Roofing Materials in the U.S.

Nov 1, 2006
164 Pages - Pub ID: SB1209602
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Roofing Materials in the U.S., a new report from SBI, provides insights into the U.S. market for roofing, which saw 8% growth from 2004 to 2005 (although aided greatly by repair and rebuilding efforts as a result of Hurricanes Katrina and Rita). Can the roofing market, including asphalt, sheet metal, concrete, single-ply rubber, clay and roofing felts, sustain future growth after the effects of the Hurricane Katrina fade away? This report looks at the other trends that may further affect the roofing industry, such as the development of energy-efficient products and sustainable roofing and the strain of increasing raw material prices.

Roofing Materials in the U.S., SBI analyzes the various products available along with the manufacturer and retailer strategies that are being used to maximize growth and profitability. The coverage also includes end-user analysis, industry and product trends that will fuel future growth, and marketing dynamics.

Scope and Methodology
This report data was obtained from government sources, trade associations, publications, business journals, company literature, and investment reports. The report covers the needs of the commercial roofing sector and also contains detailed demographic profiles of residential consumers in terms of roofing products, based on data provided by Simmons Market Research Bureau (SMRB), New York. The data was pulled from SMRB’s National Consumer Survey (NCS) Fall 2005.

Shipment statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and is estimated and forecasted by SBI. Import and export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. However, the U.S. International Trade Commission does not track the trade data for some specific commodities such as Roofing Felts, Precast Concrete Roofing Tiles, and Single-Ply Rubber Membrane Roofing and this has not been included in the market size estimate. Historical data are provided for 2001 through 2005 (all 2005 shipments are estimates), with forecast data from 2006 to 2010.

Market size of roofing (market supply) is defined as the amount of roofing products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. roofing market supply was calculated from the Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Also, note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
Roofing Materials in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Roofing Materials in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the roofing industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for roofing products, as well as projected market size and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for roofing products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for roofing products.
  • Advertising agencies working with clients in the roofing industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope of the Report
  • Methodology
  • The Market
    • Market Size and Growth
    • Figure 1-1 U.S. Market for Roofing, 2001-2005 (in billion $)
    • Composition of the U.S. Roofing Market
    • Figure 1-2 Market Composition of U.S. Shipments of Roofing by Category, 2005 (E)
    • Market Drivers
    • Rising Prices to Stay Competitive
    • Hurricane-Related Damage Repairs
    • Construction Industry Affects Roofing Market
    • Market Projections
    • Figure 1-3 U.S. Projections for Roofing, 2006-2010 (in billion $)

  • Trends and Marketing Dynamics
    • Industry Trends
    • Growth in The Remodeling Market
    • Influence of Interest Rates on the Housing Market
    • Rise in Raw Material Prices
    • Manufacturers Expand to Cope with Demand
    • Tax Deduction for Energy Efficient Commercial Buildings
    • Green Roof Systems
    • Generating Energy Through Photovoltiac Roofing Panels
    • Standards to Determine Roof Performance
    • Product Trends
    • Design and Customization
    • Money-Saving Light-weight Shingles
    • Importance of Single-Ply Roofing
    • Colors for Cool Roofs
    • Marketing Dynamics
    • Building Relationships with Contractors
    • Tradeshows - An Effective Way to Showcase Products
    • Residential Consumer Education

  • End User
    • DIY vs. Contractors
    • Roofing over $1,000 vs. Roofing Under $1,000
    • Housing Construction and Residential Improvements
    • Baby Boomers Push Growth in the Residential Construction Sector
    • Rise in Sale of Single Family Vacation Homes
    • Multi-Family Homes Become a Source Of Investment
    • Economic Growth Boosts Non-Residential Construction
    • Renovation and Remodeling
    • Roofing Replacements vs. Repairs
    • Increase in Number of Buildings Reporting Roof Damage

