Pleasure Boats

 
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Published Mar 1, 1997 | 189 Pages | Pub ID: SB308

Now 50% off the original sale price of $2,250.
This Specialists in Business Information market profile uncovers the strategies employed to increase market share in this recovering industry. Sales and shipment statistics are segmented by boat type including trends on outboard motorboats, inboard motorboats, sterndrive boats, sailboats, canoes, inflatable boats, and personal watercraft. SBI profiles 25 boat builders, marine engine manufacturers, and marine product suppliers to reveal major competitor growth strategies, individual company financial statistics, and market shares.
Section 1: U.S. Pleasure Boat Industry Trends
Executive Summary
  • Table 1-1 Value of U.S. Pleasure Boat Market Sales, 1977-2002 (Dollars)
  • Table 1-2 Value of U.S. Pleasure Boat Market Sales by Industry Sector, 1992-2002 (Dollars): Outboard Motorboats, Inboard Motorboats, Inboard-Outdrive Boats, Sailboats, Yachts and Other Powered Boats, Rowboats and Canoes, and Inflatables
  • Table 1-3 U.S. Quantity Market Sales for Select Boat Industry Sectors, 1992 and 1997 (Number): Outboard Motorboats, Inboard Motorboats, Inboard-Outdrive Motorboats, and Sailboats
  • Table 1-4 Comparative Growth Analysis of U.S. Retail Pleasure Boat Unit Sales and Factors Affecting Domestic Demand, 1982-1997 (Number, Dollars, Index, and Rate): Personal Disposable Income, Gasoline Prices, and Interest Rate
  • Table 1-5 U.S. Producer Price Trends for Boat Building and Repair, 1982-2002 (Index)
  • Table 1-6 Comparison of Gross Profit Margins for U.S. Boat Builders and the U.S. Manufacturing Average, 1977-1997 (Percent)
  • Scope and Methodology

Section 2: U.S. Pleasure Boat Shipments
Summary of Major Findings

  • Table 2-1 Value of U.S. Pleasure Boat Shipments, 1972-2002 (Dollars)
  • Table 2-2 Value of U.S. Pleasure Boat Shipments by Industry Sector, 1972-2002 (Dollars): Outboard Motorboats, Inboard Motorboats, Inboard-Outdrive Boats, and Sailboats and Other Boats
  • Table 2-3 Distribution of U.S. Pleasure Boat Shipments by Industry Sector, 1972-2002 (Percent): Outboard Motorboats, Inboard Motorboats, Inboard-Outdrive Boats, and Sailboats and Other Boats
  • Table 2-4 U.S. Quantity Pleasure Boat Shipments by Industry Sector, 1987-1997 (Number): Outboard Motorboats, Inboard Motorboats, Inboard-Outdrive Boats, Sailboats, Canoes, Other Boats, and Total
  • Table 2-5 Value of U.S. Pleasure Boat Shipments by Boat Type, 1987-2002 (Dollars): Runabouts, Cabin Cruisers, Yachts, Bass Boats, Pontoon Boats, Center Consoles, Utility Boats, Houseboats, Sailboats, Canoes, Rubber Boats, and Other
  • Table 2-6 Value of U.S. Outboard Motorboat Shipments by Type and Material, 1987-1997 (Dollars): Runabouts, Utility, Bass Boats, Pontoon Boats, Cabin Cruisers, Center Consoles, and Other; Wood or Metal and Plastic or Fiberglass
  • Table 2-7 Quantity U.S. Outboard Motorboat Shipments by Type and Material, 1987-1997 (Number): Runabouts, Utility, Bass Boats, Pontoon Boats, Cabin Cruisers, Center Consoles, and Other; Wood or Metal and Plastic or Fiberglass
  • Table 2-8 U.S. Shipments of Inboard Motorboats by Type, 1987-1997 (Dollars and Number): Runabouts, Cabin Cruisers by Size, and Other
  • Table 2-9 U.S. Shipments of Inboard-Outdrive Boats by Type, 1987-1997 (Dollars and Number): Houseboats, Runabouts, Cabin Cruisers, Center Consoles, and Other
  • Table 2-10 U.S. Runabout Boat Shipments by Type, 1987-1997 (Number and Dollars): Inboard-Outdrive, Inboard, Plastic/Fiberglass Outboards, and Wood or Metal Outboards
  • Table 2-11 U.S. Cabin Cruiser Shipments by Type, 1987-1997 (Number and Dollars): Inboard by Size, Inboard- Outdrive, and Plastic/Fiberglass
  • Table 2-12 U.S. Shipments of Nonpowered Sailboats and Powered Sailboats by Size, 1987-1997 (Dollars and Number): Without Auxiliary Motor; With Auxiliary Motor Not More Than 21.33 Feet, More Than 21.33 Feet but Not More Than 29.53 Feet, More Than 29.53 Feet but Not More Than 39.03 Feet, and More Than 39.03 Feet
  • Table 2-13 U.S. Boat Trailer Shipments, 1972-1997 (Number and Dollars)
  • Table 2-14 U.S. Producer Price Trends for Pleasure Boats by Boat Type and Outboard Engines, 1992-1997 (Index)

