Laminate and Vinyl Flooring in the U.S.

 
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Published Dec 1, 2006 | 226 Pages | Pub ID: SB1209594

The flooring industry in the United States stood at approximately $25 billion, or approximately 28% of the global market. Further, the market has witnessed growth due to a number of factors.

Flooring demand is somewhat dependent on the level of new construction activities. Construction activities are in turn closely related to a number of macroeconomic factors such as consumer spending, population growth, manufacturing sector growth, inflation rates, government spending, and the Federal Reserve’s monetary policy.

Vinyl and Laminate Flooring in the U.S., a new report from SBI, examines the macroeconomic factors that are influencing market demand and trends for these products in the U.S. The report offers a comprehensive examination of import/export data, competitive profiles, mergers and acquisitions within the industry, and construction and housing market trends that affect the demand and production of vinyl and laminate flooring.

Scope and Methodology The report primarily includes secondary research data. A few primary research insights have also been taken into consideration. Data have been provided for 2001 through 2005, with forecasts from 2006 to 2010. Shipment data for vinyl flooring were compiled from U.S. Department of Commerce surveys and other data sources. Import data by major country of origin is derived from the United States International Trade Commission (U.S.ITC). Secondary research data were obtained from government sources, trade association publications, business journals, company literature, and investment reports.

The market supply of laminate flooring has been calculated by SBI using data provided by industry sources. The future market estimates are calculated by taking various market trends and the current market growth into consideration.

The market size of the vinyl category is defined as the amount of vinyl flooring products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. vinyl flooring market supply was calculated from Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report Laminate and Vinyl Flooring in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Laminate and Vinyl Flooring in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Market Dynamics
  • End-Users
  • The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the vinyl or laminate flooring industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for vinyl and laminate flooring, as well as projected market demand and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for vinyl and laminate flooring.
  • Research and development professionals stay on top of competitor initiatives and explore demand for vinyl and laminate flooring.
  • Advertising agencies working with clients in the vinyl and laminate flooring industries understand the product buyer to develop messages and images that compel purchases of these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope
  • Methodology
  • Market Definition
    • Laminate Flooring
    • Vinyl Flooring

  • Market Supply Size
    • Global Laminate and Vinyl Flooring Supply
    • Figure 1-1 World Supply of Laminate and Vinyl Flooring, 2004 (in million square meters)
    • Laminate Flooring
    • Figure 1-2 U.S. Supply of Laminate Flooring - 2001-2005 (in million $)
    • Vinyl Flooring
    • Figure 1-3 U.S. Market for Vinyl Flooring, by Value - 2001-2005 (in billion $)
    • Table 1-1 U.S. Market for Vinyl Flooring by Shipment and Import-Export Values - 2001-2005 (in million $)

  • Future Outlook
    • $1.9 Billion Laminate Flooring Market in 2010
    • Figure 1-4 Projections for Laminate Flooring Supply - 2006-2010 (in billion $)
    • Slow Growth in Vinyl Flooring
    • Figure 1-5 Projections for Vinyl Flooring Supply - 2006-2010 (in billion $)

  • Market Dynamics
  • Factors Affecting the U.S. Flooring Industry
    • Macroeconomic Trends Governing the Flooring Market
    • Positive Economic Trend Supports Growth in 2005
    • Figure 1-6 U.S. Quarterly GDP Trend (in billion $), 2001-2006
    • Table 1-2 U.S. Quarterly Economic Indicators, as Percentages from Previous Period, 2003-2006
    • Factors Negatively Affecting Housing Demand in 2006
    • Discouraging Population Rate
    • Higher Inflation Rate
    • Hike in Funds Rate Leading to Further Rise In Mortgage Rates
    • Personal Disposable Income Drives Remodeling
    • Figure 1-7 U.S. Personal Disposable Income and Consumer Expenditure, 2000-2010(F) ($)
    • China - an Important Player in Laminate Flooring

  • Mergers, Acquisitions and Expansions in the Market
    • Figure 1-8 Drivers for Mergers, Acquisitions and Expansions in the Market

  • Key Factors Affecting the Laminate and Vinyl Flooring Market
    • Laminate Flooring
    • Figure 1-9 Factors Affecting the Laminate Flooring Market, 2006 (%)
    • Vinyl Flooring
    • Figure 1-10 Factors Affecting the Resilient Flooring Market, 2006 (%)

