The U.S. Market for Residential Water Treatment Products

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Published Nov 1, 2005 | 268 Pages | Pub ID: SB1175662

SBI estimates the 2005 U.S. market for household water treatment products at $2.6 billion, with reverse osmosis filtration the largest contributor to the market, followed by activated carbon filtration.

This business segment is positioned to see increased growth in the coming years due to the continued housing boom and benefiting from recent natural disasters like Hurricane Katrina and from fears of biological terrorism, which for better or worse has put water filtration in the spotlight.

This new report from SBI, The U.S. Market for Residential Water Treatment Products, presents an in-depth analysis looks at all the macro and micro trends affecting sales and share of manufacturers in the marketplace and influencing product development in the filtration market. The report contains comprehensive data on U.S. shipments, imports and exports, end-use markets, purchaser demographics and the competitive environment. It also identifies key issues, regulations and trends affecting the marketplace, profiles major marketers, along with manufacturer and retailer strategies used to maximize growth and profitability.

What You'll Get in this Report
The U.S. Market for Residential Water Treatment Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Residential Water Treatment Products offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares) Competitive Profiles
  • The End User
  • The Products

Trends and Opportunities Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the water treatment and filtration market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2010.

This report will help:

  • Manufacturers and marketers identify market opportunities and develop targeted promotion plans for water treatment products
  • Research and development professionals stay on top of competitor initiatives and explore demand for water treatment products.
  • Advertising agencies working with clients in related industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope
  • Methodology
  • The Market
    • Combined Water Softener and Filtration Sales at $2.6 billion
    • Table 1-1 U.S. Retail Sales of Residential Water Treatment Market, 2000-2004 (in million $)
    • Table 1-2 U.S. Residential Water Treatment Equipment Sales by Segment, 2000-2005 (In million $ at the retail level)
    • Figure 1-1 U.S. Residential Water Treatment Equipment Sales by Segment, 2005
    • Figure 1-2 Market Composition By Category Share in the Water Filtration Market, 2005
    • A Word on Sales Through IRI

  • Types of Water Filtration
    • Activated Carbon Filtration
    • Reverse Osmosis
    • Ultraviolet Water Filters
    • Water Distillation (Water Distillers)
    • Ozone

  • Trends Affecting The Market
    • Bottled Water Industry Snapshot
    • The Economy
    • Population Trends
    • Housing Activities
    • Home Ownership Rates
    • Hurricane Katrina Impact
    • Waterborne Diseases
    • Key Regulations and Safety Issues
    • The Lead & Copper Rule
    • Arsenic Rule
    • Long Term 2 Enhanced Surface Water Treatment Rule
    • Drugs in Water
    • Perchlorate in Water

  • Latest and Emerging Technologies
    • New Innovations
    • Ionized Water
    • Vortex Technology
    • Catalytic Converters
    • Magnetic Water Treatment Devices
    • Far Infra Red Systems

Chapter 2 The U.S. Water Supply System

  • Water Characteristics
  • Sources of Drinking Water
  • Water Usage
  • Water Consumption in the United States
  • Figure 2-1 Per Capita Water Consumption, U.S. Versus Other Countries (cubic meters)
  • Table 2-1 Average Use Of Water in U.S., 2003
  • USGS Water Use Surveys
  • Table 2-2 Estimated Water Use in the United States, 1950-2000 (billion gallons per day)
  • Figure 2-2 Water Usage Trends by Sector, 1950-2000
  • Figure 2-3 Estimated Water Use in the United States, by Sector, 2000
  • Table 2-3 Total Water Withdrawals Per State by Water Use Category, 2000 (million gallons per day)
  • The Water Supply System
    • Water Supply Regulation
    • Figure 2-4 Public and Domestic Water Withdrawals, Population, 2000 (in thousands & %)
    • Private Supply
    • Table 2-5 Domestic Water Withdrawals by State, 2000

