Roofing Materials in the U.S., 2nd Edition

 
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Published Mar 1, 2009 | 210 Pages | Pub ID: SB2092665

This new SBI report reveals astonishingly that roofing product manufacturing managed to grow modestly from $10.6 billion in 2007 to $10.9 billion in 2008, a gain of three percent. This is credited to increased asphalt pricing in 2008 and a slowdown is on the way. SBI forecasts a significant contraction in 2009 of about 16% caused by declines in average selling prices and soft end-user demand before a slow recovery begins.

The report contains detailed data and analysis describing the U.S. market for roofing product manufacturing. The report examines the value of the market, various components of trade, an analysis of economic factors affecting the industry, and end-user market analysis.

This report further explores housing related indicators, product and market trends with expanded coverage of green product trends, and competitive issues affecting roofing manufacturing. The report also profiles major marketers, along with manufacturer strategies used to maximize growth and profitability.

Markets included are:

  • Asphalt Shingle & Coating Materials

  • Sheet Metal Roofing (figures also include metal roof drainage equipment)

  • Precast Concrete Roof Units (figures also include concrete joists and beams, and floor units)

  • Single-Ply Rubber Membrane Roofing

  • Ceramic/Clay & Slate Roofing Tile (figures also architectural terra cotta, drain tile, flue tile, conduit, but does not include clay refractories)

  • Wood Shingles & Shakes

Roofing Market Nears $10.9 Billion

Despite the unraveling of the U.S. economy in 2008, SBI estimates the U.S. market for roofing products grew modestly from $10.6 billion in 2007 to $10.9 billion in 2008, a gain of three percent. However, the gain comes after a 13% decline in 2007 and leaves the market well below its 2006 peak of $12.1 billion.

Green Roofing Products Market Growing, Influencing Innovation

The $789 billion American Recovery and Reinvestment Bill of 2009 includes serious government investment in energy efficiency building efforts, such as $16 billion to repair and make energy-efficient retrofits for public housing; $6.7 billion for renovations and repairs to federal buildings; and $6.9 billion for local and state governments to become more energy efficient.

Asphalt-shingles, which are petroleum-based, are giving way to old-school materials such as slate, clay, or wood shake, which are beautiful and being repositioned as environmentally friendly and to newer materials and innovations such as metal, green roofs, and solar shingles.

Cool roofs are a fast-growing sector of the roofing industry now getting attention across the country. The terminology covers several roof types, including cool roof coatings or paints which can be applied to existing roofs; green roofs, which are more garden than roof; and inherently reflective roofs such as those made of thermoplastic white vinyl which can reflect 80% or more of the sun’s rays (versus an asphalt roof which only reflects between six and 26%).

Metal roofing, although pricier than many other types of roofing, is an exciting option as it brings together so many meaningful end-user benefits. Metal roofing materials are often recycled products and in turn can be recycled at the end of the usage lifespan.

Unlike the large and unattractive panels solar roofing systems of the past, newer solar technology is now embedded into the roof tile. They’re not only dual function, but design and technology have converged with photovoltaic-coated metal-roofing materials in custom styles and colors. The industry is optimistic about opportunities in this arena.

Chapter 1: Executive Summary
Scope of the Report
Methodology
Roofing Products Market Size and Growth
Roofing Market Nears $10.9 Billion
Figure 1-1: U.S. Roofing Products’ Value of Apparent Consumption, 1999-2008 (in billions of dollars)
U.S. Roofing Products Market Size and Growth by Category
Asphalt, Metal Make up 91% of U.S. Roofing Products Market
Rubber and Concrete Capture More Than 5%
Table 1-1: U.S. Roofing Products’ Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars)
Wood and Clay Grab at Least 3%
Figure 1-2: Share of U.S. Roofing Products’ Value of Apparent Consumption by Category, 2008 (percent)
Forecast
Market to Reach $11.8 Billion by 2013
Figure 1-3: U.S. Roofing Products’ Value of Apparent Consumption Forecast, 2008-2013 (in billions of dollars)
Economic, Price Index and Housing Trends
Real GDP Growth Projected at Negative 1.0% for 2009
Inflation Rears Its Ugly Head
Figure 1-4: Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2001-2009 (percent)
The Economy and Roofing Products
The Increased Cost of Asphalt in 2008
Roofing Price Index Vaults Higher
Figure 1-5: Year-over-Year Percentage Change in Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (percent)
Prices Through the Roof in 2008
Figure 1-6: Year-over-Year Percentage Change in Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (percent)
Metal & Wood Price Increases More Modest
Figure 1-7: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (percent)
Clay & Concrete
Figure 1-8: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (percent)
Total Residential Investment and Rates
Figure 1-9: Comparison of Total Residential Investment, Residential Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate, 1990-2008, Quarterly (in billions of dollars and percent)
Building Permits by Region Drop Off
Residential Markets Head South
Style, Efficiency and Endurance Product Trends
Green Influencing Innovation
Will Green Survive a Slowdown?
Design and Efficiency Drive Product Development
Asphalt Ubiquity Threatened
A Move to Cool Roofs
Metal Resists Elements, Extends Life
Photovoltaic/Solar Technologies Heat Up
Green Roof Systems—A Dramatic Alternative
Market Outreach
Overview: Diverse and Fragmented Marketplace
Internet Becomes More Important in Recession
Enabling Design Technology
Trade Shows
Product Placement Works in Reality
Warranties
Company Ethics Important to Customers
Partnering To Grow Business
End User Market Trends
Non-Residential Spending
Figure 1-10: Total Non-Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
Residential Spending
Figure 1-11: Total Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
Roofing Replacement, Maintenance & Repair Spending
Figure 1-12: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Percent of Total Private Residential Improvement Spending, 2002-2008 (in billions of dollars)
Roofing Contractor Revenue
Figure 1-13: Total Roofing Contractor Revenues and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
A Look at Consumer Roofing Activity
Table 1-2: Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent)
Demographic Characteristics of Roofing Purchasers