Chapter 2 Market

  • Scope of the Report
  • Methodology
  • Roof Components
  • Shingles
  • Underlayment
  • Decking/Sheathing
  • Single-Ply Roofing
  • Hip
  • Ridge
  • Types of Roofing Products
  • Asphalt Shingles
  • Sheet Metal Roofs
  • Tile Roofs
  • Table 2-1 Comparison of Steep Slope Roofing by Material
  • Felt
  • Built-Up Roofing (BUR)
  • Base Sheet
  • Cap Sheet
  • Roll Roofing
  • Ethylene Propylene Diene Monomer (EPDM)
  • Bitumen
  • Modified Bitumen
  • Atactic Polypropylene (APP)
  • Styrene Butadiene Styrene (SBS)
  • Self-Adhering Membrane
  • Roof Coatings
  • The Market
    • Growth in the Roofing Market
    • Figure 2-1 U.S. Market for Roofing, 2001-2005 (in billion $)
    • Table 2-2 U.S. Market for Roofing by Shipment and Import-Export Values, 2001-2005 (in million $)
    • Composition of the U.S. Roofing Market
    • Figure 2-2 Market Composition of U.S. Shipments of Roofing by Category, 2005 (E)

  • Shipments - Category Comparison
    • Asphalt Shingles and Coating Materials
    • Figure 2-3 U.S. Shipments of Asphalt Shingle and Coating Materials, 2001-2005 (E) (in million $)
    • Asphalt Shingle and Coating Materials Segment Comparison
    • Table 2-3 U.S. Shipments of Asphalt Shingle and Coating Materials by Segment, 2001-2005 (E) (in million $)
    • Figure 2-4 Market Composition of Asphalt Shingle and Coating Materials Shipments by Segment, 2005 (E)
    • Sheet Metal Roofing and Roof Drainage Equipment
    • Figure 2-5 U.S. Shipments of Sheet Metal Roofing and Roof Drainage Equipment, 2001-2005(E) (in million $)
    • Precast Concrete Slabs and Tiles (Roof and Floor Units)
    • Figure 2-6 U.S. Shipments of Precast Concrete Slabs and Tiles (Roof and Floor), 2001-2005 (E) (in million $)
    • Single-Ply Rubber Membrane Roofing
    • Figure 2-7 U.S. Shipments of Single-ply Rubber Membrane Roofing, 2001-2005(E) (in million $)
    • Other Structural Clay Products
    • Figure 2-8
    • U.S. Shipments of Other Structural Clay Products, 2001-2005(E) (in million $)
    • Roofing Felts
    • Figure 2-9 U.S. Shipments of Roofing Felts (Saturating and Dry), 2001-2005(E) (in million $)

  • Import/ Export
    • Figure 2-10 U.S. Roofing Imports/Exports, 2001-2005 (E) (in million $)
    • Imports
    • Table 2-4 U.S. Imports of Asphalt Shingle and Coating Materials, 2000-2005 (in thousand $)
    • Table 2-5 U.S. Imports of Iron and Steel Sheet Metal Roofing, Siding, Flooring, and Roof Drainage Equipment, 2000-2005 (in thousand $)
    • Table 2-6 U.S. Imports of Aluminum Sheet Metal Roofing, Siding, Flooring, and Roof Drainage Equipment, 2000-2005 (in thousand $)
    • Table 2-7 U.S. Imports of Ceramic Roofing Tile, 2000-2005 (in thousand $)
    • Exports
    • Table 2-8 U.S. Exports of Asphalt Shingle and Coating Materials, 2000-2005 (in thousand $)
    • Table 2-9 U.S. Exports of Iron and Steel Sheet Metal Roofing, Siding, Flooring, and Roof Drainage Equipment, 2000-2005 (in thousand $)
    • Table 2-10 U.S. Exports of Aluminum Sheet Metal Roofing, Siding, Flooring, and Roof Drainage Equipment, 2000-2005 (in thousand $)
    • Table 2-11 U.S. Exports of Ceramic Roofing Tile, 2000-2005 (in thousand $)

  • Market Drivers
    • Energy Efficiency
    • Improving ‘Curb Appeal’
    • Rising Prices to Stay Competitive
    • Hurricane Related Damage Repairs Contribute to Rising Demand
    • Construction Industry Affects Roofing Market