  • Public Water Supply
    • Table 2-5 Public Water Withdrawals by State, 2000
    • Table 2-5 Public Water Withdrawals by State, 2000
    • Community and Non-community Systems
    • Table 2-6 Number of U.S. Public Water Systems, by Type & Population Served, 2000
    • Figure 2-5 Number of U.S. Public Water Systems, by Type & Population Served, 2000
    • Community Systems
    • Figure 2-6 Community Water Systems — Connections Versus Systems by Population Service Categories, 2000
    • Ownership
    • Table 2-7 Distribution of U.S. Community Water Systems, by Type of Ownership, 2000
    • Figure 2-7 Distribution of U.S. Community Water Systems, by Type of Ownership, (%) 2000
    • Water Source
    • Figure 2-8 U.S. Community Water Systems, Water Supply by Source, 2000
    • Non-community Systems
    • Non-Transient Non-Community Water Systems
    • Transient Non-Community Water Systems
    • Small Water System Problems
    • Non-Community Water Systems, Water Quality and Monitoring
    • Monitoring Expense

  • Water Conservation and Supply
    • Water Shortages
    • Droughts

  • Residential Water Conservation
    • Regional Water Conservation Efforts
    • Water Alliances for Voluntary Efficiency
    • Other Residential Water Conservation Methods
    • Water Quality: Health and Safety Aspects
    • Water Contamination
    • Contaminants in Drinking Water
    • Table 2-8 List of Water Contaminants & Their Maximum Contaminant Levels (MCLs) as Decided By Environmental Protection Agency (EPA) June 2003
    • Disinfectant
    • Disinfection Byproduct
    • Inorganic Chemical
    • Organic Chemical
    • Microorganism
    • Radionuclides
    • Ground Water and Surface Water Contamination
    • Table 2-9 Groundwater Contaminant Sources
    • National Water-Quality Assessment Program Pesticide Survey
    • Safety Standards
    • Drinking Water Infrastructure Needs Survey
    • Table 2-10 Total 20-Year Water Infrastructure Need (in billion $)
    • Hazardous Waste
    • Municipal Wastewater Treatment Plants
    • Wastewater Treatment Expenditures
    • Table 2-11 Clean Water Needs, 1992, 1996, and 2000 (In billion $)

Chapter 3 The Residential Water Treatment Market

  • Residential Water Treatment
  • Water Quality Association — National Consumer Quality Research
  • Types of Residential Water Treatment Equipment
  • Table 3-1 Technology and Descriptions for Water Treatment
  • Point-of-Entry Products
  • National Sanitation Foundation
  • Point-of-Use Products
  • Disinfectant Applications
  • Chemical-Based Disinfection
  • Chemical-Free Disinfection
  • Disinfectant Limitations
  • Oxidation
  • Chlorination
  • Other Common Oxidants
  • Demographic Profile of Residential Water Treatment Users
  • Table 3-2 Demographic Characteristic of Consumers Owning Water Treatment Equipment
  • Table 3-3 Demographic Characteristics of Consumers Bought Water Treatment Equipment Last 12 Months
  • Total Sales for Residential Water Treatment
  • Figure 3-1 Overall Market Sales for Residential Water Treatment, 2000-2005 (in billion $)
  • Table 3-4 U.S. Residential Water Treatment Equipment Sales, by Segment, 2000-2005 (in million $ at the retail level)
  • Table 3-5 Market Share of Individual Categories in the Residential Water Treatment Market (%)
  • Figure 3-2 U.S. Residential Water Treatment Equipment Sales, by Segment, 2005, %
  • Current Scenario — Consolidation
  • Factors to Growth
  • Forecasts
  • Table 3-6 U.S. Residential Water Treatment Equipment Sales by Segment, 2000, 2004, 2005 and 2010 (in million $ at the retail level)
  • Table 3-7 Projected U.S. Residential Water Treatment Equipment Sales, by Segment, 2005-2010 (in million $ at the retail level)
  • Distribution