  • Challenges for Laminate Flooring Manufacturers
    • Figure 1-11 Key Challenges for the U.S. Laminate Flooring Manufacturers, 2006 (%)

  • Comparison of Flooring Options
    • Figure 1-12 Comparison of Flooring Alternatives in the United States and Market Shares, 2005 (%)
    • Table 1-3 Comparison of Flooring Alternatives in the United States

  • Market Trends
    • Do-it-Yourself Glueless Flooring
    • New Designs of Laminate Flooring
    • Exotic Looking Laminate Flooring
    • Hand-Scraped Laminate Flooring
    • Rustic Species of Laminate Flooring
    • Flooring with Unique Functionality

  • Marketing Dynamics
    • Website Promotions
    • Certifications
    • Training Events by Flooring Marketers
    • Trade Shows
    • The Customer
      • Figure 1-13 U.S. Comparison of Flooring End Users, 2005 (%)
      • Demographic Profiles
      • Table 1-4 Demographic Profile of Vinyl Flooring Consumers, 2005-2006

    • Regulatory Environment
      • Table 1-5 Laminate and Vinyl Flooring Standards and Standardizing Bodies

    • Key Market Players
      • Figure 1-14 Comparison of Key Market Players Based on Revenue, Three Year Revenue Growth and Profits, 2005
      • Table 1-6 Selected Company Comparison Matrix - Fundamentals, Growth, Margins and Key Ratios

Chapter 2 Laminate and Vinyl Flooring Market

  • Scope of the Report
  • Product Definition
  • Laminate Flooring
  • Table 2-1 Typical Layers of Laminate Flooring
  • Vinyl Flooring
  • Methodology for Calculating Market Size
  • Global Flooring
    • Global Supply of Vinyl and Laminate Flooring
    • Figure 2-1 World Market Supply for Laminate and Vinyl Flooring, 2004 (in million square meters)
    • The United States and the European Union - The Two Big Flooring Markets
    • Figure 2-2 Comparison of U.S. and European Flooring Supply, 2004 (in $ billion)
    • European Flooring Market and Flooring Segments
    • Figure 2-3 EU Flooring Market, Percentage of Flooring Segments (%)
    • U.S. Flooring Market and Flooring Segments
    • Figure 2-4 U.S. Flooring Market, Percentage Break-outof Flooring Segments (%)

  • Laminate Flooring Supply in the United States
    • Overview
    • U.S. Laminate Flooring Size, 2001-2005
    • Figure 2-5 U.S. Supply of Laminate Flooring, by Value - 2001-2005 (in million $)
    • Figure 2-6 U.S. Supply of Laminate Flooring, by Volume - 2001-2005 (in million square feet)

  • Vinyl Flooring Supply in the United States
    • Overview
    • U.S. Vinyl Flooring Market Size, 2001-2005
    • Figure 2-7 U.S. Market for Vinyl Flooring, by Value - 2001-2005 (in billion $)
    • Table 2-1 U.S. Market for Vinyl Flooring by Shipment and Import-Export Values - 2001-2005 (in million $)
    • Total Imports
    • Figure 2-8 U.S. Vinyl Flooring Total Imports, by Value - 2001-2005 (in million $)
    • Major Countries Exporting to the United States
    • Figure 2-9 Market Shares of Top Exporters to the United States, 2005 (%)
    • Vinyl Tiles - Imports and Key Trends
    • Key Trends
    • Table 2-2 U.S. Imports of Vinyl Tile Floor Coverings, Value Break-out by Country - 2000-2005 (in thousand $)
    • Table 2-3 U.S. Imports of Vinyl Tile Floor Coverings, Volume Break-out by Country - 2000-2005 (in thousand Square Meters)
    • Table 2-4 U.S. Imports of Vinyl Tile Floor Coverings, Price Per Unit Break-out for the Top 10 Countries - 2000-2005 (in $/Square Meter)
    • Vinyl Flooring, Excluding Tile Floor Coverings - Imports and Key Trends
    • Key Trends:
    • Table 2-5 U.S. Imports of Vinyl Flooring, Excluding Tile Floor Coverings, Value Break-out by Country - 2000-2005 (in thousand $)
    • Table 2-6 U.S. Imports of Vinyl Flooring, Excluding Tile Floor Coverings, Volume Break-out by Country - 2000-2005 (in thousand square meters of quantity)
    • Table 2-7 U.S. Imports of Vinyl Flooring, Excluding Tile Floor Coverings, Price Per Unit Break-out by Country - 2000-2005 (in $/square meter)
    • Total Exports
    • Figure 2-10 U.S. Exports of Vinyl Flooring by Value - 2001-2005 (in million $)
    • Major Countries Importing from the United States
    • Figure 2-11 Market Shares of Top Importers of floor coverings and wall or ceiling coverings of vinyl chloride polymers from the United States, 2005 (%)
    • Key Trends
    • Table 2-8 U.S. Exports of Floor Coverings and Wall or Ceiling Coverings of Vinyl Chloride Polymers, Value Break-out by Country - 2000-2005 (in thousand $)
    • Table 2-9 U.S. Exports of Floor Coverings and Wall or Ceiling Coverings of Vinyl Chloride Polymers, Volume Break-out by Country - 2000-2005 (in thousand square meters of quantity)
    • Table 2-10 U.S. Exports of Floor Coverings and Wall or Ceiling Coverings of Vinyl Chloride Polymers, Price Per Unit Break-out by Country - 2000-2005 (in $/square meter)