  • Market Projections
    • Figure 2-11 U.S. Projections for Roofing, 2006-2010 (in billion $)
    • Table 2-12 Projected U.S. Market for Roofing by Shipment and Import-Export Values, 2006-2010 (in million $)

Chapter 3 Competitive Profiles

  • ElkCorp
    • Overview
    • Performance
    • Figure 3-1 Annual Revenue of ElkCorp, 2000-2005 (in million $)
    • Figure 3-2 U.S. Share of ElkCorp by Business Segment, 2005 (%)
    • Product Portfolio
    • Table 3-1 Product Portfolio of ElkCorp for Roofing
    • Company Snapshot
    • Reinforcing the Premium Quality Brand Image through Innovation
    • Offering Wider Range of Products through Acquisition
    • Increasing Brand Awareness
    • Industry Recognition

  • Owens Corning
    • Overview
    • Performance
    • Figure 3-3 Worldwide Annual Revenues of Owens Corning, 2000-2005 (in billion $)
    • Figure 3-4 Share of Owen Corning by Region, 2005 (%)
    • Figure 3-5 U.S. Share of Owen Corning by Business Segment, 2005 (%)
    • Product Portfolio
    • Table 3-2 Product Portfolio of Owen Corning for Roofing
    • Company Snapshot
    • GE Consumer Finance and Owens Corning Launch Preferred Contractor Program
    • Owens Corning Introduces SureNail Technology

  • CertainTeed Corporation
    • Overview
    • Performance
    • Figure 3-6 Annual Revenues of CertainTeed, 2000-2005 (in billion $)
    • Product Portfolio
    • Table 3-3 Product Portfolio of CertainTeed for Roofing
    • Company Snapshot
    • CertainTeed Announces Roofing Plant Expansion in December 2004

  • Building Materials Corporation of America
    • Overview
    • Product Portfolio
    • Table 3-4 Product Portfolio of GAF for Residential Roofing Products

  • TAMKO Building Products, Inc.
    • Overview
    • Product Portfolio
    • Table 3-5 Product Portfolio of TAMKO for Roofing
    • Company Snapshot
    • TAM-STAR and TAM-GUARD Introduced in May 2005
    • TAMKO Introduces Lamarite Shake Composite Shingles
    • TAMKO TW Metal and Tile Underlayment — One of the Top 10 Products of 2005
    • Lamarite Slate Composite Shingles in New Shapes

  • Johns Manville Corporation
    • Overview
    • Products Portfolio
    • Table 3-6 Product Portfolio of Johns Manville Corporation for Roofing
    • Table 3-6 Product Portfolio of Johns Manville Corporation for Roofing
    • Company Snapshots
    • Johns Manville Introduces DuraBase Roofing Underlayment
    • Johns Manville and Tarco Introduce EasyLay Roofing Underlayment
    • Johns Manville Builds New Non-Woven Glass Mat Production Line

  • US Tile
    • Overview
    • Product Portfolio
    • Table 3-7 Product Portfolio of US Tile for Roofing
    • Company Snapshot
    • US Tile Builds New Plant to Cater to the Florida Market
    • US Tile Announces Plans to Construct New Plant in California

  • MonierLifetile LLC
    • Overview
    • Performance
    • Product Portfolio
    • Table 3-8 Product Portfolio of MonierLifetile for Roofing
    • Table 3-8 Product Portfolio of MonierLifetile for Roofing
    • Company Snapshot
    • BUILDER Magazine Readers Vote MonierLifetile # 1 for Brand Quality
    • MonierLifetile Announces Construction of a New Roof Tile Plant

  • Hanson Building Products North America
    • Overview
    • Performance
    • Figure 3-7 Annual Revenues of Hanson Building Products North America 2001- 2005 (in million $)
    • Product Portfolio
    • Table 3-9 Product Portfolio of Hanson Roofing Tile, Inc. for Roofing
    • Company Snapshot
    • Hanson Undertakes Setting Up of a New Plant in Florida