Chapter 4 The Water Softeners Market

  • Overview
  • Hard Water
  • Why Soften?
  • Hard-Water Regions
  • Residential Applications
  • Ion Exchange
    • The Process
    • The Equipment
    • The Materials
    • Synthetic Resins
    • Resin Bed Maintenance
    • Cation Exchange
    • Anion Exchange
    • Ion Exchange Models And Efficiency

  • Legislation
    • Brine Disposal
    • California Brine Discharge Problems
    • Central Brine Regeneration

  • Water Softening And Health Concerns
    • Sodium Intake
    • Table 4-1 Tolerable Upper Sodium Intake Levels
    • Potassium Intake
    • Hard Water and Health
    • Water Softener Data And Trends
    • Historical Trends
    • Figure 4-1 Overall Market Sales for Water Softeners, 2000-2005 (in million $)
    • Mass Market Scenario
    • Figure 4-2 IRI-Tracked Mass Market Sales of the U.S. Residential Water Softener Market, 2000-2005 (E) (in million $)
    • A Look at Competitors Through IRI
    • Table 4-2 IRI-Tracked Mass Market Sales of Top Marketers in the U.S. Residential Water Softener Market, 2000-2005(E) (in million $)
    • Table 4-3 IRI-Tracked Mass Market Sales of Top Brands in the U.S. Retail Residential Water Softener Market, 2000-2005 (E) (in million $)
    • Marketing Dynamics
    • Market Projections
    • Figure 4-3 Projected Growth for Residential Water Treatment, 2005-2010 (in million $)

Chapter 5 The Water Filtration Market

  • Overview
  • Tap Water Health Concerns
  • Why Water Filtration
  • Technologies in Water Filtration
  • Activated Carbon Filtration
  • Reverse Osmosis
  • Ultraviolet Water Filters
  • Water Distillation
  • Sand Filters
  • Ozone
  • Filtration Data And Trends
    • Historical Trends
    • Figure 5-1 Overall Market Sales for Residential Water Filtration, 2000-2005 (in billion $)
    • Segment Contribution
    • Figure 5-2 Market Composition By Category Share in the Water Filtration Market, 2005 (%)
    • Table 5-1 U.S. Residential Water Filtration Sales by Segment, 2000-2005 (in million $ at the retail level)
    • Table 5-2 Market Share of Individual Categories in the Residential Water Filtration Market, 2000-2005 (%)
    • Market Projections
    • Table 5-3 U.S. Residential Water Filtration Sales by Segment, 2000, 2004, 2005 and 2010 (in million $ at the retail level)
    • Table 5-4 Projected U.S. Residential Water Filtration Sales by Segment, 2005-2010 (in million $ at the retail level)
    • Figure 5-3 Projected Growth for Residential Water Filtration, 2005-2010 (in billion $)

  • A Look At Water Filters Sold Through IRI Channels
    • Figure 5-4 IRI-Tracked Retail Sales of Water Filters/Devices Market, 2000-2005 (E) (in million $)
    • Table 5-5 IRI-Tracked Mass Market YOY Percentage Change of the U.S. Residential Water Filters/Devices Market, 2000-2005 (E)
    • Table 5-6 IRI-Tracked Retail Sales of Top Marketers of Water Filters/Devices, 2000-2005 (E) (in million $)
    • Table 5-7 IRI-Tracked Mass Market Sales of Top Brands in the U.S. Retail Residential Water Filters/Devices Market, 2000-2005 (E) (in million $)
    • Growth Factors
    • Distribution Scenario