  • Outlook
    • Laminate Flooring
    • Laminate Flooring Set to Record Increased Sales
    • Figure 2-11 Projection for Laminate Flooring Supply, 2006-10 (in billion $)
    • Vinyl Flooring
    • Vinyl Flooring Expected to Display Growth
    • Figure 2-12 Projections of Vinyl Flooring Supply, 2006-10 (in billion $)

Chapter 3 Factors Affecting the Market

  • Market Drivers
    • Construction Industry’s Strong Growth Continued in 2005
    • Figure 3-1 U.S. Total Monthly Value of Construction, 2005 (in billion $)
    • Residential Sector Surges in 2005, Benefiting from Lower Mortgage Rates
    • Figure 3-2 U.S. Monthly Mortgage Rates, 2005 (in %)
    • Non-residential Construction Sector Soars in 2005
    • Construction Industry Growth Slows in 2006
    • Figure 3-3 U.S. Monthly Total Value of Construction, 2006 (in billion $)
    • Residential Sector Decline in 2006 Retards Construction Industry Growth
    • Figure 3-4 U.S. Monthly Mortgage Rates, 2006 (in %)
    • Decline in New House Sales and Sales Prices
    • Figure 3-5 U.S. New Houses Sold and For Sale, 2004-2006 (in Thousands)
    • Figure 3-6 U.S. Quarterly Median Sales Prices of New Homes Sold by Region, 2004-2006 (in 1000s)
    • Existing Home Sales and Sales Prices Also Dip
    • Figure 3-7 U.S. Monthly Existing Home Sales (in 1000s) and Median Sales Prices (in 1000$), 2005-2006
    • Drastic Fall in New Privately Owned Housing Units
    • Figure 3-8 U.S. New Privately Owned Housing Starts, 2005-2006 (in 1000s)
    • Shift from Adjustable to Fixed-Rate Mortgage
    • Despite Decline, Housing Activity in 2006 to Set Third Best Year on Record
    • Residential Sector Decline Causes Real GDP Growth Slow Down in 2006
    • Residential Sector Outlook for the Second Half of 2006
    • Non-residential Sector Growth Continues in 2006
    • Table 3-1 U.S. Value of Total Construction by Sectors, 2005-2006
    • (in billion $)
    • Table 3-2 U.S. Value of Total Private Construction by Sectors, 2005-2006
    • (in billion $)
    • NAR’s Projection on Different Non-residential Segments for 2006
    • Office Market
    • Industrial Market
    • Table 3-3 U.S. Value of Total Public Construction by Sectors, 2005-2006 (in billion $)
    • High-Traffic Hospitality Market
    • Healthcare Sector
    • Home Maintenance and Improvements Gains Momentum in 2006
    • Figure 3-9 U.S. Quarterly Expenditures for Maintenance and Repairs and Improvements, 2004-2006 (in billion $)
    • Macroeconomic Trends Governing the Flooring Market
    • Positive Economic Trend Supports Growth in 2005
    • Figure 3-10 U.S. Quarterly GDP Trend (in billion $), 2001-2006
    • Table 3-4 U.S. Quarterly Economic Indicators, as Percentages from Previous Period, 2003-2006
    • Factors Negatively Affecting Housing Demand in 2006
    • Discouraging Population Rate
    • Higher Inflation Rate
    • Hike in Funds Rate Leading to Further Rise In Mortgage Rates
    • Personal Disposable Income Drives Remodeling
    • Figure 3-11 U.S. Personal Disposable Income and Consumer Expenditures, 2000-2010(F) ($)
    • China - an Important Player in Laminate Flooring Market