  • BFS Diversified Products, LLC
    • Overview
    • Performance
    • Product Portfolio
    • Table 3-10 Product Portfolio of Firestone Building Products Company for Roofing
    • Company Snapshot
    • BFS Diversified Acquires Copper Sales, Inc.
    • Firestone Expands Operations by Adding Production Line

  • Butler Manufacturing Company
    • Overview
    • Product Portfolio
    • Table 3-11 Product Portfolio of Butler Manufacturing Company for Roofing

  • Pabco Roofing Products
    • Overview
    • Product Portfolio
    • Table 3-12 Product Portfolio of Pabco Roofing Products
    • Company Snapshot
    • PABCO to Offer $2.3 Million as Settlement in Defective Shingle Lawsuit

  • Metals USA Holdings Corp.
    • Overview
    • Performance
    • Figure 3-8 Metals USA Holdings Corporation’s Annual Sales (in billion $)
    • Product Portfolio
    • Table 3-13 Product Portfolio of Gerard for Roofing

  • MAGNATRAX Corporation
    • Overview
    • Product Portfolio
    • Table 3-14 Product Portfolio of MAGNATRAX for Roofing

  • RPM International, Inc.
    • Overview
    • Product Portfolio
    • Table 3-15 ¬†Product Portfolio of RPM International, Inc. for Roofing
    • Table 3-15 ¬†Product Portfolio of RPM International, Inc. for Roofing
    • Company Snapshot
    • Republic Powdered Metals Introduces the Modified Bitumen System

Chapter 4 Trends and Marketing Dynamics

  • Industry Trends
    • Overview
    • Increased Housing Needs Sustain the Growth of Roofing
    • Table 4-1 Annual New Privately Owned Housing Unit Starts in the U.S., 2001-2005 (in thousand)
    • Figure 4-1 U.S. Total Construction Spending (Residential and Non-Residential), 2002-2005 (in million $)
    • Figure 4-2 U.S. Gross Domestic Product, 2002-2005 (in billion $)
    • Growth in the Remodeling Market
    • Influence of Interest Rates on the Housing Market
    • Table 4-2 U.S. Economy and Interest Rates, 1997-2005 (%)
    • Rise in Raw Material Prices - Building Materials
    • Price of Asphalt Increases
    • Figure 4-3 U.S. Refiner Acquisition Cost of Crude Oil from Domestic Sources, 2001-2005 (in $ per barrel)
    • Figure 4-4 U.S. Refiner Acquisition Cost of Crude Oil from Imports, 2001-2005 (in $ per barrel)
    • Prices of Asphalt Continue to Soar
    • Figure 4-5 Producer Price Index for Asphalt Shingle and Coatings Materials Manufacture, 2001- 2005
    • Sheet Metal and Concrete Record Higher Prices
    • Figure 4-6 Producer Price Index for Sheet Metal Roofing and Roof Drainage Equipment, March 2004 - June 2006 (Quarterly)
    • Figure 4-7 Producer Price Index for Concrete Slabs and Tile, Roof and Floor Units, 2001 - 2005
    • Manufacturers Increase Prices of Roofing Products
    • Manufacturers Expand to Cope With Demand
    • US Tile Builds Plant in Trinidad
    • US Tile Announces Plans to Construct New Plant in California
    • MonierLifetile Announces Construction of Two New Roof Tile Plants
    • CertainTeed Announces Roofing Plant Expansion
    • Hanson Sets Up New Plant in Florida
    • Johns Manville to Build a New Non-Woven Glass Mat Production Line
    • Firestone Adds Production Line to Its TPO Roofing Products
    • BFS Diversified Acquires Copper Sales, Inc.
    • Elkcorp Acquires RGM Products
    • Tax Deduction for Energy Efficient Commercial Buildings
    • Green Roof Systems
    • Generating Energy Through Photovoltiac Roofing Panels
    • Importance of Cool Roof Maintenance

  • Product Trends
    • Overview
    • Design and Customization
    • Money-Saving Light-Weight Shingles
    • Importance of Single-Ply Roofing
    • Colors for Cool Roofs
    • Standards to Determine Roof Performance
    • Wind Resistance Ratings
    • Impact Resistance Ratings
    • Fire Resistance Ratings
    • ENERGY STAR Certification
    • Cool Roof Rating Council Standards