Chapter 2: The Market
Scope of the Report
Methodology
Product Definitions
Roof Components
Shingles
Underlayment
Decking/Sheathing
Single-Ply Roofing
Hip
Ridge
Slope
Types Of Roofing Products
Asphalt Shingles
Sheet Metal Roofs
Tile Roofs
Cool Roofs
Table 2-1: Comparison of Steep Slope Roofing by Material
Felt
Built Up Roofing (BUR)
Base Sheet
Cap Sheet
Roll Roofing
Ethylene Propylene Diene Monomer (EPDM)
Bitumen
Modified Bitumen
Atactic Polypropylene (APP)
Styrene Butadiene Styrene (SBS)
Self-Adhering Membrane
Roof Coatings
Roofing Products Market Size and Growth
Roofing Market Nears $10.9 Billion
Figure 2-1: U.S. Roofing Products’ Value of Apparent Consumption, 1999-2008 (in billions of dollars)
Table 2-2: U.S. Roofing Products’ Value of Apparent Consumption and Year-over-Year Percentage Change, 1999-2008 (in millions of dollars)
U.S. Roofing Products Market Size and Growth by Category
Asphalt, Metal Make up 91% of U.S. Roofing Products Market
Rubber and Concrete Capture More Than 5%
Table 2-3: U.S. Roofing Products’ Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars)
Wood and Clay Grab at Least 3%
Figure 2-2: Share of U.S. Roofing Products’ Value of Apparent Consumption by Category, 2008 (percent)
Asphalt Roofing Products Category Focus
Asphalt Roofing Market Grows
Figure 2-3: U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars)
Table 2-4: U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
Asphalt Shingle & Coating Materials Quantity and Price
Figure 2-4: Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, 1999-2008 (in millions of metric tons)
Table 2-5: Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, and Yearover- Year Percentage Changes, 1999-2008 (in thousand metric tons)
Market Growth by Segment
Table 2-6: U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 1999-2008 (in millions of dollars)
Figure 2-5: Share of U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 2008 (percent)
Components of Trade
Table 2-7: U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars)
Net Shipment Value, Quantity and Price
Figure 2-6: U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Percent of U.S. Apparent Consumption, 1999-2008 (in billions of dollars)
Table 2-8: U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
Figure 2-7: U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity and Average Net Shipment Prices per Metric Ton, 1999-2008 (in millions metric tons)
Table 2-9: U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in millions metric tons) .
Import Value, Quantity and Prices
Figure 2-8: U.S. Asphalt Shingle & Coating Materials Import Value and Percent of U.S. Apparent Consumption, 1999-2008 (in millions of dollars) .
Table 2-10: U.S. Asphalt Shingle & Coating Materials Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
Figure 2-9: U.S. Asphalt Shingle & Coating Materials Imports by Quantity and Average Import Prices per Metric Ton, 1999-2008 (in thousand metric tons)
Table 2-11: U.S. Asphalt Shingle & Coating Materials Imports by Quantity, Average Import Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)
Export Value, Quantity and Prices
Figure 2-10: U.S. Asphalt Shingle & Coating Materials Value of Exports and Percent of Total U.S. Shipment Value, 1999-2008 (in millions of dollars)
Table 2-12: U.S. Asphalt Shingle & Coating Materials Exports and Yearover- Year percentage Changes, 1999-2008 (in millions of dollars)
Figure 2-11: U.S. Asphalt Shingle & Coating Materials Exports by Quantity and Average Export Prices per Metric Ton, 1999-2008 (in thousand metric tons)
Table 2-13: U.S. Asphalt Shingle & Coating Materials Exports by Quantity, Average Export Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)
Metal Roofing Products Category Focus
Metal Roofing Products Hold Steady
Figure 2-12: U.S. Sheet Metal Roofing Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars)
Table 2-14: U.S. Sheet Metal Roofing Apparent Consumption and Yearover- Year Percentage Changes, 1999-2008 (in billions of dollars)
Sheet Metal Roofing Quantity and Price
Figure 2-13: Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, 1999-2008 (in millions of kilograms)
Table 2-15: Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions kilograms)
Components of Trade
Table 2-16: U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars)
Net Shipment Value, Quantity and Price
Figure 2-14: U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Percent of U.S. Apparent Consumption, 1999-2008 (in billions of dollars)
Table 2-17: U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
Figure 2-15: U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity and Average Net Shipment Prices per Kilogram, 1999-2008 (in millions Kilograms)
Table 2-18: U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions Kilograms)
Import Value, Quantity and Prices
Figure 2-16: U.S. Sheet Metal Roofing Import Value and Percent of U.S. Apparent Consumption 1999-2008, (in millions of dollars)
Table 2-19: U.S. Sheet Metal Roofing Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
Figure 2-17: U.S. Sheet Metal Roofing Imports by Quantity and Average Import Prices per Kilogram, 1999-2008 (in million Kilograms)
Table 2-20: U.S. Sheet Metal Roofing Imports by Quantity, Average Import Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-200 (in million kilograms)
Export Value, Quantity and Prices
Figure 2-18: U.S. Sheet Metal Roofing Value of Exports and Percent of Total U.S. Shipment Value, 1999-2008 (in millions of dollars)
Table 2-21: U.S. Sheet Metal Roofing Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
Figure 2-19: U.S. Sheet Metal Roofing Exports by Quantity and Average Export Prices per Kilogram, 1999-2008 (in millions kilograms)
Table 2-22: U.S. Sheet Metal Roofing Exports by Quantity, Average Export Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in million kilograms)
Other Roofing Categories: Selected Data
Concrete Roofing Units Down Sharply
Figure 2-20: U.S. Precast Concrete Roof Units’ Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in millions of dollars)
Table 2-23: U.S. Precast Concrete Roof Units’ Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
Components of Trade
Table 2-24: U.S. Precast Concrete Roof Units’ Value of Components of Trade, 1999-2008 (in millions of dollars)
Ceramic/Clay Tile Skids
Figure 2-21: U.S. Ceramic/Clay Tile Roofing Products’ Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars)
Table 2-25: U.S. Ceramic/Clay Tile Roofing Products’ Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
Components of Trade
Table 2-26: U.S. Ceramic/Clay Tile Roofing Products’ Value of Components of Trade, 1999-2008 (in millions of dollars)
Slate Tile
Figure 2-22: U.S. Slate Roofing Tile Value of Imports and Exports, 1999-2008 (in millions of dollars)
Table 2-27: U.S. Slate Roofing Tile Value of Imports and Exports and Yearover- Year Percentage Changes, 1999-2008 (in millions of dollars)
Wood Shingles & Shakes
Figure 2-23: U.S. Wood Shingle & Shake Value of Imports and Exports, 1999-2008 (in millions of dollars)
Table 2-28: U.S. Wood Shingle & Shake Value of Imports and Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
Forecast
Market to Reach $11.8 Billion by 2013
Figure 2-24: U.S. Roofing Products’ Value of Apparent Consumption Forecast, 2008-2013 (in billions of dollars)
Maintenance & Repair and Remodel Market Demand
New Home Construction Market Demand
Commercial & Industrial Demand
Product Segment Forecast
Table 2-29: U.S. Roofing Products’ Value of Apparent Consumption Forecast by Category, 2008-2013 (in millions of dollars)