  • Supply Side Analysis
    • Comparison of Flooring Options Available in the U.S. Flooring Market
    • Figure 3-12 Comparison of Flooring Alternatives in the United States and Market Shares, 2005 (%)
    • Table 3-5 Comparison of Flooring Alternatives in the United States
    • Factors Affecting the Laminate and Vinyl Flooring Market in the United States
    • Laminate Flooring
    • Figure 3-13 Factors Affecting the Laminate Flooring Market, 2005 (%)
    • Vinyl Flooring
    • Figure 3-14 Factors Affecting the Resilient Flooring Market, 2005 (%)
    • Challenges for Laminate Flooring Manufacturers
    • Figure 3-15 Key Challenges for U.S. Laminate Flooring Manufacturers, 2004 (%)
    • Company Strategies
    • Expanding Product Lines
    • Inorganic Expansion
    • Brand Awareness

  • Demand Side Analysis
    • Demographic Characteristics
    • Simmons Survey - Overview
    • Total Expenditures on Home Improvement
    • Figure 3-16 U.S. Home Improvement - Total Expenditures
    • Comparison of Demographic Profiles by Product Type
    • Table 3-6 Demographic Profiles of Flooring Consumers, by Product Type, 2005-2006
    • Cost-Demand Analysis of Flooring Categories in the United States
    • Figure 3-16 Cost-Demand Analysis of Flooring Categories in the United States
    • Cost Comparison of Flooring Categories by Age Segments
    • Figure 3-17 U.S. Cost-Demand Analysis of Flooring Categories by Age Group
    • Cost Comparison of Flooring Categories by Ethnicity
    • Figure 3-18 U.S. Cost-Demand Analysis of Flooring Categories by Ethnicity
    • Cost Comparison of Flooring Categories by Location of Residence
    • Figure 3-19 U.S. Cost-Demand Analysis of Flooring Categories by Ethnicity
    • Cost Comparison of Flooring Categories by Household Income
    • Figure 3-20 U.S. Cost-Demand Analysis of Flooring Categories by Household Income

  • Market Trends
    • Do-It-Yourself Trend
    • Increasing Consumer Preference for New Designs in Laminate Flooring
    • Exotic-looking Laminate Flooring
    • Hand-scraped Laminate Flooring
    • Rustic Species of Laminate Flooring
    • Increasing Popularity of Flooring Designs with Unique Functionality

  • Mergers, Acquisitions and Expansion
    • Joint Ventures
    • ATC - Tarkett Joint Venture
    • Columbia Flooring Ties Up with Laura Ashley
    • Acquisitions
    • Mohawk Industries, Inc.’s Acquisition of Unilin Holding NV
    • Tarkett Buys Johnsonite
    • Facility Expansions
    • Shaw Industries Acquires Dynea’s Facility; Expands Manufacturing Operations
    • Kronotex Building a New Plant

  • New Product Introductions
    • Vinyl Flooring
    • Natural Creation Line by Armstrong
    • Laminate Flooring
    • Rustic and Exotic Laminates by Armstrong
    • Cascade Clic and Castille Clic Introduced by Columbia Forest Products
    • Naturals Collection Introduced by Mannington

Chapter 4 Marketing Dynamics

  • Marketing Initiatives
    • Website Promotions
    • Award for Mannington’s Web Promotion
    • Website Contests Sponsored by Mohawk
    • Certifications
    • Floor Score Certification to Mannington Inc.
    • Training Events by Flooring Marketers
    • E-learning Website Offered by Alloc, Inc.
    • Trade Shows
    • Surfaces
    • The Remodeling Show
    • International Builders Show
    • Other Initiatives
    • Experience Tour by Pergo to Educate Customers

