The Global Market for Commercial Generators

Mar 1, 2013
178 Pages - Pub ID: SB4869592
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Commercial generators, also referred to as gensets, are used to supply full power, temporary power, supplemental power or emergency back-up power to retail businesses, industrial manufacturers, construction outfits, municipalities, telecommunication centers and institutional operations. Generators may be relied on in times of power interruptions or blackouts, although are also used on a regular basis – especially in regions where power supplies may be inconsistent. The main types of commercial generators include diesel and spark ignited varieties and are available with capacities all the way up to more than two megawatts.

In 2012, SBI Energy estimates the global market value for commercial generators totaled approximately $8.61 billion, reflecting slight growth from 2008. By 2023, the market is expected to see significantly higher gains, with a handful of factors spurring growth in specific market segments and regions.

Around the world, commercial generator markets are benefiting as concerns over energy security escalate and prospective commercial generator purchasers look for ways to operate more safely and efficiently. In many regions, such as in India, China and other developing areas, regular power outages may greatly hinder smooth business practices. Implementing generators allows these entities to function throughout a power outage, thereby helping to save on energy and operating costs.

In the aftermath of natural disasters, those with commercial generators will have a competitive edge over those that rely solely on the grid. This was apparent after Hurricane Sandy hit the eastern U.S. coast in October, 2012. Retail stores with generators were able to stay open, continue selling products and reel in new customers, while other less-equipped businesses were forced to close their doors.

There are a handful of setbacks to market growth, some affecting only specific market segments. One of the most pertinent is new and increased regulations surrounding the use of diesel generators. With all the hype to go green and reduce GHG emissions, diesel-powered equipment often receives a bad rap. It did not help matters when, in June 2012, the International Agency for Research on Cancer, classified diesel engine exhaust as “probably carcinogenic to humans.”

The Global Market for Commercial Generators contains comprehensive historical data (2008-2012) and forecast data (2013-2023) for the global commercial generator market, including the industry’s key sub-segments. This report identifies significant trends and factors (such as new technologies, the regulatory scene, employment opportunities and economic drivers and challenges), which affect the size and direction of market growth around the world. Profiles of more than 15 major – or particularly interesting – companies involved in the industry are also included in this report.

Report Methodology

The information contained in The Global Market for Commercial Generators has been gathered from trade associations; news media; business, science and law journals; company literature and websites; interviews with at least ten key individuals, research services and institutes around the world; and is based on data from government agencies, trade associations and other industry sources, including the U.S. Census Bureau and India Customs.

How You Will Benefit From This Report

The Global Market for Commercial Generators details significant trends, schemes and market numbers for a clear overview of the commercial generator market around the globe.

