers and their strategies used to maximize growth and profitability, and contains a chapter discussing end users.

Report data were obtained from government sources, trade associations, trade publications, business journals, company literature, and investment reports.

Shipment statistics were derived from the U.S. Census Bureau’s Census of Manufacturers and the Annual Survey of Manufacturers and estimated and forecasted by SBI. Import and export data by were derived from the U.S. Department of Commerce and the U.S. International Trade Commission.

The market size of ceramic floor and wall tiles (market supply) is defined as the value of ceramic floor and wall tiles supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. ceramic floor and wall tiles market supply was calculated from the Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
Ceramic Floor and Wall Tile in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Ceramic Floor and Wall Tile in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market valuation growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • Marketing Trends

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the ceramic tile industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ceramic tile, as well as projected market demand and trends through 2010.

This report will help:

  • Marketing Manager s identify market opportunities and develop targeted promotions plans for ceramic tile.
  • Research and development professionals stay on top of competitor initiatives and explore demand for ceramic tile.
  • Advertising agencies working with clients in the ceramic tile industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope of the Report
  • Methodology
  • Market Size and Growth
    • Figure 1-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in billion $)
    • Table 1-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in million $)
    • Domestic Shipments Dropping in Value but Not in Units
    • Figure 1-2 U.S. Shipments of Ceramic Tiles in Units, 2001-2005
    • (in million sq. ft.)
    • Imports
    • Table 1-2 U.S. Imports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in million $)
    • Exports
    • Table 1-3 U.S. Exports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in thousand $)

  • Factors Affecting Growth
    • Growth in the Construction Industry
    • Table 1-4 Annual Value of Construction in the U.S., 2002-2005 (in billion $)
    • A Cooling Residential Real Estate Market
    • Figure 1-3 U.S. New Houses Sold and For Sale, 2006 (in thousands)
    • But Commercial Real Estate is Going Strong
    • Table 1-5 U.S. Value of Total Construction by Sectors, 2006 (in billion $)
    • Surge in Renovation and Remodeling Activities
    • Figure 1-4 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
    • Larger Homes Need More Ceramic Tiles
    • Increasing Number of Bathrooms
    • Kitchen Remodeling is Hot
    • Nesting Trend Drives Remodeling
    • Damage by Hurricanes Create Demand for Remodeling
    • Ceramic Tiles Satisfy Consumers’ Aesthetic Needs
    • Italian Ceramic Tile Industry Dominates the U.S. Market
    • Tiles for Complete Décor
    • Ceramic Tiles Get Bigger
    • Ceramic Tiles Resembling Natural Materials

  • Outlook
    • Promising Future for Ceramic Wall and Floor Tiles
    • Figure 1-5 U.S. Projected Market Supply of Ceramic Floor and Wall Tiles, 2006-2010 (in billion $)

  • End User
    • 6% of Households Purchase Ceramic Tile
    • Table 1-6 Annual Purchasing Rates for Ceramic Tile (Floor or Wall): Overall and by Expenditure Level, 2004-2006 (U.S. households)

Chapter 2 The Market

  • Scope of the Report
  • Methodology
  • Product Classification
  • Table 2-1 Ceramic Floor and Wall Tile Groupings According to Porcelain Enamel Institute Ratings
  • Wall Tiles
  • Floor Tiles
  • Market Size and Growth
    • Figure 2-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in billion $)
    • Table 2-2 U.S. Supply of Ceramic Tiles, 2001- 2005 (in million $)
    • Domestic Shipments Dropping in Value but Not in Units
    • Figure 2-2 U.S. Shipments of Ceramic Tiles in Units, 2001-2005 (in million sq. ft.)
    • Trade Scenario
    • Figure 2-3 U.S. Imports of Ceramic Floor and Wall Tiles, by Top Five Countries, 2005 (%)
    • Table 2-3 U.S. Imports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in million $)
    • Exports
    • Figure 2-4 U.S. Exports of Ceramic Floor and Wall Tiles, by Top Five Countries, 2005 (%)
    • Table 2-4 U.S. Exports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in thousand $)

  • Factors Affecting Growth
    • Growing Construction Market
    • Table 2-5 Annual Value of Construction in the U.S., 2002-2005 (in billion $)
    • Growing Bathroom Construction
    • Growth in the Remodeling Market
    • Rebuilding and Hurricane Related Damage
    • Tiles for Complete Décor