Chapter 5 End Users

  • Demographic Profile
    • Simmons Survey Overview
    • Vinyl Flooring - Demographic Profile
    • Vinyl Sheets More Popular Than Vinyl Tiles
    • Figure 5-1 Percentage of U.S. Consumers Installing Different Types of Floorings, 2004-2006 (%)
    • Vinyl Tile Consumers
    • Vinyl Sheet Consumers
    • Table 5-1 Demographic Characteristics of Customers Buying Vinyl Flooring, 2006 (index values)
    • Key Vinyl Flooring Categories, Based on Demographic Findings
    • Vinyl Flooring under $1,000
    • Figure 5-2 Percentage of Consumers Using Vinyl Flooring under $1,000, 2004-2006 (%)
    • Table 5-2 Demographic Characteristics of Customers Favoring Use of Vinyl Flooring Under $1000, 2006 (index values)
    • DIY Vinyl Floor Tiles
    • Figure 5-3 Percentage of Consumers (Self/Other Household Member) Doing Home Improvement using Vinyl Floor Tiles, 2004-2006 (%)
    • Table 5-3 Demographic Characteristics of Consumers (Self/Other Household Member) Doing Home Improvement using Vinyl Floor Tiles, 2006 (index values)
    • The Benefits of Home Improvement
    • Table 5-4 Expenditures for Residential Improvements and Repairs of Rental Properties 2000-2005 (in million $)
    • Table 5-5 Demographic Characteristics of Home Owners Remodeling Home Interiors and Exteriors, 2006 (index values)

Chapter 6 Regulatory Environment

  • Introduction
  • Performance and Testing Standards
  • Laminate Flooring
    • North American Laminate Flooring Association (NALFA)
    • Introduction
    • Performance Properties of Laminate Flooring
    • Table 6-1 NALFA Performance Properties and Values
    • Test Methods for Laminate Flooring
    • Table 6-2 NALFA Test Methods and Scope

  • Vinyl Flooring
    • ASTM International
    • ASTM Test Methods
    • Table 6-3 ASTM Test Methods and Scope for Laminate and Vinyl Flooring

  • Other Standards
    • ISO
    • Flooring Technical Committee - TC 219
    • Table 6-4 ISO Test Methods and Details for Laminate and Resilient Flooring

  • Environmental Standards and Certifications
    • GREENGUARD
    • Table 6-5 Laminate Flooring Products Having GREENGUARD Certification
    • FloorScore
    • Table 6-6 Companies Having FloorScore Certification

Chapter 7 Company Profiles

  • Introduction
  • Figure 7-1 Top Laminate Flooring Brands in the United States, Percentage of Respondents (%)
  • Figure 7-2 Top Six Resilient Flooring in the United States (Percentage of Respondents)
  • Figure 7-3 Top Six Luxury Vinyl Tile Brands in the United States (Percentage of Respondents)
  • Key Players in the U.S. Flooring Industry
  • Figure 7-4 Bubble Comparison of the Key Market Players
  • Company Comparison Matrix
  • Table 7-1 Company Comparison Matrix - Fundamentals, Growth, Margins and Key Ratios, 2005
  • Armstrong World Industries, Inc.
    • Key Facts
    • Table 7-2 Corporate Details of Armstrong World Industries, Inc.
    • Company Overview
    • Business Segments
    • Figure 7-5 Revenue Contribution by Business Lines of Armstrong World Industries, Inc., Q2 2006 (%)
    • Resilient Flooring
    • Wood Flooring
    • Textiles and Sports Flooring (TSF)
    • Building Products
    • Cabinets
    • Geographical Presence
    • Table 7-3 Locations of Subsidiaries of Armstrong World Industries, Inc.
    • Performance Review
    • Figure 7-6 Total Annual Revenues and Net Profit of Armstrong World Industries, Inc., 2001-2005 (in $ billion)
    • Product Portfolio
    • Table 7-4 Product Portfolio of Armstrong World Industries, Inc. for Residential Laminate and Vinyl Flooring
    • Table 7-5 Product Portfolio of Armstrong World Industries Inc. for Commercial Solid Vinyl Flooring
    • Table 7-6 Product Portfolio of Armstrong World Industries Inc. for Commercial Vinyl Sheet Flooring
    • Table 7-6 Product Portfolio of Armstrong World Industries Inc. for Commercial Vinyl Composite Tile Flooring
    • Company Strategy
    • Sales and Distribution Strategy
    • Table 7-7 Sales and Distribution Model for Armstrong World Industries, Inc. across segments
    • Expanding Product Lines

