Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing

Nov 1, 2009
112 Pages - Pub ID: SB2287649
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Green building is no longer just a fad; in fact, energy-efficient remodeling and renovating is one of the few aspects of the U.S. construction business that still holds a positive outlook in the midst of the economic turmoil in 2009.

The U.S. residential construction market was $363 billion in 2008, down 41% from its high of $620 billion in 2006. The home renovations market was $188 billion in 2008, down 18% percent from 2007. But SBI estimates that the home energy efficiency renovations market in the U.S. was $21 billion in 2008; down only 13% percent from 2007’s $24 billion.

Remodeling to improve a home’s energy efficiency instead of buying a new home has become a preferred option in today’s market. In fact, the National Association of Home Builders found that 32% of home builders also provided remodeling services in 2008. Homeowners are still seeing the benefits of improving their home’s energy efficiency even in the economic instability of 2009. With energy consciousness shooting to the forefront of the media during the 2008 oil price peak, the Propane Education & Research Council has found 80% of homeowners are now concerned about the energy efficiency of their homes.

Home builders and remodelers have been quick to provide remodeling services that are focused on energy conservation and green building practices; as an example, 85% of remodelers surveyed by the National Association of Home Builders in 2008 used energy-efficient windows on the majority of their projects. Retailers and manufacturers of building projects, residential builders and remodelers, and even state and federal organizations now have to be able to provide knowledgeable energy conservation expertise to succeed in their business.

Home energy efficiency analysis now uses a ‘whole building’ approach, affecting all categories of building materials, from windows and doors to insulation to completely eliminating air leaks. To fully embrace this view, this report looks at the impact energy-efficient building products are having on the renovations market in a number of categories:

  • Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects.
  • Part II examines the energy-efficient appliance and lighting markets for home remodeling.
  • Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.

Report Methodology

Report data were obtained from government sources, including the U.S. Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development and ENERGY STAR; trade associations such as the National Association of Home Builders (NAHB), and the National Association of the Remodeling Industry (NARI); research organizations such as the American Council for an Energy-Efficient Economy (ACEEE) and Harvard University’s Joint Center for Housing Studies (JCHS); websites of home improvement contractors, manufacturers and dealers, industry analysts and print and online business and trade journals.

Consumer demographics and spending trends derive from data compiled by Simmons Market Research Bureau, New York, NY. Trends and recent developments in the industry come directly from personal interviews with key players in manufacturing and sales of energy-efficient building products and discussions with knowledgeable insiders of associations such as the National Association of Home Builders.

What You’ll Get in This Report

Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing provides a concise, focused look on the world of whole home energy-efficient renovations as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from this Report

If your company is already doing business in green home renovations or remodeling specializing in energy efficiency, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of energy-efficient renovations, as well as projected markets and trends through 2013.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs.
  • Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products.
  • Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary
Scope of This Report
Methodology
The Market
The U.S. Energy-Efficient Home Renovations Market
Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
Energy-Efficient Product Segments for the Renovations Market
Forecast
Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
Figure 1-3: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)
Measuring Energy Efficiency
Prescriptive Energy Efficiency Programs
Table 1-1: Summary of Energy-Efficient HVAC Programs, 2009
Home Energy Efficiency Auditing for Renovations
Home Performance Programs
Financial Programs
State Energy Efficiency Renovation Incentives
Government Assistance Programs
Financial Benefits of Energy-Efficient Home Renovations
Trends
Figure 1-5: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
Consumers Want More Green!
HVAC Remodeling Trends
Residential Reroofing Trends
DIY and Pro
Remodeling Industry Suffers from Unprofessional Image
The Future for Energy Efficiency Remodelers
DIY Versus Pro by Product Segment
Demographics
HVAC Renovation Demographics
Energy-Efficient Roofing Demographics
Residential HVAC Manufacturers
Residential Roofing Product Manufacturers
Retailers & Distributors