Chapter 6 Individual Water Filtration Product Markets

  • Reverse Osmosis
  • Residential RO
  • Membranes
  • Cellulose Acetate Membranes
  • Thin Film Composite Membranes
  • Membrane Limitations
  • Effectiveness
  • Table 6-1 Contaminants Removed by RO
  • Flow Rate
  • Table 6-2 Average Flux And Rejection Rates Of Residential RO Membrane
  • Components
  • Residential Systems
  • Filtered Water Storage
  • Capacity
  • Shut-off Valves
  • Monitoring
  • Regulations
  • Cost
  • Products
  • Nanofiltration (NF)
  • Table 6-3 Comparison between Reverse Osmosis and Nanofiltration
  • Reverse Osmosis Data And Trends
  • Historical Trends
  • Figure 6-1 Overall Market Sales for Reverse Osmosis, 2000-2005 (in million $)
  • Table 6- 4 YOY Growth for Reverse Osmosis, 2000-2005 (in million $)
  • Market Projections
  • Table 6-5 Projected Sales for Reverse Osmosis 2006-2010($ million)
  • Ultraviolet Radiation
    • Residential Water Applications
    • Ultraviolet Technology
    • Disinfection
    • Oxidation Reactions
    • Table 6-6 Chlorine Versus Ultraviolet Disinfection
    • Microorganism Density and UV Resistance
    • Water Turbidity
    • Table 6-7 Water Quality Levels for Effective Ultraviolet Treatment
    • Water Flow Rate
    • Dosage
    • Table 6-8 Ultraviolet Inactivation Dosage Rates Organism Type Disease UV Dosage
    • Output Rate
    • Water Treatment Standards
    • UV Systems
    • Radiation Production
    • Quartz Glass Sleeves
    • Lamps
    • Key Marketers
    • Product Trends
    • Prices
    • Electronic Trends
    • Ultraviolet Water Filtration Data And Trends
    • Figure 6-2 Overall Market Sales for Ultraviolet Radiation, 2000-2005
    • Table 6-9 Sales of UV Filters, 2000-2005 ($ million)
    • Market Projections
    • Table 6-10 Projected Sales of UV Filters, 2006-2010 ($ million)

  • Ozone
    • Oxidation
    • Table 6-11 Common Oxidant Applications of Ozone
    • Disinfection
    • The Pool and Spa Market
    • The Equipment
    • The Technology
    • Ultraviolet Ozone Technology
    • Corona Discharge Ozone Technology
    • Ozone Dosage
    • Surface Water Treatment Rule
    • Groundwater
    • Disadvantages Of Ozone
    • POE and POU Systems
    • Key Marketers
    • Ozone Data And Trends
    • Historical Trends
    • Figure 6-14 The U.S. Residential Ozone Water Treatment Market, 2000-2005 (in million $ at retail level)
    • Table 6-15 YOY Growth Ozone Filters, 2000-2005 (in $ million)
    • Market Projections
    • Table 6-16 Projected Sales of Ozone Filters, 2006-2010 (in $ million)

  • Activated Carbon Filtration
    • Residential Applications
    • Point-of-Entry Systems
    • Point-of-Use Systems
    • In-home ACF Options
    • Pour-through AC filters
    • Faucet-mounted AC filters
    • Under-the-counter AC filters
    • Activated Carbon Filtration Technology
    • Effectiveness
    • Table 6-17 Typical Compounds Adsorbed By Activated Carbon
    • Best Available Technology
    • Microbial Growth in Activated Carbon Filters
    • Market Dynamics
    • Federal Regulations
    • Point-of-Entry Units
    • Key Marketers
    • ACF Data And Trends
    • Historical Trends
    • Figure 6-18 The U.S. Residential ACF Water Treatment Market, 2000-2005 (in million $ at retail level)
    • Table 6-19 YOY Growth ACF Filters, 2000-2005 ($ million)
    • Market Projections
    • Table 6-20 Projected Sales of ACF Filters, 2006-2010 (in million $)

  • Distillation
    • Applications
    • Commercial and Industrial Applications
    • Residential Applications
    • Demineralization
    • Distillation Technology: Residential Models
    • Distillation Technology
    • Countertop Units
    • Floor Models and Other Models
    • Accessories
    • The Distillation Process
    • Entrainment
    • Removal of Volatile Organic Compounds and Other Organic Contaminants
    • Distillation Methods
    • Distiller Materials
    • Maintenance
    • Effectiveness
    • Table 6-21 Contaminants Removed by Distillation
    • Power Requirements
    • Filters
    • Advantages
    • Disadvantages
    • Consumer Trends
    • Key Marketers
    • Distillation Data And Trends
    • Figure 6-3 Overall Market Sales for Distillation, 2000-2005 (in million $)
    • Table 6-22 YOY Growth of Distillation, 2000-2005 ($ million)
    • Market Projections
    • Table 6-23 Projected Sales of Distillation, 2006-2010 ($ million)