Chapter 3: Competitive Overview
Competitors
Figure 3-1: Estimated Share of U.S. Roofing Products Manufacturing by Manufacturer, 2008 (percent)
GAF Materials Leads
Owens Corning in Top Four
Boral USA, Metals USA Capture Two Percent
Other Major Players
CertainTeed
Overview
Performance
Figure 3-2: Total CertainTeed North America Net Sales, 2004-2008 (in million of dollars)
Table 3-1: Total CertainTeed North America Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billions of dollars)
Product Portfolio
Firestone Building Products, Bridgestone Corporation
Overview
Performance
Figure 3-3: Total Bridgestone Diversified Products Net Sales, 2004-2008 (in billions of dollars)
Table 3-2: Total Bridgestone Diversified Products Net Sales and Year-over- Year Percentage Changes, 2004-2008 (in billions of dollars)
Product Portfolio
GAF Materials
Overview
Performance
Figure 3-4: Total GAF Materials and Elk Roofing Net Sales, 2004-2008 (in millions of dollars)
Table 3-3: Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billion of dollars)
Figure 3-5: Estimated Share of U.S. GAF Materials Net Sales by Segment, 2008 (percent)
Figure 3-6: Total GAF Materials Roofing Net Sales by End Market, 2004-2008 (in millions of dollars)
Table 3-4: Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
Figure 3-7: Estimated Share of GAF Materials Roofing Products’ Net Sales by End Market, 2008 (percent)
Product Portfolio
Johns Manville Corporation
Overview
Performance
Product Portfolio
Metals USA Holdings Corp
Overview
Performance
Figure 3-8: Total Metals USA Net Sales by Segment: Building Products and All Other, 2004-2008 (in millions of dollars)
Table 3-5: Total Metals USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
Figure 3-9: Share of Metals USA Net Sales by Segment, 2008 (percent)
Product Portfolio
Owens Corning
Overview
Performance
Figure 3-10: Total Owens Corning Net Sales by Segment: Roofing and Asphalt and All Other, 2004-2008 (in millions of dollars)
Table 3-6: Total Owens Corning Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
Figure 3-11: Estimated Share of Owens Corning Net Sales by Segment, 2008 (percent)
Figure 3-12: Share of Owens Corning Asphalt & Roofing Products’ Net Sales by End Market, 2008 (percent)
Product Portfolio
TAMKO Building Products, Inc.
Overview
Performance
Product Portfolio
U.S. Tile and MonierLifetile (Boral USA)
Overview
U.S. Tile
MonierLifetile
Performance
Figure 3-13: Total Boral USA Net Sales by Segment: Roofing and All Other, 2004-2008 (in millions of dollars)
Table 3-7: Total Boral USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
Figure 3-14: Estimated Share of Boral USA Net Sales by Segment, 2008 (percent)
Figure 3-15: Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, 2004-2008 (in millions of dollars)
Table 3-8: Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
Figure 3-16: Share of Boral USA Net Sales by Material, 2008 (percent)
Product Portfolio


