The U.S. Fencing Market

 
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Published Feb 1, 2006 | 210 Pages | Pub ID: SB1189573

According to the old saying, good fences make for good neighbors. And, according to The U.S. Market for Fencing, a market research report from SBI, fences make for good business, too. Taking into account import and export data, SBI estimates the fencing market, comprising metal, vinyl and wood fencing, to be at $3 billion in 2005. The U.S. Market for Fencing analyses the factors driving this current period of growth, including a vibrant economy, growing disposable income, a still strong housing and remodeling market, and consumer interest in home improvement and home decor.

SBI finds that this market will continue to be robust and reports steady growth in all three major fencing material areas (wood, metal and vinyl) , particularly vinyl. This updated SBI report covers current fencing marketing trends, market size and composition, market size forecasts, competitive market analysis, consumer preferences, the international trade related data including imports, exports and shipments and profiles of major market players.

Report Methodology
The information in The U.S. Market for Fencing is based on both primary and secondary research. Simmons Market Research Bureau provides the primary research data on consumer buying habits. Historical data are provided for 2001 through 2004, with forecast data from 2005 to 2010. The Bureau of Labor Statistics' Producer Price Index has been used to compare price changes for the raw materials used in manufacturing of fencing materials.

Shipment data for fencing is compiled from U.S. Department of Commerce surveys and private data sources. Import data by major country of origin is derived from U.S. Customs records and rounds out the total U.S. supply. Secondary research data has been obtained from government sources, trade association publications, business journals, company literature and investment reports.

What You'll Get in this Report
The U.S. Market for Fencing makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Fencing offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Marketing Dynamics
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer
  • The Products
  • Extensive Import-Export Trade Data

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the fencing market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for fencing products .
  • Research and development professionals stay on top of competitor initiatives and explore demand for fencing products.
  • Advertising agencies working with clients in related industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Types of Fences
  • Methodology
  • The Market
    • A $3 Billion Market in 2005
    • Figure 1-1 U.S. Market for Fencing Products, 2002- 2005 (E) (in billion $)
    • Table 1-1 U.S. Shipment of Fencing by Type of Material, 1992- 2005 (E) (in million $)
    • Import-Export
    • Table 1-2 U.S. Import-Export of Metal and Wood Fencing by Category, 2002-2005 (E) (in thousand $)
    • Metal Fencing
    • Vinyl and Others
    • Wood Fencing
    • The Marketers

  • Trends
    • Difficult to Differentiate
    • Mixing It Up
    • Product Innovations
    • Consumer Point of View
    • Professional End-user
    • Construction
    • Livestock and Agriculture
    • Future Outlook
    • Figure 1-2 Projected Market for Fencing Products, 2005-2010 (in billion $)

Chapter 2 The Market

  • Introduction
  • Types of Fences
  • Wood Fencing
  • Metal Fencing
  • Vinyl, Plastic and Concrete

  • The Market
    • A $3 Billion Market in 2005
    • Figure 2-1 U.S. Market for Fencing Products, 2002- 2005 (E) (in billion $)
    • Table 2-2 U.S. Market for Fencing by Shipment and Import-Export Values, 2002-2005 (E) (in million $)
    • Table 2-3 U.S. Shipment of Fencing by Type of Material, 1992- 2005 (E) (in million $)
    • Import-Export by Category
    • Table 2-4 U.S. Import-Export of Metal and Wood Fencing by Category, 2002-2005 (E) (in thousand $)

  • Canada, Top Import-Export Region
    • Figure 2-2 U.S. Import of Metal and Wood Fencing by Top Three Countries, 2004 (%)
    • Figure 2-3 U.S. Export of Metal and Wood Fencing by Top Two Countries, 2004 (%)