  • Marketing Dynamics
    • Building Relationships with Contractors
    • Elk Peak Performance Contractor Program
    • Elk Offers Discounted Rates on ConTracker EZ Estimating Software to Elk Peak Performance Contractors
    • Elk Offers General Liability Insurance to Peak Performance Contractors
    • Elk Launches Elk Hybrid XP “Most Impressive Hybrid Roof” Contest
    • Owens Corning Preferred Contractor
    • CertainTeed Select Shingle Roofer
    • CertainTeed Offers Seasonal Roofing Payback
    • TAMKO Designs Spanish Website
    • Tradeshows - An Effective Way to Showcase Products
    • International Roofing Expo
    • International Builders Show (IBS)
    • MRCA Convention and Trade Show
    • Building Energy
    • Residential Consumer Education
    • ElkCorp Launches Consumer Focused Marketing Campaign
    • Home Improvement Television Placement
    • CertainTeed Launches “Picture My Home Makeover” Service
    • GAF Shingle Selector

Chapter 5 End User

  • Simmons Survey
  • Figure 5-1 Percentage of Consumers Who Bought Roofing in the Last 12 Months, 2003-2005 (%)
  • Time to Install a New Roof
  • Table 5-1 Demographic Characteristics of Consumers Who Bought Roofing in the Last 12 Months, January 2005- September 2005
  • DIY vs. Contractors
  • Figure 5-2 Percentage of Consumers Who did Roofing Themselves/Hired Outside Contractors, 2003-2005 (%)
  • DIY for Younger People, Low-Income Households
  • Table 5-2 Demographic Characteristics of Consumers doing Roofing Work in the last 12 months, January 2005- September 2005
  • Roofing Over $1,000 vs. Roofing Under $1,000
  • Figure 5-3 Percentage of Consumers Who Spent Over $1000/ Under $1000 on Roofing, 2003-2005 (%)
  • Older Population Spends More on Roofing
  • Table 5-3 Demographic Characteristics of Consumers Spending Over $1000/ Under $1000 on Roofing in the last 12 months, January 2005- September 2005
  • Housing Construction and Residential Improvements
    • U.S. Construction Industry- Residential vs. Non-Residential
    • Baby Boomers Push Growth in the Residential Construction Sector
    • Rise in Sale of Single Family Vacation Homes
    • Table 5-4 New One-Family Houses Sold in the U.S., 2000-2005 (in thousand)
    • Multi-Family Homes Become a Source of Investment
    • Table 5-5 Number of Multifamily Units Completed by Square Feet per Unit (in thousand)
    • Economic Growth Boosts Non-Residential Construction
    • Table 5-6 U.S. Total Construction 2002-2005 (in million $)
    • Renovation and Remodeling
    • Figure 5-4 Expenditures for Residential Improvements and Repairs, 2000-2005 (in billion $)
    • Geographic Distribution of Residential Improvements and Repairs
    • Figure 5-5 Regional Share of Total Residential Improvements and Repairs in the U.S., 2005 (%)
    • Increased Maintenance of Owner-Occupied Properties
    • Table 5-7 Total Expenditures for Improvements and Repairs to Owner Occupied Properties, 2000-2005 (in million $)
    • Single Unit Rental Properties Show Highest Increase in Expenditures
    • Table 5-8 Total Expenditures for Improvements and Repairs to Rental Properties, 2000-2005 (in million $)
    • Roofing Replacements vs. Repairs
    • Table 5-9 Expenditures for Replacement and Repairs of Roofing, 2001-2005 (in million $)
    • Increase in Number of Buildings Reporting Roof Damage
    • Figure 5-6 Number of Buildings Reporting Roof Damage, 2003 and 2005 (in thousand)
    • American Suburbs Face More Roofing Problems
    • Figure 5-7 Number of Buildings Reporting Roof Damage, 2003 and 2005 (in thousand)

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