Ceramic Tile

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Published Nov 1, 1998 | 158 Pages | Pub ID: SB337

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Ceramic tile is a growing and profitable sector of the U.S. floor coverings market. This Specialists in Business Information market profile uncovers competitive strategies as part of its in-depth analysis of U.S. factory shipments, imports, end-use markets, exports, the industry cost structure, and the competitive environment. As part of this analysis, SBI profiles and reviews recent activities for worldwide manufacturers, including Dal-Tile, Florida Tile, Laufen, and Monarch Tile. The study also provides sales and profit trends for 20 foreign-based manufacturers. Additional sections cover factors affecting demand, distribution and demographics, and ceramic tile installation contractors.
Section 1: U.S. Ceramic Tile Market Trends
    Executive Summary
    Size and Growth of U.S. Ceramic Tile Market
    Factors Driving Growth
    Pricing Situation
    Industry Profitability
    Increasing Competitive Environment
    Strengthening Distribution Channels
    Outlook
    • Table 1-1 U.S. Ceramic Floor and Wall Tile Market Supply: 1977-2003 (square feet and dollars)
    • Figure 1-1 U.S. Ceramic Floor and Wall Tile Market Supply: 1983-2003 (millions of square feet)
    • Table 1-2 U.S. Ceramic Tile Shipments, Exports, Imports, and Market Sales, Quarterly 1997 and 1998 (square feet and dollars)
    • Table 1-3 Ceramic Floor and Wall Tiles' Position in the U.S. Floor Coverings Market Supply: 1987-2003 (square feet, dollars, and percent)
    • Figure 1-2 Ceramic Floor and Wall Tiles Share of the U.S. Floor Coverings Market Supply: 1988-2003
    • Table 1-4 Comparative Growth Analysis of U.S. Ceramic Floor and Wall Tile Market Supply and Factors Determining Demand: 1983-1998 (square feet, dollars, and index): Market Supply, Total New Construction, New Residential Construction, Interest Rates, and Personal Income
    • Table 1-5 U.S. Producer Price Trends for Ceramic Floor and Wall Tile and by Product: 1986-1998 (index): Total, Quarry Tile, and Glazed Wall Tile
    • Table 1-6 Comparison of Gross Profit Margins for U.S. Ceramic Floor and Wall Tile Plants and the U.S. Manufacturing Average: 1977-1998 (percent)
    Scope and Methodology

Section 2: U.S. Ceramic Tile Shipments

    Summary of Major Findings
    Ceramic Tile Shipments
    Growth Analysis
    Domestic Manufacturer Pricing Trends
    U.S. Manufacturer Product Mix
    • Table 2-1 Value of U.S. Factory Shipments of Ceramic Floor and Wall Tile: 1977-2003 (dollars)
    • Table 2-2 Ceramic Floor and Wall Tiles' Position in the U.S. Floor Coverings Industry: 1977-2003 (dollars and percent): Total U.S. Floor Coverings Shipments, Percent Gross Domestic Product, and Ceramic Floor and Wall Tile Percent Total
    • Table 2-3 U.S. Quantity Factory Shipments of Ceramic Floor and Wall Tile: 1977-2003 (square feet)
    • Table 2-4 U.S. Average Value per Square Foot of Ceramic Floor and Wall Tile Shipped: 1977-2003 (dollars)
    • Table 2-5 Value of U.S. Ceramic Floor and Wall Tile Factory Shipments by Product Type: 1992-1998 (dollars): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles
    • Table 2-6 U.S. Quantity Ceramic Floor and Wall Tile Factory Shipments by Product Type: 1992-1998 (square feet): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles
    • Table 2-7 U.S. Average Value per Square Foot of Ceramic Floor and Wall Tile Shipped by Product Type: 1992-1998 (dollars): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles

Section 3: U.S. Ceramic Tile Imports and Financial Trends of Select Foreign-Based Manufacturers