  • Category Performance
    • Metal Fencing — The Largest Category Loses its Market Share
    • Figure 2-4 Share of U.S. Shipment of Fencing by Type of Material, 2005 (E) (%)
    • Wire Fencing — Largest Category of Metal Fencing
    • Figure 2-5 U.S. Shipment of Metal Fencing by Type of Material, 2005 (E) (in thousand $)
    • Rising Popularity of Vinyl Fencing
    • Figure 2-6 Share of U.S. Shipment of Vinyl, Metal and Wood Fencing, 1992-2005 (E) (%)

  • Future Outlook
    • Figure 2-7 Projected Market for Fencing, 2005-2010 (in billion $)
    • Table 2-5 Projected U.S. Shipment of Fencing by Category, 2006- 2010 (in million $)

  • Fencing Regulations
    • Fencing Standards
    • Table 2-6 ASTM Standard Guides, Specifications and Standards for Fencing
    • Table 2-6[cont.] ASTM Standard Guides, Specifications and Standards for Fencing
    • Environmental Protection Agency (EPA) Guidelines
    • ‘Fence in’ and ‘Fence out’ Livestock Laws
    • Fencing as an International Border

    Chapter 3 Metal Fencing

    • Overview
    • Wire Fences — The Largest Category
    • Figure 3-1 Share of U.S. Shipment of Metal Fencing, 2005 (E) (%)
    • Figure 3-2 U.S. Shipment of Metal Fencing, 1997-2005 (E) (%)
    • Shipment of $1.1 Billion in 2005
    • Table 3-1 U.S. Shipment of Metal Fencing by Category, 1992-2005 (E) (in million $)

  • Wire Fences
    • Shipment Estimated at $650 Million in 2005
    • Figure 3-3 Share of U.S. Shipment of Wire Fences by Type, 2005 (E) (%)
    • Table 3-2 U.S. Shipment of Wire Fences, 1992-2005 (E) (in thousand $)
    • New Options for Chain Link Fencing
    • Shipment to Touch $703.6 Million by 2010
    • Table 3-3 Projected U.S. Shipment of Wire Fences, 2006-2010 (in thousand $)

    Non-Wire Ornamental Metal Fences and Gates
    • Shipment Estimated at $349.6 Million in 2005
    • Table 3-4 U.S. Shipment of Non-wire Ornamental Metal Fences and Gates (other than wire), 1992-2005 (E) (in thousand $)
    • Shipment to Reach $474.5 Million in 2010
    • Table 3-5 Projected U.S. Shipment of Non-wire Ornamental Metal Fences and Gates (other than wire), 2006-2010 (in thousand $)

  • Barbed and Twisted Steel Wire
    • $72.3 Million Shipment in 2005
    • Table 3-6 U.S. Shipment of Barbed and Twisted Steel Wire, 1992-2005 (E) (in thousand $)
    • Expected Decline Through 2010
    • Table 3-7 Projected U.S. Shipment of Barbed and Twisted Steel Wire, 2006-2010 (in thousand $)

