SBI Market Profile: Yogurt

 
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Published Jan 1, 1999 | 151 Pages | Pub ID: SB348

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U.S. yogurt manufacturers and marketers are introducing new products, targeting key demographic markets, and expanding non-traditional retail channels in order to stimulate demand. The Specialists in Business Information market profile on yogurt provides information on production and factory shipments of refrigerated yogurt, frozen yogurt products, and frozen yogurt mix. Brand share and brand consumer profiles are supplemented with profiles of major U.S. manufacturers and new product information in order to provide the reader with competitor intelligence.
    Section 1: U.S. Yogurt Market Trends
    • Executive Summary
    • Market Size and Growth
    • Refrigerated and Frozen Yogurt Trends
    • Food Store Sales and Leading Brands
    • Refrigerated Yogurt Product Preferences
    • Important Demographic Target Markets
    • New Products and Other Growth Strategies
    • Outlook
      • Table 1-1 Value of U.S. Yogurt Product Shipments: 1987-2003 (dollars)
      • Table 1-2 Value of U.S. Yogurt Product Shipments by Type: 1987-2003 (Dollars): Refrigerated Yogurt, Frozen Yogurt, and Frozen Yogurt Mix
      • Figure 1-1 Value of U.S. Yogurt Product Product Shipments by Type: 1998 and 2003 (Dollars): Refrigerated Yogurt, Frozen Yogurt, and Frozen Yogurt Mix
      • Table 1-3 Yogurt Product Production Trends: 1990-2003 (Index): Refrigerated Yogurt, Frozen Yogurt, and Frozen Yogurt Mix
      • Table 1-4 Retail Food Store Yogurt Sales by Product Type: 1993-1998 (Pints and Dollars): Refrigerated, Yogurt Drinks, and Frozen Yogurt
      • Figure 1-2 Value of Retail Food Store Yogurt Sales: 1993-1998 (Dollars)
    • Scope and Methodology

    Section 2: U.S. Production and Shipments of Refrigerated Yogurt, Frozen Yogurt, and Frozen Yogurt Mix

    • Summary of Major Findings
    • Refrigerated Yogurt Shipments and Production
    • Cost Structure of Refrigerated Yogurt Plants
    • Frozen Yogurt Shipments and Production
    • Frozen Yogurt Mix Shipments and Production
    • New Product Introductions
      • Table 2-1 Value of U.S. Refrigerated Yogurt Shipments: 1977-2003 (Dollars)
      • Table 2-2 U.S. Refrigerated Yogurt Production, per Capita Production, and Average Value per Pound Shipped: 1977-2003
      • Table 2-3 U.S. Producer Price Trends for Refrigerated Yogurt: 1983-1998 (Index)
      • Table 2-4 U.S. Refrigerated Yogurt Manufacturers and Plants and Refrigerated Yogurt Plant Operating Ratios: 1982-1997 (Number, Dollars, and Percent): Number of Companies and Plants, Shipments per Plant, Payroll and Material Costs Percent Shipments, Plant Labor Situation, and Capital Expenditures
      • Table 2-5 U.S. Refrigerated Yogurt Production and Plants by Region and Select State: 1990-1997 (Pounds and Number)
      • Table 2-6 U.S. Shipments of Frozen Yogurt and Frozen Yogurt Mixes: 1987-2003 (Gallons and Dollars)
      • Table 2-7 U.S. Production of Frozen Yogurt and Frozen Yogurt Mix: 1990-2003 (Gallons)
      • Table 2-8 U.S. per Capita Frozen Yogurt and Frozen Yogurt Mix Consumption: 1990-2003 (Gallons)
      • Table 2-9 U.S. Regular and Low-Fat, and Non-Fat Frozen Yogurt Production: 1995-1998 (Gallons)
      • Table 2-10 U.S. Producer Price Trends for Frozen Yogurt: 1993-1998 (Index)
      • Table 2-11 Number of Frozen Yogurt and Frozen Yogurt Mix Manufacturers and Plants: 1987-1997 (Number)
      • Table 2-12 U.S. Frozen Yogurt Mix Production by Region: 1996 and 1997 (Gallons)
      • Table 2-13 U.S. Milk Supply, Ending Stocks and Costs: 1991-1999 (Pounds and Dollars)
      • Table 2-14 New Yogurt and Yogurt Imitation Product Introductions and New Stock Keeping Units: 1991-1997 (Number)
      • Table 2-15 Selected New North American Product Introductions: 1997-1998 (Dollars)