    Summary of Major Findings
    U.S. Ceramic Tile Imports
    Imports' Share of the U.S. Market
    Import Pricing Trends
    Insurance and Freight Costs, and Tariff Charges
    Italian Imports
    Spanish Imports
    Mexican Imports
    Brazilian Imports
    • Table 3-1 Total Cost Value of U.S. Ceramic Floor and Wall Tile Imports: 1989-1998 (dollars): Product Cost, Insurance and Freight, and Tariff
    • Table 3-2 Share of U.S. Ceramic Floor and Wall Tile Value of Imports by Product Cost, Insurance and Freight Costs, and Tariff Charges: 1989-1998 (percent)
    • Table 3-3 U.S. Ceramic Floor and Wall Tile Imports: 1977-1998 (square feet and dollars)
    • Table 3-4 U.S. Ceramic Floor and Wall Tile Imports for Mosaic and Other Ceramic Tile: 1977-1998 (square feet and dollars)
    • Table 3-5 U.S. Imports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type and Size: 1993-1998 (Square Feet and Value)
    • Table 3-6 Total Cost Value of U.S. Ceramic Floor and Wall Tile Imports for the Top Fifteen Major Countries of Origin: 1992-1998 (dollars)
    • Table 3-7 Quantity U.S. Ceramic Floor and Wall Tile Imports for the Top Fifteen Major Countries of Origin and Average Value per Square Foot of Product Imported: 1992-1998 (square feet and dollars)
    • Table 3-8 Value of U.S. Ceramic Floor and Wall Tile Product Imports, Insurance and Freight Costs, and Tariff Charges for the Top Four Countries of Origin: 1992-1998 (dollars) ................. 41 Table 3-9 U.S. Imports of Unglazed and Glazed Mosaic Tile by Size Category and by Major Country of Origin: 1992-1998 (square meters and dollars)
    • Table 3-10 U.S. Imports of Unglazed and Glazed Ceramic Floor and Wall Tile, Except Mosaic, by Size Category by Major Country of Origin: 1992-1998 (square meters and dollars)
    • Table 3-11 U.S. Dollar Equivalent Sales and Operating Profit Percent Sales for Fourteen Worldwide Ceramic Tile Manufacturers and Marketers: 1996 (dollars)
    • Table 3-12 Sales and Profit Trends for Twenty Worldwide Ceramic Tile Manufacturers and Marketers: 1994-1998 (domestic currency and percent)

Section 4: U.S. Ceramic Tile End-Use Markets and Factors Affecting Domestic Demand

    Summary of Major Findings
    Positive Economic Environment
    Nonresidential Markets
    New Housing Markets
    Residential Remodeling Markets
    • Table 4-1 Estimated U.S. Purchases of Ceramic Floor and Wall Tile by Major End-Use Market: 1987-1998 (dollars): Direct Consumer, Residential Contractor, Commercial Contract, Nonresidential Contractor by Type of Building, and Transportation Equipment
    • Table 4-2 Real U.S. Spending on Building Construction: 1977-1998 (dollars): Total Building, Residential Buildings, and Nonresidential Buildings
    • Table 4-3 Real U.S. Spending on Building Construction by Type of Structure: 1994-1998 (dollars): Residential and Nonresidential Buildings by Type, Private and Public Buildings by Type
    • Table 4-4 Total U.S. Housing Demand by Sector by Region: 1993-1998 (number): Existing Home Resales, New Housing Units Completed, and Mobile Home Placements
    • Table 4-5 New U.S. Privately Owned Housing Units Started by Type of Structure: 1980-1998 (number): Total Starts, and in Structures With 1 Unit, 2 Units, 3 and 4 Units, and 5 Units or More
    • Table 4-6 Monthly Private U.S. Housing Units Authorized by 19,000 Building Permit Places by Region: 1997 and First Six Months of 1998 (number)
    • Table 4-7 U.S. New and Remodeled Residential Kitchens and Baths: 1990-1998 (number)
    • Table 4-8 Number of Kitchens and Bathrooms in New U.S. Housing Units by Type of Structure: 1990-1998 (number): Single-Family Home, Multi-Family Units, and Mobile Homes
    • Table 4-9 Total Bathrooms in New U.S. Housing Units and by Type of Unit and Region: 1990-1998 (number): Single-Family Homes and Multi-Family Buildings
    • Table 4-10 New U.S. Privately Owned Single-Family Homes by Number of Bathrooms and by Region: 1985-1998 (number and percent): 1½ Bathrooms or Less, 2 Bathrooms, 2½ Bathrooms, and 3 Bathrooms or More
    • Table 4-11 New U.S. Housing Units in Multi-Family Buildings by Number of Bathrooms and by Region: 1985-1998 (number and percent): 1 Bathroom, 1 ½ Bathrooms, and 2 Bathrooms or More
    • Table 4-12 Average Size per New U.S. Housing Unit by Type of Unit and Region: 1985-1997 (square feet): One-Family Homes, Multi-Family Housing Units, and Mobile Homes
    • Table 4-13 Total U.S. Residential Property Owner Spending on Improvements, Additions, Alterations, and Repairs and Residential Spending on Kitchen and Bathroom Remodeling: 1972-1998
    • Table 4-14 U.S. Spending on Kitchen and Bath Remodeling and Number of Jobs: 1990-1998 (number and dollars): Total Spending, Kitchen Remodeling, and Bath Remodeling
    • Table 4-15 Number of U.S. Kitchen and Bath Remodeling Jobs by Region: 1996-1998 (number)
    • Table 4-16 U.S. Home Mortgage Interest Rates and Personal Income: 1980-1998 (percent and dollars): New Home Mortgage Interest Rates and Real Disposable Personal Income
    • Table 4-17 Distribution of U.S. Housing Units by Number of Bathrooms, Total Number of Residential Bathrooms, and Average Bathrooms per Unit: 1980-1997 (number)
    • Table 4-18 U.S. Housing Units by Year Built by Region (number)
    • Table 4-19 Number of U.S. Hotels and Motels, Number of Guest Rooms, and Lodging Industry Construction Spending: 1982-1997 (number and dollars)
    • Table 4-20 U.S. Food Service Establishments by Industry Segment: 1987-1995 (number): Restaurants, Fast Food Outlets, Schools and Colleges, Retail Hosts, and Eleven Other Establishments