  • Import-Export
    • Table 3-8 Import-Export Trade Statistics for Metal Fencing by Category, 2002-2005(E) (in thousand $)
    • Grill, Netting and Fencing
    • Table 3-9 U.S. Import-Export of Grill, Netting and Fencing, 2002- 2005 (E) (in thousand $)
    • Coated Grill, Netting and Fencing
    • Table 3-10 U.S. Import of Chain Link Fencing, Iron or Steel, Plated or Coated with Zinc, 2002- 2005 (in thousand $)
    • Table 3-11 U.S. Import of Chain Link Fencing, Iron or Steel, Plated or Coated with Zinc, 2002- 2005 (in thousand units of kilograms)
    • Table 3-12 U.S. Export of Grill, Netting and Fencing of Iron or Steel Wire NESOI, Plated or Coated with Zinc, 2002- 2005 (in thousand $)
    • Table 3-13 U.S. Import of Grill, Netting And Fencing of Iron or Steel Plated or Coated with Zinc, not Welded at the Intersection, not Chain Link, 2002- 2004 (in thousand $)
    • Table 3-14 U.S. Import of Grill, Netting And Fencing of Iron or Steel Plated or Coated with Zinc, not Welded at the Intersection, not Chain Link, 2002- 2004 (in thousand units of kilograms)
    • Table 3-15 U.S. Import of Chain Link Fencing, Iron or Steel, Coated with Plastic, 2002-2005 (in thousand $)
    • Table 3-16 U.S. Import of Chain Link Fencing, Iron or Steel, Coated with Plastic, 2002-2005 (in thousand units of kilograms)
    • Table 3-17 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel Wire not Chain Link, Coated with Plastic, 2002-2005 (in thousand $)
    • Table 3-18 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel Wire not Chain Link, Coated with Plastic, 2002-2005 (in thousand units of kilograms)
    • Table 3-19 U.S. Export of Grill, Netting and Fencing of Iron or Steel Wire NESOI, Coated with Plastics, 2002-2005 (in thousand $)
    • Welded Grill, Netting and Fencing
    • Table 3-20 U.S. Import of Grill, Netting and Fencing, Welded at the Intersection, of Ios Wire W/ Maximum Cross-Sectional Dimension of 3mm or More and Mesh Size of 100 Cm2 or More, 2002- 2005 (in thousand $)
    • Table 3-21 U.S. Import of Grill, Netting And Fencing, Welded at the Intersection, of Ios Wire W/ Maximum Cross-Sectional Dimension of 3mm or More and Mesh Size of 100 Cm2 or More, 2002- 2005 (in thousand units of kilograms)
    • Table 3-22 U.S. Export of Grill, Netting And Fencing, Welded at the Intersection, of Ios Wire W/ Maximum Cross-Sectional Dimension of 3mm or More and Mesh Size of 100 Cm2 or More, 2002- 2005 (in thousand $)
    • Table 3-23 U.S. Import of Wire Fencing of Iron or Steel Coated or Plated with Zinc, Whether or Not Covered With Plastic Material, Welded at the Intersection, 2002- 2005 (in thousand $)
    • Table 3-24 U.S. Import of Wire Fencing of Iron or Steel Coated or Plated with Zinc, Whether or Not Covered with Plastic Material, Welded at the Intersection, 2002- 2005 (in thousand units of kilograms)
    • Table 3-25 U.S. Export of Wire Fencing of Iron or Steel Coated or Plated with Zinc, Whether or Not Covered with Plastic Material, Welded at the Intersection, 2002- 2005 (in thousand $)
    • Table 3-26 U.S. Import of Other Grill, Netting And Fencing of Iron or Steel, Welded at the Intersection, NESOI, 2002-2005 (in thousand $)
    • Table 3-27 U.S. Import of Other Grill, Netting And Fencing of Iron or Steel, Welded at the Intersection, NESOI, 2002-2005 (in thousand units of kilograms)
    • Table 3-28 U.S. Export of Other Grill, Netting and Fencing Welded at the Intersection of Iron or Steel Other Than Galvanized Steel, 2002-2005 (in thousand $)
    • Iron or Steel Grill, Netting and Fencing
    • Table 3-29 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel, NESOI, Not Cut To Shape, 2002-2005 (in thousand $)
    • Table 3-30 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel, NESOI, Not Cut To Shape, 2002-2005 (in thousand units of kilograms)
    • Table 3-31 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel, NESOI, Cut To Shape, 2002-2005 (in thousand $)
    • Table 3-32 U.S. Import of Other Grill, Netting and Fencing of Iron or Steel, NESOI, Cut To Shape, 2002-2005 (in thousand units of kilograms)
    • Table 3-33 U.S. Export of Grill, Netting and Fencing of Iron or Steel Wire NESOI, 2002-2005 (in thousand $)
    • Aluminum Wire Grill, Netting and Fencing
    • Table 3-34 U.S. Import of Cloth, Grill, Netting and Fencing of Aluminum Wire, 2002-2005 (in thousand $)
    • Table 3-35 U.S. Import of Cloth, Grill, Netting and Fencing of Aluminum Wire, 2002-2005 (in thousand units of kilograms)
    • Table 3-36 U.S. Export of Cloth, Grill, Netting and Fencing of Aluminum Wire, 2002-2005 (in thousand $)
    • Iron/Steel Fence Posts W/ Corrugations, Knobs, Studs
    • Table 3-37 U.S. Import of Cloth Iron/Steel Fence Posts W/Corrugations, Knobs, Studs, 2002-2005 (in thousand $)
    • Table 3-38 U.S. Import of Cloth Iron/Steel Fence Posts W/Corrugations, Knobs, Studs, 2002-2005 (in thousand units of kilograms)
    • Barbed Wire
    • Table 3-39 U.S. Import of Barbed Wire; Twisted Hoop or Single Flat Wire, Barbed or Not, and Loosely Twisted Double Wire, of a Kind Used For Fencing, of Iron or Steel, 2002-2005 (in thousand $)
    • Table 3-40 U.S. Import of Barbed Wire; Twisted Hoop or Single Flat Wire, Barbed or Not, and Loosely Twisted Double Wire, of a Kind Used for Fencing, of Iron or Steel, 2002-2005 (in thousand units of kilograms)
    • Table 3-41 U.S. Export of Barbed Wire; Twisted Hoop or Single Flat Wire, Barbed or Not, and Loosely Twisted Double Wire, of a Kind Used for Fencing, of Iron or Steel, 2002-2005 (in thousand $)