Section 3: U.S. Pleasure Boat Imports
Summary of Major Findings

  • Table 3-1 Total U.S. Pleasure Boat Imports and Share of U.S. Market Sales, 1977-1997 (Number and Dollars)
  • Table 3-2 U.S. Imports of Pleasure Boats by Boat Type, 1990-1997 (Number and Dollars): Outboard Motorboats, Inboard Motorboats, Inboard-Outdrive Boats, Sailboats, Other Powered Boats, Rowboats and Canoes, and Inflatables
  • Table 3-3 Imports' Share of U.S. Boat Market Sales by Major Industry Sector, 1992 and 1997 (Percent): Outboard Motorboats, Inboard Motorboats, Inboard-Outdrive Boats, Sailboats, Other Powered Boats, Rowboats and Canoes, Inflatables, and Total Industry
  • Table 3-4 U.S. Boat Imports by the Top Fifteen Countries of origin, 1992-1996 (Dollars and Number)
  • Table 3-5 U.S. Imports of Outboard Motorboats by Material and by Length, 1990-1996 (Number and Dollars): Metal Hull by Length, Reinforced Plastic by Length, and all Other Outboard Motorboats
  • Table 3-6 U.S. Imports of Outboard Motorboats by Material, by Length, and by Major Country of origin, 1992-1996 (Number and Dollars): Metal Hull by Length, Reinforced Plastic by Length, and all Other Outboard Motorboats
  • Table 3-7 U.S. Imports of inboard Motorboats and inboard- Outdrive Boats by Length, and Yachts and Other Powerboats, 1990-1996 (Number and Dollars)
  • Table 3-8 U.S. Imports of inboard Motorboats and inboard- Outdrive Boats by Length, and Yachts and Other Powerboats by Major Country of origin, 1992-1996 (Number and Dollars)
  • Table 3-9 U.S. Imports of Sailboats by Type and by Length, 1990-1996 (Number and Dollars): With Auxiliary Motor or Without Motor; Not Exceeding 13 Feet, Exceeding 13 Feet but Not Over 21 Feet, Exceeding 21 Feet but Not Over 30 Feet, and Exceeding 30 Feet
  • Table 3-10 U.S. Imports of Sailboats by Type by Length, and by Major Country of origin, 1992-1996 (Number and Dollars): With Auxiliary Motor or Without Motor; Not Exceeding 13 Feet, Exceeding 13 Feet but Not Over 21 Feet, Exceeding 21 Feet but Not Over 30 Feet, and Exceeding 30 Feet
  • Table 3-11 U.S. Imports of Rowboats, Canoes, and inflatables by Type and Price Range, 1990-1996 (Number and Dollars)
  • Table 3-12 U.S. Imports of Rowboats, Canoes, and Inflatables by Type and Price Range and by Major Country of origin, 1992-1996 (Number and Dollars)
  • Table 3-13 U.S. Marine Engine Imports by Type, 1990-1996 (Number and Dollars): Outboard, Inboard-Outdrive, and Inboard by Power Capacities
  • Table 3-14 U.S. Marine Engine Imports by Major Country of origin, 1992-1996 (Number and Dollars): Outboard, inboard- Outdrive, and Inboard by Power Capacities