Chapter 7 Trends, Factors and Issues

  • The Bottled Water Industry - A Snapshot
  • Table 7-1 Consumption of Water Per Day, Tap vs. Bottled Water
  • Table 7-2 Teenage Preferences Tap Water vs. Bottled Water, 2005
  • Types of Bottled Water
  • Regulations — Bottled Water
  • The Federal Level
  • The State Level
  • Personal Health and Fitness
  • The Economy sure
  • Figure 7-1 Quarterly Change of Real GDP and Real Personal Consumption Expenditures, 2001-2005 (%)
  • Housing Sector
  • Home Ownership Rates
  • Table 7-3 Home Ownership Rates, 1965-2005 (%)
  • Figure 7-2 Home Ownership Rates by Region, Q2, 2005
  • Figure 7-3 Home Ownership Rates by Age, Q2, 2005
  • Housing Activities
  • Table 7-4 New Privately Owned Housing Units, Regional Comparison January-July 2004/January-July 2005
  • Table 7-5 Yearly Housing Starts, by Region and Family Units (Thousands of Units), 1999-2004
  • Figure 7-4 Projected Housing Starts, 2004-2007 (in thousands)
  • Figure 7-5 Projected House Sales, 2004-2007 (in thousands)
  • Consumer Trends
  • Hurricane Katrina Impact
  • Table 7-6 Environmental Concerns Caused by Hurricanes, % of Respondents
  • Housing
  • Water Assessment by the EPA
  • Water Treatment To Grow
  • Waterborne Diseases
  • Table 7-7 Waterborne Diseases By Type And Region Of Occurrence, 2004-2005
  • Table 7-7 [Cont.] Waterborne Diseases By Type And Region Of Occurrence, 2004-2005

  • Issues
    • Lead Legislation
    • The Lead & Copper Rule
    • Arsenic Treatment
    • Table 7-8 Cancer Risk of Arsenic in Tap Water
    • Arsenic Rule
    • Long Term 2 Enhanced Surface Water Treatment Rule
    • Table 7-9 Bin Classifications By Mean Cryptosporidium Concentration And Required Additional Source Water Treatment
    • Drugs in Water
    • Perchlorate in Water

  • Latest and Emerging Technologies
  • New Innovations
  • Ionized Water
  • Table 7-10 Benefits of Alkaline Water - High pH -(Hydroxyl Ions)
  • Vortex Technology
  • Catalytic Converters
  • Magnetic Water Treatment Devices
  • Far Infra Red Systems

    Chapter 8 Company Profiles

    • Overview
    • Aqua Care Systems, Inc.
    • Acquisitions
    • Subsidiary: KISS International

  • Clorox Company
    • Brita Products Company
    • New Introductions

    CUNO Inc.
    • Acquisitions
    • Aqua Pure

  • Water Factory Systems
  • Wedeco-Ideal Horizons Inc.
  • Innova Pure Water, Inc.
  • Ionics, Inc. (Division of GE Infrastructure)
    • Acquisitions and Divestures
    • GE Focus on Water Treatment

  • Kinetico Inc.
  • The Marmon Group, Inc.
  • EcoWater Systems
  • Nimbus Water Systems, Inc.
  • Omnipure Filter Company
  • Ozotech, Inc.
  • Ozone Pure Water, Inc.
  • Polar Bear Water Distiller Manufacturing Company, Ltd.
  • Illinois Tool Works Inc. (Premark International, Inc.)
  • R-Can Environmental Inc.
  • RainSoft Water Conditioning Company
  • Recovery Engineering Inc.
  • Shaklee U.S. Inc.
  • Trojan Technologies, Inc.
  • United States Filter (A division of Siemens Business)
  • Culligan
  • Pionetics Corporation

    Appendix: Addresses of Selected Marketers