  • Outlook
  • Shipment to Reach $1.2 Billion in 2010
  • Table 3-42 Projected U.S. Shipment of Metal Fencing by Category, 2006-2010 (in million $)

    Chapter 4 Vinyl and Other Fencing

    • Overview
    • Vinyl and Other Fencing Products
    • A $294.1 Million Market in 2005
    • Table 4-1 U.S. Market for Vinyl and Other Fencing Products, 1992-2005 (E) (in million $)
    • Vinyl Fencing
      • Vinyl Fence Bests Wood Fence
      • Changing Trends in Agricultural Fencing Product Category
      • Plastic Lumber
      • The Environmentally-Friendly Fencing Product
      • HDPE Fencing Products

    • Wood Plastic Composite (WPC) Fencing Products
    • Concrete Fencing Product
    • Future Outlook
      • $404 Million by 2010
      • Table 4-2 Projected U.S. Market for Vinyl and Other Fencing Products, 2006-2010 (in million $)

    Chapter 5 Wood Fencing

    • Overview
    • Assembled Wood — the Largest Category
    • Figure 5-1 Share of U.S. Shipment of Wood Fences, Palings and Rails by Type, 2005 (E) (%)
    • Figure 5-2 U.S. Shipment of Wood Fences, Palings and Rails by Type of Producer, 1997-2005 (E) (%)
    • Shipment of $251.8 Million in 2005
    • Table 5-1 U.S. Shipment of Wood Fences, Palings and Rails by Type of Producer, 1992-2005 (E) (in thousand $)
    • Assembled Fence
      • Shipment Estimated at $114.1 Million in 2005
      • Table 5-2 U.S. Shipment of Assembled Wood Fence, 1992-2005 (E) (in thousand $)
      • Shipment to Touch $141.4 Million by 2010
      • Table 5-3 Projected U.S. Shipment of Assembled Wood Fence, 2006-2010 (in thousand $)

    • Unassembled Fence
      • Shipment Estimated at $83.5 Million in 2005
      • Table 5-4 U.S. Shipment of Unassembled Wood Fence, 1992-2005 (E) (in thousand $)
      • Shipment to Reach $104.5 Million in 2010
      • Table 5-5 Projected U.S. Shipment of Unassembled Wood Fence, 2006-2010 (in thousand $)

    • Other Wood Fencing Products
      • $54.3 million Shipment in 2005
      • Table 5-6 U.S. Shipment of Other Wood Products, 1992-2005 (E) (in thousand $)
      • Shipment to Reach $68.6 Million by 2010
      • Table 5-7 Projected U.S. Shipment of Other Wood Products, 2006-2010 (in thousand $)