Section 5: U.S. Ceramic Tile Distribution and Demographics

    Summary of Major Findings
    Hard Surface Flooring Retail Distribution Chains
    Manufacturers Strengthen Ties With Floor Covering Distributors
    Alliances Formed With Floor Covering Retail Groups
    Dal-Tile International Model
    Home Centers Gain Position
    Ceramic Tile Installation Contractor Market
    Do-It-Yourself and Buy-It-Yourself Markets
    Ceramic Tile Home Improvement Purchaser Demographics
    The Do-It-Yourself Customer
    • Table 5-1 U.S. Retail Hard Surface Flooring Sales and Number of Outlets Carrying Line by Type of Retailer: 1992 and 1997 (dollars and number): Floor Covering Stores, Building Material Dealers and Home Centers, Furniture Stores, Paint Stores, Others, and Total
    • Table 5-2 Ceramic Tile's Share of U.S. Hard Surface Flooring Market Sales: 1987-1998 (square feet and percent)
    • Table 5-3 Number, Revenues, Material Costs, and Work by Type of Building for U.S. Contractors Specializing in Ceramic Tile, Mosaic, and Terrazzo Work: 1977-1998 (number, dollars, and percent)
    • Table 5-4 U.S. Ceramic Tile, Mosaic, and Terrazzo Work Contractor Revenues by Type of Work: 1987-1998 (dollars): New Construction, Additions and Reconstruction, and Maintenance and Repair
    • Table 5-5 Revenues of U.S. Contractors Specializing in Ceramic Tile, Mosaic, and Terrazzo Work by Region and State: 1987-1998 (dollars)
    • Table 5-6 Number and Average Revenues of U.S. Contractors Specializing in Ceramic Tile, Mosaic, and Terrazzo Work by Region and State: 1987-1998 (number and dollars)
    • Table 5-7 Distribution of U.S. Households Purchasing Ceramic Tile Over the Last Twelve Months for Home Improvement by Spending Level and by Who Does the Installation, Spring: 1998 (percent): Total Households, Under $99, $100-$199, $200-$499, $500-$999, $1,000-$1,999, $2,000 and Over; Work Done by Purchaser, Other Household Member, Outside Service, and Nonhousehold Member
    • Table 5-8 Distribution of U.S. Households Purchasing Ceramic Tile Over the Last Twelve Months for Home Improvements by Demographic Characteristic and Index of Likelihood to Purchase, Spring: 1998 (Percent and Index): Sex, Age, Income, Household Size, Kind of Residence, and Region
    • Table 5-9 Distribution of U.S. Households Purchasing Ceramic Tile Over the Last Twelve Months for Home Improvements by Demographic Characteristic by Small, Medium, and Large Purchases, Spring: 1998 (percent): Sex, Age, Income, Household Size, Kind of Residence, and Region
    • Table 5-10 Distribution of U.S. Households Purchasing Ceramic Tile Over the Last Twelve Months for Home Improvements by Who Does the Installation, Spring: 1998 (percent): Work Done by Purchaser, Other Householder, Outside Service, and Nonhousehold Member
    • Table 5-11 Distribution of U.S. Households by Demographic Characteristic: 1985-1997 (percent): Household Income, Household Size, Age of Household Head, Region, and Total Households

Section 6: U.S. Ceramic Tile Exports and Canadian Imports

    Summary of Major Findings
    U.S. Export Trends
    Export Pricing
    Key Foreign Markets
    Canadian Imports
    • Table 6-1 U.S. Ceramic Floor and Wall Tile Exports: 1977-1998 (dollars)
    • Table 6-2 U.S. Exports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type: 1993-1998 (square feet and number): Mosaic and Other Tile
    • Table 6-3 U.S. Ceramic Floor and Wall Tile Exports for the Top Twelve Major Countries of Destination: 1992-1998 (square feet and dollars)
    • Table 6-4 U.S. Exports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type by Major Country of Destination: 1992-1998 (square meters and dollars)
    • Table 6-5 Canadian Imports of Ceramic Floor and Wall Tile by Product Line and by Major Country of Origin: 1992-1997
    • Table 6-6 Canadian Housing Starts and Value of Building Permits by Type: 1993-1997 (Number and Canadian Dollars): Residential, Industrial, Commercial, and Institutional