  • Mohawk Industries, Inc.
    • Key Facts
    • Table 7-8 Corporate Details of Mohawk Industries
    • Company Overview
    • Business Segments
    • Figure 7-6 Revenue Share by Business Lines of Mohawk Industries, Q2 2006 (%)
    • Mohawk Segment
    • Dal-Tile Segment
    • Unilin Segment
    • Geographical Presence
    • Table 7-9 Locations and Subsidiaries of Mohawk Industries
    • Performance Review
    • Figure 7-7 Annual Revenues and Profit of Mohawk Industries, 2001-2005 ($)
    • Product Portfolio
    • Table 7-10 Product Portfolio of Mohawk Industries for Laminate and Vinyl Flooring
    • Table 7-10 [Cont.] Product Portfolio of Mohawk Industries for Laminate and Vinyl Flooring
    • Company Strategy
    • Sales and Distribution Strategy
    • Programs to Leverage Infrastructure and Retail Support
    • Strategic Mergers and Acquisitions
    • Unilin Holding NV
    • Buyout of Dal-Tile
    • Improving Brand Image

  • Tarkett AG
    • Key Facts
    • Table 7-11 Corporate Details of Tarkett AG
    • Company Overview
    • History
    • Business Lines
    • Revenue Share of Business Lines
    • Figure 7-8 Revenue Share of Business Lines of Tarkett AG, 2004 (%)
    • Revenue Shares of Business Segments - 2004
    • Figure 7-9 Revenue Share of Business Segments of Tarkett AG, 2004 (%)
    • Geographic Reach
    • Table7-12 Locations and Subsidiaries of Tarkett AG
    • Revenue Shares of Regions - 2004
    • Figure 7-10 Percent Share of Business Regions in 2004 - Tarkett AG (%)
    • Performance Review
    • Figure 7-11 Annual Sales and Y-o-Y Growth of Tarkett AG, 2000-2004 (in $ billion)
    • Product Portfolio
    • Table 7-13 Product Portfolio of Tarkett AG for Residential Laminate Flooring
    • Table 7-14 Product Portfolio of Tarkett AG for Residential Luxury Vinyl Tile and Vinyl Sheet
    • Table 7-15 Product Portfolio of Tarkett AG for Commercial Floorings - Azrock Line
    • Table 7-16 Product Portfolio of Tarkett AG for Commercial Floorings - Tarkett Specialty Line
    • Company Strategy
    • Inorganic Expansion
    • Joint Venture with ATC
    • Acquisition of Johnsonite
    • New Product Launch
    • Innovative Products
    • Shutdown of Vinyl Flooring Plant
    • Focus on Growth Markets
    • Continuous Productivity Improvement

  • Pergo AB
    • Key Facts
    • Table 7-17 Corporate Details of Pergo AB
    • Table 7-18 Shareholders in Pergo AB
    • Company Overview
    • History
    • Geographical Presence
    • Table 7-19 Locations and Subsidiaries of Pergo AB
    • Figure 7-12 Revenue Contribution of Pergo AB, by Geographical Segments, 2005
    • Performance Review
    • Figure 7-13 Annual Revenues and Profit of Pergo AB, 2001-2005 (in $ billion)
    • Product Portfolio
    • Table 7-20 Product Portfolio of Pergo AB for Residential Laminate Flooring
    • Company Strategy
    • Sales and Distribution Strategy
    • Expansion of Company Production Facilities
    • Promotion Strategies
    • Pergo Aims at Employee and Customer Satisfaction
    • New Product Launches

  • Shaw Industries, Inc.
    • Key Facts
    • Table 7-21 Corporate Details of Shaw Industries Inc.
    • Company Overview
    • History
    • Business Segments
    • Brand Names
    • Table 7-22 Key Brands Names of Shaw Industries, Inc.
    • Performance Review
    • Figure 7-14 Annual Revenues and Pre-Tax Earnings of Shaw Industries, Inc., 2001-2005 (in $ billion)
    • Product Portfolio
    • Table 7-23 Product Portfolio of Shaw Industries, Inc.
    • Company Strategy
    • Expansion
    • Increasing Brand Awareness
    • Other Initiatives