    • Import-Export
      • Table 5-8 U.S. Import-Export of Fence Pickets, Palings and Rails by Type, 2002-2004 (in thousand $)

    • Pointed But Not Sawn Wood (Coniferous and Non-coniferous)
    • Table 5-9 U.S. Import of Fence Pickets, Palings and Rails of Coniferous Wood, Pointed but not Sawn, 2002-2005 (in thousand $)
    • Table 5-10 U.S. Export of Fence Pickets, Palings and Rails of Coniferous Wood, Pointed but not Sawn, 2002-2005 (in thousand $)
    • Table 5-11 U.S. Import of Fence Pickets, Palings and Rails of Non-coniferous Wood, Pointed but not Sawn, 2002-2005 (in thousand $)
    • Table 5-12 U.S. Export of Fence Pickets, Palings and Rails Of Non-coniferous Wood, Pointed but not Sawn, 2002-2005 (in thousand $)

  • Sawn; Assembled Fence Sections
    • Table 5-13 U.S. Import of Assembled Wood Fence Sections, 2002-2005 (in thousand $)
    • Table 5-14 U.S. Import of Sawn Wood Pickets, Palings, Posts and Rails, 2002-2005 (in thousand $)
    • Table 5-15 U.S. Export of Sawn Wood Pickets, Palings, Posts and Rails, 2002-2005 (in thousand $)

  • Trends
    • Wood Holding Its Own
    • Ban On CCA Treated Wood
    • Rise In Residential Construction And Gardening Activities
    • Outlook
    • Shipment To Reach $314.6 Million In 2010
    • Table 5-16 Projected U.S. Shipment of Wood Fences, Palings and Rails by Type of Producer, 2006-2010 (in thousand $)

    Chapter 6 Competitive Profiles

    • Overview
    • Table 6-1 Leading Fencing Product Manufacturers, 2004
    • Universal Forest Products, Inc.
      • Overview
      • Figure 6-1 Annual Revenues of Universal Forest Products, Inc., 2000-2004 (in million $)
      • Figure 6-2 Regional Sales of Universal Forest Products, Inc., 2004 (in %)

    • Business Segments
      • Figure 6-3 Segment Sales Universal Forest Products, Inc., 2004 (in %)

    • Brand and Product Portfolio
      • Table 6-2 Universal Forest Products, Inc., Brand/product Portfolio
      • Figure 6-4 Annual Revenues of Universal Forest Products, Inc. for Fencing Products, 2002-2004 (in million $)

    • Fencing Products
    • CertainTeed Corporation
      • Overview
      • Business Segments
      • Brand and Product Portfolio
      • Table 6-3 CertainTeed Corporation, Brand Portfolio
      • Fencing Products

    • Westlake Chemical Corporation
      • Overview
      • Figure 6-5 Annual Revenues of Westlake Chemical Corporation, 2001-2004 (in million $)
      • Figure 6-6 Regional Sales of Westlake Chemical Corporation, 2004 (in %)
      • Business Segments
      • Figure 6-7 Segment Sales of Westlake Chemical Corporation, 2004 (in %)
      • Brand and Product Portfolio
      • Table 6- 4 Westlake Chemical Corporation, Brand/Product Portfolio for Fabricated Plastic Products
      • Fencing Products
      • Key Highlights

    • Royal Group Technologies Limited
      • Overview
      • Figure 6-8 Annual Revenues of Royal Group Technologies Limited, 2000-2004 (in million $)
      • Figure 6-9 Regional Sales of Royal Group Technologies, 2004 (in %)
      • Business Segments
      • Figure 6-10 Segment Sales of Royal Group Technologies, 2004 (in %)
      • Brand and Product Portfolio
      • Table 6- 5 Royal Group Technologies Brand Portfolio
      • Fencing Product

