Ceramic Tile

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SBI has just released its analysis of the growing and dynamic $2 billion U.S. ceramic tile market. This valuable research document provides readers with insights into market size and growth, factors driving demand, consumer demographics, product distribution, the cost structure of U.S. plants, the competitive environment, and strategies of leading U.S.- and foreign-based suppliers. This in-depth investigation also provides information to combat increasing pricing pressures and sluggish profit margins. Margins are currently being adversely affecting by rising material, energy, and labor costs. In addition, the end-use market section points to growing sales opportunities in residential and nonresidential markets. This is imperative in the face of rising interest rates. Marketing programs can be designed to target the key demographic purchasing groups. Readers are urged to review the 19 global manufacturers profiled in this study. This valuable base of company intelligence is used to uncover major competitive growth strategies and calculate market shares for the top manufacturers and marketers. The leading companies reviewed include Dal-Tile, Florida Tile, Interceramic, and Laufen Ceramic Tile.

Section 1 Executive Summary and U.S. Ceramic Tile Market Trends
Summary Of Major Findings
Size And Growth Of U.S. Ceramic Tile Market
Factors Driving Growth
Pricing Situation
Strengthening Distribution Channels And New Products
Competitive Environment
Industry Profit Margins
Outlook

Scope And Methodology
Table 1-1 U.S. Ceramic Floor And Wall Tile Market Supply, 1977-2005 (square feet and dollars)
Figure 1-1 U.S. Ceramic Floor and Wall Tile Market Supply, 1985-2005
Table 1-2 U.S. Quarterly Ceramic Tile Shipments, Exports, Imports, And Market Sales, 1999 And 2000 (square feet and dollars)
Table 1-3 Ceramic Floor And Wall Tiles' Position In The U.S. Floor Coverings Market, 1987-2005 (square feet, dollars, and percent)
Figure 1-2 Ceramic Floor and Wall Tiles Share of the U.S. Floor Coverings Market Supply, 1990-2005
Table 1-4 Comparative Growth Analysis Of U.S. Ceramic Floor And Wall Tile Market Supply And Factors Determining Demand, 1985-2000 (square feet, and dollars): Market Supply, Total New Construction, New Residential Construction, Interest Rates, And Personal Income
Table 1-5 U.S. Producer Price Trends For Ceramic Floor And Wall Tile And By Product, 1986-2000 (index): Total, Quarry Tile, And Glazed Wall Tile
Table 1-6 Comparison Of Gross Profit Margins For U.S. Ceramic Floor And Wall Tile Plants And The U.S. Manufacturing Average, 1977-2000 (percent)

Section 2 U.S. Ceramic Tile Shipments
Summary Of Major Findings
Ceramic Tile Shipments
Growth Analysis
U.S. Manufacturer Product Mix And Pricing
New Products
Outlook
Table 2-1 Value Of U.S. Factory Shipments Of Ceramic Floor And Wall Tile, 1977-2005 (dollars)
Table 2-2 Ceramic Floor And Wall Tiles' Position In The U.S. Floor Coverings Industry, 1977-2005 (dollars and percent): Total U.S. Floor Coverings Shipments, Percent Gross Domestic Product, And Ceramic Floor And Wall Tile Percent Total
Table 2-3 U.S. Quantity Factory Shipments Of Ceramic Floor And Wall Tile, 1977-2005 (square feet)
Table 2-4 U.S. Average Value Per Square Foot Of Ceramic Floor And Wall Tile Shipped, 1977-2005 (dollars)
Table 2-5 Value Of U.S. Ceramic Floor And Wall Tile Factory Shipments By Product Type, 1992-2000 (dollars): Glazed With Facial Area Greater Than 6 And Less Than 59 Square Inches, Glazed Having A Facial Area 59 Square Inches Or Greater, And Unglazed And Mosaic Tiles
Table 2-6 U.S. Quantity Ceramic Floor And Wall Tile Factory Shipments By Product Type, 1992-2000 (square feet): Glazed With Facial Area Greater Than 6 And Less Than 59 Square Inches, Glazed Having A Facial Area 59 Square Inches Or Greater, And Unglazed And Mosaic Tiles
Table 2-7 U.S. Average Value Per Square Foot Of Ceramic Floor And Wall Tile Shipped By Product Type, 1992-2000 (dollars): Glazed With Facial Area Greater Than 6 And Less Than 59 Square Inches, Glazed Having A Facial Area 59 Square Inches Or Greater, And Unglazed And Mosaic Tiles