Section 7: Cost Structure of U.S. Ceramic Tile Plants and the Competitive Environment

    Summary of Major Findings
    Competitive Environment
    Industry Profit Margins
    Rising Manufacturing Capacity
    Overcapacity and Consolidation
    • Table 7-1 Number of U.S. Ceramic Floor and Wall Tile Manufacturers, Plants and Facility Revenues: 1977-1998 (number and dollars)
    • Table 7-2 U.S. Ceramic Floor and Wall Tile Plant Operating Ratios and Profit Margins: 1977-1998 (percent): Payroll, Other Labor Costs, Material Costs, and Gross Profit Margin Percent Plant Shipments
    • Table 7-3 U.S. Producer Price Trends for Clay, Ceramic, and Refractory Minerals: 1987-1998 (index)
    • Table 7-4 U.S. Ceramic Floor and Wall Tile Plant Labor Situation: 1977-1998 (number, dollars, and percent): Number of Employees, Shipments per Employee, Production Workers Percent Total Employees, Average Hourly Wages, and Average Weekly Hours
    • Table 7-5 U.S. Ceramic Floor and Wall Tile Plant Production and Inventory Trends: 1982-1998 (square feet and ratio): Plant Production and Shipments, Inventory Change, and Inventory/Shipment Ratio
    • Table 7-6 New U.S. Ceramic Floor and Wall Tile Capital Expenditure Trends: 1977-1996 (dollars and percent): New Capital Expenditures, Five Year Moving Average, and Percent New Buildings and New Machinery
    • Table 7-7 Number of U.S. Ceramic Floor and Wall Tile Plants by State: 1991-1995 (number): Total Plants and Those With 20 or More Employees
    • Table 7-8 Distribution of U.S. Ceramic Floor and Wall Tile Plants, Plant Shipments, and Operating Ratios by Employee-Size: 1987-1995 (number, dollars, and percent)
    • Table 7-9 Sales and Market Share of Twelve Major U.S. Ceramic Floor and Wall Tile Manufacturers and Marketers: 1997 (dollars and percent)
    • Table 7-10 Share of U.S. Factory Shipments by Company Group Category: 1977-1998 (percent): 4, 8, 20, and 50 Largest Companies
    • Table 7-11 Sales and Operating Ratios for Dal-Tile International: 1993-1998 (dollars and percent): Sales, Cost of Goods Sold, Transportation, Other Operating Expenses, and Operating Income

Section 8: Competitive Intelligence: Company Profiles and Recent Developments

    Sources, Methodology, and Objectives
    American Marazzi Tile, Inc
      Product Range and Manufacturing Technology
      Manufacturing and Distribution
      The Marazzi Group
      Acquires Monarch Tile
      New Products
      Sales and Market Share
    Crossville Ceramics
      Sales and Market Share
      New Questech Brand
      The at Home Program
    Dal-Tile International, Inc.
      Products and Product Development
      Brands, Marketing Programs, and New Products
      Manufacturing and Capacity
      Distribution and Marketing
      Sales and Market Share
      Armstrong Reduces Ownership Position
    The Interceramic, Inc.
      Sales and Market Share
      New
    Keramik Holding AG Laufen
      United States Tile Operations
      Sales and Market Share
      Capacity Expansion
      New Products
    Premark International, Inc
      Florida Tile Subsidiary
      Manufacturing and Distribution
      Sales and Market Share
      Summitville Tiles
      Sales and Market Share
      New Products

Section 9: Comparative Analysis Appendix

    Compare Your Company's Performance to the Overall Industry
    Calculate Industry Shares
    Compare Plant Operating Ratios and Profitability
    Determining Foreign Sales Effort
    • Table 9-1 Calculate Your Company's Share of the U.S. Ceramic Tile Market Supply: 1977-1998 (dollars and percent)
    • Table 9-2 Compare U.S. Ceramic Tile Gross Plant Profit Margins to Your Own Company's Performance: 1977-1998 (percent)
    • Table 9-3 Compare U.S. Ceramic Tile Plant Operating Ratios With Your Company's Plant Ratios: 1998 (percent and dollars)
    • Table 9-4 Compare U.S. Industry's Export Share of Ceramic Tile Shipments to Your Own Company's Export-Shipment Ratio: 1992-1998 (percent)

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