  • Market Projections
    • Promising Future for Ceramic Wall and Floor Tiles
    • Figure 2-5 U.S. Projected Market Supply of Ceramic Floor and Wall Tiles, 2006-2010 (in billion $)

Chapter 3 Competitive Profiles

  • Overview
  • Mohawk Industries, Inc.
    • Company Overview
    • Performance
    • Figure 3-1 Annual Revenues of Mohawk Industries, Inc. 2001-2005 (in billion $)
    • Product Portfolio
    • Table 3-3 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Natural Collection
    • Table 3-4 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Rustic Collection
    • Table 3-5 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Slate Collection
    • Table 3-6 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Artistic Collection
    • Table 3-7 Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Classic Collection
    • Company Snapshot
    • Mohawk Launches Branding Campaign
    • Consumers ‘Finish their Rooms’
    • Mohawk Updates its E-commerce Network

  • American Marazzi Tile
    • Company Overview
    • Product Portfolio
    • Table 3-8 Product Portfolio of American Marazzi Tile, Inc.: Marazzi USA Line
    • Table 3-9 Product Portfolio of American Marazzi Tile: Marazzi Tecnica line
    • Company Snapshot
    • Sardinia Tile Introduced

  • StonePeak Ceramics
    • Company Overview
    • Product Portfolio
    • Table 3-10 Product Portfolio of StonePeak Ceramics
    • Company Snapshot
    • StonePeak Shines at Coverings 2006
    • StonePeak Ceramics at Surfaces
    • StonePeak Opens New Showroom in Chicago

  • United States Ceramic Tile Company
    • Company Overview
    • Product Portfolio
    • Table 3-11 Product Portfolio of United States Ceramic Tile Company: Commercial Floor Tiles
    • Table 3-12 Product Portfolio of United States Ceramic Tile Company: Residential Floor Tiles
    • Company Snapshot
    • The Home Program
    • Company Launches New Products at Coverings 2005
    • Shaw Industries, Inc.
      • Company Overview
      • Performance
      • Figure 3-2 Annual Revenues of Shaw Industries, Inc. 2000-2005 (in billion $)
      • Product Portfolio
      • Table 3-13 Product Portfolio of Shaw Industries, Inc.
      • Company Snapshot
      • A New Consumer Ad Campaign
      • Shaw Launches the Winter Show
      • Shaw Features in “Home of the Year”
      • Shaw on Television
      • The Pay Online Program

    • Interceramic, Inc.
      • Company Overview
      • Performance
      • Figure 3-3 Worldwide Revenues of Interceramic, Inc. 2001-2005 (in million $)
      • Product Portfolio
      • Table 3-14 Product Portfolio of Interceramic, Inc., Floor Tiles
      • Table 3-15 Product Portfolio of Interceramic, Inc. Wall Tiles
      • Company Snapshot
      • Company Starts Eighth Plant in Mexico
      • Interceramic’s Creek Stone Wins ADEX Platinum Award

    • Armstrong World Industries, Inc.
      • Company Overview
      • Performance
      • Figure 3-4 Overall Sales of Armstrong World Industries, Inc., 2001-2005 (in billion $)
      • Product Portfolio
      • Table 3-16 Product Portfolio of Armstrong World Industries, Inc. by Style: Contemporary
      • Table 3-17 Product Portfolio of Armstrong World Industries, Inc. by Style: Rustic
      • Table 3-18 Product Portfolio of Armstrong World Industries, Inc. by Style: Stone
      • Company Snapshot
      • Armstrong Emerges from Bankruptcy
      • Armstrong World Industries Targets Hispanics
      • Armstrong World Industries Revamps Armstrong.com

    • Mannington Mills, Inc.
      • Company Overview
      • Product Portfolio
      • Table 3-19 Product Portfolio of Mannington Mills, Inc. by Styles
      • Company Snapshot
      • Mannington Mills Receives ISO Certifications
      • Mannington Mills Receives Advertising Award
      • Mannington Scores with FloorScore

    • Congoleum Corporation
      • Overview
      • Performance
      • Figure 3-5 U.S. Sales of Congoleum Corporation, 2003-2005 (in million $)
      • Product Portfolio
      • Table 3-21 Product Portfolio of Congoleum Corporation: Duraceramic

    • Florim USA
      • Overview
      • Product Portfolio
      • Table 3-22 Product Portfolio of Florim USA by Brand- Esquire
      • Table 3-23 Product Portfolio of Florim USA by Brand- American Florim
      • Florim USA Expands Production Capacity