Section 3 U.S. Ceramic Tile Imports And Review Of Major Producing Country Markets
Summary Of Major Findings
U.S. Ceramic Tile Imports
Imports' Share Of The U.S. Market
Import Pricing Trends
Insurance And Freight Costs And Traffic Charges
Italian Imports
Italian Ceramic Tile Industry
Spanish Imports
Spanish Ceramic Tile Industry
Mexican Imports
Mexican Ceramic Tile Industry
Brazilian Imports
Table 3-1 Total Cost Value Of U.S. Ceramic Floor And Wall Tile Imports, 1989-2000 (dollars): Product Cost, Insurance And Freight, And Tariff
Table 3-2 Share Of U.S. Ceramic Floor And Wall Tile Value Of Imports By Product Cost, Insurance And Freight Costs, And Tariff Charges, 1989-2000 (percent)
Table 3-3 U.S. Ceramic Floor And Wall Tile Imports, 1977-2000 (square feet, dollars, and percent)
Table 3-4 U.S. Ceramic Floor And Wall Tile Imports For Mosaic And Other Ceramic Tile, 1977-2000 (square feet and dollars)
Table 3-5 U.S. Imports Of Glazed And Unglazed Ceramic Floor And Wall Tile By Type And Size, 1995-2000 (square feet and number)
Table 3-6 Total Cost Value Of U.S. Ceramic Floor And Wall Tile Imports For The Top Eighteen Countries Of Origin, 1996-2000 (dollars)
Table 3-7 Quantity U.S. Ceramic Floor And Wall Tile Imports For The Top Eighteen Countries Of Origin And Average Value Per Square Foot Of Product Imported, 1996-2000 (square feet and dollars)
Table 3-8 Value Of U.S. Ceramic Floor And Wall Tile Product Imports, Insurance And Freight Costs, And Tariff Charges For The Top Four Countries Of Origin, 1996-2000 (dollars)
Table 3-9 U.S. Imports Of Unglazed And Glazed Mosaic Tile By Size Category And By Major Country Of Origin, 1996-2000 (square feet and dollars)
Table 3-10 U.S. Imports Of Non-Mosaic Unglazed And Glazed Ceramic Floor And Wall Tile By Size Category And By Major Country Of Origin, 1996-2000 (square feet and dollars)
Table 3-11 Sales And Operating Ratios For Internacional de Ceramica (Interceramic) And Sales By Geographic Area, 1995-2000 (pesos and percent): Sales, Cost Of Sales, Selling And Administrative Expenses, And Operating Income
Table 3-12 Sales And Profit Trends For Thirteen Worldwide Ceramic Tile Manufacturers And Marketers, 1996-1999 (value and percent)

Section 4 U.S. Ceramic Tile End-Use Markets and Factors Affecting Domestic Demand
Summary Of Major Findings
Positive Economic Environment
Nonresidential Markets
New Housing Markets
Residential Remodeling Markets
Table 4-1 Estimated U.S. Purchases Of Ceramic Floor And Wall Tile By Major End-Use Market, 1987-2000 (dollars): Direct Consumer, Residential Contractor, Commercial Contract, Nonresidential Contractor By Type Of Building, And Transportation Equipment
Table 4-2 Percent Distribution Of Estimated U.S. Purchases Of Ceramic Floor And Wall Tile By Major End-Use Market, 1987-2000 (percent): Direct Consumer, Residential Contractor, Commercial Contract, Nonresidential Contractor By Type Of Building, And Transportation Equipment
Table 4-3 Real U.S. Spending On Building Construction, 1977-2000 (dollars)
Table 4-4 Real U.S. Spending On Construction Put In Place By Market And Building Type, 1996-2000 (dollars)
Table 4-5 Total U.S. Housing Demand By Sector By Region, 1995-2000 (number): Northeast, Midwest, South, West, And Total
Table 4-6 New U.S. Privately Owned Housing Units Started And By Type Of Structure, 1980-2000 (number): Total Starts, And In Structures With 1 Unit, 2 Units, 3 And 4 Units, And 5 Units Or More
Table 4-7 Monthly Private U.S. Housing Units Authorized By 19,000 Building Permit Places By Region, 1999 And 2000 (number)
Table 4-8 Number Of Kitchens And Bathrooms In New U.S. Housing Units By Type Of Structure, 1990-2000 (number): Single-Family Home, Multi-Family Buildings, And Mobile Homes
Table 4-9 Total Bathrooms In New U.S. Housing Units And By Type Of Unit And Region, 1990-2000 (number): Single-Family Homes And Multi-Family Buildings
Table 4-10 New U.S. Privately Owned Single-Family Homes By Number Of Bathrooms And By Region, 1985-2000 (number and percent): 1 1/2 Bathrooms Or Less, 2 Bathrooms, 2 1/2 Bathrooms, And 3 Bathrooms Or More
Table 4-11 New U.S. Housing Units In Multi-Family Buildings By Number Of Bathrooms And By Region, 1985-2000 (number and percent): 1 Bathroom, 1 1/2 Bathrooms, And 2 Bathrooms Or More
Table 4-12 Average Size Per New U.S. Housing Unit By Type Of Unit And Region, 1985-2000 (square feet)
Table 4-13 Total U.S. Residential Property Owner Spending On Improvements, Additions, Alterations, And Repairs And Residential Spending On Kitchen And Bathroom Remodeling, 1977-2000 (dollars)
Table 4-14 U.S. Home Mortgage Interest Rates And Personal Income, 1980-2000 (percent and dollars)
Table 4-15 Distribution Of U.S. Housing Units By Number Of Bathrooms, Total Number Of Residential Bathrooms, And Average Bathrooms Per Unit, 1980-1999 (number)
Table 4-16 U.S. Housing Units By Year Built By Region, Before 1960 And 1960-1997 (number)
Table 4-17 Number Of U.S. Hotels And Motels, Number Of Guest Rooms, And Lodging Industry Construction Spending, 1982-2000 (number and dollars)
Table 4-18 Number Of U.S. Foodservices And Drinking Places By Type Of Outlet, 1987-2000 (number): Fast-Food Outlets, Restaurants, Cafeterias, Caterers, Ice Cream And Frozen Yogurt Shops, Hotels And Motels, Retailers, Amusement Places, Drinking Places, Schools, Military, Plants And Office Buildings, Medical Facilities, Vending Transportation Services, Associations, Correctional Facilities, Daycare Centers, Elderly Feeding Centers, And Other Noncommercial