Section 4: U.S. Pleasure Boat Demand Analysis
Summary of Major Findings

  • Table 4-1 Total U.S. Consumer Spending On Boating, 1970-2002 (Dollars)
  • Table 4-2 U.S. Consumer Spending On Boating by Type of Boating Equipment and Other Expenditures, 1990-1997 (Dollars): Outboard Boats, Outboard Motors, Boat Trailers, Inboard Runabouts, Inboard Cruisers, Sterndrive Boats, Canoes, Personal Watercraft, Inflatables, Jet Boats, Sailboats, Accessories, and Other Spending
  • Table 4-3 Total U.S. Retail Pleasure Boat Unit Sales, 1975-2002 (Number)
  • Table 4-4 U.S. Retail Pleasure Boat Sales by Type, 1975-1997 (Number)
  • Table 4-5 U.S. Retail Unit Engine and Trailer Sales, 1975-1997 (Number)
  • Table 4-6 U.S. Quantity Outboard Motor Sales by Horsepower, 1996 (Number)
  • Table 4-7 Average U.S. Retail Unit Cost for Boats and Related Equipment, 1990-1997 (Dollars): Outboard Boats, Outboard Motors, Boat Trailers, inboard Runabouts, inboard Cruisers, Sterndrive, Canoes, Personal Watercraft, inflatables, Jet Boats, and Sailboats
  • Table 4-8 U.S. Consumer Boat and Accessory Purchases by State, 1990 and 1995 (Dollars)
  • Table 4-9 U.S. Consumer Boat and Accessory Purchases by Marine Product and Per Capita Purchases by State, 1995 (Dollars): Boats, Outboard Motors, Boat Trailers, and Marine Accessories
  • Table 4-10 U.S. Household Spending On Boats and Motors by Demographic Characteristic, 1987-1995 (Dollars): Spending by Household Inc.ome, Household Size, Age of Household Head, and Region
  • Table 4-11 Distribution of U.S. Household Boat and Motor Spending by Demographic Characteristic, 1987-1995 (Percent): Spending by Household Inc.ome, Household Size, Age of Household Head, and Region
  • Table 4-12 Average U.S. Household Spending On Boats and Motors by Demographic Characteristic, 1987-1995 (Dollars): Spending by Household Inc.ome, Household Size, Age of Household Head, and Region
  • Table 4-13 Average U.S. Household Spending On Boats and Motors by Demographic Characteristic and by Product Category, 1990-1995 (Dollars): Boat and Motor, Boat Without Motor and Boat Trailer, Outboard Motors, and Boat and Trailer Rentals; Spending by Household Inc.ome, Household Size, Age of Household Head, and Region
  • Table 4-14 Demographic Characteristics of Recent Boat Buyers by Type of Boat, 1996 (Number, Dollars, and Percent): Age, Inc.ome, Children, Married, and Occupation; Cruiser, Runabout, Fiberglass, Fishing Aluminum, and PWC

Section 5: Boat Distribution and Factors Affecting Demand
Summary of Major Findings

  • Table 5-1 Number and Revenues of U.S. Boat Dealers, 1972-1997 (Number and Dollars)
  • Table 5-2 U.S. Boat Dealer Revenues by Product Line or Service, 1987-1997 (Dollars): New and Used Boats, Labor Charges, Storage and Docking, Recreational Vehicles, Fuels, and Other
  • Table 5-3 Revenues of U.S. Boat Dealers by Region and State, 1987-1997 (Dollars)
  • Table 5-4 Number of U.S. Boat Dealers by Region and State and Average Revenues Per Dealer, 1987-1997 (Number and Dollars)
  • Table 5-5 U.S. Boat Builder Boat Repair Revenues and Repair Price Trends, 1972-1997 (Dollars and index)
  • Table 5-6 Recreational Boats Owned in the U.S. by Type, 1970-1997 (Number): Total, Outboard, inboard-Outdrive, Sailboats, Canoes, and Other
  • Table 5-7 Characteristics of U.S. Numbered Power Recreational Boats, 1985-1995 (Number): Hull Material, Propulsion, and Length
  • Table 5-8 U.S. Numbered Nonpowered Boats and Personal Watercraft by Hull Material, 1995 (Number): Wood, Fiberglass, Metal, inflatable, and Other; Rowboats, Sailboats, Canoe/Kayaks, Personal Watercraft, and Other Nonpowered Boats
  • Table 5-9 U.S. Motorboat Registrations by State, 1980-1995 (Number)
  • Table 5-10 U.S. Participation in Watersports by Household Inc.ome, 1995 (Dollars and Percent): Fishing, Boating, Waterskiing, Canoeing, and Sailing
  • Table 5-11 U.S. Personal Inc.ome, Gasoline Price, and interest Rate Trends, 1980-1997 (Dollars, index, and Rate): Real Disposable Personal Inc.ome, Gasoline Consumer Price index, and Bank Prime Rate
  • Table 5-12 Distribution of U.S. Households by Demographic Characteristic, 1975-1995 (Number and Percent): Household Inc.ome, Household Size, Age of Household Head, Region, and Total Households
  • Table 5-13 Estimated Number of U.S. Fishing Trips by Marine Recreational Fishermen by Subregion and Mode of Fishing, 1987-1995 (Number): Shore, Private/Rental Boats, and Charter/Party Boats
  • Table 5-14 Number and Revenues of U.S. Marinas, 1987-1997 (Number and Dollars): Number of Marinas, Revenues, Average, Payroll Percent Revenues, and Docking and Storage Capacity
  • Table 5-15 Revenues of U.S. Marinas by Region and State, 1987-1997 (Dollars)
  • Table 5-16 Number of U.S. Marinas by Region and State and Average Revenues Per Marina, 1987-1997 (Number and Dollars)
  • Table 5-17 Docking and Storage Capacity At Private U.S. Marinas and Boat Dealers, 1992 (Number): Total Marinas, Wet Slips, Moorings, in-Out Racks, and Other Land Storage; Total Boat Dealers