This report will help:
  • Managers identify market opportunities and develop new designs for their products and services related to commercial generators.
  • Research and development professionals stay on top of competitor initiatives and understand the developments and obstacles within the market.
  • Business development executives work within the dynamics of the market and identify possible partnerships.
  • Information and research center librarians access vital information.
  • Policy makers and government officials understand the dynamics and scope of the market they may be affecting.
  • Advertising agencies working with clients involved in various segments of the commercial generator market to help design appropriate messages and images.
  • Investors and stakeholders gain a well-rounded view of the global commercial generator market, including its strengths, weaknesses and likely future direction of growth.
CHAPTER 1: EXECUTIVE SUMMARY
INTRODUCTION
Report Scope
Report Methodology
Global Market Overview for Commercial Generators
MARKET SIZE AND GROWTH
Historic Global Growth in the Commercial Generator Market
Global Market for Generators Used in Construction
Projected Global Growth in the Commercial Generator Market
Projected Global Growth of Generators Used in Construction
FACTORS IN MARKET SIZE AND GROWTH
Factors in Market Size and Growth
Global Population Always Rising
Natural Disasters Increase Sales – Give Businesses Upper-hand
Recession Dulls Commercial Generator Market
Diesel’s ‘Dirty’ Rap
AROUND THE WORLD
Electricity Consumption around the World
Commercial Generator Use around the World
Energy in China
China Boasts High Industrial Output
NEW AND INNOVATIVE TECHNOLOGIES
Innovative Technologies in the Commercial Generator Market
Eco-friendly Generators
Large Generators Pack a Punch
EMPLOYMENT OPPORTUNITIES
Many Types of Employees in Commercial Generator Market
About 2.61 Million Employees in Commercial Generator Market
CHAPTER 2: INTRODUCTION
REPORT SCOPE
REPORT METHODOLOGY
GLOBAL MARKET OVERVIEW FOR COMMERCIAL GENERATORS
COMMERCIAL GENERATORS
COMMERCIAL GENERATOR END USE APPLICATIONS
HOW A GENERATOR WORKS
GENERATOR COMPONENTS
GENERATOR FUELS
TYPES OF COMMERCIAL GENERATORS
Diesel vs. Spark Ignited
Stationary vs. Portable
GENERATOR TYPE BY CAPACITY
GENERATOR COSTS VARY WIDELY
GLOSSARY OF TERMS
CHAPTER 3: MARKET SIZE AND GROWTH
DATA METHODOLOGY
HISTORIC GLOBAL GROWTH IN THE COMMERCIAL GENERATOR MARKET
GLOBAL MARKET SHARE BY TYPE OF COMMERCIAL GENERATOR
HISTORIC GLOBAL GROWTH OF COMMERCIAL DIESEL GENERATOR MARKET
HISTORIC GLOBAL GROWTH OF SPARK IGNITED COMMERCIAL GENERATORS
MARKET SHARE OF COMMERCIAL GENERATORS BY END USE APPLICATION
HISTORIC GLOBAL GROWTH OF GENERATORS USED IN INDUSTRY
HISTORIC GLOBAL GROWTH OF GENERATORS USED IN MUNICIPALITIES
GLOBAL GROWTH OF GENERATORS USED IN TELECOMMUNICATIONS
HISTORIC GLOBAL GROWTH OF GENERATORS USED IN INSTITUTIONS
GLOBAL MARKET FOR GENERATORS USED IN RETAIL
GLOBAL MARKET FOR GENERATORS USED IN CONSTRUCTION
GLOBAL MARKET FOR GENERATORS USED IN ‘OTHER’ APPLICATIONS
GLOBAL MARKET SHARE OF GENERATORS BY CAPACITY
HISTORIC GLOBAL GROWTH OF GENERATORS, 25 KW – 49 KW
HISTORIC GLOBAL GROWTH OF GENERATORS, 50 KW – 99 KW
HISTORIC GLOBAL GROWTH OF GENERATORS, 100 KW – 199 KW
HISTORIC GLOBAL GROWTH OF GENERATORS, 200 KW – 399 KW