Section 5 U.S. Ceramic Tile Distribution and Demographics
Summary Of Major Findings
Hard Surface Flooring Retail Distribution Channels
Dal-Tile International Model
Ceramic Tile Installation Contractor Market
Do-It-Yourself And Contractor Markets
Ceramic Tile Home Improvement Purchaser Demographics
The Do-It-Yourself Customer
Table 5-1 U.S. Retail Hard Surface Flooring Sales By Type Of Retailer, 1992-2000 (dollars): Floor Covering Stores, Building Material And Supplies Dealers, Home Centers, Other Building Material Dealers, Furniture Stores, And Paint, Glass, And Wallpaper Stores
Table 5-2 Ceramic Tile's Share Of U.S. Hard Surface Flooring Market Sales And Per Capita Sales, 1987-2005 (square feet and percent)
Table 5-3 Number, Revenues, Material Costs, And Work By Type Of Building For U.S. Contractors Specializing In Ceramic Tile, Mosaic, And Terrazzo Work, 1982-2000 (number, dollars, and percent)
Table 5-4 U.S. Ceramic Tile, Mosaic, And Terrazzo Work Contractor Revenues By Type Of Work, 1987-2000 (dollars): New Construction, Additions And Reconstruction, And Maintenance And Repair
Table 5-5 Ceramic Tile Installation Revenues And Revenues Per Square Foot Of Ceramic Tile Installed, 1987-2000 (dollars)
Table 5-6 Revenues Of U.S. Contractors Specializing In Ceramic Tile, Mosaic, And Terrazzo Work By Region And State, 1987-2000 (dollars)
Table 5-7 Percent Distribution Of U.S. Ceramic Tile, Mosaic, And Terrazzo Work Revenues By Region And State, 1987-2000 (percent)
Table 5-8 Number Of U.S. Contractors Specializing In Ceramic Tile, Mosaic, And Terrazzo Work By Region And State, 1987-2000 (number)
Table 5-9 Average Revenues Of U.S. Contractors Specializing In Ceramic Tile, Mosaic, And Terrazzo Work By Region And State, 1987-2000 (dollars)
Table 5-10 Percent Distribution Of U.S. Households Purchasing Ceramic Tile Over The Last Twelve Months For Home Improvements By Spending Level And By Installer, Spring 1998 And Spring 2000 (percent): Under $500, $500-$999, And $1,000 And Over; And Do-It-Yourself Project And Contractor Installed
Table 5-11 Number Of U.S. Adults Purchasing Ceramic Tile And Their Likelihood To Purchase By Demographic Characteristic, Spring 2000 (number, percent, and index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children By Age, Kind Of Residence, And Region
Table 5-12 Ranking Of Percentage Of U.S. Adults Purchasing Ceramic Tile By Demographic Characteristic, Spring 2000 (percent and index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children By Age, Kind Of Residence, And Region
Table 5-13 Demographic Groups Most Likely To Purchase Ceramic Tile By Amount Spent And Installer, Spring 2000 (characteristic): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children By Age, Kind Of Residence, And Region; Spent Under $500, $500-$999, And $1,000 Or More; And Do-It-Yourself Project And Contractor Installed
Table 5-14 Distribution Of U.S. Adults Purchasing Ceramic Tile And Their Likelihood To Purchase By Amount Spent By Demographic Characteristic, Spring 2000 (percent, and index): Under $500, $500-$999, And $1,000 Or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children By Age, Kind Of Residence, And Region
Table 5-15 Distribution Of U.S. Adults Purchasing Ceramic Tile And Their Likelihood To Purchase By Installer By Demographic Characteristic, Spring 2000 (percent, and index): Do-It-Yourself And Contractor; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children By Age, Kind Of Residence, And Region
Table 5-16 Distribution Of U.S. Households By Demographic Characteristic, 1985-1998 (percent): Household Income, Age Of Household Head, Household Size, Region, And Total Households