Section 6: U.S. Pleasure Boat Exports and the Canadian Trade Situation
Summary of Major Findings

  • Table 6-1 Total U.S. Pleasure Boat Exports and Share of Shipments, 1972-1997 (Number and Dollars)
  • Table 6-2 U.S. Exports of Pleasure Boats by Boat Type, 1987-1997 (Number and Dollars): Outboard Motorboats, inboard Motorboats, inboard-Outdrive Boats, Sailboats, Other Powerboats, Rowboats and Canoes, and inflatables
  • Table 6-3 Exports' Share of U.S. Boat Shipments by Major industry Sector, 1987-1997 (Percent): Outboard Motorboats, inboard Motorboats, inboard-Outdrive Boats, Sailboats, Other Powerboats, Rowboats and Canoes, inflatables, and Total industry
  • Table 6-4 U.S. Boat Exports by the Top Sixteen Countries of Destination, 1992-1996 (Dollars and Number)
  • Table 6-5 U.S. Exports of Outboard Motorboats, inboard Motorboats, inboard-Outdrive Boats, and Other Powerboats by Major Country of Destination, 1992-1996 (Number and Dollars)
  • Table 6-6 U.S. Exports of Sailboats by Type and by Length, 1990-1996 (Number and Dollars): With Auxiliary Motor or Without Motor; Not Exceeding 13 Feet, 13 Feet but Not Over 21 Feet, Exceeding 21 Feet but Not Over 30 Feet, and Exceeding 30 Feet
  • Table 6-7 U.S. Exports of Sailboats by Type by Length, and by Major Country of Destination, 1992-1996 (Number and Dollars): With Auxiliary Motor or Without Motor; Not Exceeding 13 Feet, Exceeding 13 Feet but Not Over 21 Feet, Exceeding 21 Feet but Not Over 30 Feet, and Exceeding 30 Feet
  • Table 6-8 U.S. Exports of Rowboats, Canoes, and inflatables by Major Country of Destination, 1992-1996 (Number and Dollars)
  • Table 6-9 U.S. Marine Engine Exports by Type, 1990-1996 (Number and Dollars): Outboard, inboard-Outdrive, and inboard
  • Table 6-10 U.S. Marine Engine Exports by Type by and Major Country of Destination, 1992-1996 (Number and Dollars): Outboard, inboard-Outdrive, and inboard
  • Table 6-11 Canadian Exports of Pleasure Boats and Engines by Type and by Major Country of Destination, 1992-1995 (Number and Canadian Dollars): inflatables, Sailboats, Motorboats, Other Boats, Outboard Motors, and Other Gasoline Marine Engines
  • Table 6-12 Canadian Imports of Pleasure Boats and Engines by Major Country of origin, 1992-1995 (Number and Canadian Dollars): inflatables, Sailboats, Motorboats, Other Boats, Outboard Motors, and Other Gasoline Marine Engines

Section 7: Cost Structure of U.S. and Canadian Boat Builders and Repair Services
Summary of Major Findings