GLOBAL MARKET FOR GENERATORS, 400 KW – 599 KW
GLOBAL MARKET OF GENERATORS, 600 KW – 799 KW
GLOBAL MARKET FOR GENERATORS, 800 KW – 999 KW
GLOBAL MARKET FOR GENERATORS, 1,000 KW – 1,999 KW
GLOBAL MARKET FOR GENERATORS, 2,000 KW AND UP
PROJECTED GLOBAL GROWTH IN THE COMMERCIAL GENERATOR MARKET
GLOBAL MARKET SHARE BY TYPE OF GENERATOR
PROJECTED GLOBAL GROWTH OF COMMERCIAL DIESEL GENERATOR MARKET
PROJECTED GROWTH OF COMMERCIAL SPARK IGNITED GENERATOR MARKET
GLOBAL MARKET SHARE OF GENERATORS BY END USE APPLICATION
PROJECTED GLOBAL GROWTH OF GENERATORS USED IN INDUSTRY
PROJECTED GLOBAL GROWTH OF GENERATORS USED IN MUNICIPALITIES
PROJECTED GROWTH OF GENERATORS USED IN TELECOMMUNICATIONS
PROJECTED GLOBAL GROWTH OF GENERATORS USED IN INSTITUTIONS
PROJECTED GLOBAL GROWTH OF GENERATORS USED IN RETAIL
PROJECTED GLOBAL GROWTH OF GENERATORS USED IN CONSTRUCTION
PROJECTED GROWTH OF GENERATORS USED IN ‘OTHER’ APPLICATIONS
GLOBAL MARKET SHARE OF GENERATORS BY CAPACITY
PROJECTED GLOBAL GROWTH OF GENERATORS, 25 KW – 49 KW
PROJECTED GLOBAL GROWTH OF GENERATORS, 50 KW – 99 KW
PROJECTED GLOBAL GROWTH OF GENERATORS, 100 KW – 199 KW
PROJECTED GLOBAL GROWTH OF GENERATORS, 200 KW – 399 KW
PROJECTED GLOBAL GROWTH OF GENERATORS, 400 KW – 599 KW
PROJECTED GLOBAL GROWTH OF GENERATORS, 600 KW – 799 KW
PROJECTED GLOBAL GROWTH OF GENERATORS, 800 KW – 999 KW
PROJECTED GLOBAL GROWTH OF GENERATORS, 1,000 KW – 1,999 KW
PROJECTED GLOBAL GROWTH OF GENERATORS, 2,000 KW AND UP
COUNTRY INVOLVEMENT IN COMMERCIAL GENERATOR MARKET
CHINA, INDIA AND RUSSIA DOMINATE MARKET SHARE
CHAPTER 4: FACTORS IN MARKET SIZE AND GROWTH
FACTORS IN MARKET SIZE AND GROWTH
FACTORS PROPELLING GROWTH
GLOBAL POPULATION ALWAYS RISING
POPULATIONS AROUND THE GLOBE
COMMERCIAL ENERGY USE VARIES AROUND GLOBE
GLOBAL ENERGY DEMAND INCREASING
AGING POWER INFRASTRUCTURES FERTILIZE GENERATOR DEMAND
NATURAL DISASTERS INCREASE SALES – GIVE BUSINESSES UPPER-HAND
GENERATOR MAINTENANCE SERVICE MARKET GROWING
GROWTH IN RENEWABLE ENERGY MARKETS FUELS GROWTH
GREENING OF GENERATORS GENTLY BOOSTS SALES
SOME NATIONS HAVE LOOSE OR NON-EXISTENT REGULATIONS
GENERATORS MAY BE USED TO FEED GRID
INCREASED MILITARY OPERATIONS INSPIRE COMMERCIAL GENERATOR USE
FACTORS HINDERING GROWTH
RECESSION DULLS COMMERCIAL GENERATOR MARKET
DIESEL’S ‘DIRTY’ RAP
CARBON MONOXIDE POISONING TARNISHES GENERATOR IMAGE
CONSTRICTING REGULATIONS HAMPER DIESEL GENERATOR MARKET
POOR MAINTENANCE RENDERS GENERATORS USELESS
DIESEL SOMETIMES IN SHORT SUPPLY WHEN NEEDED MOST
GENERATORS LOSING GROUND TO CLEANER ALTERNATIVES
ELECTRICITY CONSUMPTION AROUND THE WORLD
COMMERCIAL GENERATOR USE AROUND THE WORLD
REGIONAL OVERVIEWS
CHINA
Energy in China
China Boasts High Industrial Output
China Continues to Build
China Greens Slower than Some
China’s Electricity is Cheap
China’s Industrial Sector Slows in 2012
INDIA
Energy in India
India Succumbs to Weak Electricity Infrastructure
Strict Electricity Cutbacks Leave Businesses Hanging
Indian Telecom Industry Heavily Reliant on Diesel Generators
RUSSIA
Energy in Russia
Russia Invests in Industry
Russia’s Oil Industry May Slip
Russia’s Electricity Infrastructure Aging
JAPAN
Energy in Japan
Japan Has Strong Electricity Infrastructure Based on Imports
Nuclear Accident Inspires Generator Use – at Least in Short Term
UNITED STATES
Energy in the United States