    • Associated Materials Incorporated
      • Overview
      • Figure 6-11 Annual Revenues of Associated Materials Incorporated, 2000-2004 (in million $)
      • Figure 6-12 Regional Sales of Associated Materials Incorporated, 2004 (in %)
      • Business Segments
      • Figure 6-13 Business Segment Sales of Associated Materials Incorporated, 2004 (in %)
      • Table 6-6 Associated Materials Incorporated, Brand Portfolio
      • Fencing Products
      • Distribution Network

    • Ply Gem Industries Limited
      • Overview
      • Figure 6-14 Annual Revenues of Ply Gem Industries, 2001-2004 (in million $)
      • Figure 6-15 Ply Gem Industries Ltd. Sales by End-Market, 2004 (in %)
      • Figure 6-16 Ply Gem Industries Ltd. Sales by Country, 2004 (in %)
      • Business Segments
      • Figure 6-17 Ply Gem Industries Ltd. Business Segment Sales, 2004 (in %)
      • Sidings, Fencing, Decking and Railing
      • Figure 6-18 Ply Gem Industries Ltd. Sidings, Fencing, Decking and Railing Sales, 2002-2004 (in million $)
      • Kroy Building Products Incorporated
      • Distribution
      • Figure 6-19 Ply Gem Industries Ltd. Sales by Distribution Network, 2004 (in %)

    • MMI Products Incorporated
      • Overview
      • Figure 6-20 Annual Revenues of MMI Products Incorporated, 2000-2004 (in million $)
      • Business Segments
      • Figure 6-21 Business Segment Sales of MMI Products Incorporated, 2004 (in %)
      • Table 6-7 MMI Products Incorporated, Brand Portfolio
      • Fencing Products
      • Figure 6-22 Annual Sales of Fencing Products of MMI, 2001-2004 (in million $)
      • Distribution Network

    • Keystone Consolidated Industries, Inc.
      • Overview
      • Business Segments

    • U. S. Fence Inc.
      • Overview
      • Business Segments
      • Brand and Product Portfolio
      • Table 6-8 U. S. Fence Inc., Brand/Product Portfolio

    • Master Halco Incorporated
      • Overview
      • Business Segments
      • Brand and Product Portfolio
      • Table 6-9 Master Halco Inc., Brand/Product Portfolio
      • Table 6-10 Master Halco Inc., Fencing Brands

    • American Fence & Security Company
    • American Fence & Security Company
      • Overview
      • Business Segments
      • Brand and Product Portfolio
      • Table 6-11 American Fence & Security Company Brand/Product Portfolio

    • VEKA Incorporated
      • Overview
      • Business Segments
      • Brand and Product Portfolio
      • Table 6-12 VEKA Inc., Brand/Product Portfolio
      • Fencing Products

    • Oklahoma Steel & Wire Co. Inc.
      • Overview
      • Business Segments
      • Table 6-13 Oklahoma Steel & Wire Co. Inc., Brand Portfolio (Fencing)

    • Delair Group, L.L.C
      • Overview
      • Brand and Product Portfolio
      • Table 6-14 Delair Group, L.L.C. Brand Portfolio
      • Delgard Aluminum Fence

    • Ameristar Fence Products Incorporated
      • Overview
      • Brand and Product Portfolio
      • Table 6-15 Ameristar Fence Products Inc. Brand Portfolio

    • Jerith Manufacturing Company Incorporated
      • Overview
      • Brand and Product Portfolio
      • Table 6-16 Jerith Manufacturing Co. Inc. Brand Portfolio

    • Allan Block Corporation
      • Overview
      • Business Segment

    • Allied Tube and Conduit Corporation
      • Overview
      • Business Segment
      • Table 6-17 Brand Portfolio for Allied Tube and Conduit Corp.