Chapter 4 Trends and Dynamics

  • Growth in the Construction Industry
  • Table 4-1 Annual Value of Construction in the U.S., 2002-2005 (in billion $)
  • A Cooling Residential Real Estate Market
  • Figure 4-1 U.S. New Houses Sold and For Sale, 2006 (in thousands)
  • But Commercial Real Estate is Going Strong
  • Table 4-2 U.S. Value of Total Construction by Sectors, 2006 (in billion $)
  • Increasing Number of Bathrooms
  • Table 4-3 Number of One-Family Houses Completed by Number of Bathrooms (units in thousands)
  • Table 4-4 Number of Multifamily Units Completed by Number of Bathrooms per Unit (units in thousands)
  • Surge in Renovation and Remodeling Activities
  • Figure 4-2 Annual Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2005 (in billion $)
  • Figure 4-3 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
  • Kitchen Remodeling is Hot
  • Table 4-5 Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
  • Table 4-6 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
  • AIA’s Home Design Trends Survey
  • Raw Material Prices Decline
  • Figure 4-4 Producer Price Index for Ceramic Wall and Floor Tile, 2001-2005
  • Figure 4-5 Producer Price Index for Ceramic Wall and Floor Tile, January- October 2006
  • Italian Ceramic Tile Industry Dominates the U.S. Market
  • Tiles for Complete Décor
  • Taking Tiles Outdoors
  • Ceramic Tiles Get Bigger
  • Ceramic Tiles Resembling Natural Materials
  • Congoleum’s DuraCeramic, an Advanced Tile
  • Manufacturers Using DIY Trend to Reach End Users
  • Table 4-7 Making Home Improvement Decisions, by Gender and Age, 2006
  • Marketing Dynamics
    • Advertising and Promotion
    • Trade Shows
    • Marketing Initiatives
    • Branding Campaign by Mohawk
    • Promotional Campaign by Shaw
    • Shaw Promotes Brands through Remodeling Shows
    • Website Promotion

Chapter 5 End Users

  • Overview
  • Total Construction Industry Overview
  • Figure 5-1 U.S. Monthly Total Value of Construction, 2006 (in billion $)
  • Residential Construction Industry during 2005-2006
  • Table 5-1 U.S. Population’s Personal Income and Its Disposition, 2004-2005
  • Figure 5-2 Annual Value of Residential Construction in the U.S., 2002-2005 (in billion $)
  • Figure 5-3 U.S. Weekly Mortgage Rates (in %), May-September 2006
  • Non-Residential Construction Surges in 2006
  • Figure 5-4 Annual Value of Non-Residential Construction in the U.S., 2002-2005 (in billion $)
  • Table 5-2 U.S. Value of Total Construction by Sectors, 2006 (in billion $)
  • Table 5-2(a) U.S. Value of Total Private Construction by Sector, 2005-2006 (in billion $)
  • Table 5-2(b) U.S. Value of Total Public Construction by Sector, 2005-2006 (in billion $)
  • Larger Homes Need More Ceramic Tiles
  • Table 5-3 Number of New One-Family Houses Completed by Square Feet, 2000-2005 (in thousands)
  • Table 5-4 Number of Multi-Family Houses Completed by Square Feet per Unit (in thousands)
  • More Ceramic Tiles for Bathrooms
  • Table 5-5 U.S. Houses by Number of Bathrooms Completed 1999-2005 (in thousands)
  • Renovation and Remodeling
  • Nesting Trend Drives Remodeling
  • Damage by Hurricanes Create Demand for Remodeling
  • Ceramic Tiles Satisfy Consumers’ Aesthetic Needs
  • Kitchen Remodeling Increases Demand for Ceramic Tiles
  • Table 5-6 Expenditures for Residential Improvements and Repairs of Owned Properties, 2000-2005 (in billion $)
  • Table 5-7 Expenditures for Residential Improvements and Repairs of Rental Properties 2000-2005 (in million $)
  • Figure 5-6 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
  • 6% of Households Purchase Ceramic Tile
  • Table 5-8 Annual Purchasing Rates for Ceramic Tile (Floor or Wall): Overall and by Expenditure Level, 2004-2006 (U.S. households)
  • Table 5-9 Purchasing Rates for Ceramic Tile (Floor or Tile) in Last 12 Months: By Housing Type, Residential Move, and Home Purchasing, Refinancing, or Remodeling Activity, 2006 (U.S. households)

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