Chapter 2: The Market
Scope of This Report
Methodology
A Note on the American Housing Survey
Defining Energy-Efficient
Energy-Efficient Heating & Cooling
Energy-Efficient Roofing
The Residential Construction Industry
The U.S. Housing Construction Market
Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)
The U.S. Home Renovations Market
Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)
The U.S. Energy-Efficient Home Renovations Market
Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
Figure 2-4: Residential Energy-Efficient Market Breakdown, 2003-20008 (in billion $)
The U.S. Residential HVAC Market
Table 2-1: U.S. HVAC Market, 2004-2008 (in million $)
The Energy-Efficient Residential HVAC Renovations Market
Figure 2-5: Residential Energy-Efficient HVAC Renovations Market, 2003-2008 (in billion $)
The U.S. Roofing Market
Table 2-2: U.S. Roofing Market, 2004-2008 (in million $)
The Energy-Efficient Residential Roofing Renovations Market
Figure 2-6: Energy-Efficient Residential Roofing Renovations Market, 2003-2008 (in million $)
Imports & Exports of HVAC Equipment
Table 2-3: U.S. Imports & Exports of Heating & Cooling Equipment, 2002-2008 (in million $)
Imports & Exports of Roofing Products
Table 2-4: U.S. Imports & Exports of Roofing Products, 2002-2008 (in million $)
Forecast
Figure 2-7: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
Energy-Efficient Home Renovations Product Segment Forecasts
Figure 2-8: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)


Chapter 3: Measuring Energy Efficiency
Independent Product Testing Organizations
Air-Conditioning, Heating and Refrigeration Institute/American Society of Heating, Refrigerating, and Air-Conditioning Engineers
Cool Roof Rating Council
Prescriptive Energy Efficiency Programs
ENERGY STAR
Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness, 2001-2008
Consortium for Energy Efficiency
Energy Efficiency Standards of Residential HVAC Equipment
Energy Efficiency Standards of Residential Heat Pumps & Central Air Conditioners
Table 3-1: Energy-Efficient Heat Pump & Central Air Conditioner Specifications, 2009
Energy Efficiency Standards of Room Air Conditioners
Table 3-2: Energy-Efficient Room Air Conditioner Criteria, 2009
Energy Efficiency Standards of Furnaces & Boilers
Table 3-3: Energy-Efficient Furnace & Boiler Criteria, 2009
Energy Efficiency Standards of Residential Roofing
Table 3-4: Energy-Efficient Residential roofing Criteria, 2009
Home Energy Efficiency Auditing for Renovations
Energy Efficiency Auditor Certifications
Table 3-5: State Level Home Energy Auditor Certification Programs, 2009
Home Performance with ENERGY STAR
Home Performance Energy Auditing is a Fragmented Market
Home Performance Energy Efficiency Rating Programs
The RESNET HERS Index
Home Environmental Rating Programs That Include Energy Performance
The Future of Home Energy Rating


Chapter 4: Financial Programs
ARRA Providing $20 Billion for Energy Efficiency
Federal Energy Efficiency Renovation Incentives
The ARRA Residential Tax Credits
Table 4-1: ARRA Tax Credit Specification for Residential HVAC Products, 2009
Future Federal Energy Efficiency Legislation
State Energy Efficiency Renovation Incentives
Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008
Energy Efficiency Home Renovation Programs by State
Table 4-2: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009
Table 4-3: State & Utility Incentives for HVAC Energy Efficiency Renovations, 2009
Table 4-4: State & Utility Incentives for Energy-Efficient Roofing Renovations, 2009
Government Assistance Programs
EERE Weatherization Program
Figure 4-2: Homes Weatherized Under the DOE EERE Weatherization Assistance Program, 2000-2007 (in thousand homes)
Table 4-5: EERE WAP State Funding Allocations Under the ARRA, 2009 (in million $)
Housing and Urban Development Programs
Financial Benefits of Energy-Efficient Home Renovations
Figure 4-3: Breakdown of Residential Energy Usage, 2006
Heating & Cooling Energy Savings
Roofing Energy Savings