    Section 3: U.S. Retail Refrigerated and Frozen Yogurt Sales and Consumer Demographics

    • Summary of Major Findings
    • Refrigerated Yogurt Food Store Sales
    • Frozen Yogurt Food Store Sales
    • Purchases by Sex
    • Targeted Age Groups
    • Kids Market
    • Important Customers by Income Level and Occupation
    • Regional Consumption Patterns
    • Characteristics of Heavy Users
      • Table 3-1 U.S. Food Store Sales of Refrigerated Yogurt: 1993-1998 (Pints and Dollars)
      • Table 3-2 U.S. Food Store Sales of Refrigerated Yogurt Drinks: 1993-1998 (Pints and Dollars)
      • Table 3-3 Distribution of U.S. Refrigerated Yogurt Adult Consumers and Likelihood to Consume by Demographic Characteristic, Spring 1998 (Percent): Total Consumers, Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 3-4 Frequency of U.S. Refrigerated Yogurt Consumption, Spring 1998 (Percent): 1, 2-3, 4-5, 6-7, 8-13, and 14 or More Cups per Month
      • Table 3-5 Distribution of U.S. Refrigerated Yogurt Adult Consumers and Likelihood to Consume by Frequency of Consumption, Spring 1998 (Percent and Index): Light, Medium, and Heavy; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 3-6 U.S. Food Store Sales of Frozen Yogurt: 1993-1998 (Pints and Dollars)
      • Table 3-7 Distribution of U.S. Frozen Yogurt Adult Consumers and Likelihood to Consume by Demographic Characteristic, Spring 1998 (Percent): Total Consumers, Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 3-8 Frequency of Frozen Yogurt Consumption, Spring 1998 (Percent): 1, 2-3, 4-5, 6-7, 8-13, and 14 or More Cups per Month
      • Table 3-9 Distribution of U.S. Frozen Yogurt Adult Consumers and Likelihood to Consume by Frequency of Consumption, Spring 1998 (Percent and Index): Light, Medium, and Heavy; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 3-10 Distribution of U.S. Households by Demographic Characteristic: 1985-1997 (Number and Percent): Household Income, Household Size, Age of Household Head, Region, and Total Households
      • Table 3-11 U.S. Resident Population Under 18 Years: 1990-2005 (Number): Under 5 Years, 5 to 13 Years, 14 to 17 Years, and Total

    Section 4: U.S. Refrigerated Yogurt Product Preferences

    • Summary of Major Findings
    • Low-Fat and Other Types of Yogurt Preferred
    • Yogurt With Fruit and Other Ingredients
    • Favorite Flavors
      • Table 4-1 U.S. Consumer Refrigerated Yogurt Preference by Product Type and Kind, Spring 1998 (Percent): Low Fat, Regular, Non-Fat, Light/Sugar-Free, Drinkable, With Fruit, Other Flavored, Custard, Plain, and With Stir-in Crunches
      • Table 4-2 Distribution of U.S. Refrigerated Yogurt Adult Consumers by Type Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): Low-Fat, Regular, Non-Fat, Light/Sugar-Free, and Drinkable; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 4-3 U.S. Index of Likelihood to Consume Refrigerated Yogurt by Type Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): Low-Fat, Regular, Non-Fat, Light/Sugar-Free, and Drinkable; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 4-4 Distribution of U.S. Refrigerated Yogurt Adult Consumers by Kind Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): With Fruit-Pre-Mixed, With Fruit-Not Pre-Mixed, Flavored Without Fruit, Custard, Plain, and With Stir-in Crunchies; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 4-5 U.S. Index of Likelihood to Consume Refrigerated Yogurt by Kind Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): With Fruit-Pre-Mixed, With Fruit-Not Pre-Mixed, Flavored Without Fruit, Custard, Plain, and With Stir-in Crunchies; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 4-6 U.S. Consumer Refrigerated Yogurt Preference by Flavor, Spring 1998 (Percent): Most Often and Secondary Flavor; and Strawberry, Strawberry/Banana, Blueberry, Peach, Raspberry, Cherry, Mixed Berries, Vanilla, Banana, and Others
      • Table 4-7 Distribution of U.S. Refrigerated Yogurt Adult Consumers by the Flavor Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): Strawberry, Strawberry/Banana, Blueberry, Peach, Raspberry, and Cherry; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 4-8 U.S. Index of Likelihood to Consume Refrigerated Yogurt by the Flavor Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): Strawberry, Strawberry/Banana, Blueberry, Peach, Raspberry, and Cherry; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region