  • Columbia Forest Products, Inc.
    • Key Facts
    • Table 7-24 Corporate Details of Columbia Forest Products, Inc.
    • Company Overview
    • History
    • Business Segments
    • Brands Names
    • Table 7-25 Key Brands of Columbia Forests Products, Inc.
    • Geographic Presence
    • Table 7-26 Plant Locations of Columbia Forests Products, Inc.
    • Table 7-27 Subsidiaries of Columbia Forests Products, Inc.
    • Performance Review
    • Figure 7-15 Net Sales of Columbia Forest Products, Inc., 2000-2004 (in $ million)
    • Product Portfolio
    • Table 7-28 Product Portfolio of Columbia Forests Products, Inc.
    • Company Strategy
    • Cost Cutting
    • Expanding Product Lines

  • Mannington Mills
    • Key Facts
    • Table 7-29 Corporate Details of Mannington Mills
    • Company Overview
    • History
    • Geographical Presence
    • Table 7-30 Locations and Subsidiaries of Mannington Mills
    • Product Portfolio
    • Table 7-31 Product Portfolio of Mannington Mills for Residential Laminate and Vinyl Flooring
    • Table 7-32 Product Portfolio of Mannington Mills for Commercial Vinyl Flooring
    • Company Strategy
    • Sales and Distribution Strategy
    • Shift in Distributor Relationship
    • Innovating Product Lines to Increase Market Share

  • Alloc AS
    • Key Facts
    • Table 7-33 Corporate Details of Alloc AS
    • Company Overview
    • History
    • Business Segments
    • Performance Review
    • Figure 7-16 Annual Revenues and Profit of Alloc AS, 2003-2005 (in million $)
    • Product Portfolio
    • Table 7-34 Product Portfolio of Alloc AS

  • Congoleum Corporation
    • Key Facts
    • Table 7-35 Corporate Details of Congoleum Corporation
    • Company Overview
    • Business Segments
    • Residential Flooring
    • Commercial Flooring
    • Geographical Presence
    • Table 7-36 Locations and Subsidiaries of Congoleum Corporation
    • Figure 7-17 Revenue Contribution by Geographical Sales of Congoleum Corporation, 2005 (%)
    • Performance Analysis
    • Figure 7-18 U.S. Sales of Congoleum Corporation, 2001-2005 (in million $)
    • Product Portfolio
    • Table 7-37 Product Portfolio of Congoleum Corporation

  • Forbo International SA
    • Key Facts
    • Table 7-38 Corporate Details of Forbo International SA
    • Company Overview
    • Business Segments
    • Figure 7-19 Revenue Contribution by Business Line of Forbo International SA, 2005
    • Flooring
    • Adhesives
    • Belting
    • Geographical Reach
    • Table 7-39 Locations and Subsidiaries of Forbo International SA
    • Figure 7-20 Revenue Contribution by Geographical Segment of Forbo International SA, 2005
    • Performance Review
    • Figure 7-21 Annual Revenues and Profit of Forbo International SA, 2001-2005 (in $million)
    • Product Description
    • Table 7-40 Product Portfolio Commercial Vinyl Flooring of Forbo International SA

  • Faus Group, Inc.
    • Key Facts
    • Table 7-41 Corporate Details of Faus Group, Inc.
    • Company Overview
    • History
    • Product Portfolio
    • Table 7-42 Product Portfolio of Faus Group, Inc.
    • Company Strategy
    • Innovation - Key to Success
    • Enhancing Distribution Network
    • Distribution Deal with Butler-Johnson
    • Other Partnerships
    • Awards and Certifications
    • Faus Receives 2005 Home Depot Innovation Award

  • Witex Flooring, Inc.
    • Key Facts
    • Table 7-43 Corporate Details of Witex Flooring, Inc.
    • Company Overview
    • History
    • Business Segments
    • Table 7-44 Product Portfolio of Witex Flooring, Inc.

  • Wilsonart International
    • Table 7- 44 Corporate Details of Wilsonart International
    • Company Overview
    • History
    • Business Segments
    • Table 7-45 Product Portfolio of Wilsonart International