Chapter 4: Economic, Price Index and Housing Trends
Economic Crisis Peaks
Real GDP Growth Projected at Negative 1.0% for 2009
Figure 4-1: U.S. Current-Dollar GDP vs. Real GDP, 2000-2009 (in trillions of dollars)
Inflation Rears Its Ugly Head
Figure 4-2: Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2001-2009 (percent)
Economic Future Uncertain
Contraction Likely for 2009
The Economy and Roofing Products
The Increased Cost of Asphalt in 2008
Figure 4-3: Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (index)
Roofing Price Index Vaults Higher
Figure 4-4: Year-over-Year Percentage Change in Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (percent)
Prices Through the Roof in 2008
Figure 4-5: Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (index)
Figure 4-6: Year-over-Year Percentage Change in Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (percent)
What’s Behind Asphalt Price Spikes: Crude Up 43%
igure 4-7: Crude Petroleum Price Indexes: Domestic Production and Imports, 1999-2008 (index)
Figure 4-8: Year-over-Year Percentage Change in Crude Petroleum Price Indexes: Domestic Production and Imports, 1999-2008 (percent)
Metal & Wood Price Increases More Modest
Figure 4-9: Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (index)
Figure 4-10: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (percent)
Clay & Concrete
Figure 4-11: Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (index)
Figure 4-12: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (percent)
Housing Market Trends
Total Residential Investment and Rates
Figure 4-13: Comparison of Total Residential Investment, Residential Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate, 1990-2008, Quarterly (in billions of dollars and percent)
Building Permits by Region Drop Off
Figure 4-14: U.S. New Housing Units Authorized by Building Permits, January 1998-April 2008 (in thousands of units)
Residential Markets Head South
New Home Sales
Figure 4-15: Seasonally Adjusted Annual Rate of U.S. New Single-Family Home Sales by Region, January 1998-May 2008 (in thousands of units).
Historical Context
Figure 4-16: Annual U.S. New Home Sales by Region, 1963-2007 (in thousands of units)
Existing Home Sales
Figure 4-17: Annual U.S. Existing Single Family Home Sales by Region, 1997-2007 (in thousands of units)
Pending Home Sales
Figure 4-18: U.S. Pending Home Sales Index by Region, 2004-2006, January 2007-May 2008