  • Table 7-1 U.S. Boat Builder Operating Ratios and Profit Margins, 1972-1997 (Percent): Payroll, Other Labor Costs, Material Costs, and Gross Profit Margin
  • Table 7-2 Value of U.S. Boat Builder Material Purchases by Kind, 1982-1992 (Dollars): Engines, Plastic Resins, Aluminum Shapes, Glass Fiber, Marine Hardware, Plywood, and Others
  • Table 7-3 U.S. Producer Price Trends for Major Material inputs, 1992-1997 (index): Plastic Resins, Glass Fiber, Lumber and Wood Products, Aluminum Shapes and forms, Marine Hardware, Paint and Allied Products, Carpeting, and Canvas Products
  • Table 7-4 U.S. Boat Builder Plant Labor Situation, 1972-1997 (Number, Dollars, and Percent): Total Employees, Revenues Per Employee; Production Workers Percent Total Employees, Average Hourly Wages, and Average Weekly Hours
  • Table 7-5 U.S. Boat Builder Plant Capital Expenditure Trends, 1972-1994 (Dollars and Percent): New Capital Expenditures, 5-Year Moving Average, and Percent Value Added
  • Table 7-6 U.S. Boat Builder inventory Trends, 1972-1994 (Ratio)
  • Table 7-7 Plant Operating Ratios by Boat Builder Sector Specialization, 1992 (Number, Dollars, and Percent): Outboard Motorboats, Inboard Motorboats, Inboard- Outdrive Boats, Other Boats, and Boat Repair; Number of Plants, Plant Shipments, Payroll and Material Costs Percent Shipments, Shipments Per Employee, Average Hourly Wages, and Capital Expenditures
  • Table 7-8 Number of U.S. Boat Builders and Repair Services by State and by Number of Employees, 1980-1994 (Number)
  • Table 7-9 U.S. Boat Builder Revenues by State and by industry Sector, 1987 and 1992
  • Table 7-10 Canadian Boat Building and Repair Industry Structure, 1989-1994 (Number and Canadian Dollars): Number of Plants, Plant Revenues, Employees, and Operating Ratios
  • Table 7-11 Distribution of Canadian Boat Builder and Repair Revenues by Number of Employees at Facility and Province, 1990 and 1994 (Number and Canadian Dollars)

Section 8: U.S. Boating industry Competitive Environment
Summary of Major Findings

  • Table 8-1 Number of U.S. Boat Builders, Production Facilities, and Total Plant Revenues, 1972-1997 (Number and Dollars)
  • Table 8-2 Number of U.S. Boat Builders by Boat Type and Average Shipments Per Company, 1987 and 1992 (Number): Outboard Motorboats by Material and Boat Type, inboard Motors by Type, Inboard-Outdrive Boats by Type, Other Boats by Type, Boat Trailers, and Outboard Motors
  • Table 8-3 Distribution of U.S. Boat Building Plants, Plant Shipments, and Payroll and Material Costs Percent Shipments by Number of Employees, 1987-1992 (Number, Dollars, and Percent)
  • Table 8-4 Percent of U.S. Boat Builder Shipments by Company Group Category, 1972-1995 (Percent): 4, 8, 20, and 50 Largest Companies
  • Table 8-5 Sales for Eight Major U.S. Boat Builders and their Share of U.S. Shipments, 1992 and 1995 (Dollars and Percent)
  • Table 8-6 Sales and Profit Trends for Ten Pleasure Boat Builders, Marine Engine Manufacturers, and Accessory Suppliers, 1991-1996 (Dollars and Percent)
  • Table 8-7 Sales Estimates for Thirty-Five Major U.S. Boat and Marine Engine Manufacturers, 1995

Section 9: Competitor intelligence: Company Profiles and Recent Developments
Summary of Major Findings
New Models and Line Extensions to Inc.rease Share
Vertical integration to Strengthen Position
EPA Marine Emission Standards
industry Consolidation
Methodology, Sources, and Objectives
Arctic Cat, Inc..
Beneteau S.A.
Bombardier, Inc..
Brunswick Corp.
The Coleman Co., Inc..
Fishars Corp.
Fountain Powerboat industries, Inc..
GB Holdings Ltd.
Genmar Holdings, Inc..
Honda Motor Co.
Holiday RV Superstores, Inc..
Johnson Worldwide Associates, Inc..
Kawasaki Heavy industries Ltd.
Meridian Sports, Inc..
Outboard Marine Corp.
Polaris industries, Inc..
Regal Marine industries, Inc..
Rotary Power international, Inc..
RPC Inc..
Smoker Craft, Inc..
Suzuki Motor Corp.
Travis Boats and Motors, Inc..
Volvo Ab
West Marine, Inc.
Yamaha Motor Co. Ltd.

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