    • Gregory Industries Incorporated
      • Overview
      • Business Segment
      • Table 6-18 Brand Portfolio for Gregory Industries Incorporated

    • Welco Lumber Company
      • Overview
      • Business Segment
      • Table 6-19 Brand Portfolio for Welco Lumber Co. Chapter 7 Marketing Dynamics
        • Historical Roots
        • Specialist Marketers
        • Steel Crisis
        • Figure 7-1 Producer Price Index for Iron and Steel, 2000-2005
        • Growing Share
        • Changing the Product Mix

      • Product Trends
        • Aesthetic Options
        • Innovations, Only Way To Market Growth
        • Agricultural Fencing
        • Table 7-1 Recommended Fencing for Different Types of Livestock
        • Eco-Friendly Products
        • Natural Fencing

      • Consumer Trends
        • DIY
        • Women and Home Improvement
        • Table 7-2 Women’s Attitudes Toward Home Improvement, 2004
        • Color Trends
        • Warranties

      • Advertising and Promotion
        • Direct Sales
        • Trade Shows
        • Event and Contest Sponsorships
        • Magazines
        • Dealer And Builder Programs
        • Websites/e-Newsletters

      • Key Factors Affecting the Market
        • A Recovering U.S. Economy
        • Figure 7-2 Quarterly Change of Real GDP and Real Personal Consumption expenditures, 2002-2005 (Q3) (%)
        • Interest Rates
        • Table 7-3 U.S. Economy and Interest Rates, 1997-2005 (%)
        • Figure 7-3 Monthly Federal Fund and Mortgage Rates, 1999-2005 (%)
        • Disposable Income
        • Table 7-4 U.S. Population’s Personal Income and Its Disposition, 2003-2005
        • Declining Property Crime Rate
        • Figure 7-4 Total Property Crime Rates, 1990-2004 (Number of victimization per 1,000 households)
        • Figure 7-5 Type of Property Crime Rates, 1990-2004 ((Number of victimization per 1,000 households)

      • Retailing
        • Contractors
        • Figure 7-6 Number of Professional Fencing Contractors, 1999-2004
        • Manufacturers
        • Online Shops (E-commerce)
        • Building Material And Garden Improvement Stores
        • Table 7-5 U.S. Top Five Hardware/DIY Retailers, by Sales, 2003-2004 (in million $)

    Chapter 8 End-User and Consumer

    • Overview
    • Construction
    • Construction
      • Figure 8-1 Value of Fencing Construction by Type, 2005 (E) (%)
      • Table 8-1 Annual Value of Construction in the U.S., 2002-2004 (in million $)
      • Residential Construction
      • Table 8-2 Yearly Housing Starts, by Region and Family Units, 1999-2005 (in thousand units)
      • Non-Residential Construction
      • Table 8-3 Annual Value of Non-residential Construction, 2002-2005 (in million $)
      • Remodeling
      • Table 8-5 Residential Improvement and Repair Expenditure by Region, 1999-2004 (in million $)
      • Table 8-4 U.S. Households Purchases of Outdoor Living Products, by Type, 2003 (%)

    • Agriculture: Livestock and Farming
      • Varied Fencing for Different Livestock
      • Table 8-6 Types of Controls used for Protection from Deer (%)
      • Livestock Industry Overview
      • Table 8-7 Livestock by Type, 1996-2005 (E) (in thousands)
      • Farmland
      • Table 8-8 Farmland Statistics, 1992-2002 (in million acres)
      • Table 8-9 Total Farm Net Income, 2001- 2005 (in billion $)

    • Consumer Trends
      • Note on Simmons Survey
      • Home Improvement Spending
      • Figure 8-2 Total Home Improvement Spending Pattern of U.S. Adults by Amount Spent, 2004 versus 2005 (%)
      • Higher Spending by Baby Boomers
      • Figure 8-3 Total Home Improvement Spend Greater Than $2000, by Age, 2004 versus 2005 (%)
      • High-end Marketplace
      • Other Findings From Simmons Survey
      • Table 8-10 Demographic Profile of U.S. Adults’ Spending on Home Improvement ¯ Total Expenditures, 2005

      Appendix: Addresses of Selected Marketers R