Chapter 5: Trends
Remodeling Indexes look Grim
Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
Value of Remodeling Projects has gone down
Table 5-1: Roofing Replacement Projects Cost vs. Value, 2007-2008
Government Now Much More Interested in Energy Efficiency
State Level Residential Energy Efficiency Awareness
Table 5-2: ACEEE State Energy Efficiency Ranking, 2008
Green Remodeling Trends
Consumers Want More Green!
The Holy Grail of Energy Efficiency: Zero-Energy Homes
The downside of Increased Energy Efficiency Awareness: Greenwashing
Energy Efficiency Remodeling for the Future
Energy Efficient HVAC Trends
R-22 Refrigerant Eliminated in New Products by 2010
High Efficiency Models Increase Market Share
Programmable Thermostat Use Needs More Education
Ductless Systems Struggle to Gain Popularity in the U.S
Paying Attention to HVAC Installation Standards
Energy-Efficient Roofing Trends
OEM Metal Coatings Surprisingly Strong in 2008
Figure 5-2: U.S. OEM Metal Building Product Coating Shipments, 2004-2008 (in millions of dollars)
Consumers Demand ‘Dark’ Cool Roofs
Aggressive Marketing for Metal Roofing
Green Roofs Growing Slowly
Figure 5-3: U.S. Green Roof Market, 2004-2008 (in millions of dollars)
Radiant Barriers & Radiant Control Coatings


Chapter 6: DIY and Pro
The Remodelers View of the Market
Remodeling is a Heavily Fragmented Market
Remodeling Industry Suffers from Unprofessional Image
Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008
Energy-Efficient Remodeling High on Remodelers’ Lists
Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008
The Future for Energy Efficiency Remodelers
Residential HVAC Renovations Primarily Done by Pros
Figure 6-3: Percentage of Residential Air Conditioner & Central Heating Renovation Projects Completed by Pros, 2001-2008
Residential Roofing Renovations is a Key Market for Pros
Figure 6-4: Percentage of Residential Roofing Renovation Projects Completed by Pros, 2001-2008


Chapter 7: Demographics
Note on Simmons Market Research Bureau Consumer Data
Table 7-1: Demographic Indicators and Resistors of Purchasing Room Air Conditioners in the Previous 12 Months, 2008 (Index)
Residential Cooling Renovations Demographics
Energy-Efficient Cooling Demographics
Table 7-2: Demographic Indicators and Resistors of Purchasing Central Air Conditioning in the Previous 12 Months, 2008 (Index)
Figure 7-1: Ownership of Central Air Conditioners 10 Years or Older, 2005
Figure 7-2: Ownership of ENERGY STAR Qualified Room Air Conditioners, 2005
Residential Heating Demographics
Table 7-3: Demographic Indicators and Resistors of Purchasing Central Heating in the Previous 12 Months, 2008 (Index)
Energy-Efficient Heating Equipment Purchasing Demographics
Figure 7-3: Ownership of Electric Central Heating Units, 2005
Figure 7-4: Ownership of Central Heating Units 10 Years or Older, 2005
Energy-Efficient Residential Reroofing Demographics
Table 7-4: Demographic Indicators and Resistors of Reroofing in the Previous 12 Months, 2008 (Index)


Chapter 8: Manufacturers & Retailers
Residential Heating & Cooling Manufacturers
Carrier
Overview
Performance & Products
Table 8-1: Carrier Energy-Efficient Residential HVAC Products Sold in the U.S., 2009
Goodman
Overview
Performance & Products
Table 8-2: Goodman Residential Energy-Efficient HVAC Products, 2009
LG Electronics
Overview
Performance & Products
Table 8-3: LGE Residential Air Conditioning Products, 2009
Roofing Product Manufacturers
Figure 8-1: Estimated Share of U.S. Roofing Products Manufacturing by Manufacturer, 2008
GAF Materials
Overview
Performance & Products
Table 8-4: GAF Materials Energy-Efficient Roofing Products, 2009
Owens Corning
Overview
Performance & Products
Table 8-5: Owens Corning Energy-Efficient Residential Roofing Products, 2009
Metals USA
Overview
Performance & Products
Table 8-6: Metals USA Energy-Efficient Residential Roofing Products, 2009
Retailers & Distributors
The Home Depot
Overview
Performance
Lowe’s
Overview
Performance
Watsco
Overview
Performance & Products
ABC Supply
Overview
Performance & Products

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