Chapter 5: Style, Efficiency and Endurance Product Trends………
Greener Design Options to Fit Every Need
Green Influencing Innovation
Legislating Green
Room for Growth
Table 5-1: U.S. Residential and Commercial Buildings Total Primary Energy Consumption (Quadrillion BTU and Percent of Total), 1980-2030 .
Manufacturers Offer “Cool” Products
Will Green Survive a Slowdown?
Green Building to Go Mainstream
Accelerated Growth
Construction Clients Driving Growth
Design and Efficiency Drive Product Development
Asphalt Ubiquitous but Not the Future
A Move to Cool Roofs
Cool Efficacy
Efficiently and Environmentally Cool
Metal: Points for Eco-Friendly, Endurance, Efficiency and Style
Metal Resists Elements, Extends Life
Metal Is Cool Too
Metal’s Versatility
Photovoltaic/Solar Technologies Heat Up
Not Yet Mainstream, but Industry Sunny with Optimism
Thin Film Laminate Option
Ceramic Solar Tiles
Peel and Stick May Hold the Key
Nanotechnology: The Next Wave of Solar
Green Roof Systems—A Dramatic Alternative
It’s Not Easy (or Cheap!) Being Green
High Maintenance
Despite Hurdles, Green Roofs Are Growing
Cities May Find the Greatest Benefit
Table 5-2: Top Ten Green Roof Cities in the U.S., Square Footage Implemented, 2007
USGBC and the LEED Green Ratings
LEED a Leader
LEED Credit Categories
Table 5-3: LEED for New Construction - Credits by Category
As Maintenance Industry Develops, Adoption of New Products Will Increase
Weather Anomalies Mean Opportunity
Roof Performance Standards More Important Than Ever
Wind Resistance Ratings
Impact Resistance Ratings
Fire Resistance Ratings


Chapter 6: Market Outreach
Overview: Diverse and Fragmented Marketplace
Magazines and Websites Still More Effective Than TV
Targeted End-User Marketing
Drive Consumers to Corporate Website
Up for Debate
Enabling Design Technology
Trade Shows
Product Placement Works in Reality
Warranties
Already Doing the Green Thing
Company Ethics Important to Customers
Partnering To Grow Business
Building Relationships With Contractors


Chapter 7: End User Markets
Total Construction Spending Declines
Figure 7-1: Total U.S. Construction Spending, 2002-2008 (in billions of dollars)
Table 7-1: Total U.S. Construction Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
Non-Residential Spending
Figure 7-2: Total Non-Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
Table 7-2 :Total U.S. Non-Residential Construction Spending and Yearover- Year Percent Change, 2002-2008 (in billions of dollars)
Residential Spending
Figure 7-3: Total Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
Table 7-3: Total U.S. Residential Construction Spending and Year-over- Year Percent Change, 2002-2008 (in billions of dollars)
Residential Improvements
Figure 7-4: Total U.S. Private Residential Improvement Spending and Percent of Total Residential Construction Spending, 2002-2008 (in billions of dollars)
Table 7-4: Total U.S. Private Residential Improvement Spending and Yearover- Year Percent Change, 2002-2008 (in billions of dollars)
Roofing Replacement, Maintenance & Repair Spending
Figure 7-5: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Percent of Total Private Residential Improvement Spending, 2002-2008 (in billions of dollars)
Table 7-5: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
Roofing Contractor Revenue
Figure 7-6: Total Roofing Contractor Revenues and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
Table 7-6: Total Roofing Contractor Revenues and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
A Look at Consumer Roofing Activity
Note on Simmons Market Research Bureau Consumer Data
Home Improvements Penetration by Category
Table 7-7: Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent)
Demographic Characteristics of Roofing Purchasers
Baby Boomers Age in Place
Opportunities in Alternative Demographics
Table 7-8: Demographic Indicators for Households Who Bought Roofing in the Last 12 Months, Spring 2008 (index)
Household Expenditure on Roofing
Table 7-9: Percentage of Households Who Spent on Roofing, by Spending Range, 2004-2008 (percent)
DIY vs. Service-Supplied Roofing Work
Table 7-10: Percentage of Households Who Installed Roof Themselves versus Hired an Outside Service, 2004-2008 (percent)
Will DIY Roofing Surge in Down Economy?


Appendix: Selected Manufacturer Address