    Section 5: U.S. Refrigerated Yogurt Brand Shares and Demographics

    • Summary of Major Findings
    • Leading Brand Shares
    • Dannon Sales and Brand Customer Profile
    • General Mills Sales and Brand Customer Profile
    • Kraft Foods Sales and Brand Customer Profile
      • Table 5-1 Share of U.S. Refrigerated Yogurt Food Store Sales for the Top Eight Companies and Private Label: 1995 and 1998 (Dollars and Pints)
      • Table 5-2 Value of U.S. Refrigerated Yogurt Food Store Sales for the Top Twelve Brands and Private Label: 1993-1998 (Dollars)
      • Table 5-3 Share of U.S. Refrigerated Yogurt Food Store Dollar Sales for the Top Twelve Brands and Private Label: 1993-1998 (Percent)
      • Table 5-4 Quantity U.S. Refrigerated Yogurt Food Store Sales for the Top Twelve Brands and Private Label: 1993-1998 (Pints)
      • Table 5-5 Share of U.S. Refrigerated Yogurt Food Store Quantity Sales for the Top Twelve Brands and Private Label: 1993-1998 (Percent)
      • Table 5-6 Average Value per Pint of Refrigerated Yogurt Sold at U.S. Food Stores for the Top Twelve Brands and Private Label: 1993-1998 (Dollars)
      • Table 5-7 Dannon Co. Refrigerated Yogurt Food Store Sales by Product Type: 1995 and 1998 (Dollars and Pints)
      • Table 5-8 General Mills Refrigerated Yogurt Food Store Sales by Product Type: 1995 and 1998 (Dollars and Pints)
      • Table 5-9 Kraft Foods Refrigerated Yogurt Food Store Sales by Product Type: 1995 and 1998 (Dollars and Pints)
      • Table 5-10 U.S. Refrigerated Yogurt Drink Sales and Average Value per Pint Sold for the Six Top Brands and Private Label: 1995 and 1998 (Dollars and Pints)
      • Table 5-11 U.S. Consumer Refrigerated Yogurt Preference by Brand, Spring 1998 (Percent): Most Often and Secondary Brand
      • Table 5-12 Distribution of U.S. Refrigerated Yogurt Adult Consumers by Brand Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): Dannon, Yoplait, Breyers, Light 'N Lively, and Colombo; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 5-13 U.S. Index of Likelihood to Consume Refrigerated Yogurt by Brand Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): Dannon, Yoplait, Breyers, Light 'N Lively, and Colombo; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region