EPA Updates Emission Standards to Include Generators
U.S. Construction Industry Revamps
Natural Disasters Propel U.S. Generator Industry
CANADA
Energy in Canada
Canadian Industry
Canada’s Remote Villages Rely on Generators for Electricity
Canada’s Electricity May Become More Expensive
BRAZIL
Energy in Brazil
Generators in Brazil
Brazil’s Economic Growth Lags behind Other BRICS Nations
Foreign Companies Buy into Brazilian Generator Market
GERMANY
Energy in Germany
Germany Shifts from Nuclear Power to Renewable Energy
Rapid Switch to Renewables Causes Some Problems
Industrial Germany May Escape Electricity Price Hike
FRANCE
Energy in France
France’s Construction Market Showing Weak Gains
France’s Industry Shifting Gears
Kohler Invests in French Generator Maintenance Market
UNITED KINGDOM
Energy in the United Kingdom
United Kingdom’s Industry Slowing
U.K. Construction Market Needs Boost
INNOVATIVE TECHNOLOGIES IN THE COMMERCIAL GENERATOR MARKET
ECO-FRIENDLY GENERATORS
LOW-NOISE GENERATORS
LARGE GENERATORS PACK A PUNCH
SOLAR POWERED GENERATORS LESSEN NEED FOR DIESEL
SELECT GENERATOR SCHEMES AROUND THE WORLD
WHOLE FOODS USES GENERATOR RUN OFF OF CANOLA OIL
EIGHT GENERATORS BACK UP CHINESE NUCLEAR POWER PLANT
TOGNUM STAKES CLAIM IN RUSSIAN GENERATOR MARKET
GENERAC INSTALLS MODULAR NATURAL GAS GENERATORS
CANADIAN DIAMOND MINE RELIES ON GENERATORS
REMOTE FOOD SERVICE USES GENERATORS
MANY TYPES OF EMPLOYEES IN COMMERCIAL GENERATOR MARKET
ABOUT 2.61 MILLION EMPLOYEES IN COMMERCIAL GENERATOR MARKET
5.31 M EMPLOYEES PROJECTED IN COMMERCIAL GENERATOR MARKET
WIDE RANGE OF EXPERIENCE AND SALARY IN COMMERCIAL GENERATORS
GENERATOR SPECIFIC JOBS NOT A HIGHLY SOUGHT EMPLOYMENT
MANY JOB OPENINGS POSTED ON COMPANY WEBSITES
CHAPTER 8: COMPANY PROFILES
AGGREKO PLC
Corporate Overview
Company Financials
Product Portfolio
Aggreko Commercial Generators Everywhere
Aggreko Expands into the Brazilian Generator Market
ALL POINTS POWER
Corporate Overview & Company Portfolio
AMERICAS GENERATORS, INC.
Company Overview & Product Portfolio
BALDOR ELECTRIC CO.
Company Overview
Baldor’s Generator Portfolio
BOWERS POWER SYSTEMS
Corporate Overview & Product Portfolio
BRIGGS & STRATTON CORP.
Corporate Overview
Company Financials
Briggs & Stratton Expands in Brazilian Generator Market
Briggs & Stratton to the Rescue
CATERPILLAR, INC.
Company Profile & Product Portfolio
Financial Profile
CUMMINS, INC.
Company Profile
Financial Profile
Cummins Product Portfolio
Cummins Takes Advantage of Spicy Rental Generator Market
Cummins Generator Powers Data Centre in Baghdad
RIELLO UPS LTD.
Corporate Overview
Product Portfolio
GENERAC HOLDINGS, INC.
Corporate Overview & Product Portfolio
Company Financials
Generac’s Generator Installations
GLOGEN INDIA, LTD.
Corporate Overview & Product Portfolio
JUST GENERATORS
Corporate Overview
Just Generators Product Portfolio
KOHLER CO.
Corporate Overview & Product Portfolio
Kohler Introduces New Line of Generators
Kohler Acquires Generator Companies in France and Brazil
KRAFT POWER CORP.
Corporate Overview
Product Portfolio
MACFARLANE GENERATORS PTY LTD.
Corporate Overview & Product Portfolio
MALLOYS INDIA
Corporate Overview & Product Offering
POWER SYSTEMS AUSTRALIA PTY LTD.
Corporate Overview
PSA’s Generators
APPENDIX: ADDRESSES OF SELECTED MARKETERS

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