Section 6 U.S. Ceramic Tile Exports and Canadian Imports
Summary Of Major Findings
U.S. Export Trends
Export Pricing
Key Foreign Markets
Canadian Imports
Table 6-1 U.S. Ceramic Floor And Wall Tile Exports, 1977-2000 (dollars)
Table 6-2 U.S. Exports Of Glazed And Unglazed Ceramic Floor And Wall Tile By Type, 1995-2000 (square feet and dollars): Mosaic And Other Tile
Table 6-3 U.S. Ceramic Floor And Wall Tile Exports For The Top Twelve Countries Of Destination, 1996-2000 (square feet and dollars)
Table 6-4 U.S. Exports Of Glazed And Unglazed Ceramic Floor And Wall Tile By Type By Major Country Of Destination, 1996-2000 (square feet and dollars)
Table 6-5 Canadian Imports Of Ceramic Floor And Wall Tile By Product Type And Major Country Of Origin, 1996-1999 (square meters and Canadian dollars)
Table 6-6 Value Of Canadian Building Permits And Canadian Housing Starts, 1993-1999 (number and Canadian dollars)

Section 7 Cost Structure Of U.S. Ceramic Tile Plants and The Competitive Environment
Summary Of Major Findings
Competitive Environment
Industry Profit Margins
Expanding Manufacturing Capacity
Table 7-1 Number Of U.S. Ceramic Floor And Wall Tile Manufacturers, Plants And Facility Revenues, 1977-2000 (number and dollars)
Table 7-2 U.S. Ceramic Floor And Wall Tile Plant Operating Ratios And Profit Margins, 1977-2000 (percent): Payroll, Other Labor Costs, Material Costs, And Gross Profit Margin Percent Plant Shipments
Table 7-3 U.S. Producer Price Trends For Clay, Ceramic, And Refractory Minerals, 1987-2000 (index)
Table 7-4 U.S. Ceramic Floor And Wall Tile Plant Labor Situation, 1977-2000 (number, dollars, and percent): Number Of Employees, Shipments Per Employee; Production Workers Percent Total Employees, Average Hourly Wages, And Average Weekly Hours
Table 7-5 U.S. Ceramic Floor And Wall Tile Plant Production And Inventory Trends, 1982-2000 (square feet and ratio): Plant Production And Shipments, Inventory Change, And Inventory/Shipment Ratio
Table 7-6 New U.S. Ceramic Floor And Wall Tile Capital Expenditure Trends, 1977-1997 (dollars and percent): New Capital Expenditures, Five Year Moving Average, And Percent New Buildings And New Machinery
Table 7-7 Number Of U.S. Ceramic Floor And Wall Tile Plants By State, 1991-1998 (number): Total Plants And Those With 20 Or More Employees
Table 7-8 Distribution Of U.S. Ceramic Floor And Wall Tile Plants, Plant Shipments, And Operating Ratios By Employee-Size, 1987-1997 (number, dollars, and percent)
Table 7-9 Sales And Market Share Of Eight Leading U.S. Ceramic Floor And Wall Tile Manufacturers And Marketers, 1999 (dollars and percent)
Table 7-10 Sales And Operating Ratios For Dal-Tile International, 1995-2000 (dollars and percent): Sales, Cost Of Sales, Transportation, Other Operating Expenses, And Operating Income
Table 7-11 Dal-Tile International Manufacturing Facilities, 1999 (location, product, and square feet)

Section 8 Competitive Intelligence: Company Profiles and Recent Developments
Sources, Methodology, And Objectives
American Florim, Inc.
Products And Manufacturing
Sales And Market Share
American Marazzi Tile, Inc.
Marazzi Group Parent
American Marazzi Manufacturing And Distribution
American Marazzi Products
Monarch Ceramic Tile Affiliate
Sales And Market Share
Ceramica Carabobo C.A. S.A.C.A.
Ceramic Tile Operations And Sales Trends
Ceramica Portobello, S.A.

Appendix A Names And Addresses Of Major U.S. Ceramic Tile Manufacturers And Marketer

Appendix B Industry Associations And Web Resources

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