    Section 6: U.S. Frozen Yogurt Brand Shares and Demographics

    • Summary of Major Findings
    • Retail Food Store Brand Shares
    • Total Frozen Yogurt Brand Preferences
    • Leading Brand Demographics
    • Strategies to Increase Frozen Yogurt Shop Sales
      • Table 6-1 U.S. Frozen Yogurt Food Store Sales for Top Twelve Brands and Private Label: 1997 and 1998 (Pints and Dollars)
      • Table 6-2 Share of U.S. Frozen Yogurt Food Store Sales for Top Twelve Brands and Private Label: 1997 and 1998 (Percent)
      • Table 6-3 U.S. Consumer Frozen Yogurt Preference by Brand, Spring 1998 (Percent): Most Often and Secondary Brand
      • Table 6-4 Distribution of U.S. Frozen Yogurt Adult Consumers by Brand Most Often Preferred by Demographic Characteristic, Spring 1998 (Percent): TCBY, Breyers, Ben & Jerry's, Häagen-Dazs, and Edy's Inspirations; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 6-5 U.S. Index of Likelihood to Consume Frozen Yogurt by Brand Most Often Preferred by Demographic Characteristic, Spring 1998 (Index): TCBY, Breyers, Ben & Jerry's, Häagen-Dazs, and Edy's Inspirations; and Sex, Age, Race and Ethnicity, Household Income, Occupation, Household Size, and Region
      • Table 6-6 Foodservice Industry's Position in Total U.S. Food Spending: 1972-1998 (Dollars): Total U.S. Food Spending, Food for Off at-Home Consumption, and Away-From-Home
      • Table 6-7 U.S. Foodservice Sales by Type of Outlet: 1985-1998 (Dollars): Restaurants, Fast-Food Outlets, Cafeterias, Caterers, Hotels and Motels, Retailers, Amusement Places, Drinking Places, Schools, Military, Plants and Office Buildings, Medical Facilities, Transportation Services, and Others
      • Table 6-8 Percent Distribution of U.S. Foodservice Sales by Type of Outlet: 1985-1998 (Percent): Restaurants, Fast-Food Outlets, Cafeterias, Caterers, Hotels and Motels, Retailers, Amusement Places, Drinking Places, Schools, Military, Plants and Office Buildings, Medical Facilities, Transportation Services, and Others
      • Table 6-9 Number and Sales of U.S. Ice Cream and Frozen Yogurt Shops: 1977-1998 (Number and Dollars)
      • Table 6-10 U.S. Eating and Drinking Place Sales by Region and State: 1987-1997 (Dollars)
      • Table 6-11 Number and Average Revenues for U.S. Eating and Drinking Places by Region and State: 1987-1997 (Number and Dollars)
      • Table 6-12 TCBY Food Product Revenues by Type, Profit Margins, and Number of Retail Outlets: 1995-1998 (Dollars and Percent): Product Sales to TCBY Locations and Sales Through Other Retail Channels
      • Table 6-13 Yogen-Früz World-Wide, Inc. Sales and Profit Trends: 1996-1998 (Dollars and Percent)

    Section 7: Competitor Intelligence: Company Profiles and Recent Developments

    • Sources, Methodology, and Objectives
    • Ben & Jerry's Homemade, Inc.
      • Frozen Yogurt Products
      • Manufacturing and Markets
      • Distribution and Franchise Program
      • International Expansion
      • Retail Frozen Yogurt Share and Customer Profile
    • Bols Wessanen Usa
      • Yogurt Subsidiaries and Sales
      • Retail Yogurt Sales and Market Share
    • Borden, Inc.
      • Yogurt Products
      • Retail Refrigerated Yogurt Share
    • Dannon Co.
      • Yogurt Products
      • New Products
      • Retail Refrigerated Yogurt Share and Customer Profile
    • Dreyer's Grand Ice Cream, Inc.
      • Customer Profile
      • New Product
      • Retail Sales and Market Share
    • Eskimo Pie Corp.
      • Frozen Yogurt Mix Manufacturing
      • Licensing Strategy
    • Friendly Ice Cream Corp.
      • Frozen Dessert Products and Distribution
      • Retail Expansion and Share
    • General Mills, Inc.
      • Yogurt Brands and Products
      • New Product Introductions
      • Retail Refrigerated Yogurt Market Share and Customer Profile
      • Expanding Foodservice Sales Opportunities
    • Good Humor-Breyers Ice Cream
      • Frozen Yogurt Retail Sales and Market Share
      • Breyers Frozen Yogurt Customer Profile
    • Häagen-Dazs
      • Products and Manufacturing
      • Retail Frozen Yogurt Market Share and Customer Profile
    • International Yogurt Co.
      • Products and Distribution
      • Expanding Domestic Distribution Opportunities
      • International Expansion
    • Philip Morris Companies, Inc.
      • Kraft Food Refrigerated Yogurt Products
      • Retail Refrigerated Yogurt Market Shares
      • Breyers Refrigerated Yogurt Customer Profile
    • RJR Nabisco, Inc.
      • Yogurt Product Marketing
    • Stonyfield Farm
      • Yogurt Products and Distribution
      • Sales and Market Share
    • TCBY Enterprises, Inc.
      • Frozen Yogurt Products and Sales
      • TCBY Retail Locations
      • Profile of the TCBY Customer
      • Packaged Frozen Yogurt Sales and Market Share
    • Turkey Hill Dairy
      • Frozen Yogurt Products
      • Retail Sales and Market Share
    • Yogen-Früz World-Wide, Inc.
      • Retail Frozen Yogurt Outlets
      • Family of Brands
      • Surge in Fiscal 1998 Revenues
      • Offer to Acquire Eskimo Pie